Yoti

What Yoti does

Yoti is a UK-based digital identity company founded in 2014 that operates a two-sided platform combining a free consumer Digital ID wallet (23 million+ downloads) with B2B identity verification, age assurance, eSignatures, and biometric authentication services. Its enterprise customers span social media (Meta, TikTok), gaming (Sony PlayStation, Microsoft Xbox), creator platforms (Yubo), retail (British American Tobacco, 600+ European stores; Shopify integration; 18,000 convenience stores; 800+ UK cinemas), retail banking infrastructure (NCR, Diebold Nixdorf), government (UK Post Office across 11,000+ branches, Jersey Government), and over 50,000 UK businesses. The platform has processed over 1 billion age checks and runs approximately 1 million checks per day for major social platforms.

The technology stack is built around proprietary AI models: Facial Age Estimation (FAE), MyFace passive liveness (the first passive single-selfie liveness to achieve iBeta Level 3 PAD, with NIST evaluation), the patented SICAP injection-attack detection system, deepfake detection, two-factor liveness, AI-driven facial recognition, and document recognition across 5,500+ identity-document templates. Yoti holds 17 US patents, 3 European patents, and 4 GB patents, and maintains a dense certification footprint including UK DIATF, SOC 2 Type II, ISO 27001, KJM Germany approval (with an 8-year age buffer), and B Corp status. Reusable verifiable credentials (Yoti Credentials, launched May 2026) and an interoperable ID Checker app (launched December 2025) extend the platform beyond verification into credential issuance.

Yoti generates revenue primarily through per-verification and per-transaction pricing on enterprise contracts: age checks for social media and gaming, KYC and right-to-work/DBS checks for employers (254,200 checks in March 2026 alone), eSignatures at £0.40 per document, and Post Office in-branch Digital ID checks at 150,000+ per month. Distribution combines direct enterprise sales with deep physical infrastructure (Post Office, NCR, Diebold, BAT), 70+ SaaS integrations including Shopify, and reseller partnerships (Reflex, StrongPoint). The company is headquartered in London with offices in Australia, Canada, India, the US, and New Zealand, and employs 251–500 staff across 26 nationalities.

Name

Yoti

Legal name

Yoti Ltd.

Website

https://yoti.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

251–500 employees

Short description

Yoti is a UK-based digital identity platform providing AI-driven age assurance, identity verification, and reusable credentials to enterprises including Meta, TikTok, Sony, Microsoft, the UK Post Office, and Shopify.

Ownership category

akta.pro rank

Product category

Digital Identity Verification

NAICS

Investigation and Personal Background Check Services (561611), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming Services (7371)

akta.pro industry

PRIMARYBPAMAEAI

Fraud Prevention & Identity Verification (IDV/KYC)

Business & Public Services/Web, Mobile & Digital Platforms/Digital Identity, Authentication & Access

SECONDARYHDADAAAF

Identity Verification & Proofing (IDV, KYC, Biometrics)

Hardware, Technology & Telecom/Cybersecurity/Identity & Access Management (IAM)

SECONDARYFSAMAMAN

Data, Evidence & Document Verification (IDV) for KYC

Financial & Insurance/Payments & Transaction Processing/Payment Compliance, KYC/AML & Screening

SECONDARYMPAEAKAE

Geolocation, Age Verification & Responsible Gambling Tech

Media, Entertainment & Sports/Gambling, Betting & Casinos/Gaming Technology, Platforms & Data (iGaming Platforms, Odds, Risk, KYC)

SECONDARYBPACALAD

Identity Verification (ID, SSN Trace, KYC-lite)

Business & Public Services/HR, Staffing & Recruitment Services/Background Screening & Pre-Employment Verification

Keywords

• Digital identity verification
• Age assurance technology
• Biometric authentication services
• Reusable digital ID wallets
• Identity verification platform

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. B2B Identity & Age Verification Services: Yoti charges businesses to check the identity details of their customers via API/integration. Recurring enterprise contracts plus usage-based volume. Free consumer Yoti ID app drives network of pre-verified users.
2. eSignatures (Yoti Sign): Legally accepted digital signatures priced from £0.40 per document on a per-document basis.
3. Enterprise / Managed Verification & Authentication: End-to-end managed identity, age assurance, fraud detection, onboarding/access management, authentication and Verified Calls services for regulated enterprises and governments (e.g., Post Office, Jersey Government, Scottish Improvement Service).
4. Free Consumer Yoti ID App (no direct revenue): Yoti ID app is free for individuals; company cannot mine or sell user data to third parties by design. Revenue is generated only via business customers.

Pricing tiers

Go-to-market motion6 records

Distribution channels8 records

Marketing channels7 records

Core offering

Yoti operates a privacy-by-design digital identity platform that provides automated identity verification, age assurance (including facial age estimation), biometric authentication, eSignatures, and anti-fraud/anti-spoofing AI services to regulated businesses and governments via APIs, SDKs, and enterprise portals. The platform is anchored by a free consumer Digital ID wallet (Yoti ID app) with 23M+ downloads that businesses can accept for reusable identity and age checks, supported by a network of OEM and channel partners and 11,000+ UK Post Office branches for in-person verification.

Product overview

Yoti offers a platform-plus-modules architecture built around the Yoti Digital ID ecosystem. The core is the free Yoti ID app (reusable digital ID wallet for consumers, 23+ million downloads) plus the Yoti Digital ID Connect ID Checker app for accepting parties, supported by an enterprise platform spanning seven business modules: Identity Verification, Age Verification, Facial Age Estimation, eSignatures (Yoti Sign), MyFace AI Services (liveness + injection attack detection), Authentication, and Verified Calls. Adjacent modules include the Yoti Hub and Yoti Portal business portals, Yoti Credentials for staff/student ID management, the Yoti Password Manager inside the ID app, and Yoti Keys (NFC physical keys). All modules share a privacy-by-design foundation (data minimisation, AES-256 encryption, on-device keys) and are certified to ISO 27001, ISO 27701, ISO 9001, and SOC 2 Type II.

Differentiator

Problem solved

Functional benefit

Brands

• Yoti ID: Free consumer-facing reusable Digital ID app used by individuals to prove their identity and age; the core consumer brand of the company.
• Yoti Sign
• MyFace
• Yoti Hub
• Yoti Portal
• Verified Calls (Yoti Verified Calls)
• Post Office EasyID

Products and services

• Yoti ID app (Digital ID wallet) Free consumer-facing reusable digital ID app for individuals, allowing them to prove their age and identity online and in person at cinemas, Post Offices, convenience stores and participating retailers. Over 23 million global downloads; certified under the UK Digital Verification Services Trust Framework.
• Identity Verification Automated identity verification with anti-spoofing, deepfake protection and expert human review, supporting over 5,500 documents from 200+ countries and available in 21 languages. Used by regulated enterprises for KYC/AML, right to work, right to rent and DBS checks.
• Age Verification Market-leading age assurance platform offering seven alternative age checks in one integration, including facial age estimation, digital ID, age tokens and identity document verification with privacy-preserving methods.
• Facial Age Estimation Selfie-driven age check solution that estimates age from a facial image with independently tested accuracy, minimising bias across age and skin tones; deployed by Yubo, Meta, TikTok, BAT, PlayStation and Diebold Nixdorf self-checkouts.
• eSignatures (Yoti Sign) Legally accepted digital signatures from £0.40 per document, with biometric proof of signer identity and attribute sharing for signing via the standalone Yoti Sign web portal.
• MyFace AI Services Proprietary suite of AI services including NIST-evaluated passive liveness (iBeta Level 3 PAD), facial recognition, and the patented SICAP injection attack detection tool for deepfake and spoof defence.
• Authentication Reusable digital ID-based biometric authentication and access management, used as identity proofing and login for enterprise customers and integrated with FIDO2 servers such as SendQuick Conexa.
• Digital ID Connect ID Checker app Free app for pubs, retailers and other businesses to verify customers' digital IDs (Yoti ID, Post Office EasyID, Luciditi) for age-restricted purchases using privacy-preserving zero-knowledge proofs.
• Yoti Verified Calls Security tool that prevents injection attacks and impersonation fraud during video calls by detecting deepfakes and synthetic identity threats in real-time video.
• Yoti Password Manager Encrypted password storage inside the Yoti ID app, unlocked with 5-digit PIN, fingerprint or Face ID; auto-fills credentials on websites via Chrome and Firefox browser extensions.
• Yoti Credentials Digital ID card management solution for issuing and managing staff, student, volunteer and contractor credentials as a replacement for physical ID cards.
• Yoti Keys NFC-enabled physical keys that hold encrypted personal attributes and transfer them to a tablet when tapped, designed for areas with poor mobile signal or users who do not wish to use a phone-based reusable ID system.

Quantifiable outcome

• Reduced age verification time at self-checkout from 2 minutes to less than 10 seconds (Diebold Nixdorf)
• +10 more outcomes

Named customers21 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability4 records

Feature11 records

Partnerships

Eleven partnerships are on record, tiered core, flagship and minor.

• LuciditicoreTechnology or Integration · 16 April 2026Yoti and Luciditi successfully demonstrated interoperable age verification at the 2026 GAASS in Manchester, with Yoti's Digital ID Connect ID Checker verifying a proof of age credential issued by Luciditi via QR code with on-device facial liveness and biometric binding.
• British American Tobacco (BAT) and Channel Islands Co-Operative SocietycoreStrategic or Co-development Partner · 16 October 2025Partnership to roll out Yoti facial age estimation in 10 stores in Jersey, with age threshold set at 20 years for the pilot; part of BAT's 600+ European store deployment.
• SuperAwesome (Epic Games)coreStrategic or Co-development Partner · 27 April 2023Yoti's facial age estimation integrated into SuperAwesome's Kids Web Services (KWS) Verifiable Parental Consent (VPC) tool, allowing parents to prove they are adults via selfie; 60%+ of parents choose FAE in available countries.
• Post Office (UK)flagshipStrategic or Co-development Partner · 17 January 2022Co-development of the UK's largest trusted reusable digital identity network. Combines Post Office's branch network with Yoti's anti-spoofing technology for online and face-to-face identity verification (right to work, right to rent, DBS checks). Joint offering includes Post Office EasyID app, built in harmony with Yoti ID, certified under UK Digital Identity and Attributes Trust Framework. Over 150,000 Digital ID checks per month.
• GalaxkeyminorStrategic or Co-development PartnerPartnership to combine Yoti with Galaxkey's secure email, document and file sharing platform, enabling verified senders/receivers to eliminate phishing and email fraud.
• Reflex GamingminorChannel Partner/ Reseller/ DistributorYoti age verification integrated into Reflex's Slingshot ecosystem for pub retail, arcade, bingo and private members club sectors, enabling two secure privacy-preserving ways to prove age.
• NCR VoyixcoreTechnology or IntegrationIntegration of Yoti age verification directly into NCR's self-checkout software, allowing customers to prove age by looking into the SCO camera or scanning a QR code with the Yoti app.
• StrongPointminorChannel Partner/ Reseller/ DistributorPartnership to automate the self-checkout experience by offering Yoti age assurance technology to StrongPoint's retail customers (productivity, checkout efficiency, e-commerce logistics).
• ForgeRockcoreTechnology or IntegrationYoti marketplace app available through ForgeRock, combining verified biometric IDs with enterprise identity & access management for ForgeRock-integrated enterprises.
• PrismaticcoreTechnology or IntegrationYoti used Prismatic's embedded iPaaS to build over 70 SaaS integrations in 9 months, more than any other identity company, building a new integration in two weeks.
• Diebold NixdorfcoreTechnology or IntegrationYoti FAE integrated into Diebold Nixdorf self-checkout terminals globally, reducing age verification time from 2 minutes to less than 10 seconds and reducing human intervention by 75%.

Scale indicators18 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Onfido: Onfido is a global identity verification provider offering AI-powered document verification, biometric facial matching, and KYC/AML onboarding for regulated businesses. It directly competes with Yoti in document IDV and is explicitly mentioned as a parallel Meta vendor for UK regulated online casino age checks.
• Jumio: Jumio is a leading IDV platform providing document verification, liveness detection, and KYC onboarding for financial services, gaming, and sharing economy customers. It directly competes with Yoti in identity verification for regulated industries and is also a parallel Meta UK online casino vendor.
• ID.me: ID.me is a US-focused digital identity network providing identity verification, age verification, and group affiliation verification for government, financial services, healthcare, and consumer brands. Comparable to Yoti in reusable digital ID wallet strategy and government-grade KYC positioning.
• Persona: Persona is a configurable identity verification platform offering document IDV, biometric verification, age estimation, and KYC/AML for fintechs, gig economy, and online communities. Comparable to Yoti across IDV, age assurance, and reusable identity workflows.
• Veriff: Veriff provides AI-powered identity verification, age estimation, and KYC onboarding for global online businesses in mobility, fintech, gaming, and dating. Directly comparable to Yoti in age verification for regulated online platforms and document IDV coverage.
• AU10TIX: AU10TIX is an identity verification and fraud prevention provider focused on document authentication, biometric verification, and KYC for financial services, fintechs, and crypto exchanges. Directly comparable to Yoti in automated document IDV and AML-grade onboarding.

Emerging players

• AgeChecked: AgeChecked is a UK-based age verification specialist serving online adult content, gambling, gaming, and e-commerce. Directly comparable to Yoti's age verification vertical with focus on age assurance for regulated UK industries.
• Veratad: Veratad provides age and identity verification solutions, including AgeMatch, IDMatch, and Knowledge-Based Authentication, for online retailers, gaming, and adult content. Comparable to Yoti in age verification for regulated US and global e-commerce.

Broad incumbents

• IDEMIA: IDEMIA is a global identity and security solutions provider offering biometric IDV, liveness, document authentication, and government-issued digital ID programs. A broad incumbent competitor to Yoti across enterprise IDV and government national identity schemes.
• Microsoft Entra Verified ID: Microsoft Entra Verified ID is Microsoft's enterprise decentralized digital identity product built on the Entra identity platform. Represents a broad incumbent threat to Yoti's enterprise authentication and reusable identity positioning, particularly given Microsoft's first-party enterprise distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/getyoti

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Subsidiaries4 records

Funding overview

Funding rounds5 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yoti