Apromore
Apromore is a Melbourne-based process intelligence software vendor offering a no-code platform that combines process mining, task mining, simulation, and predictive monitoring for large enterprises in banking, insurance, energy, government, and healthcare, acquired by Salesforce in November 2025.
- Company typePrivate
- Founded2009
- HeadquartersMelbourne, Australia
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Apromore does
Apromore is a process intelligence software vendor that combines process mining, task mining, process modeling, simulation, and predictive monitoring within a single no-code platform, marketed as a 'Full Spectrum Process Intelligence Platform.' The company was founded in 2009 by Prof. Marcello La Rosa and Prof. Marlon Dumas as a spin-off from the University of Melbourne and the University of Tartu, and its technology is grounded in academic research — including 200+ peer-reviewed publications, 13 PhD theses, and 10+ patents. In September 2025 it released Apromore Copilot, a generative-AI assistant that brings natural-language interaction to process analysis, and version 10.4 of the platform.
The company serves large enterprises in banking, insurance, energy, government, healthcare, logistics, and aerospace, with named customers including Westpac, ANZ, NAB, Bank of Queensland, Assurant, NextEra Energy, Origin Energy, Inail, and Leonardo. Its revenue model rests on subscription licensing of the enterprise software (with a free edition available for research and educational use) plus professional services revenue; go-to-market runs through direct enterprise sales, a self-serve trial, and AWS Marketplace, with a strategic partnership with Soroco extending task-mining reach. In November 2025 Apromore was acquired by Salesforce, having previously been a Salesforce Ventures portfolio company since its Series B in December 2022, with the intent of embedding Apromore's process intelligence within the broader Salesforce ecosystem.
Headquartered in Melbourne, Australia with offices globally and roughly 51–100 employees, Apromore also maintains an Academic Alliance program to extend its research pipeline and talent network.
Apromore firmographics
Firmographics- Name
- Apromore
- Legal name
- Apromore Pty Ltd
- Website
- https://apromore.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Short description
- Apromore is a Melbourne-based process intelligence software vendor offering a no-code platform that combines process mining, task mining, simulation, and predictive monitoring for large enterprises in banking, insurance, energy, government, and healthcare, acquired by Salesforce in November 2025.
- Ownership category
- akta.pro rank
Apromore industry classification
Industry- Product category
- Process Intelligence Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)
- akta.pro secondary industries
- Robotic Process Automation (RPA) & Hyperautomation Platforms (HDAEAKAF), Digital Process Automation (DPA) & Orchestration Suites (HDAEAHAF)
Keywords
Where Apromore is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices6 records
Markets served
Apromore business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Process Mining Software Subscription: Apromore generates revenue primarily through subscription licensing of its process mining software platform. The company offers different editions including a free version for research/education and paid enterprise editions. Pricing is flexible with a value-driven pathway and lower Total Cost of Ownership. The platform is available via direct sales, AWS Marketplace, and a 30-day free trial.
- Professional Services & Training: Apromore provides training, consultancy, and strategic advice to enterprises. The company offers a 30-day free trial with onboarding support, and customer success team assistance for first steps.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free Edition for Research/Education |
| Subscription | Annual | Enterprise Edition (Paid) |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Apromore product offering
Product offeringCore offering
Apromore provides a Full Spectrum Process Intelligence Platform that combines process mining, task mining, process modeling, digital twin simulation, and predictive monitoring in a no-code environment for enterprise customers. The software leverages AI and machine learning to analyze event logs from enterprise systems (ERP, CRM, TMS) to discover, visualize, analyze, optimize, and monitor business processes, enabling measurable ROI such as the 51% average process efficiency improvement cited across its enterprise client base.
Product overview
Apromore is a Full Spectrum Process Intelligence Platform offering a unified solution combining process mining, task mining, process modeling, simulation, and predictive monitoring. The core platform is supplemented by specialized add-on modules including Copilot (generative AI assistant), Task Mining (desktop-level visibility), Digital Twin/Process Simulation, Predictive Process Monitoring, and Compliance Center. The company offers platform editions (Enterprise Edition, Free Edition for research/education) and industry-specific solutions (Apromore for SAP, Apromore for Salesforce). The Integration Center provides out-of-the-box connectors for enterprise system integration. The no-code interface enables business users to visualize, analyze, and improve processes without IT dependency.
Differentiator
Problem solved
Functional benefit
Products and services
- Apromore Process Mining Platform Full Spectrum Process Intelligence Platform that combines process mining, task mining, process modeling, simulation, and predictive monitoring in a no-code environment, enabling business users to discover, analyze, optimize, and monitor processes across any enterprise application or system.
- Apromore for SAP Specialized process mining solution for SAP ERP environments, providing out-of-the-box data ingestion from SAP systems and SAP-specific use cases for digitalization, migrations, and operational improvement at SAP-centric organizations.
- Apromore for Salesforce Specialized process mining solution for Salesforce environments, enabling process visibility and automation optimization within Salesforce deployments and integrating with the Salesforce ecosystem via MuleSoft RPA Manager and other connectors.
Quantifiable outcome
- 51% average process efficiency increase for clients
- +8 more outcomes
Companies that use Apromore
Customer profileNamed customers16 records
Segments7 records
Ideal customer profiles3 records
Apromore technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability11 records
Feature8 records
Apromore partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- SorococoreApromore from Salesforce and Soroco announced a strategic partnership to transform process optimization through AI. The partnership combines Apromore's process mining platform with Soroco's Scout AI model to deliver end-to-end operational intelligence spanning discovery, recommendation, simulation, modeling, digital twins, optimization, and continuous monitoring. Joint customers gain AI-accelerated insights into both transaction-level ERP data and human-machine interaction data.
- Ofi ServicesminorApromore from Salesforce and Ofi Services announced a strategic partnership to expand process mining capabilities for joint customers.
- Salesforce (Product Integration)coreApromore offers 'Apromore for Salesforce' as a named solution, integrating with Salesforce Flow via MuleSoft RPA Manager integration. Post-acquisition, Apromore is integrated into Salesforce's Agentforce platform as a core component of agentic process automation.
- University of MelbournecoreLeading academic contributor to Apromore's research foundation. Co-Founder Prof. Marcello La Rosa is a professor at University of Melbourne. Apromore originated from university research at University of Melbourne. The university contributed 13 PhD theses and 200+ scientific publications underpinning Apromore's software. Research sponsors include Australian Research Council grants.
- University of TartucoreKey academic contributor where Co-Founder Prof. Marlon Dumas is a professor. The university has contributed research including 10+ US and EU patents and 200+ scientific publications. Part of the European Research Council funded research projects.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Apromore competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
Apromore social profiles
Digital presenceApromore compliance and trust
Trust signalCompliance2 records
Apromore financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apromore leadership team
Management profileNumber of profiles
Profiles7 records
Apromore funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apromore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apromore
What does Apromore do?
Apromore provides a Full Spectrum Process Intelligence Platform that combines process mining, task mining, process modeling, digital twin simulation, and predictive monitoring in a no-code environment for enterprise customers. The software leverages AI and machine learning to analyze event logs from enterprise systems (ERP, CRM, TMS) to discover, visualize, analyze, optimize, and monitor business processes, enabling measurable ROI such as the 51% average process efficiency improvement cited across its enterprise client base.
Is Apromore a public or private company?
Apromore is a private company. It is classified as corporate owned and is currently acquired.
When was Apromore founded?
Apromore was founded in 2009. It employs 51 to 100 people.
Where is Apromore based?
Apromore is headquartered in Melbourne, Australia, in the Oceania region.
How does Apromore make money?
Two revenue lines are on record. Process Mining Software Subscription is the primary driver. The others are professional Services & Training.
Does Apromore have an API?
No public API is recorded for Apromore.
What industry is Apromore in?
Apromore's product category is Process Intelligence Software. Its primary akta.pro industry code is HDAEAHAG, iBPMS (Intelligent BPM Suites) & Process Automation Suites, with a secondary code of HDAEAKAF, Robotic Process Automation (RPA) & Hyperautomation Platforms. Its NAICS code is 5132 and its SIC code is 7372.