Cerebelly
Cerebelly is a science-led organic baby food company that sells vegetable-first purees, bone broth purees, smoothie pouches, and snack bars formulated with 16 brain-supporting nutrients for infants, toddlers, and older children, distributed via DTC e-commerce, subscription, and national retail.
- Company typePrivate
- Founded2019
- HeadquartersLos Gatos, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Cerebelly does
Cerebelly is a privately held, science-led organic baby food company headquartered in Los Gatos, California, founded in 2019 by a Stanford PhD in Developmental Neurobiology who is also a practicing neurosurgeon. The company's core offering is a portfolio of shelf-stable baby and toddler food products — veggie purees, bone broth protein purees, smoothie purees, Smart Bars, and the newer Clever Bars line — all formulated around a proprietary blend of 16 brain-supporting nutrients (DHA, choline, lutein, iron, zinc, and others) that the company maps to specific brain developmental windows. Products are organized into age-based bundles (5-7 months through 25+ months), directly tying nutritional formulation to neuroscience research on when different brain regions develop.
The company sells primarily through direct-to-consumer e-commerce on Cerebelly.com, with a subscription option offering 15% recurring savings, a personalized nutrition quiz, and a custom bundle builder. It has expanded into national retail distribution and operates an influencer/affiliate program targeting Instagram and TikTok creators with 2,000+ followers, alongside a tiered Smart Rewards loyalty program. Pricing ranges from roughly $6 per snack bar pack to $103-$120 per age-based bundle, with one-time and subscription purchase options.
Cerebelly's differentiation rests on three pillars: (1) a patented nutrient blend claiming 8x the brain-supporting nutrients of average baby food pouches; (2) rigorous multi-step heavy metal testing with standards benchmarked against California Proposition 65 and EU regulations, making it the first shelf-stable baby food brand to receive the Clean Label Project Purity Award; and (3) USDA Organic and Non-GMO Project Verified certifications. The company raised an oversubscribed Series A led by Knudsen Capital and H Venture Partners in March 2023, followed by an additional $4.4M from Evolution VC Partners in October 2024. In February 2026, Jodie Wing was promoted from Chief Sales Officer to Chief Executive Officer, succeeding Don Clark, with the board citing rapid commercial scaling under her leadership.
Cerebelly firmographics
Firmographics- Name
- Cerebelly
- Legal name
- Cerebelly
- Website
- https://Cerebelly.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cerebelly is a science-led organic baby food company that sells vegetable-first purees, bone broth purees, smoothie pouches, and snack bars formulated with 16 brain-supporting nutrients for infants, toddlers, and older children, distributed via DTC e-commerce, subscription, and national retail.
- Ownership category
- akta.pro rank
Cerebelly industry classification
Industry- Product category
- Baby and Toddler Nutrition
- NAICS
- Specialty Canning (311422), All Other Specialty Food Retailers (445298), Baked Goods Retailers (445291)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033), Bakery Products (2050), Food And Kindred Products (2000)
- akta.pro primary industry
- Baby Purees & Jarred Foods (Fruits, Vegetables, Mixed Meals) (CRADAEAE)
- akta.pro secondary industries
- Baby Snacks (Puffs, Biscuits, Teething Snacks) (CRADAEAF), Organic & Clean-Label Baby Nutrition (CRADAEAK), Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified) (CRADABAM), Functional Baby & Kids Foods Manufacturing (Fortified Infant/Toddler Foods, Kids Nutrition) (AFAKAJAJ), Kids’ & baby/toddler prepared meals manufacturing (AFAKAHAL)
Keywords
Where Cerebelly is headquartered
LocationHeadquarters
- HQ city
- Los Gatos
- HQ country
- United States
- HQ region
- North America
Markets served
Cerebelly business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct Product Sales: Direct-to-consumer sales of organic baby food products including veggie purees, bone broth purees, smoothie purees, smart bars, and clever bars. Products sold as individual items, multi-packs, and age-based bundles through e-commerce and retail partners.
- Subscription Revenue: Recurring subscription model offering 15% savings on regular orders with flexible delivery cadence options (2, 4, or 6 weeks). Subscription model provides predictable recurring revenue and customer retention.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscribe & Save - 15% recurring discount |
| Unit Pricing | Pay-as-you-go | One-time Purchase - Full Price |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels6 records
Cerebelly product offering
Product offeringCore offering
Cerebelly sells organic, vegetable-first baby and toddler food products — including veggie purees, bone broth protein purees, smoothie purees, Smart Bars, and Clever Bars — formulated with a proprietary blend of 16 brain-supporting nutrients and organized into age-based bundles spanning 5–7 months through 25+ months. The company distributes primarily through its own e-commerce site (with subscription and one-time purchase options) and national retail partners, with rigorous heavy metal testing protocols verified by the Clean Label Project Purity Award.
Product overview
Cerebelly is a science-backed organic baby food company founded by a Stanford PhD-Neurosurgeon, offering a unified product portfolio centered on brain development nutrition. The core offering consists of veggie-first purees, bone broth protein purees, smoothie purees, and snack bars (Smart Bars for toddlers, Clever Bars for older children), all containing 16 brain-supporting nutrients. Products are organized into age-based bundles (5-7 months through 25+ months) that align with developmental stages and brain region growth, plus variety packs and specialty bundles. The company differentiates through rigorous heavy metal testing, Clean Label Project Purity Award certification, and transparency in testing results.
Differentiator
Problem solved
Functional benefit
Products and services
- Veggie Purees Organic vegetable-first baby food puree pouches containing 16 brain-supporting nutrients, marketed as containing 8x more nutrients than average pouches; intended for infants from first bites through toddler snacking on the go.
- Bone Broth Protein Purees Protein-rich baby food puree pouches delivering 5g of protein from organic, free-range bone broth plus legumes and vegetables, with the brand's 16 brain-supporting nutrients included; aimed at babies and toddlers needing additional protein.
- Smoothie Purees Organic, lactose-free and dairy-free smoothie-style puree pouches combining vegetables and fruit with the brand's 16 brain-supporting nutrients; positioned as a kid-friendly snack across multiple ages.
- Smart Bars Soft-baked, nut-free, gluten-free, vegan toddler snack bars made with fruits, vegetables and 16 brain-supporting nutrients; targeted at toddlers who are learning to chew solid foods and for school-safe environments.
- Clever Bars Heartier snack bars for older kids (4+) with 5g protein, 6g fiber, 60mg DHA, and brain-boosting nutrition; positioned as a higher-protein, higher-fiber step-up from Smart Bars.
- Age-Based Bundles Multi-pack bundles organized by developmental stage (5-7 months, 8-9 months, 10-11 months, 12-14 months, 15-17 months, 18-20 months, 21-24 months, and 25+ months) that combine Cerebelly purees, smoothie pouches, and snack bars aligned to the nutritional requirements of each brain development stage.
- Variety Packs Pre-curated multi-flavor sampler packs across Cerebelly's product lines (Puree Sampler, Smoothie Sampler, Smart Bar Sampler, Clever Bar Variety Pack) that let customers try multiple flavors before committing to age-based bundles.
- Immunity Booster Bundle Seasonal specialty bundle featuring immune-supporting nutrients such as vitamin E, vitamin A, folate, and zinc; positioned for fall and winter consumption.
Quantifiable outcome
- 8x more brain-supporting nutrients compared to average baby food pouches (16 nutrients vs. 2)
- +2 more outcomes
Companies that use Cerebelly
Customer profileSegments1 record
Ideal customer profiles1 record
Cerebelly technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Cerebelly partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Baby2BabyminorCharitable partnership donating portion of food to children in need. Baby2Baby provides diapers, clothing, and essentials to kids living in poverty.
- Clean Label ProjectcoreCerebelly sits on the Clean Label Project Baby Coalition Group to advocate for better standards and educate consumers, retailers, and healthcare providers. Third-party certification for heavy metal and contaminant testing.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Cerebelly competitors and assessment
Company assessmentDirect peers
- Yumi: Yumi is a science-backed, organic baby food and toddler nutrition brand offering age-based meal plans via subscription and DTC. Comparable to Cerebelly in its nutritional positioning, age-staged bundles, and premium DTC-led GTM motion.
- Sprout Organic: Sprout Organic makes organic baby food pouches, snacks, and meals sold through national retail. Direct competitor in the shelf-stable organic baby food pouch and snack bar categories that overlap with Cerebelly's product line.
- Little Spoon: Little Spoon is a DTC organic baby and kids meal brand with subscription-based age-staged meal plans. Comparable to Cerebelly in subscription model, age-based bundling, and emphasis on clean ingredient quality.
- Once Upon a Farm: Once Upon a Farm is a leading organic, cold-pressed baby food and kids snack brand sold via DTC and national retail. It is the closest direct competitor to Cerebelly in premium organic baby puree pouches with a science/nutrition-led brand narrative.
- Serenity Kids: Serenity Kids makes premium, nutrient-dense baby food pouches, toddler meals, and snacks with a focus on whole-food ingredients. Direct peer in the premium better-for-you baby food category with overlapping retail and DTC channels.
Broad incumbents
- Earth's Best Organic: Earth's Best is a long-established organic baby food brand owned by Hain Celestial offering purees, snacks, and toddler meals in mainstream grocery. Broad incumbent competitor across Cerebelly's product categories with much larger distribution.
- Gerber (Nestlé): Gerber is the dominant mass-market baby food brand owned by Nestlé with the largest US shelf presence. Sets the price and category standard that Cerebelly's premium positioning must justify against every day.
- Beech-Nut Nutrition: Beech-Nut is a major US baby food manufacturer offering purees, cereals, and toddler meals across national retail. Broad incumbent competing head-on with Cerebelly in the puree pouch segment, particularly post its own organic line refresh.
- Happy Baby Organics (Happy Family Organics): Happy Baby is a leading organic baby food brand owned by Danone, offering purees, snacks, and toddler meals in national retail. Competes with Cerebelly in the organic baby food pouch and snack category at scale across grocery and mass channels.
Emerging players
- Peter Rabbit Organics: Peter Rabbit Organics makes organic fruit and vegetable pouches sold in mainstream grocery and natural channels. Niche competitor in the shelf-stable organic baby puree pouch category with partial overlap to Cerebelly's core offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Cerebelly social profiles
Digital presenceCerebelly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cerebelly leadership team
Management profileNumber of profiles
Profiles5 records
Cerebelly funding detail
Funding detailFunding overview
Funding rounds4 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cerebelly M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cerebelly
What does Cerebelly do?
Cerebelly sells organic, vegetable-first baby and toddler food products — including veggie purees, bone broth protein purees, smoothie purees, Smart Bars, and Clever Bars — formulated with a proprietary blend of 16 brain-supporting nutrients and organized into age-based bundles spanning 5–7 months through 25+ months. The company distributes primarily through its own e-commerce site (with subscription and one-time purchase options) and national retail partners, with rigorous heavy metal testing protocols verified by the Clean Label Project Purity Award.
Is Cerebelly a public or private company?
Cerebelly is a private company. It is classified as venture growth investor backed and is currently operating.
When was Cerebelly founded?
Cerebelly was founded in 2019. It employs 11 to 50 people.
Where is Cerebelly based?
Cerebelly is headquartered in Los Gatos, United States, in the North America region.
How does Cerebelly make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are subscription Revenue.
Who are Cerebelly's main competitors?
Direct peers on record are Yumi, Sprout Organic, Little Spoon, Once Upon a Farm and Serenity Kids. Broad incumbents are Earth's Best Organic, Gerber (Nestlé), Beech-Nut Nutrition and Happy Baby Organics (Happy Family Organics). Peter Rabbit Organics is listed as an emerging player.
Does Cerebelly have an API?
No public API is recorded for Cerebelly.
What industry is Cerebelly in?
Cerebelly's product category is Baby and Toddler Nutrition. Its primary akta.pro industry code is CRADAEAE, Baby Purees & Jarred Foods (Fruits, Vegetables, Mixed Meals), with a secondary code of CRADAEAF, Baby Snacks (Puffs, Biscuits, Teething Snacks). Its NAICS code is 311422 and its SIC code is 2030.