What Crehana does

Crehana is a Lima, Peru-headquartered HR technology company that has evolved from a 2013-founded consumer online learning platform into a modular, AI-powered enterprise HR suite serving over 1,200 corporate clients and 1.5 million users across seven countries in Latin America (Peru, Mexico, Argentina, Colombia, Chile, Brazil) and Spain. The platform is composed of eight integrated modules — Crehana Core (people management), Attract (ATS), Perform (performance and OKRs), Engage (climate and engagement), Learn (LMS/LXP with 7,000+ courses), Pay (Mexico-focused payroll with SAT/IMSS/IDSE/INFONAVOT compliance), Time (attendance and biometrics), and People Analytics — with Crehana AI embedded across modules for sentiment analysis, anomaly detection, intelligent matching, and 24/7 automated assistance. The company is ISO 27001, IQNet, and ISO 20000 certified and integrates with Microsoft Teams, Slack, HRIS platforms, biometric devices, and banking systems.

Crehana monetizes primarily through annual B2B enterprise subscriptions priced per employee and per module, supplemented by managed payroll services (maquila de nómina), an individual freemium learning subscription, and a channel partner program paying 30% on new sales and 20% on renewals. Go-to-market combines direct enterprise field sales (anchored on LATAM enterprises and mid-market), inside sales for mid-market deals, partner resellers, and product-led growth for individual learners via mobile apps on iOS and Android. Marquee customers include Davivienda, Banco Supervielle, Banco Hipotecario, Banorte, Bancolombia, Engie, Western Union, Arcor, Nutresa, and Mazda.

The company has raised approximately USD 93.85 million in disclosed funding across 10+ rounds since 2014, with the USD 70 million Series B in August 2021 led by General Atlantic representing the largest edtech funding in Latin America at the time. Post-funding, Crehana has executed two strategic acquisitions — Acsendo (Colombia, April 2022) for talent management and Wormhole (Argentina, July 2022) for LMS depth — to consolidate regional HR-tech capabilities and expand its corporate client base from 850 to over 1,000. The company remains privately held, employs 251-500 staff, and is positioned as a comprehensive LATAM-native alternative to global HRIS/payroll platforms, with Brazil and the Spain Spanish-speaking market as next-priority geographies.

Name

Crehana

Legal name

Crehana

Website

https://crehana.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

251–500 employees

Short description

Crehana is a Lima-headquartered AI-powered HR technology platform offering modular solutions for recruitment, performance, learning, engagement, payroll, and attendance, serving 1,200+ enterprise clients and 1.5 million users across Latin America.

Ownership category

akta.pro rank

Product category

Human Resources Software

NAICS

Custom Computer Programming Services (541511), Business Support Services (5614)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

CRM Implementation & Customization Services (BPAEAGAC)

akta.pro secondary industry

Marketing Automation & Campaign Management CRM (HDAEAFAB)

Keywords

• Human resources software
• Learning management system
• Payroll processing software
• Talent management platform
• Applicant tracking system

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Enterprise/B2B Subscriptions: Annual or multi-year subscription model for enterprise clients. Companies pay per employee or flat fee to access the full HR suite including recruitment, performance, training, engagement, payroll, and attendance modules. Pricing varies by company size and modules selected.
2. Individual Premium Subscriptions: Freemium model for individual users with premium plans offering access to 1000+ courses across 16 categories. Individual courses available for purchase at $14.99-$37 USD.
3. Partner/Reseller Commissions: Channel partners earn 30% commission on new sales and 20% on renewals for referring enterprise clients to the platform.
4. Payroll Processing Services: Additional fees for comprehensive payroll processing and compliance services including maquila de nomina (outsourced payroll management), electronic invoicing, and payment dispersion services.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Crehana is a modular AI-powered HR software platform that unifies recruitment (ATS), performance management, employee engagement, learning management (LMS/LXP), payroll, attendance, and people analytics for Latin American enterprises. The platform is purpose-built for LATAM with built-in compliance for Mexican tax and labor authorities (SAT, IMSS, IDSE, INFONAVIT, FONACOT). Crehana also operates a direct-to-consumer online learning marketplace offering 800+ courses with certificates across 18 categories.

Product overview

Crehana is a modular HR platform powered by AI that spans the entire employee lifecycle across Latin America. The platform is built around a core suite of integrated modules: Crehana Core (people management), Crehana Attract (recruitment/ATS), Crehana Learn (LMS/LXP with 6,300+ courses), Crehana Perform (performance management with OKRs and 360° feedback), Crehana Engage (employee engagement and climate surveys), Crehana Pay (payroll for Mexico with SAT/IMSS compliance), Crehana Time (attendance and time tracking), and People Analytics. Crehana AI is embedded across all modules providing capabilities including intelligent search, 24/7 automated assistance, task automation, knowledge management, personalized recommendations, sentiment analysis, and anomaly detection. Crehana also operates a B2C online learning platform with 800+ courses.

Differentiator

Problem solved

Functional benefit

Brands

• Crehana Pay: Payroll automation and management solution for Mexico, handling salary calculations, tax compliance (SAT, IMSS, IDSE), payment dispersion, and payroll outsourcing services.
• Crehana AI
• Crehana Core
• Crehana Attract
• Crehana Perform
• Crehana Engage
• Crehana Learn
• Crehana Time

Products and services

• Crehana AI Crehana's AI platform embedded across all HR modules, providing intelligent search, 24/7 automated assistance, task automation, knowledge management, personalized recommendations, real-time analytics, sentiment analysis, and anomaly detection in payroll and attendance.
• Crehana Core People management module that centralizes employee information, automates HR processes, and provides real-time data for strategic decision-making. Covers onboarding/offboarding, document management, time-off, organizational charts, digital signatures, internal communication, and benefits administration.
• Crehana Attract Intelligent applicant tracking system (ATS) that optimizes recruitment with AI-powered candidate matching, pipeline visualization, automated communications, scorecards, and real-time performance reporting for hiring teams.
• Crehana Perform

Quantifiable outcome

• Reduce time-to-hire by 58% with AI-powered recruitment automation
• +6 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability9 records

Feature9 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Future LearnminorStrategic or Co-development PartnerContent partnership for international certifications. Crehana offers certifications through Future Learn alongside their own course catalog.
• EmaminorOthersRegional partner/accelerator in Latin America mentioned in Crehana's recognition logos.
• WayraminorOthersTelefonica's tech ventures arm and startup accelerator, mentioned as a recognition partner.
• EndeavourminorOthersGlobal nonprofit supporting high-impact entrepreneurs, mentioned as a recognition partner.
• DaviviendaTechnology or IntegrationIntegration of Crehana's learning content into Davivienda's internal LMS (UXplora) for 18,000+ users. Deep technical integration enabling single sign-on and progress tracking within Davivienda's platform.
• Channel Partners and ResellerscoreChannel Partner/ Reseller/ DistributorCommercial partners including HR consultants and VARs who resell Crehana's platform. Partners earn 30% commission on new sales and 20% on renewals. Partners receive training, certifications, demos, playbooks, and pre-sales support.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Rippling: All-in-one workforce management platform combining HRIS, payroll, talent management, and IT; competes with Crehana for mid-market and enterprise HR software deals with similar full-suite positioning.
• Udemy Business: Enterprise learning and development subscription platform with thousands of courses in Spanish and Portuguese; overlaps with Crehana's content library and competes for the same corporate training buyers in LATAM.
• Deel: Global HR, payroll, and compliance platform with significant Latin American presence; directly competes with Crehana in serving LATAM enterprises needing multi-country payroll, EOR, and HRIS functionality for distributed workforces.
• Coursera for Business: Enterprise learning platform with curated content from universities and companies; competes directly with Crehana's Learn/LMS offering for corporate L&D budgets in Latin America and globally.
• Buk: Chile-based cloud HR platform serving Latin American SMB and mid-market with payroll, talent management, and people analytics; directly overlaps with Crehana's core HR suite and LATAM geographic focus.
• BambooHR: Cloud HRIS platform focused on small and mid-market companies; competes with Crehana's Core HR module for the same buyer persona of growing LATAM-based employers needing centralized people data.
• Cornerstone OnDemand: Talent management and learning management SaaS platform serving enterprise customers; directly competes with Crehana's Perform, Engage, and Learn modules for corporate L&D and HR buyers.

Broad incumbents

• Workday: Enterprise-grade HCM and financial management cloud platform expanding in Latin America; competes with Crehana at the high end of the enterprise market for large multinational employers needing global HR suites.

Regional players

• Gusto: U.S.-focused payroll, HR, and benefits platform with growing international ambitions; comparable business model and product mix to Crehana's Pay + Core combination, though primarily serves the U.S. market today.
• Personio: European all-in-one HR platform for SMBs with HRIS, payroll, recruiting, and learning; serves as a useful structural comparable for Crehana's regional suite approach, though Personio focuses on European rather than LATAM markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/crehanacom
• Facebookfacebook.com/Crehanacom
• LinkedInlinkedin.com/company/crehana
• Instagraminstagram.com/crehanacom
• YouTubeyoutube.com/channel/UCg6_yPdtalblZ0Peqjv5rPg/featured

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds10 records

Investors19 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crehana