Coty

What Coty does

Coty is a global beauty company headquartered in New York with management operations in Amsterdam, operating two divisions — Prestige (65% of Q3 FY2026 sales at $830.9M, covering luxury fragrance, prestige color cosmetics, and skincare through licensed and owned brands such as Burberry, Hugo Boss, Calvin Klein, Gucci, Marc Jacobs, Chloé, Kylie Cosmetics, and Lancaster) and Consumer Beauty (35% at $450.7M, covering mass color cosmetics, nail care, and fragrances through CoverGirl, Rimmel, Sally Hansen, Max Factor, and adidas). Products reach consumers in 120+ countries via department stores, specialty retailers (notably Sephora as exclusive partner for Marc Jacobs Beauty), travel retail (JFK, Palma de Mallorca), drugstores, mass retailers, and brand e-commerce sites, with pricing spanning mass-market to prestige tiers ($26–$42 for the Marc Jacobs Beauty launch collection).

Coty operates a portfolio of 50+ brands underpinned by a 600+ person global R&D organization across 25 technical disciplines, holding proprietary technologies including Full Light Technology (sun/anti-aging skincare), retinol vectors, oxygen delivery, enzyme-repair, and long-wear film formulations. Sustainability-driven innovation includes the patented Artcycling bottle-to-art platform and a LanzaTech partnership producing carbon-captured alcohol used in the INFINIMENT COTY PARIS and Gucci Alchemist's Garden ranges. Coty is publicly listed on NYSE (COTY) and Euronext Paris, is majority-owned by JAB Beauty B.V., and is currently executing the Coty.Curated framework targeting $200M in FY2026 cumulative savings while navigating a December 2025 CEO transition (Markus Strobel as Interim CEO), multiple securities class action lawsuits, and ongoing fragrance license disputes with DB Ventures and Nautica.

Name

Coty

Legal name

Coty Inc.

Website

https://www.coty.com/

Company type

Public

Founded year

1904

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Coty is a global beauty company operating Prestige (luxury fragrance and color cosmetics) and Consumer Beauty (mass-market cosmetics and nail care) divisions across 120+ countries. It markets 50+ owned and licensed brands including Burberry, Gucci, Calvin Klein, CoverGirl, and Sally Hansen.

Ownership category

akta.pro rank

Product category

Fragrance and Color Cosmetics

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Luxury Fragrance & Beauty (Designer/Luxe) (CRAKAFAH)

Keywords

• Fragrance products
• Color cosmetics
• Skincare solutions
• Beauty manufacturing
• Brand licensing

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Technology or R&D, Personnel, Operations

Revenue model

1. Prestige Fragrance and Cosmetics: Prestige segment generates 65% of total sales ($830.9M in Q3 FY2026). Includes luxury fragrances from brands like Burberry, Hugo Boss, Calvin Klein, Marc Jacobs, Chloe, and Kylie Cosmetics, as well as prestige color cosmetics.
2. Consumer Beauty Products: Consumer Beauty segment generates 35% of total sales ($450.7M in Q3 FY2026). Includes mass color cosmetics (CoverGirl), nail care (Sally Hansen), and mass fragrances sold through drugstores, mass retailers, and e-commerce.
3. Brand Licensing Royalties: Coty generates licensing revenue through partnerships with fashion and celebrity brands including Gucci, Burberry, Hugo Boss, Calvin Klein, Marc Jacobs, Chloe, Kylie Jenner, and Adidas. Licenses represent significant revenue drivers with various expiration dates (Gucci license expires in 2028).

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Coty manufactures and sells beauty products across two divisions: Prestige (luxury fragrances, prestige color cosmetics, skincare through licensed brands like Burberry, Hugo Boss, Calvin Klein, Marc Jacobs, Chloé, Gucci, and owned brands like Kylie Cosmetics) and Consumer Beauty (mass-market color cosmetics, nail care, and fragrances through brands like CoverGirl, Rimmel, Sally Hansen, and Max Factor). The company sells in over 120 countries through department stores, specialty retailers, mass retailers, drugstores, travel retail, and direct-to-consumer e-commerce channels.

Product overview

Coty is a global beauty company founded in Paris in 1904, operating two main divisions: Prestige (luxury fragrances, skincare, color cosmetics) and Consumer Beauty (mass-market color cosmetics, hair care, body care, fragrances). The Prestige portfolio includes iconic brands such as Burberry, Hugo Boss, Calvin Klein, Marc Jacobs, Chloé, Kylie Cosmetics, Lancaster, and Gucci; the Consumer Beauty division encompasses CoverGirl, Rimmel, Sally Hansen, Max Factor, adidas, philosophy, and others. Coty also owns Orveda (prestige biotech skincare brand). The company offers 50+ brands across fragrance, color cosmetics, and skin and body care categories, selling in over 120 countries. Coty's innovation spans proprietary technologies including Full Light Technology, retinol vectors, oxygen delivery, enzyme-repair, and long-wear film technologies, along with sustainable innovations like carbon-captured alcohol (LanzaTech partnership) and Artcycling (patented bottle transformation). Recent major launches include Marc Jacobs Beauty color cosmetics (May 2026) and INFINIMENT COTY PARIS luxury fragrance (2024).

Differentiator

Problem solved

Functional benefit

Brands

• Prestige Brands: Luxury fragrance and skincare brands including Burberry, Hugo Boss, Calvin Klein, Marc Jacobs, Chloé, Lancaster, Kylie Cosmetics.
• Consumer Beauty Brands

Products and services

• Prestige Fragrance and Cosmetics Brands Luxury fragrance, skincare, and color cosmetics portfolio including Burberry, Hugo Boss, Calvin Klein, Marc Jacobs, Chloé, Kylie Cosmetics, Gucci, Lancaster, and others. Represents Coty's premium segment serving prestige retail channels including department stores, specialty retailers like Sephora, and travel retail.
• Consumer Beauty Brands Mass-market beauty products including CoverGirl (mass color cosmetics), Rimmel, Sally Hansen (nail care), Max Factor, adidas (mass fragrances), philosophy, Risqué, Monange, Paixão, and Cenoura & Bronze. Covers mass color cosmetics, hair coloring, styling, body care, and mass fragrances sold through drugstores, mass retailers, and e-commerce.
• Marc Jacobs Beauty Color Cosmetics Collection Reimagined color cosmetics collection featuring seven products (eyeliner, eyeshadow, lipstick, blush, mascara, bronzer, highlighter) designed around the 'Joyride Sensoriality' concept emphasizing immersive, pleasurable sensory experience. Available at MarcJacobs.com, Sephora, Selfridges, and travel retail at JFK and Palma de Mallorca airports.
• INFINIMENT COTY PARIS Fragrance Collection Luxury fragrance collection honoring Coty's Paris heritage with eco-conscious packaging featuring refillable bottles, plant-fiber outer case, and 100% carbon-captured alcohol from the LanzaTech partnership. Includes patented Artcycling technology allowing bottles to be transformed into art pieces.
• BOSS Bottled Beyond Fragrance Hugo Boss prestige fragrance from the BOSS Bottled franchise, gaining share fiscal year-to-date across core markets as part of Coty's Prestige division.
• Bridgerton Fragrance Collection Luxury fragrance collection tied to the Bridgerton TV series, produced under Coty's prestige fragrance licensing and partnership model.
• Orveda Luxury Skincare French luxury skincare brand with strong roots in biotechnology, prioritizing biofermentation to develop active ingredients. Features Kombucha extract (Saccharomyces Xylinum Black Tea Ferment) developed through biofermentation.
• Brand Licensing Program Brand licensing royalties earned through partnerships with fashion and celebrity brands including Gucci, Burberry, Hugo Boss, Calvin Klein, Marc Jacobs, Chloé, Kylie Jenner, and adidas. Coty provides fragrance and beauty product development, manufacturing, and global distribution under license.

Quantifiable outcome

• Trained 3,500 employees globally in 100 days through Supercharge with AI program
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Vjal InstitutecoreStrategic or Co-development Partner · 13 May 2026External certification partner for Coty's Supercharge with AI program, providing industry-recognized credentials for participants. The program trained 3,500 employees globally in 100 days, achieving more than 100% increase in active AI usage.
• PencilcoreTechnology or Integration · 4 May 2026Generative AI marketing platform partnership for end-to-end AI-powered content creation across Consumer Beauty division (CoverGirl, Rimmel, Sally Hansen, Max Factor). Pencil establishes embedded team at Coty from July 1, integrating into campaign workflows to enable faster generation, deployment, and optimization of images and videos while maintaining brand governance and full data ownership for Coty.
• LanzaTechcoreTechnology or Integration · 1 January 2024Carbon recycling technology partnership to turn captured carbon emissions into alcohol pure enough for fine fragrances, using less water and land than conventional methods. Applied to Infiniment Coty Paris collection and Gucci The Alchemist's Garden range.
• Responsible Mica Initiative (RMI)minorStrategic or Co-development PartnerMulti-stakeholder initiative establishing fair, responsible, and sustainable Indian mica supply chain. Coty participates in pilot projects to create regulatory environment for legal mining and empower local mica-dependent communities.
• Fair Labor AssociationminorStrategic or Co-development PartnerPartnership on fragrance naturals to develop and implement action plans for highest priority naturals in supply chain, ensuring responsible sourcing practices.
• LG Household & Health CarecoreChannel Partner/ Reseller/ DistributorOfficial sales and marketing partner for Adidas fragrance line (Coty Korea) in South Korea. Supports overall operations and distribution, with actor Kim Jae-won appointed as domestic ambassador for Adidas Vibe fragrance collection.
• SephoracoreChannel Partner/ Reseller/ DistributorExclusive retail partner for Marc Jacobs Beauty launch with phased rollout to U.S., Canada, UK, and Australia. App exclusive May 31, website availability June 1, followed by store expansion starting September 2026.
• DKMSminorOthersInternational non-profit organization dedicated to fighting blood cancer and blood disorders. Coty has been a corporate founding partner for over 30 years, raising funds annually and encouraging community to join global donor registry.
• DB Ventures (David Beckham Fragrances)minorChannel Partner/ Reseller/ DistributorLicensing partner for David Beckham fragrance brands (Classic Blue), though currently in legal dispute regarding unauthorized distribution channels and unapproved product placements.
• NauticaminorChannel Partner/ Reseller/ DistributorLicensing partner for Nautica Voyage fragrance brand, though currently in legal dispute with Coty regarding license agreement breaches including unauthorized distribution channels.
• JellyfishcoreImplementation/ SI/ Consulting PartnerImplementation support partner alongside Pencil for AI-powered content creation system, providing transformation and creative team support for Coty's Consumer Beauty division.

Scale indicators11 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Estée Lauder Companies: Direct competitor across prestige fragrance, skincare, and color cosmetics with comparable licensed brand model (Tom Ford, Jo Malone, Le Labo). Competes for the same Sephora, department store, and travel retail shelf space as Coty's Prestige division.
• L'Oréal: World's largest beauty company and direct competitor across both mass (L'Oréal Paris, Maybelline) and prestige (Lancôme, YSL, Giorgio Armani Beauty) categories. Competes with Coty across virtually every channel and price point globally.
• Revlon: Direct competitor in mass-market color cosmetics and fragrances (Elizabeth Arden) with similar department store and drugstore distribution. Comparable product mix in nail care and color cosmetics.
• Shiseido: Japanese prestige beauty company competing in fragrance (Issey Miyake, Narciso Rodriguez), skincare (SHISEIDO, Cle de Peau), and color cosmetics with global department store distribution similar to Coty's Prestige segment.
• Puig: Spanish family-owned prestige fragrance and fashion company holding licenses for Carolina Herrera, Jean Paul Gaultier, Paco Rabanne, and Charlotte Tilbury. Directly comparable to Coty's licensed-fragrance business model with similar margin profile.

Broad incumbents

• LVMH (Perfumes & Cosmetics): Diversified luxury conglomerate with a Perfumes & Cosmetics division (Parfums Christian Dior, Givenchy Beauty, Guerlain, Benefit) competing for prestige fragrance share. Broader luxury portfolio provides more financial stability than Coty's focused beauty exposure.
• Beiersdorf: German personal care incumbent (NIVEA, Eucerin, La Prairie) with comparable global retail distribution and skincare science capabilities. Less direct fragrance overlap but comparable mass-prestige dual structure.
• Chanel: Private French luxury house with significant fragrance (No. 5, Coco Mademoiselle) and prestige beauty operations. Comparable to Coty's Infiniment Coty Paris prestige positioning despite private ownership.
• Mary Kay: Global direct-sales beauty company with comparable color cosmetics and skincare portfolio, particularly in international markets. Overlapping product categories with Coty's Consumer Beauty division though via a different GTM motion.

Emerging players

• e.l.f. Beauty: Fast-growing mass beauty disruptor capturing share from Coty's CoverGirl and Sally Hansen through aggressive pricing and digital-first marketing. Represents the competitive threat that has pressured Coty's Consumer Beauty segment operating income.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/COTYInc
• Facebookfacebook.com/COTYInc
• LinkedInlinkedin.com/company/5058
• Instagraminstagram.com/cotyinc

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries1 record

Funding overview

Funding rounds7 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A14 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coty