Little Spoon

What Little Spoon does

Little Spoon, Inc. is a privately held, New York-based direct-to-consumer organic baby and kids food company founded in 2017 by CEO Ben Lewis and Chief Product Officer Angela Vranich. The company delivers refrigerated and shelf-stable meals, snacks, baby cereal, puffs, smoothies, and (as of March 2026) infant formula to U.S. parents across the full childhood feeding journey from newborn through big-kid years, reporting 500,000+ families served, 80+ million meals delivered since founding, and over $150 million in cumulative net revenue. Operations are concentrated in the continental United States, with Alaska, Hawaii, and PO Boxes currently unserviceable.

The product platform is built on proprietary cold-pressure (HPP) processing, a FreshLock Seal BPA/BPS-free packaging system, and a 500+ contaminant testing program with publicly published batch-level lot-code results, self-imposed at thresholds at or below EU limits (Lead ≤10ppb, Arsenic ≤20ppb, Cadmium ≤40ppb, Mercury ≤3ppb) — exceeding U.S. FDA requirements, which still lack codified baby food chemical-contaminant standards. The portfolio is organized as a life-stage progression (Infant Formula → Babyblends/Babyblends+ → Biteables → Baby Cereal → Plates/Lunchers → Snacks/YoGos), unified by USDA and Clean Label Project certifications, dual USDA+EU organic certification on the formula, a 100+ ingredient "No-No List," and a pediatric and dietitian advisory council. In September 2025, Little Spoon extended its DTC model into brick-and-mortar retail via a national launch at Target spanning 23 products across six aisles and seven categories, including a Frozen Multiserve line exclusive to Target.

Little Spoon generates revenue primarily through weekly or bi-weekly subscription orders (with ~10% subscriber discount and free shipping), supplemented by one-time purchases, gift cards, and wholesale revenue from Target. Pricing is per-meal/per-item, ranging from $1.99 per snack pouch to $30 per formula can, with a 50% first-order discount (capped at $30) used as the primary acquisition lever. The company is venture-backed by Valor Equity Partners (lead on both a $44M Series B in July 2021 and a $22M Series A in December 2021), with Kairos Ventures, Vaultier7, Interplay, SoGal Ventures, Jaws Ventures, Proton Enterprises, Serena Ventures, and Serena Williams among prior and follow-on investors.

Name

Little Spoon

Legal name

Little Spoon, Inc.

Website

https://littlespoon.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Little Spoon is a New York-based DTC subscription brand delivering organic, EU-aligned safety-tested baby food, toddler meals, snacks, and infant formula to U.S. parents, and made its national retail debut at Target in September 2025.

Ownership category

akta.pro rank

Product category

Organic Baby and Kids Food

NAICS

Other Snack Food Manufacturing (311919), Snack Food Manufacturing (31191)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Baby Meals & Ready-to-Eat Foods (Pouches, Bowls, Refrigerated/Frozen) (CRADAEAG)

akta.pro secondary industries

Baby Purees & Jarred Foods (Fruits, Vegetables, Mixed Meals) (CRADAEAE), Baby Snacks (Puffs, Biscuits, Teething Snacks) (CRADAEAF), Baby Cereals & Grain-Based Foods (CRADAEAD), Kids’ & baby/toddler prepared meals manufacturing (AFAKAHAL)

Keywords

• Organic baby food
• Toddler meal delivery
• Kids snack subscription
• Infant formula delivery
• Cold-pressed baby food

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Subscription Meal + Snack Plans: Recurring weekly or bi-weekly delivery subscriptions across Babyblends, Biteables, Plates, Lunchers, Smoothies + YoGos, Puffs, and Baby Cereal, with flexible skip/pause/cancel/modify controls and 10% subscriber discounts plus free shipping.
2. One-Time Purchases: Non-subscription one-time orders (e.g., formula one-time purchase at $30/can with $9.99 shipping, gift cards) with 20% off first order, plus ability to subscribe anytime.
3. Retail Wholesale (Target): National retail launch at Target across six aisles and seven categories with 23 products, including a Frozen Multiserve line exclusive to Target.
4. Gift Cards: Digital and printable gift cards available across the full product portfolio.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels9 records

Core offering

Little Spoon is a direct-to-consumer subscription brand that designs, manufactures, and delivers organic, cold-pressure processed baby, toddler, and big-kid food — including infant formula, purees, finger foods, heat-and-eat meals, bento-style lunches, smoothies, yogurt pouches, puffs, cereal, and snacks. The company sells primarily through its own e-commerce subscription storefront with weekly or bi-weekly delivery, complemented by a national retail launch at Target.

Product overview

Little Spoon operates a single unified subscription-based product platform — an organic baby and kids meal delivery service — rather than a platform-plus-modules architecture. The portfolio is organized as a life-stage progression: Organic Whole Milk Infant Formula serves newborns, Babyblends (and the functional Babyblends+ extension) serve early eaters, Biteables serve 9+ month finger-food stage, Baby Cereal supports the transition to solids, while Plates and Lunchers serve toddlers and big kids, with Smoothies + YoGos, Puffs, and Snacks functioning as cross-stage snacks. Underpinning the menu is Spoon Fed, an editorial resource hub that delivers parenting content, nutrition expertise, and recipes. The offering is unified by shared product principles — 100% organic ingredients, HPP cold-pressure processing, EU-aligned safety testing, Clean Label Project verification, and selective co-branded partnerships (Brooklyn Delhi, Graza, Siete, Sauz, Oatly, Barney).

Differentiator

Problem solved

Functional benefit

Brands

• Babyblends: Trademarked line of organic, heavy-metal tested, cold-pressure protected baby food purees sold in cups and pouches, offered in 5 stages plus Babyblends+ functional pouches.
• Biteables
• Plates
• Lunchers
• YoGos
• Spoon Fed

Products and services

• Organic Whole Milk Infant Formula Transparency-first organic whole milk infant formula made with grass-fed organic milk, expanding Little Spoon's portfolio into the newborn feeding category as the brand's first infant-formula offering. Tested for 500+ toxins and contaminants with publicly published batch-level results.
• Babyblends
• Biteables Early finger foods formulated for babies 9+ months, designed with developmentally appropriate textures and shapes to support self-feeding and motor skill development, including the Chicken Taco Biteable co-created with Siete Foods.
• Plates Toddler and big-kid heat-and-eat meals delivering globally-inspired, chef-designed recipes with organic ingredients, balanced nutrition, and hidden veggies. Sealed with the proprietary BPA/BPS-free FreshLock Seal for preservative-free freshness.
• Lunchers Build-it-yourself refrigerated bento-style lunch meal kits for big kids that let children assemble wraps, tacos, and similar constructions to encourage independence and balanced nutrition in a portable format, with 10g+ of protein per meal and peanut/tree-nut-free options.
• Smoothies + YoGos Organic smoothies and YoGos yogurt pouches delivering nutrient-dense snack options for kids, blending whole fruits, vegetables, and (in YoGos) organic Greek yogurt with 4g of protein, probiotics, and 0g of added sugar in grab-and-go pouch formats.
• Puffs Organic rice-free baby puffs made with nutrient-dense ancient grains, top 9 allergen free, USDA organic, providing a developmentally appropriate graspable and meltable finger-food snack for babies practicing self-feeding.
• Baby Cereal Organic oatmeal baby cereal launched as a foundational first-food option for infants transitioning to solids, providing 14g of whole grains, 13 essential nutrients, Clean Label Project Purity Award certification, with no added sugars and a rice-free formula.
• Snacks Junk-free organic snacks formulated without added sugars or artificial ingredients, designed as wholesome everyday snack options for babies, toddlers, and big kids, including multi-serve bags of fruit-based snacks, oat bakes, and hidden-veggie puffs.

Quantifiable outcome

• 50+ million meals delivered to date (per company homepage/reviews page)
• +7 more outcomes

Named customers5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators10 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• Once Upon a Farm: Direct competitor in refrigerated, organic baby and kid food sold via DTC subscription and retail. Closely comparable product format (cold-pressed pouches and meals), target customer (safety-conscious millennial parents), and brand positioning (clean ingredients, no preservatives).
• Yumi (Yumi Nutrition): Direct DTC competitor in organic baby and toddler meal subscriptions, including purees, finger foods, and toddler meals. Overlaps with Little Spoon on life-stage coverage, organic/EU-aligned safety positioning, and pediatrician-led brand authority.
• Serenity Kids: Direct DTC competitor in organic baby and toddler meals, differentiated by a meat-and-vegetable-led blend philosophy. Competes on clean-ingredient, pasture-raised positioning with shelf-stable pouches and meals across multiple life stages.
• Square Baby: Direct competitor in fresh, organic baby and toddler meal subscriptions with a nutritionist-designed, square-meal format. Competes in the same refrigerated DTC subscription channel with overlapping life-stage progression.
• Amara Organic Foods: Direct competitor in organic baby food (purees, puffs, oatmeals) sold DTC and via retail. Competes on the clean-ingredient, no-added-sugar narrative with similar shelf-stable formats.
• Nurture Life: Direct competitor in freshly prepared, organic baby, toddler, and kid meal delivery via subscription. Overlaps with Little Spoon's Plates/Lunchers lines and competes on pediatrician- and chef-designed, refrigerated meal positioning.

Broad incumbents

• Happy Family Organics (Happy Baby): Major U.S. organic baby food brand owned by Danone, with broad retail distribution and a portfolio spanning purees, snacks, cereals, and toddler meals. Larger incumbent that competes on shelf presence rather than DTC specialization.
• Gerber: Largest U.S. baby food brand, owned by Nestlé, with broad portfolio across purees, snacks, cereals, and formula. Sets the category baseline for retail distribution, trade spend, and pediatrician relationships.
• Beech-Nut: Established U.S. baby food manufacturer with broad purees, cereals, snacks, and toddler meal portfolio. Competes on retail shelf presence and value-tier positioning rather than DTC transparency narrative.

Emerging players

• Cerebelly: Emerging organic baby food brand focused on nutrient-dense, vegetable-led purees and snacks with clean-label positioning. Overlaps with Little Spoon on EU-aligned transparency claims and DTC/specialty retail presence at smaller scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/littlespoon
• Pinterestpinterest.com/littlespoon
• Xx.com/littlespoon
• Facebookfacebook.com/littlspoonorganic
• LinkedInlinkedin.com/company/little-spoon-organic

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds5 records

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Little Spoon