Beiersdorf
Beiersdorf AG is a Hamburg-based global personal-care company operating two segments: Consumer Brands (NIVEA, Eucerin, La Prairie, Chantecaille, Hansaplast) and tesa industrial adhesives. Founded in 1882 and publicly listed, it serves mass-market and prestige skincare consumers across 43+ countries.
- Company typePublic
- Founded1882
- HeadquartersHamburg, Germany
- Headcount5,001–10,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Beiersdorf does
Beiersdorf AG is a German personal-care company headquartered in Hamburg, founded in 1882 and publicly listed on the Frankfurt Stock Exchange (ticker: BDRFF / DE0005200000). The company operates two segments: Consumer Brands — a tiered portfolio spanning mass-market skincare (NIVEA), derma-cosmetics (Eucerin, Aquaphor), wound care (Hansaplast / Elastoplast / CURITAS), and prestige skincare (La Prairie, Chantecaille, acquired 2021-12 at an enterprise value of $590–690M) — and tesa, a wholly-owned industrial and consumer self-adhesive products division. Beiersdorf serves global mass-market and prestige beauty consumers across 43+ countries through drugstore, supermarket, specialty beauty, e-commerce, and direct-to-consumer channels.
The company's core technology is centered on skin care formulation and biotechnology research, anchored by proprietary patented ingredients including Thiamidol (anti-hyperpigmentation, with NMPA approval for variant Thiamidol 630 in China), EPICELLINE (epigenetic skin rejuvenation), Coenzyme Q10 (skin cell energy), and a skin microbiome research program built around its majority stake in Belgian life-science company S-Biomedic NV (acquired 2022-12). Innovation extends to AI-enabled skin analysis via partnerships such as Haut.AI's Face Analysis 3.0 platform for clinical research and DTC personalization, and a EUR 100 million Skin Care Innovation Fund II (launched 2026-03) targeting AI, biotech, and digital health startups.
The business model is a one-time-purchase consumer goods model with brand-tiered pricing: mass-market accessibility (NIVEA) through retail/drugstore channels, mid-tier derma-cosmetics (Eucerin at $24.99 price points on Amazon.com), and premium pricing through La Prairie and Chantecaille in prestige retail. FY2025 group turnover reached EUR 9.9 billion with 2.4% organic growth, NIVEA contributing EUR 5.5 billion; Q1 2026 reported EUR 2.484 billion in revenue (-7.7% nominal, -4.6% organic) amid a strategic reset of the NIVEA brand. The company returns capital via a EUR 750 million two-year share buyback and maintains distribution through subsidiaries in Europe, Americas, Asia-Pacific, and Middle East/Africa.
Beiersdorf firmographics
Firmographics- Name
- Beiersdorf
- Legal name
- Beiersdorf AG
- Website
- https://beiersdorf.com
- Company type
- Public
- Founded year
- 1882
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Beiersdorf AG is a Hamburg-based global personal-care company operating two segments: Consumer Brands (NIVEA, Eucerin, La Prairie, Chantecaille, Hansaplast) and tesa industrial adhesives. Founded in 1882 and publicly listed, it serves mass-market and prestige skincare consumers across 43+ countries.
- Ownership category
- akta.pro rank
Beiersdorf industry classification
Industry- Product category
- Consumer Personal Care Products
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Natural/Organic & Clean Skincare (CRABAAAH)
Keywords
Where Beiersdorf is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
Beiersdorf business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Marketing or Sales, Personnel, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Consumer Brands Segment: Sale of consumer skincare products including NIVEA, Eucerin, La Prairie, Hansaplast, Chantecaille brands through retail and e-commerce channels globally. Turnover of EUR 9.9 billion in 2025 with organic growth of 2.4%.
- tesa Adhesive Technologies Segment: Self-adhesive products and solutions under tesa brand for industrial and consumer applications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Eucerin Radiant Tone Body Collection - $24.99 for Body Cream and Body Lotion |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Beiersdorf product offering
Product offeringCore offering
Beiersdorf AG is a Hamburg-based consumer goods company that manufactures and markets personal care products, including mass-market skincare, dermatological skincare, prestige beauty, sun care, wound care, and men's grooming, under brands such as NIVEA, Eucerin, La Prairie, Chantecaille, Hansaplast, and Coppertone. The company also operates the tesa division, which develops and sells self-adhesive products and industrial tape solutions for industrial and consumer applications.
Product overview
Beiersdorf is a global skincare and consumer goods company operating two main business segments: Consumer Brands (skincare and adhesive products) and tesa (industrial adhesives). Its Consumer Brands portfolio comprises a tiered structure: the mass-market NIVEA brand as the flagship; the derma/pharmacy-channel Eucerin brand built on clinically tested formulations; the prestige La Prairie luxury skincare brand; the prestige Chantecaille brand (acquired 2022); and Hansaplast/Elastoplast wound care products. Innovation is anchored by proprietary ingredients including Thiamidol (anti-hyperpigmentation), EPICELLINE (epigenetic skin rejuvenation), and a microbiome research program that led to the acquisition of S-Biomedic. A €100 million venture fund backs external skincare innovation. The tesa division operates as a separate industrial adhesive products business.
Differentiator
Problem solved
Functional benefit
Brands
- NIVEA: Iconic global skin care brand serving millions of consumers daily
- Eucerin
- La Prairie
- Hansaplast/Elastoplast/CURITAS
- Chantecaille
- tesa
Products and services
- NIVEA Flagship mass-market skincare brand offering a broad portfolio of moisturizers, sun care, body care, and male grooming products sold globally.
- Eucerin
Companies that use Beiersdorf
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles4 records
Beiersdorf technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature4 records
Beiersdorf partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered major, minor and core.
- Real MadridmajorNIVEA MEN extended its long-standing partnership with Real Madrid football club with increased focus on fan engagement initiatives in India. Partnership includes e-commerce activations where purchasers can win trips to watch Real Madrid play in Spain, running from June 2026 to October 2027.
- ROSSMANNmajorROSSMANN and NIVEA CONNECT extended their partnership to address loneliness among young people in Germany through targeted preventive measures, expanding collaborative social impact initiatives.
- LEGO GroupminorBeiersdorf CEO Vincent Warnery appointed to LEGO Group Board of Directors effective May 12, 2026, aiming to bolster LEGO's expertise in global consumer branding, sustainability, and growth strategies.
- CoppertonecoreBeiersdorf acquired Coppertone from Bayer in February 2025, expanding its sun care portfolio and North American market presence. This strategic acquisition strengthens Beiersdorf's position in the global sun care market.
- S-BiomediccoreBeiersdorf acquired majority stake in Belgian life-science company S-Biomedic to enhance skin microbiome research and development. The acquisition integrates S-Biomedic's innovative skin microbiome technologies into Beiersdorf's existing research programs, keeping S-Biomedic as a standalone organization under Beiersdorf's microbiome program.
- Chantecaille Beaute Inc.coreBeiersdorf acquired prestige beauty brand Chantecaille to enhance its premium skincare portfolio with deal valued between $590-690 million. Expected to strengthen Beiersdorf's market presence especially in United States, China, and Korea. Chantecaille generated over USD 100 million in revenue in 2021 and continues operating as separate entity within Beiersdorf.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Beiersdorf competitors and assessment
Company assessmentDirect peers
- L'Oréal: L'Oréal is the world's largest beauty company with a comparable multi-tier structure (mass via Garnier/L'Oréal Paris, derma via La Roche-Posay, prestige via Lancôme/YSL). It is the closest direct competitor to Beiersdorf across NIVEA, Eucerin, and La Prairie.
- Estée Lauder Companies: Estée Lauder competes directly with Beiersdorf's prestige brands La Prairie and Chantecaille (Clinique, Estée Lauder, Tom Ford). It also operates derma-adjacent lines (Dr. Jart+) that overlap with Eucerin's clinical positioning.
- Unilever: Unilever's Beauty & Personal Care segment (Dove, Vaseline, Simple, Dermalogica) competes head-on with Beiersdorf in mass-market skincare and derma skincare across the same global retail channels.
- Procter & Gamble: P&G's Beauty division (Olay, SK-II) competes directly with NIVEA and Eucerin in mass and premium skincare. Oswald Barckhahn's prior P&G background underscores the strategic overlap and talent pool commonality.
- Johnson & Johnson (Kenvue): Kenvue, the J&J consumer health spin-off, owns Neutrogena, Aveeno, and Lubriderm — direct competitors to NIVEA and Eucerin in mass and clinical skincare globally.
- Shiseido: Shiseido competes with Beiersdorf in prestige skincare (SHISEIDO, Cle de Peau) and is a strong peer in the Asia-Pacific region where Beiersdorf is growing via Thiamidol and Chantecaille.
- Henkel: Henkel's Beauty Care division (Schwarzkopf, Dial) competes with Beiersdorf in mass personal care, and Henkel also has industrial adhesives (Loctite, Pritt) that mirror Beiersdorf's tesa division structure.
- Coty Inc. Coty is a global beauty company with mass (CoverGirl, Sally Hansen) and prestige (Gucci, Hugo Boss) portfolios. It overlaps directly with Beiersdorf's prestige brands and mass color-adjacent personal care.
Broad incumbents
- Church & Dwight: Church & Dwight's personal care portfolio (Batiste, Oribe, First Response) and consumer household brand structure overlap with Beiersdorf's mass-market consumer brand model, though with a different category mix.
- Colgate-Palmolive: Colgate-Palmolive competes with Beiersdorf in personal care (Palmolive, Softsoap) and shares the German multinational house-hold products adjacency, though its center of gravity is oral care rather than skincare.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Beiersdorf social profiles
Digital presenceBeiersdorf financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beiersdorf leadership team
Management profileNumber of profiles
Profiles4 records
Beiersdorf subsidiaries and ownership
Company hierarchySubsidiaries4 records
Beiersdorf funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beiersdorf M&A and investment
M&A and investmentM&A6 records
Investments12 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beiersdorf
What does Beiersdorf do?
Beiersdorf AG is a Hamburg-based consumer goods company that manufactures and markets personal care products, including mass-market skincare, dermatological skincare, prestige beauty, sun care, wound care, and men's grooming, under brands such as NIVEA, Eucerin, La Prairie, Chantecaille, Hansaplast, and Coppertone. The company also operates the tesa division, which develops and sells self-adhesive products and industrial tape solutions for industrial and consumer applications.
Is Beiersdorf a public or private company?
Beiersdorf is a public company. It is classified as public and is currently operating.
When was Beiersdorf founded?
Beiersdorf was founded in 1882. It employs 5,001 to 10,000 people.
Where is Beiersdorf based?
Beiersdorf is headquartered in Hamburg, Germany, in the Europe region.
How does Beiersdorf make money?
Two revenue lines are on record. Consumer Brands Segment is the primary driver. The others are tesa Adhesive Technologies Segment.
Who are Beiersdorf's main competitors?
Direct peers on record are L'Oréal, Estée Lauder Companies, Unilever, Procter & Gamble, Johnson & Johnson (Kenvue), Shiseido, Henkel and Coty Inc.. Broad incumbents are Church & Dwight and Colgate-Palmolive.
Does Beiersdorf have an API?
No public API is recorded for Beiersdorf.
What industry is Beiersdorf in?
Beiersdorf's product category is Consumer Personal Care Products. Its primary akta.pro industry code is CRABAAAH, Natural/Organic & Clean Skincare. Its SIC code is 2840.