Binance
- Company typePrivate
- Founded2017
- HeadquartersGeorge Town, Cayman Islands
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
Binance firmographics
Firmographics- Name
- Binance
- Legal name
- Binance Holdings Ltd.
- Website
- https://binance.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
Binance industry classification
Industry- Product category
- Cryptocurrency Exchange
- NAICS
- Securities and Commodity Exchanges (5232), Commodity Contracts Intermediation (52316), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Commodity Contracts Brokers & Dealers (6221)
- akta.pro primary industry
- Prime Brokerage (Multi-Asset Crypto) (FSADAJAA)
- akta.pro secondary industries
- Enterprise Payments & Tokenized Money (stablecoins, tokenized deposits, CBDC rails) (FSAPAIAJ), POS, QR & In-Person Acceptance Infrastructure (Crypto) (FSADAIAI), Tokenized Collateral & On-Chain Credit Infrastructure (Collateral Mgmt, Liquidations) (FSAGAMAK)
Keywords
Where Binance is headquartered
LocationHeadquarters
- HQ city
- George Town
- HQ country
- Cayman Islands
Offices10 records
Markets served
Binance business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Trading Fees (Spot and Derivatives): Transaction fees from spot trading, perpetual futures, and options trading across 125+ stock derivatives contracts. Binance captures approximately 60% of centralized virtual currency spot trading volume globally.
- BTC Yield Covered Call Premiums: Binance takes 15% fee on gross option premiums collected from covered call strategies on user-deposited Bitcoin. Weekly distributions split between Bitcoin holders and internal compounding.
- Stablecoin Reserve Management: Platform holds $53 billion in stablecoin reserves with 57% market share. Binance Wealth Management distributed $1.2 billion in earnings to stablecoin holders since 2022.
- bStocks Tokenized Securities: Zero maker fees promotional period until September 2026 for tokenized stock trading. Volume-based revenue from growing tokenized equities market.
- Staking and Earn Products: Various savings, staking, and yield products including Locked Staking, Flexible Staking, and Dual Investment generating platform revenue from spread and fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | BTC Yield: 15% fee on gross option premiums |
| Transaction based/ take rate | Pay-as-you-go | bStocks: Zero maker fees promotional period |
| Transaction based/ take rate | Pay-as-you-go | Standard Trading Fees: Tiered maker/taker |
Go-to-market motion5 records
Distribution channels6 records
Marketing channels7 records
Binance product offering
Product offeringCore offering
Binance operates a centralized cryptocurrency exchange and blockchain ecosystem that enables spot and derivatives trading across hundreds of digital assets. It has expanded into a financial super app offering tokenized US stocks (bStocks), crypto payment rails (Binance Pay/Card), yield and staking products (Binance Earn), a self-custody wallet, and developer APIs. The platform serves retail and institutional users in over 150 countries with 24/7 markets and stablecoin-based settlement.
Product overview
Binance operates as a comprehensive cryptocurrency exchange and financial super app offering a multi-product platform architecture. The core exchange provides spot trading, perpetual futures, and derivatives, while expansion products include Binance Stocks (bStocks) for tokenized US equities, BTC Yield for covered-call income on Bitcoin holdings, Binance Pay for merchant payments, Binance Earn for yield generation, and Binance Wallet for self-custody with RWA yield access. Regional operations include regulated exchanges in Japan (via SEBC), South Korea (via Gopax), Indonesia (via Tokocrypto), and Kazakhstan, alongside Binance Pay's POS integration with Alatau City Bank. The platform also includes educational products (Binance Academy, Learn & Earn), prediction markets, Red Packet promotions, and USD1 stablecoin integration. Binance processes over $140 billion in proof-of-reserves and holds 57% of platform stablecoin market share at $53 billion in reserves.
Differentiator
Problem solved
Functional benefit
Brands
- bStocks: Tokenized securities product allowing 24/7 on-chain trading of real shares in US companies
- Binance Wallet
- BTC Yield
- Binance Earn
- Binance Pay
- Binance Card
Products and services
- Spot Trading Platform
- USDS-Margined Perpetual Futures
- Binance Stocks (bStocks)
- BTC Yield
- Binance Earn
- Binance Pay
- Binance Card (Swipe)
- Binance Wallet
- Binance API
- Binance Japan (via SEBC)
- Binance Korea (via Gopax)
- Binance Indonesia (via Tokocrypto)
- Binance Kazakhstan
- Binance Prediction Markets
Quantifiable outcome
- Users save 6-7% on remittance costs compared to traditional services
- +3 more outcomes
Companies that use Binance
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Binance technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability5 records
Feature6 records
Binance partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered notable and major.
- Alatau City BanknotableKazakhstan's Alatau City Bank integrated 5,000 point-of-sale terminals with Binance Pay, enabling merchants on its POS network to accept cryptocurrency payments through the Binance platform. The integration allows Binance users to spend digital assets at physical retail locations while merchants receive settlement through the bank's existing infrastructure. The partnership was demonstrated to Kazakhstan's head of state during the Alem AI event.
- Plume NetworknotableBinance Wallet integrated Plume Network's nBASIS vault, enabling self-custody users to access institutional-grade yields through tokenized real-world assets including Bitwise's Crypto Carry Fund ($225M+ AUM) and Invesco's Short Duration US Government Securities Fund ($950M+). The vault delivers yields around 3.5% on stablecoin deposits while maintaining non-custodial control.
- Blockshoals TechnologiesnotablePhilippines-based fintech company partnership for market reentry, as Binance navigates weaker crypto market and regulatory challenges. Represents Binance's more aggressive expansion in Asia amid EU MiCA setbacks.
- INTERPOL and AFRIPOLmajorINTERPOL's Operation First Light 2026 partnership with Binance and AFRIPOL that recovered $4.3 million and resulted in 651 arrests. Binance's cooperation with international law enforcement despite ongoing regulatory tensions.
- Anchorage DigitalnotablePartnership with Anchorage Digital for institutional clients providing regulated digital asset custody and services for Binance's institutional user base.
- Ondo Global MarketsnotableOndo crossed $1B TVL on tokenized stock platform with 70%+ market share. Binance Alpha listed 10 Ondo US stock and ETF tokens. Tokenized equities functioning as productive collateral in DeFi markets.
- ChainlinknotableChainlink Data Feeds integration providing institutional-grade pricing for tokenized equities collateral, enabling productive use in DeFi lending and leveraged positions.
Scale indicators17 records
Recent moves7 records
Expansion highlights5 records
Binance competitors and assessment
Company assessmentDirect peers
- Coinbase: Largest US-regulated cryptocurrency exchange offering spot trading, derivatives, staking, and custody. Directly competes with Binance across retail and institutional segments, though with stronger US regulatory positioning and weaker global emerging-market reach.
- OKX: Global cryptocurrency exchange with strong derivatives focus, similar multi-product strategy (spot, perps, DeFi, wallet), and comparable emerging market footprint. Closest head-to-head competitor in offshore crypto exchange market share.
- Bybit: Derivatives-heavy cryptocurrency exchange competing directly with Binance in perpetual futures. Has rapidly gained market share post-FTX collapse, offering similar leveraged trading products with aggressive user acquisition.
- Kraken: Established US-headquartered crypto exchange with strong compliance reputation, offering spot trading, staking, and institutional services. Competes with Binance in regulated markets where Binance faces restrictions.
- Crypto.com: Consumer-focused crypto exchange and payment platform with Visa card program and strong brand marketing. Competes with Binance across retail users and payment rails, with similar super-app strategy.
- Bitfinex: Long-standing cryptocurrency exchange with strong derivatives and professional trader focus. Tether-affiliated, providing direct competition in stablecoin-heavy trading pairs.
- KuCoin: Global cryptocurrency exchange targeting retail and emerging markets with extensive altcoin listings. Direct competitor for Binance's long-tail token trading volume and emerging market user base.
- HTX (Huobi): Asia-headquartered cryptocurrency exchange (formerly Huobi) with significant derivatives volume and Asian market presence. Competes with Binance in Korea, China-adjacent markets, and derivatives.
Emerging players
- Circle: USDC stablecoin issuer and regulated payments infrastructure company. While not a direct exchange, Circle is a key infrastructure competitor in Binance's $53B stablecoin business and competes for institutional RWA tokenization partnerships.
- Ondo Finance: Tokenized real-world asset platform with 70%+ tokenized stock market share, integrated with Binance Alpha. Direct competitor in the RWA tokenization product category where Binance is investing heavily via bStocks.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Binance social profiles
Digital presenceBinance compliance and trust
Trust signalCompliance10 records
Binance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Binance leadership team
Management profileNumber of profiles
Profiles6 records
Binance subsidiaries and ownership
Company hierarchySubsidiaries6 records
Binance funding detail
Funding detailFunding overview
Funding rounds6 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Binance M&A and investment
M&A and investmentM&A10 records
Investments45 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Binance
What does Binance do?
Binance operates a centralized cryptocurrency exchange and blockchain ecosystem that enables spot and derivatives trading across hundreds of digital assets. It has expanded into a financial super app offering tokenized US stocks (bStocks), crypto payment rails (Binance Pay/Card), yield and staking products (Binance Earn), a self-custody wallet, and developer APIs. The platform serves retail and institutional users in over 150 countries with 24/7 markets and stablecoin-based settlement.
Is Binance a public or private company?
Binance is a private company. It is classified as venture growth investor backed and is currently operating.
When was Binance founded?
Binance was founded in 2017. It employs 5,001 to 10,000 people.
Where is Binance based?
Binance is headquartered in George Town, Cayman Islands.
How does Binance make money?
Five revenue lines are on record. Trading Fees (Spot and Derivatives) is the primary driver. The others are BTC Yield Covered Call Premiums, stablecoin Reserve Management, bStocks Tokenized Securities and staking and Earn Products.
Who are Binance's main competitors?
Direct peers on record are Coinbase, OKX, Bybit, Kraken, Crypto.com, Bitfinex, KuCoin and HTX (Huobi). Emerging players are Circle and Ondo Finance.
Does Binance have an API?
Yes. Binance offers a comprehensive API for developers to build applications and automate trading. The API supports multiple programming languages and includes trading bots, signal products, and various endpoints for market data, account management, and trading operations. Binance has a documented developer portal and has been cited for its extensive API offerings enabling algorithmic trading and automated strategies.
What industry is Binance in?
Binance's product category is Cryptocurrency Exchange. Its primary akta.pro industry code is FSADAJAA, Prime Brokerage (Multi-Asset Crypto), with a secondary code of FSAPAIAJ, Enterprise Payments & Tokenized Money (stablecoins, tokenized deposits, CBDC rails). Its NAICS code is 5232 and its SIC code is 6200.