Define Ventures
Define Ventures is a privately held, early-stage digital health venture capital firm managing approximately $800 million across six funds, investing from incubation through Series B in category-defining health tech companies and pairing capital with deep healthcare operator and enterprise buyer coalition access.
- Company typePrivate
- Founded2019
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Define Ventures does
Define Ventures is a privately held, early-stage venture capital firm headquartered in Silicon Valley (San Francisco) that invests exclusively in digital health and health tech companies from incubation through Series B. The firm manages approximately $800 million in assets under management across six funds, with Fund II closed at $200 million in January 2021 and Fund III plus an Opportunities Fund closed at $460 million in April 2023. Define Ventures was founded and is led by Lynne Chou O'Keefe (Founder & Managing Partner), a former Kleiner Perkins Senior Partner in Healthcare Venture who partnered on Livongo (NYSE: LVGO, acquired by Teladoc for $18.5B). The firm's portfolio spans roughly 28 named companies across consumer health (Hims & Hers NYSE: HIMS, FOLX Health, Tia, Found), payer/provider workflow (Cohere Health, Centivo, Concert Health, DexCare), AI/clinical workflow (Luminai, Layer Health, Hyro, Foundation Health), specialty virtual care (9amHealth, Story Health), and pharma/clinical trials (Verana Health, Lightship, Crescendo, Double Blind Bio), with reported cumulative exit value of approximately $23 billion.
Define Ventures generates revenue through classic venture capital fund economics — management fees on committed capital and carried interest on fund profits — and supplements this with the Define Digital logged-in founder resource platform, a published insights/research function (including the 'House of Healthcare' AI investment framework and an AI Pharma C-Suite Report), and annual proprietary events (Founders Summit, AI + Healthcare Summit, JPM Payer/Provider Forums). The firm's value proposition to portfolio founders centers on enterprise healthcare coalition access (72% of partner companies have customers from Define's network of large health systems, payers, employers, and life sciences companies), senior talent placement at two of three partner companies, and follow-on capital sourcing (approximately $1.6 billion raised by founders since initial investment). The legal entity is Define Ventures Management, LLC, an independently owned firm with no parent company.
The firm's competitive positioning rests on a curated senior team and advisor bench that uniquely blends healthcare operators and AI/technology leaders: Venture Partners include Bruce Broussard (former Humana CEO), Frank Williams (former Evolent Health CEO), and Carolyn Magill (former Aetion CEO); advisors include Toby Cosgrove (former Cleveland Clinic CEO), Peter Fine (former Banner Health CEO), Jia Li (former Global Head R&D, Google Cloud AI), Dr. Nigam Shah (Chief Data Scientist, Stanford Health Care), Ashley Yuki Alexander (OpenAI VP Healthcare), Brook Byers (Kleiner Perkins Senior Partner Emeritus), and Beth Bierbower (former Humana Segment President). Distribution to enterprise healthcare buyers is facilitated by direct relationships with Humana, Intermountain Health, Cleveland Clinic, Hackensack Meridian Health, Sutter Health, and Banner Health.
Define Ventures firmographics
Firmographics- Name
- Define Ventures
- Legal name
- Define Ventures Management, LLC
- Website
- https://definevc.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Define Ventures is a privately held, early-stage digital health venture capital firm managing approximately $800 million across six funds, investing from incubation through Series B in category-defining health tech companies and pairing capital with deep healthcare operator and enterprise buyer coalition access.
- Ownership category
- akta.pro rank
Define Ventures industry classification
Industry- Product category
- Venture Capital / Private Equity (Digital Health)
- NAICS
- Other Investment Pools and Funds (5259)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Early-Stage Venture Capital (Series A/B) (FSANAAAB)
Keywords
Where Define Ventures is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Define Ventures business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Venture Capital Fund Management: Define Ventures generates revenue through classic venture capital fund economics: it raises capital from Limited Partners (LPs) into multi-fund vehicles (6 funds, $800 million AUM) and invests across stages (Incubation, Seed, Series A, Series B). Revenue is derived from management fees on committed capital and carried interest on fund profits. The firm has helped its founders raise $1.6 billion (also cited as $1.5 billion) in follow-on capital since initial investment.
- Capital Gains from Exits: Define's portfolio has generated $23 billion in exit value cumulatively, including high-profile exits such as Hims & Hers (NYSE: HIMS) and Livongo (NYSE: LVGO, acquired by Teladoc). Realized exits generate carried interest distributions and reputational capital that fuels future fundraises.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | — | Fund III & Opportunities Fund (~$460M raised April 2023) |
| Other | — | Fund II ($200M, 2021) and earlier vehicles |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Define Ventures product offering
Product offeringCore offering
Define Ventures is an early-stage venture capital firm that raises capital from Limited Partners into multi-fund vehicles and invests in digital health and health tech startups from the Incubation stage through Series B. The firm pairs capital with operator-led company-building support, enterprise GTM introductions to a coalition of large health systems, health plans, employers, and life sciences companies, senior talent and board placement, and a proprietary founder resource platform (Define Digital). Core fund vehicles total approximately $800M in AUM across six funds as of April 2023.
Product overview
Define Ventures operates as a single unified venture capital fund platform rather than a traditional software product company. Its core offering is a multi-stage digital health venture capital fund (6 funds, ~$800M AUM per the About Us page) that invests in early-stage health tech companies from Incubation through Series B, supported by a dedicated founder-resources platform called Define Digital (a logged-in portal at /log-in) and a published Insights, News & Events research publication that includes market thesis content such as the 'House of Healthcare' AI framework and the Pharma C-Suite AI Report. The 'products' listed in this array therefore describe Define Ventures' fund vehicles, founder platform, research publication, and community events rather than a SaaS product portfolio.
Differentiator
Problem solved
Functional benefit
Brands
- Define Digital: Define Ventures' resources platform custom-crafted to support founders' journeys from the earliest stages to impactful scale.
Products and services
- Define Ventures Funds (multi-fund venture capital platform) Multi-stage venture capital fund platform that invests in early-stage digital health and health tech companies from Incubation through Series B, managing approximately $800 million in AUM across 6 funds (including Fund II of $200M raised January 2021 and Fund III plus an Opportunities Fund of $460M raised April 2023). Capital is deployed through direct investments and syndicated rounds, with revenue derived from management fees on committed capital and carried interest on fund profits.
- Define Digital Founder Resource Platform Proprietary logged-in resource platform custom-crafted to support Define Ventures' portfolio founders from the earliest stages through impactful scale. Founders authenticate via email/password to access proprietary resources.
- Define Ventures Insights & Research Publication Long-form insights and research publication from Define Ventures covering Company Building, Announcements, People Matters, and Market Insights categories. Includes proprietary market research reports such as the AI Pharma C-Suite Report and the 'House of Healthcare' AI investing thesis.
- Define Ventures AI + Healthcare Summit and Founders Summit Annual proprietary invite-only summits (AI + Healthcare Summit held May 1, 2025 with OpenAI co-founder & president Greg Brockman as speaker; Founders Summit held annually in 2022, 2023, 2024, and 2025) that bring together the portfolio founder community, C-suite executives, and ecosystem partners for sourcing, community building, and brand.
- Inside the C-Suite Pharma AI Report Proprietary research report published by Define Ventures based on research with executives from 16 of the top 20 pharma companies, Big Tech firms (AWS, NVIDIA, Oracle Health & Life Sciences), and venture-backed companies (Tempus AI, Datavant). Available as a downloadable PDF gated lead-capture asset.
Quantifiable outcome
- $800 million AUM across 6 funds
- +11 more outcomes
Companies that use Define Ventures
Customer profileNamed customers30 records
Segments3 records
Ideal customer profiles3 records
Define Ventures technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature3 records
Define Ventures partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered flagship, core and minor.
- HumanaflagshipDefine Ventures co-incubated Cohere Health with Humana in 2019. Cohere Health has since expanded from automating prior authorization to becoming a clinical intelligence platform serving multiple U.S. payers. Per Define's AI thesis, Cohere processes more than 12 million prior authorization requests annually for over 660,000 providers nationwide. Humana remains a deeply embedded strategic partner across the Define portfolio.
- Kleiner PerkinscoreDefine Ventures maintains deep institutional ties with Kleiner Perkins. Founder Lynne Chou O'Keefe is a former Senior Partner in Healthcare Venture at Kleiner Perkins (where she partnered with companies such as Livongo). Fund Advisor Brook Byers is Senior Partner Emeritus at Kleiner Perkins. Communications Advisor Amanda Duckworth is former Partner and CMO at Kleiner Perkins. Multiple Kleiner Perkins portfolio CEOs (e.g., Jim Pursley of Hinge Health/Livongo) serve as advisors. Kleiner Perkins' logo appears on Define's site as a 'leader from industry pioneers'.
- FOLX Health (via advisor A.G. Breitenstein)coreDefine Ventures Healthcare Advisor A.G. Breitenstein is Founder & Former CEO of FOLX Health and a former Co-founder & Partner at Optum Ventures. She was honored in Rock Health's Top 50 in Digital Healthcare (May 6, 2024) during her tenure as a Define advisor.
- Brook Byers (Kleiner Perkins Senior Partner)flagshipDefine Ventures Fund Advisor. Brook Byers has been a venture capital investor since 1972; formed the first life sciences practice group in VC in 1984 at Kleiner Perkins. Led Kleiner Perkins to become premier in life sciences, healthcare, digital health, and biotechnology. Has collaborated with Founder Lynne Chou O'Keefe for 12+ years. Sits on boards including Verana Health, Arsenal Bio, Octave Bio, Newsela. Stanford Center for BioDesign board, UCSF Medical Center Lifetime Board Member.
- Toby Cosgrove (Former Cleveland Clinic CEO)flagshipDefine Ventures Healthcare Advisor. Former CEO and current Executive Advisor of Cleveland Clinic; led the $8B organization from 2004-2017, ranked the #2 hospital in America (U.S. News). Board member of Cleveland Clinic Abu Dhabi, American Well, Hims & Hers (a Define portfolio company), and View. Holds 30 patents for medical innovations. Member, National Academy of Medicine.
- Jia Li (Former Global Head R&D, Google Cloud AI)flagshipDefine Ventures AI Advisor. Co-founder of LiveX AI; Founding Global Head of R&D at Google Cloud AI; former Head of Research at Snap; IEEE Fellow. Adjunct Professor at Stanford School of Medicine; co-taught inaugural Generative AI and Medicine course at Stanford. PhD from Stanford CS.
- Dr. Nigam Shah (Chief Data Scientist, Stanford Health Care)flagshipDefine Ventures AI Advisor (joined August 2025). Professor of Medicine at Stanford University; Chief Data Scientist for Stanford Health Care. 350+ publications, h-index 88, 38,000+ citations. Co-founder of the Coalition for Health AI. Boards include Prealize Health and Atropos Health. Co-founder of three companies that collectively raised over $100M.
- Beth Bierbower (Former Segment President, Humana)flagshipDefine Ventures Healthcare Advisor. 30+ years in health insurance including leadership of Humana's Group and Specialty Segment generating $7B+ revenue covering 11M members; led development of Humana's largest TRICARE contract valued at $40B. Currently serves on Boards of Option Care Health, BlueSprig, Paradigm Corp., Quest Analytics.
- Jim Pursley (President, Hinge Health)flagshipDefine Ventures Commercial Advisor. President of Hinge Health (NYSE: HNGE). Former Chief Commercial Officer for Livongo Health, where he helped take it public in 2019 and was part of the $18.5B Teladoc acquisition. Previously held leadership roles at GE Healthcare and Intel-GE Care Innovations.
- Peter Fine (Former CEO, Banner Health)flagshipDefine Ventures Healthcare Advisor (joined May 2025). Former President & CEO of Banner Health for 21 years; Banner operates 33 hospitals in 6 states with $14B+ revenue. Honored in Modern Healthcare's 100 Most Influential People in Healthcare for 11 consecutive years (2011-2023).
- Seth Cohen (President, Cedar)coreDefine Ventures Commercial Advisor. President and Board member of Cedar, the leading provider of patient financial solutions managing 30M+ patient interactions annually across 55+ clients. Previously co-founded OODA Health (acquired by Cedar in 2021); early employee at Castlight Health. Baker Scholar MBA from Harvard.
- Ashley Yuki Alexander (VP Healthcare, OpenAI; former Co-Head Product, Instagram)coreDefine Ventures Former Consumer Advisor. Currently VP of Product, Healthcare at OpenAI; formerly Co-Head of Product at Instagram; 10-year Meta veteran who built Instagram's ads business from the ground up. Dual degree in CS from UPenn and BS Economics/Marketing/Healthcare Management from Wharton.
- Bangaly Kaba (Director of Product, YouTube; former Head of Growth, Instagram)coreDefine Ventures Consumer Advisor. Product Management executive at YouTube managing Creator Monetization; previously Head of Growth at Instagram where he helped scale IG from 450M to 1B+ monthly actives in 2.5 years; former VP Product at Instacart; active angel investor and board member.
- Debby Meredith (Tech Advisor; ex-Netscape/AOL SVP)coreDefine Ventures Tech Advisor with 25+ years working with engineering and product teams. Former VenturePartner at Mohr Davidow Ventures. Former SVP Strategic Technologies & Products at Netscape/AOL, VP Engineering at Collabra Software and Slate Corporation. Trustee of the Computer History Museum. MS CS from Stanford, BS CS/Math from University of Michigan.
- Amanda Duckworth (Former Partner & CMO, Kleiner Perkins)coreDefine Ventures Communications Advisor. Reputation management expert; led Kleiner Perkins' communications team during the Ellen Pao trial. Founded and led the San Francisco office of Brunswick Group. Executive Partner at Next Horizon Capital. LL.B. from University of Wales.
- Optum Ventures (via advisor A.G. Breitenstein)coreDefine Ventures Healthcare Advisor A.G. Breitenstein was a Co-founder & Partner at Optum Ventures prior to founding FOLX Health. Bridges Define's network with Optum/UnitedHealth ecosystem of payers and providers.
- Humana (commercial customer of Cohere Health)flagshipHumana is both the co-incubator of Cohere Health (with Define in 2019) and a customer of Cohere Health's clinical intelligence platform. Humana is repeatedly cited on Define's 'leaders from industry pioneers' logo strip and as a featured strategic enterprise healthcare partner. Cohere Health, under Define's partnership, serves multiple payers across the U.S.
- Livongo (exited portfolio of Founder's prior fund at Kleiner Perkins)minorLivongo Health (NYSE: LVGO) is referenced throughout Define's content as a heritage company Founder Lynne Chou O'Keefe partnered on while Senior Partner at Kleiner Perkins. Livongo was acquired by Teladoc Health for $18.5B in 2020. Jim Pursley (Define Commercial Advisor) was Livongo's CCO.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Define Ventures competitors and assessment
Company assessmentDirect peers
- Andreessen Horowitz (a16z) Bio/Health: Andreessen Horowitz operates a dedicated bio/health fund investing across digital health, biotech, and healthcare AI. Like Define, it leads early-stage rounds in health tech founders but at significantly larger AUM and broader stage range.
- General Catalyst: General Catalyst runs a Health Assurance thesis investing across stages in healthcare transformation. Define co-invests with General Catalyst (e.g., Luminai Series B) and competes on similar enterprise-led digital health opportunities.
- Oak HC/FT: Oak HC/FT is a healthcare- and fintech-focused venture firm investing across stages. Like Define, it concentrates exclusively on healthcare with deep operator networks and a focus on services + technology convergence.
- Maverick Ventures: Maverick Ventures is an early-stage venture firm with a dedicated health practice investing in seed and Series A digital health. Direct comparable to Define in stage focus and check size.
- Flare Capital Partners: Flare Capital is an early-stage healthcare technology venture firm focused on digital health, health IT, and services. Direct comparable to Define on stage focus and enterprise-pilot-driven thesis.
- Health Velocity Capital: Health Velocity Capital invests in healthcare software, services, and technology-enabled businesses across stages. Direct comparable to Define in healthcare-only mandate and operator-led value-add model.
Broad incumbents
- Norwest Venture Partners: Norwest is a large multi-stage venture firm with a dedicated healthcare practice. It co-invested with Define in Hyro's growth round and competes for similar enterprise healthcare AI deals, though it operates as a generalist.
- Bessemer Venture Partners: Bessemer is a multi-stage venture firm with a long-standing healthcare practice. Define Principal Chuka Esiobu previously worked at Bessemer, illustrating talent and deal-flow overlap in early-stage health tech.
- KKR Health Care Strategic Growth: KKR's Health Care Strategic Growth strategy invests across healthcare services, tech, and life sciences with a growth-equity orientation. It competes with Define on later-stage health tech deals where strategic capital matters.
Emerging players
- Optum Ventures: Optum Ventures is the corporate venture arm of Optum/UnitedHealth Group investing in early-stage health tech. Define advisor A.G. Breitenstein co-founded Optum Ventures, creating deep network ties; it competes on enterprise-pilot-driven health tech deals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Define Ventures social profiles
Digital presenceDefine Ventures financial estimates
Financial estimateRevenue estimate
Valuation estimate
Define Ventures leadership team
Management profileNumber of profiles
Profiles12 records
Define Ventures funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Define Ventures M&A and investment
M&A and investmentM&A
Investments56 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Define Ventures
What does Define Ventures do?
Define Ventures is an early-stage venture capital firm that raises capital from Limited Partners into multi-fund vehicles and invests in digital health and health tech startups from the Incubation stage through Series B. The firm pairs capital with operator-led company-building support, enterprise GTM introductions to a coalition of large health systems, health plans, employers, and life sciences companies, senior talent and board placement, and a proprietary founder resource platform (Define Digital). Core fund vehicles total approximately $800M in AUM across six funds as of April 2023.
Is Define Ventures a public or private company?
Define Ventures is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Define Ventures founded?
Define Ventures was founded in 2019. It employs 1 to 10 people.
Where is Define Ventures based?
Define Ventures is headquartered in San Francisco, United States, in the North America region.
How does Define Ventures make money?
Two revenue lines are on record. Venture Capital Fund Management is the primary driver. The others are capital Gains from Exits.
Who are Define Ventures's main competitors?
Direct peers on record are Andreessen Horowitz (a16z) Bio/Health, General Catalyst, Oak HC/FT, Maverick Ventures, Flare Capital Partners and Health Velocity Capital. Broad incumbents are Norwest Venture Partners, Bessemer Venture Partners and KKR Health Care Strategic Growth. Optum Ventures is listed as an emerging player.
Does Define Ventures have an API?
No public API is recorded for Define Ventures.
What industry is Define Ventures in?
Define Ventures's product category is Venture Capital / Private Equity (Digital Health). Its primary akta.pro industry code is FSANAAAB, Early-Stage Venture Capital (Series A/B). Its NAICS code is 5259 and its SIC code is 6282.