Glassdoor
Glassdoor is a job search and career community platform serving job seekers with free reviews, salary data, and community discussions, while selling B2B employer branding and analytics subscriptions to over 600,000 employers under Recruit Holdings ownership.
- Company typePrivate
- Founded2008
- HeadquartersSan Francisco, United States
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingSoftware
What Glassdoor does
Glassdoor is a job and career community platform that combines a free consumer-facing site with a B2B employer branding business. The platform is built on four core product surfaces: a Jobs search index covering millions of listings, anonymous Company Reviews on over 600,000 employers, a Salary Comparison tool backed by millions of data points, and Community "Bowls" for topic-based workplace conversations introduced during the 2023 rebrand. The technology stack integrates with sister company Indeed under common ownership, providing unified login and a combined Employer Branding Hub that reaches over 80% of U.S. online job seekers and 40 million candidates per month.
For employers, Glassdoor sells an integrated B2B suite covering Enhanced Profile subscriptions, Spotlight Pages, Review Intelligence (sentiment and analytics on the review corpus), and Employer Branding Ads that run across Glassdoor, Indeed, and off-site inventory. Pricing is anchored on annual subscriptions for premium employer tiers with a freemium entry point for basic employer accounts, and free unlimited access for job seekers. Distribution combines a self-serve consumer product (web and mobile) with an enterprise direct-sales motion for larger employer accounts, supported by an in-house research arm (Worklife Trends, Employee Confidence Index) and a content/blog presence.
Glassdoor operates as a wholly-owned subsidiary of Recruit Holdings (Tokyo Stock Exchange: 6098), a Japanese human capital technology conglomerate that also owns Indeed and reported FY2025 consolidated revenue of approximately ¥3.7 trillion (~$23.3B USD), with the HR Technology segment delivering ¥3.56 trillion in FY2024 revenue at a 35.9% adjusted EBITDA margin. Founded in 2007-2008 and headquartered in Mill Valley, California, Glassdoor previously raised approximately $194.5 million across multiple venture rounds (last disclosed round: $40M led by T. Rowe Price in 2016) and made two acquisitions (Jobitorial in 2009 and Love Mondays in Brazil in 2016) before becoming part of Recruit Holdings.
Glassdoor firmographics
Firmographics- Name
- Glassdoor
- Legal name
- Indeed, Inc.
- Website
- https://glassdoor.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Glassdoor is a job search and career community platform serving job seekers with free reviews, salary data, and community discussions, while selling B2B employer branding and analytics subscriptions to over 600,000 employers under Recruit Holdings ownership.
- Ownership category
- akta.pro rank
Where Glassdoor is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Glassdoor business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Employer Enhanced Profiles: Paid employer profiles with advanced features including analytics, brand showcase, competitor targeting, and review management capabilities.
- Employer Branding Ads: Paid advertising on Glassdoor, Indeed, and off-site to reach job seekers throughout their day, supporting active and passive candidates.
- Spotlight Pages: Premium employer profile pages featuring enhanced visibility and branding opportunities.
- Review Intelligence Solutions: Analytics and insights products for employers to monitor and improve employer brand perception.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free Employer Account - Basic profile access |
| Subscription | Annual | Enhanced Profile - Premium employer branding |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Glassdoor product offering
Product offeringCore offering
Glassdoor operates an online job search and career community platform where job seekers can search millions of job listings, read anonymous company reviews on over 600,000 companies, compare salaries, and engage in topic-based professional community discussions ("Bowls"). For employers, Glassdoor offers paid employer branding solutions including enhanced profiles, review management, sentiment analytics, and advertising across Glassdoor and Indeed.
Product overview
Glassdoor operates as a unified job search and career community platform comprising four core product areas: a Jobs Platform for searching and applying to millions of job listings, Company Reviews providing anonymous feedback on over 600,000 companies, Salary Comparison tools offering personalized salary estimates, and a Community feature with topic-based "bowls" for professional discussions. For employers, Glassdoor offers an integrated suite of Employer Branding Solutions including the core Employer Profile management, Review Intelligence for sentiment analysis, Employer Branding Ads running across Glassdoor and Indeed, and Spotlight Pages for enhanced employer profiles—all accessible through an Employer Branding Hub that unifies Glassdoor and Indeed employer features. The platform also includes research and content components through Glassdoor Economic Research and the Work in Progress blog. The 2023 rebrand shifted Glassdoor from a job review site toward a community-driven platform with real-time workplace conversation features.
Differentiator
Problem solved
Functional benefit
Brands
- Worklife Pro: A premium subscription service offered by Glassdoor providing enhanced workplace insights and features.
- Bowls
Products and services
- Jobs Platform
Quantifiable outcome
- Over 40 million monthly candidate reach for employers
- +2 more outcomes
Companies that use Glassdoor
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Glassdoor technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Glassdoor partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- RedfinminorJoint research partnership producing annual rankings of best U.S. cities for college graduates, combining Redfin housing data with Glassdoor salary insights and employer ratings.
- IndeedcoreIndeed and Glassdoor operate under unified ownership with shared login, combined job search experience, and joint Employer Branding Hub. The partnership creates the largest job search platform reaching over 80% of U.S. online job seekers.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Glassdoor competitors and assessment
Company assessmentBroad incumbents
- Indeed: Indeed is the leading global job search engine and Glassdoor's sister company under Recruit Holdings; both serve employers and job seekers with overlapping employer-branding and job-listing products under a unified login, and Indeed provides the distribution backbone for Glassdoor's U.S. job-seeker reach.
Direct peers
- ZipRecruiter: ZipRecruiter is a publicly-traded online employment marketplace that connects employers with job seekers through AI-driven matching; it competes head-on with Glassdoor's job search and employer-branding offerings, particularly for SMB and mid-market employers.
- Monster: Monster is a legacy global online job board (now owned by Randstad) with employer profile and review features; it competes directly with Glassdoor in job listings and employer branding for enterprise and SMB recruiting customers.
- Comparably: Comparably is a workplace-comparison and employer-review platform offering anonymous company reviews, salary data, and CEO ratings; it is the closest direct competitor to Glassdoor's core reviews and salary comparison products.
- LinkedIn: LinkedIn operates the largest professional networking platform with integrated job search, salary insights, and employer content; it competes directly with Glassdoor for both job-seeker attention and recruiter/employer-brand budget at the high end of the market.
- CareerBuilder: CareerBuilder is a legacy online job board and talent-acquisition platform with employer reviews and salary insights; it competes with Glassdoor across job listings, employer branding, and candidate engagement products targeting enterprise and mid-market employers.
Emerging players
- FairyGodBoss: FairyGodBoss is an anonymous workplace-review and community platform focused on women in the workplace; it overlaps with Glassdoor's anonymous reviews and Bowls community for a specific under-served segment.
- Great Place To Work: Great Place To Work is a global workplace-culture certification and Best Worklists publisher that competes with Glassdoor's Best Places to Work awards and Review Intelligence products for employer-branding mindshare and certification-led marketing budgets.
- Payscale: Payscale is a compensation data and SaaS salary-benchmarking platform used by HR and employers; it overlaps with Glassdoor's Salary Comparison product on the B2C side and competes for employer HR-analytics budget on the B2B side.
Regional players
- Kununu: Kununu is a European employer-review and salary-insights platform owned by XING/NEW WORK; it offers the closest functional analogue to Glassdoor's reviews and salary products in European markets, where Glassdoor's footprint is thinner.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Glassdoor social profiles
Digital presenceGlassdoor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Glassdoor leadership team
Management profileNumber of profiles
Profiles8 records
Glassdoor funding detail
Funding detailFunding overview
Funding rounds10 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Glassdoor M&A and investment
M&A and investmentM&A2 records
Investments13 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Glassdoor
What does Glassdoor do?
Glassdoor operates an online job search and career community platform where job seekers can search millions of job listings, read anonymous company reviews on over 600,000 companies, compare salaries, and engage in topic-based professional community discussions ("Bowls"). For employers, Glassdoor offers paid employer branding solutions including enhanced profiles, review management, sentiment analytics, and advertising across Glassdoor and Indeed.
Is Glassdoor a public or private company?
Glassdoor is a private company. It is classified as corporate owned and is currently operating.
When was Glassdoor founded?
Glassdoor was founded in 2008. It employs 501 to 1,000 people.
Where is Glassdoor based?
Glassdoor is headquartered in San Francisco, United States, in the North America region.
How does Glassdoor make money?
Four revenue lines are on record. Employer Enhanced Profiles are the primary driver. The others are employer Branding Ads, spotlight Pages and review Intelligence Solutions.
Who are Glassdoor's main competitors?
Indeed is listed as a broad incumbent. Direct peers are ZipRecruiter, Monster, Comparably, LinkedIn and CareerBuilder. Emerging players are FairyGodBoss, Great Place To Work and Payscale. Kununu is listed as a regional player.
Does Glassdoor have an API?
No public API is recorded for Glassdoor.