Hello Divorce
Hello Divorce is a US-based legaltech platform offering tiered online divorce services — DIY software, Forms Specialist–led filing, and on-demand expert consultations — combined with the Hallie AI Navigator, serving individuals nationwide across all 50 states.
- Company typePrivate
- Founded2019
- HeadquartersAlameda, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Hello Divorce does
Hello Divorce is a US-based legal technology platform founded in 2018 and headquartered in Alameda, California, that offers an online, tiered divorce service combining self-serve software with human-assisted legal support. The platform targets individuals seeking uncontested or amicable divorces — particularly couples with children and high net worth individuals with complex assets — across all 50 US states. Its core product suite includes a DIY plan for self-guided form generation, a Pro plan pairing customers with a dedicated Forms Specialist who manages court filings end-to-end, and a Plus plan bundling expert consultations. The technology stack combines a guided interview engine that generates state-specific court-approved forms, an AI Divorce Navigator named Hallie trained on the company's proprietary, expert-reviewed knowledge base, and a managed workflow layer where Forms Specialists coordinate with courts and opposing parties.
The company monetizes through flat-fee subscription plans ($400–$2,000), a $30/month Divorce Navigator subscription, and usage-based hourly rates for on-demand experts including attorneys, mediators, Certified Divorce Financial Analysts (CDFAs), divorce coaches, and real estate specialists. An affiliated law firm, Erin A. Levine, PC (d/b/a Levine Family Law Group), provides legal services through the platform under separate engagement. Distribution is primarily direct-to-consumer via content marketing, SEO across state-specific landing pages, organic PR (Fast Company 2024 Most Innovative Companies, NPR's How I Built This, Forbes, Reuters), and an employer/employee benefit plan channel through LegalEASE. To date Hello Divorce has raised approximately $5.25M in disclosed seed funding (2021 CEAS-led, 2022 Artemis-led) with additional capital from Alumni Ventures, Moderne Ventures, Evolution VC Partners, and Fabric VC.
Hello Divorce firmographics
Firmographics- Name
- Hello Divorce
- Legal name
- Hello Divorce, Inc.
- Website
- https://hellodivorce.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hello Divorce is a US-based legaltech platform offering tiered online divorce services — DIY software, Forms Specialist–led filing, and on-demand expert consultations — combined with the Hallie AI Navigator, serving individuals nationwide across all 50 states.
- Ownership category
- akta.pro rank
Hello Divorce industry classification
Industry- Product category
- Online Divorce Services / Legal Technology
- NAICS
- Software Publishers (5132)
- SIC
- Services-Legal Services (8111)
- akta.pro primary industry
- Couples & Family Therapy Teletherapy Platforms (HLALAEAG)
Keywords
Where Hello Divorce is headquartered
LocationHeadquarters
- HQ city
- Alameda
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hello Divorce business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Subscription Plans (DIY, Pro, Plus): Tiered flat-fee subscription plans for divorce document preparation and platform access. DIY plan is self-guided; Pro and Plus plans include a dedicated Forms Specialist managing court filings. Plans can be upgraded, downgraded, or paused at any time.
- Divorce Navigator Subscription: Monthly subscription ($30/month) for AI-powered and specialist-guided divorce planning support before, during, and after divorce. Renews automatically each month unless canceled.
- Expert Services (À la Carte): Hourly-rate access to attorneys, mediators, Certified Divorce Financial Analysts (CDFAs), divorce coaches, and real estate specialists — no retainer required. Billed per session or per hour as needed.
- Court Filing Fees (Pass-through): Court filing fees up to $480 per case are billed separately and passed through to the customer. Additional à la carte services (notary, court runner, expedited filing) are also billed separately if incurred.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | DIY Online Divorce — $400–$500+ |
| One time/ perpetual license | Pay-as-you-go | Pro Plan (Forms Specialist Led) — ~$1,000 |
| One time/ perpetual license | Pay-as-you-go | Plus Plan (Expert Led) — ~$2,000 |
| Subscription | Monthly | Divorce Navigator — $30/month |
| Usage-based | Pay-as-you-go | Expert Services — By the hour |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Hello Divorce product offering
Product offeringCore offering
Hello Divorce operates an online divorce platform that combines AI-guided form-generation software with dedicated human Forms Specialists who manage court filings, supported by on-demand access to attorneys, mediators, Certified Divorce Financial Analysts (CDFAs), divorce coaches, and real estate specialists. Customers buy tiered flat-fee plans (DIY, Pro, Plus) plus hourly expert services instead of paying traditional attorney retainers.
Product overview
Hello Divorce is a legal fintech platform offering an online divorce platform with tiered flat-fee plans (DIY, Pro, Plus) combined with on-demand expert services. The core platform generates state-specific divorce forms via guided software, which customers can use independently or with Forms Specialist review and court filing assistance. Expert add-on services — including attorneys, mediators, Certified Divorce Financial Analysts (CDFAs), divorce coaches, and real estate specialists — are available by the hour on a per-session basis. A proprietary AI chatbot named Hallie (Divorce Navigator) provides 24/7 conversational guidance. The platform also offers mobile text messaging, a real estate program for dividing marital homes, and state-specific divorce guides covering all 50 U.S. states.
Differentiator
Problem solved
Functional benefit
Brands
- Hallie: AI Divorce Navigator trained exclusively on Hello Divorce's knowledge base, providing 24/7 divorce guidance and answers to users.
- Homesplit
Products and services
- DIY Online Divorce Plan Self-service divorce document preparation allowing users to answer guided questions and generate state-approved divorce forms without specialist assistance. Targets amicable, low-complexity divorces and costs roughly $400–$500+, excluding court filing fees.
- Pro Plan (Forms Specialist Led) Full-service divorce assistance pairing customers with a dedicated Forms Specialist who reviews all documents, coordinates with the spouse, and manages court filings start to finish for a flat fee of approximately $1,000. Court acceptance is verified before filing.
- Plus Plan (Expert Led) Includes everything in the Pro plan plus bundled expert consultation hours with attorneys, mediators, Certified Divorce Financial Analysts, divorce coaches, or real estate specialists. Priced at approximately $2,000 with a 24-hour full-refund cancellation window.
- Divorce Navigator Subscription Monthly subscription at $30/month providing ongoing AI-powered and specialist-guided divorce planning and support before, during, and after divorce. Renews automatically each month unless canceled.
- Hallie AI Divorce Navigator AI chatbot trained exclusively on Hello Divorce's expert-reviewed knowledge base, providing 24/7 conversational guidance on divorce questions, state requirements, planning, paperwork, and next steps.
- Divorce Mediation Services Hourly mediation sessions with experienced mediators to help couples reach agreements on property division, custody, and support. Typically $300/hour with no retainer required.
- Certified Divorce Financial Analyst (CDFA) Services Hourly expert financial analysis from Certified Divorce Financial Analysts covering complex finance, business holdings, retirement accounts, QDROs, and spousal support modeling in divorce.
- Divorce Real Estate Services (Homesplit) Hourly access to Certified Divorce Real Estate Experts combined with Homesplit software that assesses marital home value, calculates equity ownership percentages, and supports buyout, refinance, or sale negotiations. Also includes CDLP mortgage specialists.
- Divorce Coaching Hourly coaching sessions with divorce coaches providing emotional support, executive-function help, and practical guidance through the divorce process.
- Hourly Legal Services (Levine Family Law Group) Hourly limited-scope legal services (consultations and document review) provided by attorneys affiliated with Erin A. Levine, PC (d/b/a Levine Family Law Group), engaged under a separate legal engagement agreement through the Hello Divorce platform.
Quantifiable outcome
- Divorce processes complete approximately two-thirds faster than traditional attorney-driven timelines
- +3 more outcomes
Companies that use Hello Divorce
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles4 records
Hello Divorce technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature4 records
Hello Divorce partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered supporting and core.
- LegalEASEsupportingLegalEASE is an employee benefits/legal insurance provider through which Hello Divorce is offered as a covered or discounted service. Employees accessing Hello Divorce through LegalEASE receive access to certain platform plans at no cost or at discounted rates, per the terms and conditions. Hello Divorce may share limited usage information with the benefit provider for billing purposes.
- Erin A. Levine, PC (d/b/a Levine Family Law Group)coreErin A. Levine, PC (d/b/a Levine Family Law Group) is an affiliated law firm through which Hello Divorce provides legal services. Attorneys from this firm offer limited scope services such as consultations and document review through the Hello Divorce platform, under a separate engagement agreement. Hello Divorce's founder Erin Levine is the principal of this firm. The law firm provides the attorney network that enables Hello Divorce's on-demand legal expert services.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Hello Divorce competitors and assessment
Company assessmentDirect peers
- Wevorce: Wevorce is an online divorce service focused on amicable, collaborative separations, combining a software platform with optional mediation and coaching. It targets a similar uncontested-divorce segment as Hello Divorce with comparable hybrid positioning.
- Total Divorce (Divorce.com / 3StepDivorce): Divorce.com (formerly 3StepDivorce) is a long-standing DIY online divorce platform offering state-specific form preparation, similar to Hello Divorce's DIY tier. It is a direct competitor on the same form-generation workflow, though Hello Divorce's hybrid tech + Forms Specialist model is more service-intensive.
- MyDivorcePapers: MyDivorcePapers is a lower-cost DIY divorce form service operating in a similar online form-preparation category. It represents the lowest-price, lowest-touch competitor to Hello Divorce's DIY tier with minimal human support.
Broad incumbents
- Rocket Lawyer: Rocket Lawyer is a subscription-based online legal service offering document preparation, including divorce forms, plus on-demand attorney consultations. It overlaps with Hello Divorce's DIY plan plus hourly attorney model and targets the same self-represented consumer segment.
- Avvo: Avvo is an online legal directory and Q&A platform owned by Internet Brands that connects consumers with attorneys, including for divorce. It overlaps with Hello Divorce at the customer-acquisition layer (consumers searching for divorce help) and competes for attorney-network attention.
- LegalZoom: LegalZoom is a large online legal services platform offering DIY divorce forms alongside business formation, wills, and other consumer legal products. It competes directly with Hello Divorce's DIY and Pro tiers on price and convenience, with far greater brand awareness and marketing scale.
- LegalShield: LegalShield is a subscription legal insurance provider offering members access to attorneys for personal legal matters including divorce. It competes for the same employer-benefit and consumer-legal channel as Hello Divorce's LegalEASE partnership, though with a different business model (membership-based attorney access).
Emerging players
- Trust & Will: Trust & Will is a consumer legal tech platform for estate planning with a content-led, hybrid tech-plus-human service model closely paralleling Hello Divorce's approach to divorce. Same playbook applied to a different life-event vertical, making it a strong structural comparable for unit economics and CAC benchmarks.
- FairSplit: FairSplit is an asset-division calculator and negotiation tool for divorcing couples. It is an emerging player in the same divorce-tech category, focusing narrowly on the asset-splitting workflow that Hello Divorce addresses more broadly through Homesplit and its real estate specialist network.
- Cake: Cake is a consumer-facing end-of-life planning platform with a similar content-plus-tool approach to sensitive life events. While not a divorce competitor, it shares Hello Divorce's playbook of combining educational content, calculators, and productized workflows to make a complex legal process accessible to consumers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Hello Divorce social profiles
Digital presenceHello Divorce financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hello Divorce leadership team
Management profileNumber of profiles
Profiles3 records
Hello Divorce funding detail
Funding detailFunding overview
Funding rounds4 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hello Divorce M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hello Divorce
What does Hello Divorce do?
Hello Divorce operates an online divorce platform that combines AI-guided form-generation software with dedicated human Forms Specialists who manage court filings, supported by on-demand access to attorneys, mediators, Certified Divorce Financial Analysts (CDFAs), divorce coaches, and real estate specialists. Customers buy tiered flat-fee plans (DIY, Pro, Plus) plus hourly expert services instead of paying traditional attorney retainers.
Is Hello Divorce a public or private company?
Hello Divorce is a private company. It is classified as venture growth investor backed and is currently operating.
When was Hello Divorce founded?
Hello Divorce was founded in 2019. It employs 11 to 50 people.
Where is Hello Divorce based?
Hello Divorce is headquartered in Alameda, United States, in the North America region.
How does Hello Divorce make money?
Four revenue lines are on record. Subscription Plans (DIY, Pro, Plus) is the primary driver. The others are divorce Navigator Subscription, expert Services (À la Carte) and court Filing Fees (Pass-through).
Who are Hello Divorce's main competitors?
Direct peers on record are Wevorce, Total Divorce (Divorce.com / 3StepDivorce) and MyDivorcePapers. Broad incumbents are Rocket Lawyer, Avvo, LegalZoom and LegalShield. Emerging players are Trust & Will, FairSplit and Cake.
Does Hello Divorce have an API?
No public API is recorded for Hello Divorce.
What industry is Hello Divorce in?
Hello Divorce's product category is Online Divorce Services / Legal Technology. Its primary akta.pro industry code is HLALAEAG, Couples & Family Therapy Teletherapy Platforms. Its NAICS code is 5132 and its SIC code is 8111.