Platzi

What Platzi does

Platzi is an online professional education platform founded in 2014 and headquartered in Colombia, serving Spanish-speaking learners and corporate customers across Latin America. The platform delivers more than 1,900 on-demand courses across 18 specialized schools spanning Web Development, Data Science, Product Design and UX, AI Academy, Human Resources, Finance and Investments, English Academy, Cybersecurity, Audiovisual Content, Blockchain and Web3, Startups, Cloud Computing and DevOps, Digital Marketing, Leadership and Soft Skills, Mobile Development, Programming, Business, and Graphic Design. Core platform capabilities include interactive Playgrounds for hands-on coding, mobile offline downloads, an ADA AI assistant paired with human community Q&A, and structured professional learning routes that map to third-party certifications from ETS (TOEFL), Google (Cloud), and CompTIA (Security+). The company augments its on-demand catalog with live classes, an annual Platzi Conf conference, a podcast, and dedicated community channels.

Platzi operates a dual-track business model anchored on recurring subscription revenue. The direct-to-consumer motion targets individual professionals in Latin America through a freemium funnel — 'Inicia cualquier curso gratis' is prominently surfaced on the homepage — with users converting to paid monthly or annual subscriptions via a gated /precios page. The enterprise motion, branded as Platzi Business, sells team-based learning subscriptions to 4,000+ companies via a sales-led 'Agenda una demo' funnel, including admin dashboards, team progress tracking, and an Executive Program. Distribution is concentrated on the company's own e-commerce storefront (platzi.com) and supported by owned marketing channels (Blog, YouTube, podcast, organic social) plus PR-driven thought leadership. The company has raised $76.4M+ in disclosed funding across multiple rounds, with a $60M Series B led by Prosus in December 2021 as the largest event, and reports more than 6 million individual students and 4,000+ corporate customers on the platform as of 2024.

Name

Platzi

Legal name

Platzi Inc.

Website

https://platzi.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Platzi is a Latin American online professional education platform offering 1,900+ courses across 18 schools — covering programming, AI, English, marketing, cybersecurity, and business — to more than 6 million individual students and 4,000+ enterprise customers, primarily through a freemium-to-subscription model and a sales-led B2B arm.

Ownership category

akta.pro rank

Product category

Online Professional Education

NAICS

Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Corporate & Workforce Language Training Platforms (EDAFAOAJ)

Keywords

• Online education platform
• Professional tech training
• Corporate e-learning
• Spanish-language courses
• Certification prep courses

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Individual Subscription: Recurring subscription revenue from individual learners paying for access to the full catalog of 1,900+ courses across 18 schools. Free courses serve as a freemium top-of-funnel to convert learners to paid plans via /precios.
2. Platzi Business (B2B): Recurring enterprise contracts with 4,000+ companies that train their teams on the platform, including admin dashboards, team progress tracking, and the high-touch Executive Program. Sales-led motion with 'Agenda una demo' funnel.
3. Freemium Course Funnel: Free courses (e.g., 'Curso Gratis de Estrategias para Aprender Inglés en Línea', 'Curso Gratis de Programación Básica') act as a no-cost acquisition channel feeding the paid subscription and B2B funnels.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels9 records

Core offering

Platzi operates a Spanish-language online professional education platform delivering more than 1,900 on-demand courses across 18 specialized schools (Web Development, Data Science/AI, AI Academy, English, Cybersecurity, Cloud/DevOps, Blockchain, Marketing, Business, Design, and more) to 7M+ individual learners and 4,000+ enterprise customers in Latin America. Offerings include interactive Playgrounds, an ADA AI assistant, live classes, professional certification preparation (TOEFL, Google Cloud, CompTIA), and a B2B enterprise training arm with team progress dashboards and an Executive Program.

Product overview

Platzi is a unified online professional education platform serving Latin America, organized as a platform-plus-modules architecture. The core platform ("Platzi") hosts over 1,900 courses across 18 specialized schools (Web Development, Data Science & AI, Product Design & UX, AI Academy, Human Resources, Finance & Investment, English Academy, Cybersecurity, Audiovisual Content, Blockchain & Web3, Startups, Cloud Computing & DevOps, Digital Marketing, Leadership & Soft Skills, Mobile Development, Programming, Business, Graphic Design & Digital Art). It is augmented by a dedicated enterprise offering ("Platzi Business"), a live community channel ("Platzi Live"), an annual conference ("Platzi Conf"), an executive leadership program ("Executive Program"), and a podcast ("Platzi Podcast"). Together these modules serve both individual learners and corporate training customers across the region, with English-language courses (English Academy) spanning CEFR levels A1 through C1.

Differentiator

Problem solved

Functional benefit

Products and services

• Platzi (Core Platform) Online professional education platform offering more than 1,900 on-demand courses across 18 specialized schools in programming, AI, English, marketing, cybersecurity, cloud, business, and design. Serves 7M+ individual learners and 4,000+ enterprise customers in Latin America with freemium onboarding, interactive Playgrounds, ADA AI assistant, mobile offline downloads, and structured Learning Routes aligned to recognized certifications (TOEFL, Google Cloud, CompTIA).
• Platzi Business Enterprise B2B training offering that gives companies centralized tools to organize and measure their team's learning progress on the Platzi platform, including admin dashboards and progress tracking for engineering, data, AI, English, marketing, and soft-skill upskilling.
• Platzi AI Academy Dedicated school on the Platzi platform focused on professional AI adoption, offering learning paths on generative AI adoption, AI-powered workflow automation, no-code AI agents, software development with AI agents, and LLM/agent engineering.
• Platzi English Academy Platzi's English-language school offering CEFR-aligned learning paths from A1 through C1, business English, exam preparation (TOEFL through the ETS alliance, IELTS), and English for specific professional purposes such as programmers, cybersecurity specialists, marketers, sales, startups, and AI.
• Platzi Executive Program Executive-level learning program offered under Platzi Business targeting senior leaders and C-suite decision-makers, providing high-touch structured professional development content as a premium tier within the enterprise B2B motion.

Quantifiable outcome

• 7M+ students on the platform (homepage headline)
• +3 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• ETS (Educational Testing Service)coreStrategic or Co-development PartnerFeatured on the Platzi homepage under 'Obtén certificaciones oficiales de' with an 'Alianza con ETS para la certificación TOEFL en Inglés' callout, linking directly to the English Academy (/escuela/ingles/). Includes a TOEFL preparation course taught by Prof. Sorani Marin.
• Google (Cloud)coreTechnology or IntegrationFeatured on the homepage as 'Convenio de certificación en tecnologías cloud', linking to the Google Cloud learning route (/ruta/google-cloud/). The Cloud Computing & DevOps school includes full Google Cloud Platform (GCP) tracks and an 'Introducción a Google Cloud Platform' course taught by Prof. David Aroesti.
• CompTIAcoreTechnology or IntegrationFeatured on the homepage as 'Domina la seguridad digital con CompTIA security+', linking to the Cybersecurity school (/escuela/ciberseguridad/). The cybersecurity curriculum prepares learners for the CompTIA Security+ certification.
• AWS (Amazon Web Services)coreTechnology or IntegrationPlatzi offers an extensive AWS curriculum including 'Curso AWS Cloud Practitioner Certification', Serverless Framework courses, and an AWS learning route (/ruta/plataforma-cloud-aws/) within the Cloud Computing & DevOps school.
• Microsoft AzurecoreTechnology or IntegrationPlatzi offers Microsoft Azure training including 'Curso de Fundamentos de Microsoft Azure (AZ-900)' and an Azure learning route (/ruta/plataforma-cloud-azure/) within the Cloud Computing & DevOps school, plus Azure DevOps CI/CD courses.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Coursera: Coursera is a global MOOC platform offering courses, certificates, and enterprise learning (Coursera for Business). It is directly comparable to Platzi's individual subscription and Platzi Business motion, and increasingly competes in Spanish-language tech content across LATAM.
• Udemy: Udemy is a global marketplace and enterprise learning platform with a massive course catalog and Udemy Business arm. It competes with Platzi on individual tech courses and corporate upskilling, including Spanish-language content aimed at LATAM professionals.
• Domestika: Domestika is a Spanish-language creative education platform producing premium courses in design, illustration, marketing, and crafts. It mirrors Platzi's Spanish-first, instructor-led, subscription model and competes for the same LATAM creative and digital professional audience.
• Crehana: Crehana is a LATAM-born online learning platform offering courses in design, marketing, business, and technology in Spanish. It directly overlaps with Platzi's schools (Design, Marketing, Business, Programming) and its B2B enterprise motion targeting LATAM companies.

Broad incumbents

• edX: edX (now part of 2U) is a global MOOC provider from Harvard/MIT offering university-level courses and credentials. While broader and academic-leaning than Platzi, it overlaps in tech, AI, and business content and increasingly targets enterprise upskilling in Latin America.
• LinkedIn Learning: LinkedIn Learning offers subscription-based professional courses integrated with LinkedIn's professional network. It is a broad incumbent in enterprise L&D with growing Spanish content, comparable to Platzi Business for corporate training buyers.
• Khan Academy: Khan Academy is a large free online education platform with growing Spanish-language (Khan Academy en Español) content covering math, computing, and economics. While its model is free/non-profit, it represents a broad incumbent in accessible online learning that can substitute for entry-level Platzi offerings.

Emerging players

• DataCamp: DataCamp is a subscription learning platform focused on data science, AI, and programming. It overlaps with Platzi's Data Science and AI Academy schools for individual tech professionals and competes for enterprise data/AI upskilling budgets.
• Egghead.io: Egghead.io is a developer-focused video course platform covering web frameworks, JavaScript, and AI tooling. It is comparable to Platzi's Programming and AI tracks as a niche, English-first competitor for technical professionals.

Regional players

• Alura: Alura is a leading Brazilian Portuguese-language online education platform from Brazil focused on technology and business. It is comparable to Platzi in model and category but serves a different LATAM sub-market (Brazil vs. Spanish-speaking LATAM).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/PlatziTeam
• YouTubeyoutube.com/@Platzi
• Facebookfacebook.com/platziteam
• LinkedInlinkedin.com/company/platzi-inc
• Instagraminstagram.com/platzi
• TikToktiktok.com/@platzi

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds8 records

Investors19 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Platzi