What Great Place to Work does

Great Place to Work is a global workplace culture research and certification organization founded in 1991 as Great Place To Work® Institute, Inc. (USA), with India operations conducted through Great Employers Private Limited (dba Great Place to Work India), led by CEO Balbir Singh and Managing Director Prasad Kachraj. The company operates a research-backed employee experience platform, Emprising™, that administers the Trust Index™ Survey (an employee experience instrument available in 50+ languages) and the Culture Audit© (an evaluation of people practices). Organizations that achieve at least 70% positive responses on the Trust Index earn the Great Place to Work Certification™, which is valid for 12 months and can be used royalty-free for employer branding. The company also publishes sector- and demographic-specific Best Workplaces™ lists (India's Best Companies, IT & IT-BPM, BFSI, Retail, Manufacturing, Pharma, Healthcare, Biotech, NGOs, Women, Millennials, DEIB, Asia, World), and runs the annual For All Summit, For All Podcast, and Certification Nation Day. Adjacent solutions include Culture Consulting, Health and Wellness programs, DEIB consulting, Leadership Capability Building, and a published book ('A Great Place to Work For All').

The business model is a B2B professional-services and certification franchise. Revenue is generated through (1) certification fees (customized by organization size, with multi-year contracts; organizations above 5,000 employees are surveyed on a base sample with optional full-population add-on), (2) paid applications to sector-specific Best Workplaces lists, (3) advisory and consulting engagements (culture, DEIB, health & wellness, leadership), and (4) research publications and subscriptions (e.g., the Workplace Culture Report 2026). Go-to-market is consultative enterprise field sales, supported by a website-driven self-serve inquiry path and event-driven demand generation (summits, webinars). The customer base is horizontally segmented across large enterprises (5,000+ employees), mid-size organizations (100–4,999), and small organizations (10–99 employee minimum), with marquee clients including Accenture, Cisco, HDFC Bank, ICICI Bank, Axis Bank, Kotak Mahindra Bank, HSBC, Capgemini, Flipkart, Bosch, Apollo Tyres, Bajaj, Cipla, Laurus Labs, Lemon Tree Hotels, and Mahindra Finance. The company self-reports scale of 60+ countries with Best Workplaces recognition, 150 countries surveyed, and 100M+ employees surveyed cumulatively. Recent product expansion includes the 2026 For All Community India App (India's first workplace culture app) and the 2026 National Trust Index.

Name

Great Place to Work

Legal name

Great Employers Private Limited

Website

https://greatplacetowork.in

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

101–250 employees

Short description

Great Place to Work is a global workplace culture certification and research organization that surveys employees through its Trust Index™ methodology, certifies employers, and publishes Best Workplaces™ lists across 60+ countries, serving enterprises, mid-market, and small organizations including Indian clients such as Accenture, HDFC Bank, and Flipkart.

Ownership category

akta.pro rank

Product category

Workplace Culture Certification

NAICS

Management, Scientific, and Technical Consulting Services (5416)

akta.pro primary industry

Stress Management & Well-Being at Work (EDABAMAN)

Keywords

• Workplace culture certification
• Employee experience surveys
• Employer branding research
• Organizational culture assessment
• HR consulting services

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Certification Services: Organizations pay for assessment and certification services. Companies undergo Trust Index™ surveys and Culture Audit© assessments. Certification is valid for 12 months and is offered royalty-free to certified companies. The investment varies based on organizational size and selected portfolio offerings.
2. List Recognition Programs: Organizations can apply to be featured on various Best Workplaces lists (India's Best Companies, Best Workplaces in IT, Retail, BFSI, etc.) which require separate applications and deadlines beyond basic certification.
3. Culture Consulting: Advisory services helping organizations improve workplace culture, aligned with Great Place to Work methodology and research insights.
4. Research Reports and Publications: The company publishes research reports such as the Workplace Culture Report 2026 and other insights that contribute to revenue through sales and subscriptions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Great Place to Work is a workplace culture research and certification organization that assesses organizations through its proprietary Trust Index™ Survey and Culture Audit© methodology. It issues the Great Place To Work® Certification™ badge to qualifying companies, publishes Best Workplaces™ Lists, and offers culture consulting, health & wellness, DEIB, and leadership capability-building advisory services to enterprises across multiple industries.

Product overview

Great Place to Work is a workplace culture research and certification organization offering a suite of products centered around its Trust Index™ Survey and Culture Audit© assessment tools. The core platform, Emprising™, enables organizations to measure employee experience and earn the Great Place To Work® Certification™ badge. The company provides recognition through various Best Workplaces™ Lists (spanning 30+ industry and demographic categories), complemented by consulting services for culture improvement, health & wellness, and DEIB. Additional offerings include the For All Community India mobile app, the For All Podcast content series, research publications, and annual events including the For All Summit and Certification Nation Day. The company operates across 150+ countries and offers surveys in 50+ languages.

Differentiator

Problem solved

Functional benefit

Brands

• Trust Index™ Survey: Employee experience survey platform used for workplace culture assessment and certification
• Culture Audit©
• Great Place To Work® Certification™
• Emprising™

Products and services

• Great Place To Work® Certification™ Employer certification badge recognizing organizations that meet Great Place to Work's workplace culture standards, valid for 12 months and usable royalty-free for employer branding.
• Trust Index™ Survey Employee experience survey platform that collects anonymous feedback from employees to measure workplace trust, pride, and camaraderie, available in 50+ languages across 150+ countries.
• Culture Audit© Evaluation of HR practices and people management systems within an organization, conducted alongside the Trust Index survey to assess organizational culture holistically.
• Best Workplaces™ Lists National and industry-specific recognition lists ranking best workplaces across categories such as India's Best Companies to Work For, BFSI, Retail, Manufacturing, IT & IT-BPM, Pharmaceuticals, NGOs, and Diversity & Inclusion.
• Culture Consulting Advisory services helping organizations identify focus areas and develop action plans for improving workplace culture based on Trust Index and Culture Audit assessment results.
• Health and Wellness Solutions Programs and advisory services helping organizations build emotionally and psychologically healthy workplaces and promote employee well-being, including the Health & Wellness Summit.
• DEIB Consulting Diversity, Equity, Inclusion & Belonging consulting services helping organizations build inclusive workplace cultures and pursue recognition in DEIB-focused workplace lists.
• Leadership Capability Building Training and development programs helping leaders build skills to create high-trust, high-performance cultures within their organizations.
• Emprising™ Platform Employee experience platform built upon 30 years of research and data, used to administer the Trust Index survey and Culture Audit assessment and generate culture insights.
• For All Community India App India's first workplace culture mobile app enabling employees at certified companies to access culture resources, community features, and engagement tools on Android and iOS.

Quantifiable outcome

• Certification badge is valid for 12 months and can be used royalty-free for employer branding
• +2 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• HDFC ERGOcoreStrategic or Co-development PartnerGreat Place to Work India partnered with HDFC ERGO (a leading insurance provider) to co-create the Health and Wellness Summit. This partnership aligns with their shared mission of 'Making India a Healthy Place to Work For All', bringing together conversations on employee well-being as a global priority.
• Berrett-Koehler PublishersminorOthersGreat Place to Work's book 'A Great Place To Work For All' is published by Berrett-Koehler, a publishing company focused on books about stakeholder-driven change and social impact.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Energage: Operates the Top Workplaces USA certification program using employee survey methodology, serving as the closest US-headquartered direct competitor to GPTW's Best Workplaces lists and certification approach.
• Quantum Workplace: Employee engagement surveys and 'Best Places to Work' certification programs serving mid-market US companies. Closely comparable to GPTW's combination of engagement measurement and certification-driven recognition.
• Culture Amp: Employee engagement survey and analytics platform serving mid-market and enterprise customers globally. Directly comparable to GPTW's Trust Index™ Survey methodology, with continuous feedback loops rather than annual cadence.
• Peakon (Workday): Continuous employee engagement platform acquired by Workday, offering real-time surveys and analytics to enterprises. Directly comparable to GPTW's survey-based engagement measurement but with a more modern, continuous deployment model.
• Gallup: Long-established employee engagement research firm (Q12 survey) that sells engagement measurement, consulting, and certification-style recognition programs to enterprises — directly analogous to GPTW's research-led certification model.

Broad incumbents

• Mercer: Global HR and people consulting firm providing culture, rewards, and workforce analytics to large enterprises. Comparable to GPTW's culture and DEIB consulting streams within a much larger HR advisory portfolio.
• Korn Ferry: Global organizational consulting firm offering leadership, culture, and engagement advisory to enterprises. Overlaps with GPTW's Culture Consulting and Leadership Capability Building offerings as part of a broader HR/talent portfolio.
• Glassdoor (Indeed): Free employee review platform providing always-on workplace culture signals to job seekers and employers. Competes indirectly with GPTW by offering culture data outside the paid survey/certification framework.
• LinkedIn (Talent Solutions + Glint): Owns Glint (engagement surveys) and operates dominant employer branding, talent attraction, and workplace insights at scale. Overlaps with GPTW across engagement measurement and employer brand visibility, but as part of a much broader HR/talent platform.

Others

• SHRM (Society for Human Resource Management): Largest global HR professional association producing research, certifications, and benchmarks widely used by HR practitioners. Adjacent to GPTW as a workplace culture authority and research publisher, though operating via membership rather than employer certification.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/gptw_india
• YouTubeyoutube.com/user/GPTWIndia
• Facebookfacebook.com/GREATPLACETOWORKINSTITUTEINDIA
• LinkedInlinkedin.com/company/great-place-to-work-institute-india/posts/?feedView=all
• Instagraminstagram.com/india_greatplacetowork

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Great Place to Work