CoinEx

Cryptocurrency Exchangecoinex.com

CoinEx is a global cryptocurrency exchange founded in 2017 under the ViaBTC Group, serving 10+ million retail traders across 200+ countries with spot, margin, and futures trading across 1,300+ digital assets, plus yield products and its own Layer 1 blockchain.

Company typePrivate
Founded2017
HeadquartersLos Angeles, United States
Headcount251–500
GTM typeB2C
OfferingServices

What CoinEx does

CoinEx is a global cryptocurrency exchange founded in 2017 as part of the ViaBTC Group, with operational headquarters in Hong Kong and a Seychelles-registered corporate entity. The exchange serves more than 10 million retail users across 200+ countries, providing access to trading in over 1,300 digital assets. The product surface spans spot trading, margin trading with up to 10x leverage, perpetual futures contracts, and a structured Earn suite covering Flexible Savings, Fixed Savings, and Dual Investment products.

The technical architecture includes CoinEx Pay for crypto payment acceptance, CoinEx Vault for custody, OnChain for decentralized on-chain trading aggregation, a self-custody wallet, and CoinEx Smart Chain as an EVM-compatible Layer 1 blockchain. The CET token operates as the native utility asset, providing fee discounts, staking rewards, and ecosystem participation across the ViaBTC Group's vertically integrated stack, which also includes BTC mining operations via ViaBTC.

The business model is anchored in transaction fees (spot, margin, futures) via a maker/taker schedule tiered on CET holdings and 30-day trading volume, supplemented by margin lending interest and Earn product yields. Distribution is product-led and self-serve with no disclosed enterprise or B2B segment. The company has absorbed material regulatory and operational shocks in recent years, including an India market exit in October 2025 following an FIU-IND notice, a US market exit in 2023, and an approximately $80 million loss from a North Korean cyberattack in 2023.

CoinEx firmographics

Firmographics

Name: CoinEx
Legal name: CoinEx
Website: https://coinex.com
Company type: Private
Founded year: 2017
Operating status: Operating
Headcount range: 251–500 employees
Short description: CoinEx is a global cryptocurrency exchange founded in 2017 under the ViaBTC Group, serving 10+ million retail traders across 200+ countries with spot, margin, and futures trading across 1,300+ digital assets, plus yield products and its own Layer 1 blockchain.
Ownership category
akta.pro rank

CoinEx industry classification

Industry

Product category: Cryptocurrency Exchange
SIC: Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Commodity Contracts Brokers & Dealers (6221)
akta.pro primary industry: Crypto Payments & Stablecoin Settlement Platforms (BPAMAFAL)
akta.pro secondary industries: Enterprise Payments & Tokenized Money (stablecoins, tokenized deposits, CBDC rails) (FSAPAIAJ), Collateral Management & Margining (FSADAJAF)

Keywords

Cryptocurrency exchange
Spot trading
Futures trading
Crypto staking
Digital asset trading

Where CoinEx is headquartered

Location

Headquarters

HQ city: Los Angeles
HQ country: United States
HQ region: North America

Offices1 record

Markets served

CoinEx business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

Spot Trading Fees: Transaction fees charged on spot trading pairs across 1,000+ supported cryptocurrencies. Standard fee schedule available on fees page.
Futures Trading Fees: Perpetual futures trading fees with leverage options up to 150x. Real-time data streaming partnership with TradingView.
Margin Trading Interest: Interest earned on margin lending to users trading with borrowed funds.
Earn Products Interest: Savings products including flexible savings (up to ~13% APY for stablecoins, 10-12% for BTC/ETH), fixed savings, and dual investment products generating yield for users.
CET Token Economy: Native token utility including 20% of daily trading fees allocated to CET repurchase/burning mechanism, creating deflationary pressure and value accrual for token holders.

Pricing tiers

Model	Billing	Price
Transaction based/ take rate	Pay-as-you-go	Standard trading fees for spot and futures markets
Usage-based	Monthly	Flexible Savings - up to 13% APY stablecoins, 10-12% BTC/ETH
Usage-based	Pay-as-you-go	Dual Investment - fixed APY with conditional settlement
Usage-based	Multi-year contract	Fixed Savings - high APYs with lock-up periods

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

CoinEx product offering

Product offering

Core offering

CoinEx is a global cryptocurrency exchange that operates a multi-product digital asset trading platform. Its core services include spot trading, margin trading, and futures/perpetual contract trading, complemented by passive income products (Flexible Savings, Fixed Savings, Dual Investment) and supporting infrastructure such as CoinEx Wallet, CoinEx Vault, CoinEx Pay, and the CoinEx Smart Chain.

Product overview

CoinEx operates as a comprehensive cryptocurrency exchange platform founded in 2017, built upon ViaBTC Group's blockchain infrastructure. The platform follows a unified platform architecture with multiple integrated modules: core trading services (Spot Trading, Margin Trading, Futures Trading), yield-generating products (CoinEx Earn encompassing Flexible Savings, Fixed Savings, and Dual Investment), Web3 infrastructure (CoinEx Vault, CoinEx OnChain, CoinEx Wallet), and supporting services (CoinEx Pay, Market Maker, Broker, P2P Trading, Fiat Gateway). The native CET token powers the ecosystem with fee discounts and participates in monthly repurchase and burn mechanisms. CoinEx emphasizes transparency through its Proof of Reserves initiative and positions itself as an access layer around decentralized liquidity while maintaining over 10 million users across 200+ countries.

Differentiator

Problem solved

Functional benefit

Brands

CoinEx Earn: Yield-generating savings and investment products including flexible savings, fixed savings, and dual investment
CoinEx Pay
CoinEx Vault
CoinEx OnChain
CoinEx Charity
CoinEx Shield Fund

Products and services

Spot Trading

Quantifiable outcome

Reserve ratios: USDT 106.53%, BTC 105.33% - exceeding 100% backing
+2 more outcomes

Companies that use CoinEx

Customer profile

Segments3 records

Ideal customer profiles1 record

CoinEx technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

CoinEx partnerships and signals

Strategic signal

Partnerships

Eight partnerships are on record, tiered minor and core.

MercuryominorGTM or Marketing Partner · 26 April 2026Co-organizer of RISING TIDE: High-Signal Night event during Hong Kong Web3 Festival 2026, bringing together global leaders, builders, and investors for strategic networking.
Global Fintech InstituteminorGTM or Marketing Partner · 26 April 2026Co-organizer of RISING TIDE: High-Signal Night event during Hong Kong Web3 Festival 2026, supporting industry dialogue in digital asset ecosystem.
Babylon and BOBminorStrategic or Co-development Partner · 20 March 2026Co-sponsored Native BTCFi Summit held in Buenos Aires in November 2025, focusing on Bitcoin-native DeFi, interoperability, and infrastructure development.
TradingViewcoreTechnology or Integration · 24 February 2026Expanded partnership to stream CoinEx perpetual futures prices in real-time on TradingView's platform, adding to spot data available since 2021. Users can now chart and monitor CoinEx perpetual futures symbols including BTCUSDT.P, ETHUSDT.P, and SOLUSDT.P directly within TradingView's Supercharts.
iFX EXPO DubaiminorGTM or Marketing Partner · 11 February 2026CoinEx participated in iFX EXPO Dubai 2026 (February 10-12) at booth 199, engaging with regional fintech and online trading ecosystem including brokers, liquidity providers, and payment solution providers in the MENA region.
Malaysia Blockchain Week 2026minorGTM or Marketing Partner · 23 January 2026Premier sponsor of Malaysia Blockchain Week 2026 (July 29-30) with CoinEx Wallet as premier sponsor alongside ViaBTC and fxh.ai, emphasizing commitment to operating within Malaysia's regulatory landscape.
TOKEN2049 SingaporecoreGTM or Marketing Partner · 10 October 2025Gold Sponsor at TOKEN2049 Singapore 2025 with community gathering sponsored by AWS attracting over 300 attendees from blockchain companies and crypto influencers.
Taipei Blockchain Week 2025coreGTM or Marketing Partner · 10 October 2025Gold Sponsor at Taipei Blockchain Week 2025 (September 4-6), engaging attendees with personalized photo booth and sharing insights on market strategies and regulatory risks.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

CoinEx competitors and assessment

Company assessment

Direct peers

Binance: The world's largest cryptocurrency exchange by trading volume, offering spot, futures, earn products, and a native BNB token with burn mechanics. Directly comparable to CoinEx across product breadth, global reach, and deflationary-token model.
OKX: Global crypto exchange offering spot, margin, futures, earn products, and an OKB utility token. Comparable to CoinEx in product breadth, geographic reach, and focus on retail/professional traders.
KuCoin: Mid-tier global crypto exchange offering spot, futures, margin, lending, and a native KCS token with daily burn mechanism. Closely parallels CoinEx in target customer (retail/emerging-market traders), product mix, and private structure.
Bybit: Derivatives-heavy global crypto exchange with deep perpetual futures liquidity. Comparable to CoinEx for users trading leveraged crypto products and seeking high-leverage futures exposure.
HTX (formerly Huobi): Global crypto exchange offering spot, futures, and earn products with a restructured ownership following 2023 changes. Directly comparable to CoinEx as a long-standing non-US-focused exchange serving global retail traders.
MEXC: Global crypto exchange with deep altcoin listings and active derivatives market. Comparable to CoinEx in asset breadth (1,000+ listings) and retail trader focus across emerging markets.
Bitget: Global crypto exchange with derivatives focus and a copy-trading product. Comparable to CoinEx across spot/futures product breadth and global retail user base.
Gate.io: Long-established global crypto exchange with broad altcoin support and derivatives. Comparable to CoinEx for retail traders seeking wide asset coverage and yield products.
Crypto.com: Global crypto exchange with integrated payments, debit card, and CRO utility token. Comparable to CoinEx in offering earn products and a native token, though with stronger payments/consumer brand orientation.

Broad incumbents

Kraken: Established US-regulated crypto exchange offering spot, futures, and staking. Comparable to CoinEx on core trading functionality, though operating under a more conservative regulatory footprint and serving a more compliance-driven customer base.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

CoinEx financial estimates

Financial estimate

Revenue estimate

Valuation estimate

CoinEx leadership team

Management profile

Number of profiles

Profiles2 records

CoinEx funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

CoinEx M&A and investment

M&A and investment

M&A

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CoinEx

What does CoinEx do?

Is CoinEx a public or private company?

CoinEx is a private company. It is classified as corporate owned and is currently operating.

When was CoinEx founded?

CoinEx was founded in 2017. It employs 251 to 500 people.

Where is CoinEx based?

CoinEx is headquartered in Los Angeles, United States, in the North America region.

How does CoinEx make money?

Five revenue lines are on record. Spot Trading Fees are the primary driver. The others are futures Trading Fees, margin Trading Interest, earn Products Interest and CET Token Economy.

Who are CoinEx's main competitors?

Direct peers on record are Binance, OKX, KuCoin, Bybit, HTX (formerly Huobi), MEXC, Bitget, Gate.io and Crypto.com. Kraken is listed as a broad incumbent.

Does CoinEx have an API?

Yes. CoinEx exposes a public API. Developer documentation is at docs.coinex.com/api/v2.

What industry is CoinEx in?

CoinEx's product category is Cryptocurrency Exchange. Its primary akta.pro industry code is BPAMAFAL, Crypto Payments & Stablecoin Settlement Platforms, with a secondary code of FSAPAIAJ, Enterprise Payments & Tokenized Money (stablecoins, tokenized deposits, CBDC rails). Its SIC code is 6200.