Hello Divorce

What Hello Divorce does

Hello Divorce is a US-based legal technology platform founded in 2018 and headquartered in Alameda, California, that offers an online, tiered divorce service combining self-serve software with human-assisted legal support. The platform targets individuals seeking uncontested or amicable divorces — particularly couples with children and high net worth individuals with complex assets — across all 50 US states. Its core product suite includes a DIY plan for self-guided form generation, a Pro plan pairing customers with a dedicated Forms Specialist who manages court filings end-to-end, and a Plus plan bundling expert consultations. The technology stack combines a guided interview engine that generates state-specific court-approved forms, an AI Divorce Navigator named Hallie trained on the company's proprietary, expert-reviewed knowledge base, and a managed workflow layer where Forms Specialists coordinate with courts and opposing parties.

The company monetizes through flat-fee subscription plans ($400–$2,000), a $30/month Divorce Navigator subscription, and usage-based hourly rates for on-demand experts including attorneys, mediators, Certified Divorce Financial Analysts (CDFAs), divorce coaches, and real estate specialists. An affiliated law firm, Erin A. Levine, PC (d/b/a Levine Family Law Group), provides legal services through the platform under separate engagement. Distribution is primarily direct-to-consumer via content marketing, SEO across state-specific landing pages, organic PR (Fast Company 2024 Most Innovative Companies, NPR's How I Built This, Forbes, Reuters), and an employer/employee benefit plan channel through LegalEASE. To date Hello Divorce has raised approximately $5.25M in disclosed seed funding (2021 CEAS-led, 2022 Artemis-led) with additional capital from Alumni Ventures, Moderne Ventures, Evolution VC Partners, and Fabric VC.

Name

Hello Divorce

Legal name

Hello Divorce, Inc.

Website

https://hellodivorce.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Hello Divorce is a US-based legaltech platform offering tiered online divorce services — DIY software, Forms Specialist–led filing, and on-demand expert consultations — combined with the Hallie AI Navigator, serving individuals nationwide across all 50 states.

Ownership category

akta.pro rank

Product category

Online Divorce Services / Legal Technology

NAICS

Software Publishers (5132)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Couples & Family Therapy Teletherapy Platforms (HLALAEAG)

Keywords

• Online divorce platform
• Legal document automation
• Family law technology
• Divorce mediation services
• Divorce planning software

Headquarters

HQ city

Alameda

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Subscription Plans (DIY, Pro, Plus): Tiered flat-fee subscription plans for divorce document preparation and platform access. DIY plan is self-guided; Pro and Plus plans include a dedicated Forms Specialist managing court filings. Plans can be upgraded, downgraded, or paused at any time.
2. Divorce Navigator Subscription: Monthly subscription ($30/month) for AI-powered and specialist-guided divorce planning support before, during, and after divorce. Renews automatically each month unless canceled.
3. Expert Services (À la Carte): Hourly-rate access to attorneys, mediators, Certified Divorce Financial Analysts (CDFAs), divorce coaches, and real estate specialists — no retainer required. Billed per session or per hour as needed.
4. Court Filing Fees (Pass-through): Court filing fees up to $480 per case are billed separately and passed through to the customer. Additional à la carte services (notary, court runner, expedited filing) are also billed separately if incurred.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Hello Divorce operates an online divorce platform that combines AI-guided form-generation software with dedicated human Forms Specialists who manage court filings, supported by on-demand access to attorneys, mediators, Certified Divorce Financial Analysts (CDFAs), divorce coaches, and real estate specialists. Customers buy tiered flat-fee plans (DIY, Pro, Plus) plus hourly expert services instead of paying traditional attorney retainers.

Product overview

Hello Divorce is a legal fintech platform offering an online divorce platform with tiered flat-fee plans (DIY, Pro, Plus) combined with on-demand expert services. The core platform generates state-specific divorce forms via guided software, which customers can use independently or with Forms Specialist review and court filing assistance. Expert add-on services — including attorneys, mediators, Certified Divorce Financial Analysts (CDFAs), divorce coaches, and real estate specialists — are available by the hour on a per-session basis. A proprietary AI chatbot named Hallie (Divorce Navigator) provides 24/7 conversational guidance. The platform also offers mobile text messaging, a real estate program for dividing marital homes, and state-specific divorce guides covering all 50 U.S. states.

Differentiator

Problem solved

Functional benefit

Brands

• Hallie: AI Divorce Navigator trained exclusively on Hello Divorce's knowledge base, providing 24/7 divorce guidance and answers to users.
• Homesplit

Products and services

• DIY Online Divorce Plan Self-service divorce document preparation allowing users to answer guided questions and generate state-approved divorce forms without specialist assistance. Targets amicable, low-complexity divorces and costs roughly $400–$500+, excluding court filing fees.
• Pro Plan (Forms Specialist Led) Full-service divorce assistance pairing customers with a dedicated Forms Specialist who reviews all documents, coordinates with the spouse, and manages court filings start to finish for a flat fee of approximately $1,000. Court acceptance is verified before filing.
• Plus Plan (Expert Led) Includes everything in the Pro plan plus bundled expert consultation hours with attorneys, mediators, Certified Divorce Financial Analysts, divorce coaches, or real estate specialists. Priced at approximately $2,000 with a 24-hour full-refund cancellation window.
• Divorce Navigator Subscription Monthly subscription at $30/month providing ongoing AI-powered and specialist-guided divorce planning and support before, during, and after divorce. Renews automatically each month unless canceled.
• Hallie AI Divorce Navigator AI chatbot trained exclusively on Hello Divorce's expert-reviewed knowledge base, providing 24/7 conversational guidance on divorce questions, state requirements, planning, paperwork, and next steps.
• Divorce Mediation Services Hourly mediation sessions with experienced mediators to help couples reach agreements on property division, custody, and support. Typically $300/hour with no retainer required.
• Certified Divorce Financial Analyst (CDFA) Services Hourly expert financial analysis from Certified Divorce Financial Analysts covering complex finance, business holdings, retirement accounts, QDROs, and spousal support modeling in divorce.
• Divorce Real Estate Services (Homesplit) Hourly access to Certified Divorce Real Estate Experts combined with Homesplit software that assesses marital home value, calculates equity ownership percentages, and supports buyout, refinance, or sale negotiations. Also includes CDLP mortgage specialists.
• Divorce Coaching Hourly coaching sessions with divorce coaches providing emotional support, executive-function help, and practical guidance through the divorce process.
• Hourly Legal Services (Levine Family Law Group) Hourly limited-scope legal services (consultations and document review) provided by attorneys affiliated with Erin A. Levine, PC (d/b/a Levine Family Law Group), engaged under a separate legal engagement agreement through the Hello Divorce platform.

Quantifiable outcome

• Divorce processes complete approximately two-thirds faster than traditional attorney-driven timelines
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Two partnerships are on record, tiered supporting and core.

• LegalEASEsupportingChannel Partner/ Reseller/ DistributorLegalEASE is an employee benefits/legal insurance provider through which Hello Divorce is offered as a covered or discounted service. Employees accessing Hello Divorce through LegalEASE receive access to certain platform plans at no cost or at discounted rates, per the terms and conditions. Hello Divorce may share limited usage information with the benefit provider for billing purposes.
• Erin A. Levine, PC (d/b/a Levine Family Law Group)coreStrategic or Co-development PartnerErin A. Levine, PC (d/b/a Levine Family Law Group) is an affiliated law firm through which Hello Divorce provides legal services. Attorneys from this firm offer limited scope services such as consultations and document review through the Hello Divorce platform, under a separate engagement agreement. Hello Divorce's founder Erin Levine is the principal of this firm. The law firm provides the attorney network that enables Hello Divorce's on-demand legal expert services.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Wevorce: Wevorce is an online divorce service focused on amicable, collaborative separations, combining a software platform with optional mediation and coaching. It targets a similar uncontested-divorce segment as Hello Divorce with comparable hybrid positioning.
• Total Divorce (Divorce.com / 3StepDivorce): Divorce.com (formerly 3StepDivorce) is a long-standing DIY online divorce platform offering state-specific form preparation, similar to Hello Divorce's DIY tier. It is a direct competitor on the same form-generation workflow, though Hello Divorce's hybrid tech + Forms Specialist model is more service-intensive.
• MyDivorcePapers: MyDivorcePapers is a lower-cost DIY divorce form service operating in a similar online form-preparation category. It represents the lowest-price, lowest-touch competitor to Hello Divorce's DIY tier with minimal human support.

Broad incumbents

• Rocket Lawyer: Rocket Lawyer is a subscription-based online legal service offering document preparation, including divorce forms, plus on-demand attorney consultations. It overlaps with Hello Divorce's DIY plan plus hourly attorney model and targets the same self-represented consumer segment.
• Avvo: Avvo is an online legal directory and Q&A platform owned by Internet Brands that connects consumers with attorneys, including for divorce. It overlaps with Hello Divorce at the customer-acquisition layer (consumers searching for divorce help) and competes for attorney-network attention.
• LegalZoom: LegalZoom is a large online legal services platform offering DIY divorce forms alongside business formation, wills, and other consumer legal products. It competes directly with Hello Divorce's DIY and Pro tiers on price and convenience, with far greater brand awareness and marketing scale.
• LegalShield: LegalShield is a subscription legal insurance provider offering members access to attorneys for personal legal matters including divorce. It competes for the same employer-benefit and consumer-legal channel as Hello Divorce's LegalEASE partnership, though with a different business model (membership-based attorney access).

Emerging players

• Trust & Will: Trust & Will is a consumer legal tech platform for estate planning with a content-led, hybrid tech-plus-human service model closely paralleling Hello Divorce's approach to divorce. Same playbook applied to a different life-event vertical, making it a strong structural comparable for unit economics and CAC benchmarks.
• FairSplit: FairSplit is an asset-division calculator and negotiation tool for divorcing couples. It is an emerging player in the same divorce-tech category, focusing narrowly on the asset-splitting workflow that Hello Divorce addresses more broadly through Homesplit and its real estate specialist network.
• Cake: Cake is a consumer-facing end-of-life planning platform with a similar content-plus-tool approach to sensitive life events. While not a divorce competitor, it shares Hello Divorce's playbook of combining educational content, calculators, and productized workflows to make a complex legal process accessible to consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hellodivorce
• YouTubeyoutube.com/hellodivorce
• Facebookfacebook.com/hellodivorce
• LinkedInlinkedin.com/company/hello-divorce
• Instagraminstagram.com/hellodivorce
• TikToktiktok.com/@hellodivorce

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds4 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hello Divorce