What MoBagel does

MoBagel, Inc. is a privately held, founder-led AI/ML company founded in 2015 and headquartered in San Jose, California, with seven offices across the United States, Taiwan, Japan, Hong Kong, and Singapore and roughly 100+ employees globally. The company builds Decanter AI, an enterprise-grade no-code AI development platform combining AutoML, Time Series Forecast Fusion (AutoTSF / Forecasting Fusion), MLOps, DataOps, Generative BI, Generative ETL, and an Agentic C-Suites AI Builder that integrates with OpenAI GPT, Meta Llama, RAG and MCP to deliver vertical AI Agents for marketing, supply chain, finance, manufacturing and HR. The platform is offered via cloud, on-premise, and edge deployments — the latter reinforced by a 2025 strategic partnership with Qualcomm — and incorporates an inbound license to Fujitsu's Kozuchi AutoML and Wide Learning explainable AI for accelerated model recommendation.

MoBagel operates a hybrid go-to-market: direct enterprise sales (Calendly demo booking, named accounts, PoC-led deployments) targeting Fortune 500 customers such as Advantech, Kohler, BenQ, New Balance, BD, Chunghwa Telecom, and Swire Coca-Cola; product-led growth through the AI Audience marketing sub-brand (tiered subscriptions at $999–$2,999/month targeting mid-market DTC brands with 100K+ monthly visitors); and channel sales via Deloitte, Fujitsu, SAP.iO, Qualcomm, and Taiwan local partners. Revenue streams consist of quote-based enterprise SaaS subscriptions for Decanter AI / Genie AI CXO, tiered self-serve SaaS for AI Audience, and professional services / PoC engagements. Strategic priorities over 2024–2025 have been the Fujitsu Kozuchi integration (Sept 2024), cross-border acquisitions of Tric Trac (Japan, Dec 2024) and Brewit (May 2025), the Qualcomm Agentic AI partnership (June 2025), and the launch of new AI Agent and AI Dispatch platforms.

The company is recognized by Gartner as a representative AI vendor for five consecutive years through 2025 and is ISO 27001, GDPR, and CCPA compliant. Cumulative disclosed funding is approximately $30–34M across multiple rounds from 2015 through 2025, with the most recent material rounds led by fm Capital (Nov 2024, $10M) and Accelera AI Capital / Qualcomm QITC (Oct 2025). The company has not disclosed revenue or ARR, and customer-count claims vary across sources (5,000+ brands on English About Us versus 11,000+ on the Taiwan homepage and Fujitsu press release).

Name

MoBagel

Legal name

MoBagel, Inc.

Website

https://mobagel.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

MoBagel is a private, founder-led AI company (founded 2015, San Jose, 100+ employees) that sells Decanter AI, a no-code AutoML and Agentic AI platform with vertical AI Agents for manufacturing, supply chain, finance, and marketing, to Fortune 500 enterprises and mid-market DTC brands via direct sales, channel partners, and self-serve SaaS.

Ownership category

akta.pro rank

Product category

Enterprise AI Software / AutoML Platform

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)

akta.pro primary industry

End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)

akta.pro secondary industries

AutoML & Low-Code ML Platform Operations (HDAAABAL), Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF), Financial Services Personalization (Banking, Investing, Insurance) (HDAAAGAH), AI/ML Solution Integration & MLOps Enablement (BPAEAAAJ)

Keywords

• Enterprise AI platform
• Automated machine learning
• Predictive forecasting software
• No-code AI development
• Agentic AI agents

Headquarters

HQ city

Santa Clara

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. AI Audience Subscription (Self-serve SaaS): Tiered monthly recurring SaaS subscriptions for the AI Audience product, priced by monthly active website visitors: Growth $999, Scaling $1,999, Expansion $2,999, and custom Enterprise pricing for 1M+ MAU. Includes onboarding, GA4 data audit, tailored ML model, daily predictions, and white-glove support on enterprise tier.
2. Decanter AI / C-Suites AI Builder Enterprise Licensing: Enterprise SaaS subscriptions for the Decanter AI platform and C-Suites AI Builder (AutoML, AutoTSF, MLOps, DataOps, Generative BI/ETL, AI Agents), sold as software-as-a-service with usage-based overage billing on Service Capacity. Pricing is quote-based, not publicly disclosed.
3. Professional Services / PoC Implementations: Short-term Proof of Concept (PoC) projects and digital transformation consulting engagements delivered by AI Success Consultants (PjM) and Data Science teams, typically preceding enterprise platform adoption and including integration with ERP, CRM, CDP, GA4 and on-premise deployment.

Pricing tiers

Go-to-market motion5 records

Distribution channels6 records

Marketing channels8 records

Core offering

MoBagel sells Decanter AI, a no-code enterprise AI development platform that bundles AutoML, automated time-series Forecasting Fusion (AutoTSF), MLOps, DataOps, Generative BI, Generative ETL, Explainable AI (DataEase powered by Fujitsu Kozuchi + Wide Learning), and Cloud/On-premise/Edge deployment. On top of Decanter AI it ships pre-trained vertical AI Agents (Genie CMO, CRO, CFO, CTO, CPO) bundled in the Genie AI CXO Solution, plus a standalone AI Audience marketing-retargeting product priced via tiered monthly subscriptions.

Product overview

MoBagel offers a unified enterprise AI platform (C-Suites AI Builder / Decanter AI) composed of integrated modules — AutoML, Time Series Forecast Fusion (AutoTSF), MLOps, DataOps, Generative BI, Generative ETL, Generative Expert, Explainable AI, Cloud/On-premise/Edge AI deployment, and DataEase — that together enable no-code AI development. On top of this platform, MoBagel delivers a portfolio of specialized AI Agents: Marketing AI Agent (Genie CMO / AI Audience), Supply Chain AI Agent (Genie CRO), Finance AI Agent (Genie CFO), Manufacturing AI Agent (Genie CTO), and Genie CPO (HR/People AI Agent), all bundled into the Genie AI CXO Solution for C-suite decision support. The architecture pairs the core platform and modules with vertical-specific Agentic AI products, enabling businesses to build, deploy, and operationalize AI agents across marketing, supply chain, finance, manufacturing, and human resources.

Differentiator

Problem solved

Functional benefit

Brands

• Decanter AI: No-code AutoML platform; the company's core enterprise AI/ML product offering.
• AI Audience
• Genie AI

Products and services

• C-Suites AI Builder Platform (Decanter AI)

Quantifiable outcome

• Quad Lock: 42% decrease in CPA, 3x increase in ad spend, 389% incremental revenue lift in retargeting.
• +9 more outcomes

Named customers23 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

AI capability4 records

Feature6 records

Partnerships

Twelve partnerships are on record, tiered core, flagship and minor.

• WistroncoreStrategic or Co-development Partner · 8 July 2025Co-launched a new AI dispatch platform with Fujitsu (MoBagel + Wistron + Fujitsu). Wistron featured as a customer logo across MoBagel homepages and was a featured customer in the 2025 Small Business Big Economy forum.
• QualcommflagshipStrategic or Co-development Partner · 2 July 2025MoBagel selected by Qualcomm as a strategic Agentic AI partner for energy-efficient AI at the edge. Announcement framed within Qualcomm's 40th-anniversary milestone and the projected $85B global edge-AI market by 2030.
• Fujitsu LimitedflagshipStrategic or Co-development Partner · 5 September 2024Strategic partnership established December 2023, formalized September 5, 2024 with global launch of integrated AI prediction acceleration solution in Decanter AI. Fujitsu licenses its Kozuchi AutoML and Wide Learning™ explainable AI to MoBagel, accelerating AI model recommendation by 4x while maintaining accuracy. Joint go-to-market covers Fortune 500 enterprise AI transformation across manufacturing, supply chain, and finance.
• Deloitte Touche TohmatsuflagshipImplementation/ SI/ Consulting Partner · 1 January 2023Joint PoC for financial-crime prevention using Decanter AI to analyze trading data; Deloitte integrated MoBagel's AutoML into its risk dashboard, lifting anomaly detection from 80% to 99% accuracy and preventing $6M in overdue payments.
• SAP.iOcoreStrategic or Co-development PartnerMember of the SAP.iO Greater China Startup Program, collaborating to integrate generative AI and predictive AI into SAP supply-chain sustainability offerings for joint customers.
• Chunghwa TelecomcoreGTM or Marketing PartnerJointly hosted the "智慧轉型 AI 數據分析創造商機最大化" webinar and digital-transformation seminars, bringing AutoML expertise to Chunghwa Telecom's enterprise customer base. Chunghwa Telecom also featured as a customer logo on MoBagel homepages.
• TotalEnergiesminorGTM or Marketing PartnerFeatured keynote speaker at the 2024 AI and Beyond annual conference, indicating a marketing/thought-leadership relationship rather than a deep commercial partnership.
• SAYA (生洋網路)minorGTM or Marketing PartnerTaiwanese digital marketing agency co-presenting Genie AI ad-performance use cases at MoBagel's 2024 AI and Beyond annual conference.
• AppvantageminorImplementation/ SI/ Consulting PartnerImplementation partner that combined MoBagel's AI with Appvantage's automotive-industry expertise to deliver AI-driven sales automation for automotive brands.
• Syscom (凌群電腦)minorImplementation/ SI/ Consulting PartnerTaiwanese system integrator that deployed MoBagel's AI to deliver container-demand forecasting for the shipping industry, presented at the 2024 AI and Beyond conference.
• Orange Fab AsiaminorStrategic or Co-development PartnerMoBagel carried forward Orange Fab Asia's mission by launching a cross-border open innovation program focused on AI and data, indicating an ongoing co-development/innovation partnership.
• Microsoft (via Microsoft Accelerator)minorGTM or Marketing PartnerMoBagel's origins are connected to the Microsoft Accelerator program (Unilever and MoBagel first met via Microsoft Accelerator per the company blog), and Microsoft recognition is shown on the AI Audience site.

Scale indicators10 records

Recent moves7 records

Expansion highlights8 records

Direct peers

• DataRobot: Enterprise AutoML and MLOps platform sold to Fortune 500 across manufacturing, financial services, and supply chain. Closely comparable to MoBagel's Decanter AI core offering, with a similar no-code positioning and broad vertical AI Agent strategy.
• H2O.ai: Provider of an open-core AutoML and Agentic AI platform used by large enterprises in financial services, insurance, and manufacturing. Directly competes with Decanter AI on automated model building, explainability, and deployment flexibility.
• Dataiku: Everyday AI / MLOps platform marketed to enterprise data teams for no-code and code-based model development. Competes head-to-head with Decanter AI in manufacturing, retail, and financial services, including a similar Generative AI / AI agent layer.
• Alteryx: Analytics and machine learning automation platform with no-code workflow design and GenAI capabilities. Comparable to Decanter AI on no-code AutoML, DataOps, and Generative BI/ETL positioning toward business analysts.

Broad incumbents

• C3.ai: Enterprise AI applications suite with pre-built industry AI Agents and a no-code platform. Operates at broader scale than MoBagel with deep Fortune 500 footprint in manufacturing, supply chain, and financial services, making it a strong comparable on verticalised enterprise AI.
• Palantir Technologies: Enterprise data and AI platform (Foundry, AIP) with on-premise and edge deployment and a strong Manufacturing/Supply Chain/Finance vertical focus. A relevant incumbent comparable on Agentic AI for Fortune 500 and government customers.
• Salesforce Einstein / Agentforce: Embedded AI Agents for CRM, marketing, and commerce — particularly relevant to MoBagel's Genie CMO and AI Audience products targeting DTC and B2C enterprises. Competes via distribution rather than core AutoML.
• Google Vertex AI: Hyperscaler AutoML, MLOps, and Generative AI platform. Represents the most direct broad-incumbent competitive threat on AutoML, Agentic AI, and edge/cloud deployment, and is a go-to alternative for enterprise data teams.
• Amazon SageMaker: AWS's enterprise ML platform spanning AutoML, MLOps, and Generative AI. Comparable as a broad-incumbent alternative for the same Fortune 500 manufacturing, supply chain, and financial services workloads MoBagel targets.

Emerging players

• Tricentis / Amplify (AI-augmented testing peers): Included as an emerging/adjacent enterprise AI peer for supply chain and operations customers; multiple vertical-SaaS players (e.g., o9 Solutions, Blue Yonder) overlap with MoBagel's Genie CRO Supply Chain AI Agent on demand forecasting and planning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/mobagel
• LinkedInlinkedin.com/company/mobagel

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds11 records

Investors26 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MoBagel