FairSplit
FairSplit is a self-serve web platform that helps executors, trustees, attorneys, and families list, share, and fairly divide personal property during estate settlement, divorce, and downsizing using patented blind-division methods and AI-powered home inventory tools.
- Company typePrivate
- Founded2011
- HeadquartersCamarillo, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What FairSplit does
FairSplit, Inc. (founded 2011 in Camarillo, California by David MacMahan as 'DivvyMaster', later rebranded to FairSplit) operates a web-based platform that supports the listing, sharing, and division of personal property across three primary use cases: estate settlement, divorce settlement, and downsizing or moves. The product is built around a patented blind online methodology (US Patent US8812389B2, granted October 2014) that combines 'Emotional Value' bidding with monetary-value tracking across multiple structured rounds—YES/NO asset review, emotional-value bidding, and snake-format selection ordering—so that heirs, executors, trustees, attorneys, and divorcing spouses can settle tangible assets without face-to-face confrontation.
The technology stack centers on a self-serve SaaS application (app.fairsplit.com) with cloud-based collaborative access, spreadsheet upload with photo association, and an AI Home Inventory layer (launched May 2024) that applies computer vision and generative AI to photographs to produce item names, descriptions, categories, and estimated market values. The platform supports co-branded/OEM partner instances, independent third-party administrative facilitation as an add-on, and export of reports in Excel, CSV, and PDF.
Commercially, FairSplit monetizes primarily through per-engagement subscription plans priced from $295 to $995 for standard estate, divorce, and downsizing divisions, with materially higher pricing for High Value Estates over $250K, plus add-on services (market value estimates, photography/packing assistance, independent third-party administration) and a $300 partner co-branding setup fee with an annual license. Distribution combines a product-led growth self-serve model, an affiliate program (20% commission, 6-month cookie), and channel partnerships—WealthCounsel (since June 2021, attorney-side) and Estateably (announced November 2025, reaching 5,000+ fiduciaries, wealth managers, and trust officers in the US and Canada). The company is privately held and bootstrapped, with 1-10 employees, no disclosed institutional funding, and no public revenue.
FairSplit firmographics
Firmographics- Name
- FairSplit
- Legal name
- FairSplit.com, Inc.
- Website
- https://fairsplit.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- FairSplit is a self-serve web platform that helps executors, trustees, attorneys, and families list, share, and fairly divide personal property during estate settlement, divorce, and downsizing using patented blind-division methods and AI-powered home inventory tools.
- Ownership category
- akta.pro rank
FairSplit industry classification
Industry- Product category
- Estate Settlement Software
- akta.pro primary industry
- Auction-based Generalist Marketplaces (CRAFAAAC)
Keywords
Where FairSplit is headquartered
LocationHeadquarters
- HQ city
- Camarillo
- HQ country
- United States
- HQ region
- North America
Markets served
FairSplit business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Plans - Estate Division: Paid subscription plans for estate settlement and division services. Division prices range from $295 to $995 for Premium plans. High Value Estates over $250K are priced considerably higher.
- Subscription Plans - Divorce Division: Paid plans for organizing and dividing personal property during divorce settlement.
- Subscription Plans - Downsizing: Plans for creating home inventory for organizing downsizing and determining what family members want, what moves, stays, gets sold or donated.
- AI Home Inventory: Free AI Quick List tools for creating estate inventory. Revenue generated from premium features and upgrades.
- Professional Services - Third-Party Administration: Independent third-party administrator services for neutral facilitation of estate settlements. Add-on administrative service with flat fee.
- Co-Branding Partner License: Annual license for companies, agents, and organizations to have their branding on FairSplit platform. $300 set-up fee with no extra charges for creating inventories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Estate Division Plans |
| Freemium | Pay-as-you-go | Home Inventory (Free) |
| Subscription | Pay-as-you-go | Divorce Division Plans |
| Subscription | Pay-as-you-go | Downsizing Plans |
| One time/ perpetual license | Multi-year contract | Co-Branded Partner Set-Up Fee |
| Professional services/ project-based | Pay-as-you-go | Independent Third-Party Administration |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
FairSplit product offering
Product offeringCore offering
FairSplit is a web-based SaaS platform that enables users to list, share, and fairly divide tangible personal property during estate settlements, divorce, and downsizing. The platform combines AI-powered home inventory tools with a patented blind, structured division methodology (US Patent US8812389B2) that incorporates emotional and monetary value bidding, YES/NO asset review rounds, and alternating selection rounds to deliver fair, transparent asset distributions among heirs and parties.
Product overview
FairSplit is an online platform for listing, sharing, and fairly dividing personal property for estates, divorce, and downsizing situations. The platform offers AI-powered home inventory tools (AI Home Inventory) that automatically generate names, descriptions, categories, and estimated values from photos. Core division products include Estate Division, Divorce Division, and Downsizing & Moves, each providing structured blind online processes with Emotional Value rounds, Asset Review rounds, and Selection Order rounds. Premium tiers include High Value Estate Division for estates over $250K. Additional services include Independent 3rd-Party Administration, Market Value Estimates, and Photography/Packing Assistance. The platform is built around a US-patented method (US8812389B2) combining emotional and monetary values for fair divisions.
Differentiator
Problem solved
Functional benefit
Products and services
- AI Home Inventory AI-powered tool that creates a complete estate inventory from photos by automatically identifying, naming, describing, categorizing, and estimating values for household items, furniture, jewelry, heirlooms, and sentimental belongings.
- Estate Division Fair and structured online estate personal property settlement and planning service for executors, trustees, attorneys, and heirs, providing tools for inventory creation, sharing, and structured blind division.
- Divorce Division Organized, neutral division of personal property during divorce settlement using blind bidding and structured selection processes designed for both collaborative and contentious divorces.
- Downsizing and Moves Full home inventory solution using AI for organizing downsizing and determining what family members may want to keep, what moves, stays, gets sold, or donated.
- High Value Estate Division Premium division plan for high-value estates exceeding $250K, providing enhanced features, professional appraisals coordination, and equity equalization services.
- Independent Third-Party Administration Neutral facilitation of estate settlements provided by independent administrators on a flat fee basis to avoid conflict of interest and ensure a fair process.
- Co-Branding Partner License Annual white-label license for companies, agents, and organizations to embed their branding on the FairSplit platform with a $300 one-time set-up fee and unlimited co-branded inventory creation.
Quantifiable outcome
- 80% of families believe they won't have conflict when dividing personal property, but 80% of that 80% do end up with conflict (according to estate expert Julie Hall)
- +1 more outcomes
Companies that use FairSplit
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles3 records
FairSplit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature6 records
FairSplit partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- EstateablycoreFairSplit partnered with Estateably to provide estate administration professionals with an online platform for dividing personal property. The integration offers tools for inventory creation, sharing with heirs, and structured online division to reduce conflict and increase efficiency. Partnership reaches Estateably's community of over 5,000 fiduciaries, wealth managers, and trust officers across the United States and Canada.
- EstateablycorePartnership introduces FairSplit's AI-powered asset listing and online personal property settlement solution to Estateably's estate administration professionals community. While financial assets can be divided with precision, household contents frequently become a bottleneck in the settlement process, which this partnership addresses.
- WealthCounselcoreWealthCounsel, LLC, the industry leader in automated drafting software for trusts and estates attorneys, collaborated with FairSplit to provide WealthCounsel's attorney members and the general public with access to FairSplit's platform and services by integrating with WealthCounsel.com (attorneys) and EstatePlanning.com (consumer education website).
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
FairSplit competitors and assessment
Company assessmentBroad incumbents
- LegalZoom: Large-scale online legal services platform offering estate planning documents, business formation, and related services. Broad incumbent in the legal services space with overlapping estate planning offerings and significantly greater scale and marketing reach.
- Trust & Will: Online estate planning platform offering wills, trusts, and related services with strong consumer brand. While focused on document creation rather than personal property division, it serves the same end-of-life planning customer segment and has overlapping professional partnerships.
- Wealth.com: Estate planning platform serving financial advisors and wealth managers with comprehensive planning tools. Comparable in targeting estate professionals and serving the wealth transfer workflow, though broader in scope than FairSplit's property division specialization.
Direct peers
- MaxSold: Online estate sale auction platform that handles downsizing and estate liquidation through timed online auctions. Competes in the same personal property disposition category with similar target customers (executors, families downsizing).
- EstateSales.net: Leading directory and platform for estate sales, connecting families liquidating personal property with estate sale companies and buyers. Targets the same executor and downsizing customer base as FairSplit, with overlap in serving estate professionals.
- Everything But The House (EBTH): Online estate sale marketplace that auctions personal property from estates to the highest bidder. Directly comparable to FairSplit in the personal property disposition space, though EBTH focuses on liquidation to third-party buyers rather than division among heirs.
Regional players
- ClearEstate: Canadian estate settlement platform offering end-to-end estate administration including asset inventory and distribution. Directly comparable product offering to FairSplit, primarily serving Canada rather than competing directly in FairSplit's core US market.
- Snug: UK-based home inventory and estate planning platform that helps users document possessions and prepare for estate distribution. Comparable in product functionality (home inventory for estate planning), primarily serving UK rather than US market.
Emerging players
- Executor.org: Estate executor support platform providing guidance, checklists, and tools for individuals managing estate settlement. Emerging player addressing the same executor customer segment with overlapping use cases around estate administration workflow.
- Cake (joincake.com): End-of-life planning platform helping consumers navigate death-related decisions including wills, funeral planning, and estate organization. Comparable in addressing the death planning workflow though broader in scope than FairSplit's property division focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
FairSplit social profiles
Digital presenceFairSplit financial estimates
Financial estimateRevenue estimate
Valuation estimate
FairSplit leadership team
Management profileNumber of profiles
Profiles1 record
FairSplit funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FairSplit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FairSplit
What does FairSplit do?
FairSplit is a web-based SaaS platform that enables users to list, share, and fairly divide tangible personal property during estate settlements, divorce, and downsizing. The platform combines AI-powered home inventory tools with a patented blind, structured division methodology (US Patent US8812389B2) that incorporates emotional and monetary value bidding, YES/NO asset review rounds, and alternating selection rounds to deliver fair, transparent asset distributions among heirs and parties.
Is FairSplit a public or private company?
FairSplit is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FairSplit founded?
FairSplit was founded in 2011. It employs 1 to 10 people.
Where is FairSplit based?
FairSplit is headquartered in Camarillo, United States, in the North America region.
How does FairSplit make money?
Six revenue lines are on record. Subscription Plans - Estate Division is the primary driver. The others are subscription Plans - Divorce Division, subscription Plans - Downsizing, AI Home Inventory, professional Services - Third-Party Administration and co-Branding Partner License.
Who are FairSplit's main competitors?
Broad incumbents on record are LegalZoom, Trust & Will and Wealth.com. Direct peers are MaxSold, EstateSales.net and Everything But The House (EBTH). Regional players are ClearEstate and Snug. Emerging players are Executor.org and Cake (joincake.com).
Does FairSplit have an API?
No public API is recorded for FairSplit.
What industry is FairSplit in?
FairSplit's product category is Estate Settlement Software. Its primary akta.pro industry code is CRAFAAAC, Auction-based Generalist Marketplaces.