FLY BY JING
Fly By Jing is a premium Sichuan-inspired Chinese food brand founded in 2018 by Jing Gao, selling sauces, noodles, and hot pot products DTC via flybyjing.com and Amazon and through 12,000+ U.S. retail stores including Whole Foods, Target, Walmart, and Kroger.
- Company typePrivate
- Founded2018
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What FLY BY JING does
Fly By Jing is a premium Chinese food brand founded in 2018 by Jing Gao in Los Angeles, California, with products manufactured in Chengdu, Sichuan, China. The company offers a portfolio of Sichuan-inspired sauces, noodles, and hot pot products, including its signature Sichuan Chili Crisp, Sweet + Spicy Sichuan Chili Sauce, Xtra Spicy Sichuan Chili Crisp, knife-cut sun-dried fermented noodles (Chili Crisp Noodles, Sweet + Spicy Noodles, Creamy Sesame, Roasted Garlic), and hot pot products (Hot Pot Bomb, Hot Pot Starter Set). Differentiation rests on authentic regional sourcing and traditional production methods in Chengdu, premium natural ingredients, and certifications including B Corp, Non-GMO, and Vegan, alongside a woman- and Asian-owned identity.
The business operates a hybrid go-to-market model. Direct-to-consumer sales flow through flybyjing.com (Shopify), Amazon, and TikTok Shop, supported by the Tastemaker Club membership program offering 20% off every order, free shipping, and R&D participation. Wholesale and retail distribution covers more than 12,000 U.S. stores across Kroger, Whole Foods, Target (200 stores for noodles), Walmart (1,862 stores for holiday SKUs), Costco, Wegmans, Albertsons, and the Faire wholesale marketplace for independent retailers. Revenue is generated primarily through one-time product sales across DTC and retail channels, supplemented by recurring membership fees and corporate gifting revenue.
The company has scaled from a $120,000 Kickstarter in 2018 to eight-figure revenue within two years and 10x growth in its second year, reaching distribution across the largest U.S. grocery and mass retailers by 2025-2026. It has raised approximately $12 million in a March 2023 Series B led by Prelude Growth Partners and Pendulum, following a 2021 growth investment from Prelude and a 2019 Techstars seed round. Recent product launches — including Chili Crisp Ketchup (with Frankie Gaw), Sweet & Spicy Sichuan Cashews (with Daily Crunch), Hot Pot Bomb (with Logan Moffitt), and two new Whole Foods-exclusive noodle flavors — reflect an active cadence of category and channel extension.
FLY BY JING firmographics
Firmographics- Name
- FLY BY JING
- Legal name
- FLY BY JING
- Website
- https://flybyjing.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fly By Jing is a premium Sichuan-inspired Chinese food brand founded in 2018 by Jing Gao, selling sauces, noodles, and hot pot products DTC via flybyjing.com and Amazon and through 12,000+ U.S. retail stores including Whole Foods, Target, Walmart, and Kroger.
- Ownership category
- akta.pro rank
FLY BY JING industry classification
Industry- Product category
- Premium Chinese condiments and Sichuan-inspired packaged foods
- NAICS
- All Other Specialty Food Retailers (445298)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro primary industry
- Fermented & Specialty Condiments Manufacturing (Kimchi Base, Gochujang, Miso-Based Sauces) (AFAKADAO)
Keywords
Where FLY BY JING is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
FLY BY JING business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel
Revenue model
- Direct Product Sales (DTC): The company sells sauces, noodles, gift sets, and merchandise directly to consumers through its e-commerce website flybyjing.com. The business operates a membership/subscription program offering 20% off every jar plus free shipping for members.
- Retail Distribution: Products are sold through major retail grocery chains including Kroger, Albertsons, Whole Foods, Wegmans, Target, Costco, and Walmart. Noodles launched in 200 Target stores; holiday stocking stuffers in 1,862 Walmart stores.
- Wholesale: Wholesale distribution through Faire marketplace and direct wholesale partnerships with retailers.
- Corporate Gifting: Corporate gifts catalog available for B2B gifting programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Tastemaker Club membership offering 20% off all orders plus free shipping |
Go-to-market motion2 records
Distribution channels11 records
Marketing channels9 records
FLY BY JING product offering
Product offeringCore offering
FLY BY JING manufactures and sells premium Sichuan-inspired Chinese condiments, sauces, noodles, and hot pot products manufactured in Chengdu, China. The flagship offering is Sichuan Chili Crisp, complemented by a lineup of chili sauces, knife-cut sun-dried fermented noodles, hot pot kits, collaboration products (chili crisp ketchup, Sichuan cashews), seasonal gift sets, and branded merchandise sold direct-to-consumer via flybyjing.com and through major U.S. grocery retailers.
Product overview
Fly By Jing is a premium Chinese food brand offering a diverse product portfolio centered on Sichuan-inspired flavors. The core offerings include signature sauces (Sichuan Chili Crisp, Sweet + Spicy Sichuan Chili Sauce, Xtra Spicy Sichuan Chili Crisp), premium noodles (Chili Crisp Noodles, Sweet + Spicy Noodles, Creamy Sesame Noodles, Roasted Garlic Noodles), and hot pot products (Hot Pot Bomb, Hot Pot Starter Set). The company also offers collaboration products (Chili Crisp Ketchup with Frankie Gaw, Sweet & Spicy Sichuan Cashews with Daily Crunch), gift collections (Gift Sets, Advent Calendars, Holiday Collections), branded merchandise, and a Tastemaker Club membership program. All products emphasize high-quality, natural ingredients with Sichuan cuisine profiles focusing on umami and balanced flavors.
Differentiator
Problem solved
Functional benefit
Products and services
- Sichuan Chili Crisp Flagship premium Chinese chili sauce with hot, spicy, crispy, and tingly flavor profile, made with high-quality Sichuan ingredients and manufactured in Chengdu, Sichuan.
- Sweet + Spicy Sichuan Chili Sauce Sichuan chili sauce inspired by Chengdu street dumplings, produced in Chengdu with emphasis on natural ingredients and versatility.
- Xtra Spicy Sichuan Chili Crisp Extra spicy variant of the flagship chili crisp with three times the heat, produced in Chengdu, Sichuan.
- Chili Crisp Noodles Premium noodles with knife-cut, sun-dried, fermented bases paired with signature Sichuan Chili Crisp sauce, delivering 12-13g protein per serving and cooking in under six minutes.
- Sweet + Spicy Noodles Premium sweet and spicy Sichuan noodle SKU built on sun-dried, knife-cut noodles.
- Creamy Sesame Noodles No-heat creamy sesame noodle flavor with Sichuan-inspired profile, launched at Whole Foods nationwide.
- Roasted Garlic Noodles Roasted garlic noodle flavor with Sichuan-inspired profile, launched at Whole Foods nationwide.
- Hot Pot Bomb Compact solid cube hot pot base that dissolves in water to produce Sichuan-style broth, designed for solo dining and quick home cooking. Developed with Logan Moffitt.
- Hot Pot Starter Set Sichuan-inspired hot pot kit including a red electric hot pot and spicy vegan soup base, designed for communal dining during winter and holiday gatherings.
- Chili Crisp Ketchup First chili crisp ketchup in the U.S. market, blending traditional ketchup with Sichuan chili crisp flavors. Collaboration product with Frankie Gaw (Little Fat Boy).
- Sweet & Spicy Sichuan Cashews Sichuan-inspired sweet and spicy cashew snack developed in collaboration with Daily Crunch.
- Gift Sets Curated gift collections featuring Sichuan-inspired food products for various occasions including holidays.
- 12 Days of Flavors Advent Calendar Seasonal advent calendar featuring surprises like Sichuan Chili Crisp and new noodles, appealing to spice lovers; 2025 edition sold out by November 10.
- 2025 Holiday Gift Collection Seasonal holiday gift collection available at Target, Walmart, and flybyjing.com featuring Sichuan-inspired food products and gift sets.
- Shorty Triple Threat Stocking Stuffer Holiday stocking stuffer gift set featuring three miniature-sized Fly By Jing sauces, sold in 1,862 Walmart stores.
- Spicy Sichuan Chocolate Limited-edition spicy chocolate set combining Sichuan chili crisp flavors with chocolate.
- Flywear branded merchandise Branded merchandise and apparel offered under the Flywear by Jing label.
- Tastemaker Club Membership Annual membership program offering 20% off every order, free shipping, participation in new product R&D, and direct access to founder Jing Gao.
Quantifiable outcome
- Top-selling hot sauce on Amazon
- +3 more outcomes
Companies that use FLY BY JING
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
FLY BY JING technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
FLY BY JING partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- Logan MoffittminorCulinary creator collaboration to develop the Hot Pot Bomb product - a mini hot pot base cube inspired by Sichuan flavors, with launch including Mini Electric Hot Pot.
- WalmartcoreHoliday Shorty Triple Threat Stocking Stuffer available in 1,862 Walmart stores and online. Also carries Hot Pot Starter Set for 2025.
- Little Fat BoyminorCollaboration with Little Fat Boy (Frankie Gaw) to create chili crisp ketchup inspired by Sichuan flavors and Asian-American cuisine, available online and in select stores.
- TargetcoreRetail partner for noodles in 200 Target stores, plus holiday gift collection. Products include Chili Crisp Noodles and Sweet + Spicy Noodles.
- Daily CrunchminorPartnership to launch Sweet & Spicy Sichuan Cashews, combining Fly By Jing's chili crisp expertise with Daily Crunch's snack products.
- KrogercoreMajor grocery chain national distribution partner for Fly By Jing products including Sichuan Chili Crisp and noodles.
- Whole Foods MarketcorePremium natural foods retailer carrying Fly By Jing products nationwide. New noodle flavors launched at Whole Foods nationwide in 2026.
- CostcocoreWarehouse club retail distribution partner for national expansion.
- WegmanscoreRegional grocery chain distribution in the Northeastern U.S.
- AlbertsonscoreMajor grocery chain national distribution partner.
Scale indicators9 records
Recent moves6 records
Expansion highlights7 records
FLY BY JING competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
FLY BY JING social profiles
Digital presenceFLY BY JING compliance and trust
Trust signalCompliance5 records
FLY BY JING financial estimates
Financial estimateRevenue estimate
Valuation estimate
FLY BY JING leadership team
Management profileNumber of profiles
Profiles2 records
FLY BY JING funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FLY BY JING M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FLY BY JING
What does FLY BY JING do?
FLY BY JING manufactures and sells premium Sichuan-inspired Chinese condiments, sauces, noodles, and hot pot products manufactured in Chengdu, China. The flagship offering is Sichuan Chili Crisp, complemented by a lineup of chili sauces, knife-cut sun-dried fermented noodles, hot pot kits, collaboration products (chili crisp ketchup, Sichuan cashews), seasonal gift sets, and branded merchandise sold direct-to-consumer via flybyjing.com and through major U.S. grocery retailers.
Is FLY BY JING a public or private company?
FLY BY JING is a private company. It is classified as venture growth investor backed and is currently operating.
When was FLY BY JING founded?
FLY BY JING was founded in 2018. It employs 11 to 50 people.
Where is FLY BY JING based?
FLY BY JING is headquartered in Los Angeles, United States, in the North America region.
How does FLY BY JING make money?
Four revenue lines are on record. Direct Product Sales (DTC) is the primary driver. The others are retail Distribution, wholesale and corporate Gifting.
Does FLY BY JING have an API?
No public API is recorded for FLY BY JING.
What industry is FLY BY JING in?
FLY BY JING's product category is Premium Chinese condiments and Sichuan-inspired packaged foods. Its primary akta.pro industry code is AFAKADAO, Fermented & Specialty Condiments Manufacturing (Kimchi Base, Gochujang, Miso-Based Sauces). Its NAICS code is 445298 and its SIC code is 2030.