What Luciditi does

Luciditi (operated by Arissian Ltd, founded 2014, headquartered in Bromsgrove, UK) is a digital identity platform providing trust services between unconnected parties and reducing fraud for UK regulated industries. The platform combines reusable digital identity wallets, AI-based age assurance, in-person proof-of-age at the point of sale, FIDO2 passwordless authentication, managed Right to Work / Right to Rent / DBS checks, and GlassVault digital escrow. Underlying technology centres on per-attribute encryption with user-held keys, eliminating centralised data stores, and on-device facial liveness detection certified to iBeta Level 2 (ISO 30107-3), with DVS-certified interoperability across Yoti, Post Office EasyID and the forthcoming UK Digital Driving Licence. Luciditi is the first provider certified across all five UK Digital Identity and Attributes Trust Framework (DIATF) roles.

The company monetises primarily through B2B SaaS subscriptions with a 12-month minimum term and usage-based per-transaction verification fees for age estimation, document verification and KYC/AML, supplemented by managed identity verification services and a £14.99 one-time physical-plus-digital Age Proof card bundle (digital cards alone are free). Distribution combines enterprise field sales targeting retail, hospitality, banking, government and online platforms with a self-serve business account, a developer-facing REST API and SDKs (CORE, WEB and Mobile for iOS / Android / Windows / Linux), and a free WordPress/WooCommerce plugin for SMB OSA compliance. Free consumer apps (Luciditi App and Age Proof) drive the bottom of the funnel. The company serves six vertical GTM segments — Retail & Hospitality, Banking & Financial Services, Online Platforms & eCommerce, Government & Public Sector, Events & Gaming, and Delivery Services — alongside individual consumers.

Luciditi is founder-owned and controlled by co-founders Ian Moody (CEO, previously pioneer of the NHS Electronic Prescription Service) and Philip Young (CTO, previously co-founder of Docman which manages clinical documents for two-thirds of the UK population). The firm operates 101-250 employees with a single UK operating geography today, though its DVS interoperability positions it for future cross-border expansion as global digital identity standards such as ISO/IEC 27566-1 mature.

Name

Luciditi

Legal name

Arissian Ltd

Website

https://luciditi.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Luciditi (Arissian Ltd) is a UK digital identity platform providing reusable digital IDs, AI age assurance, in-person proof of age, passwordless authentication and digital escrow, serving retail, hospitality, banking, online platforms, government and delivery customers with the first full five-role UK DIATF certification.

Ownership category

akta.pro rank

Product category

Digital Identity Platform

NAICS

Software Publishers (5132)

akta.pro primary industry

Fraud Prevention & Identity Verification (IDV/KYC) (BPAMAEAI)

akta.pro secondary industries

Decentralized Identity (DID) & Verifiable Credentials (BPAMAEAJ), Verifiable Credentials & Attestations (VC issuance/verification, credential registries) (FSAPACAH), Compliance Identity & KYC/KYB for Wallets (on-chain identity, reusable KYC, travel rule tooling) (FSAPACAL), Digital Identity, eKYC & Borrower Verification (Lending-Focused) (FSAGAHAF)

Keywords

• Digital identity platform
• Age verification services
• Identity verification
• Passwordless authentication
• Verifiable credentials

Headquarters

HQ city

Bromsgrove

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Business SaaS Subscription (Primary): Annual subscription service for business clients with monthly billing and plan overages. Costs are calculated based on expected usage and feature set. Integration fees are billed in month 1. Subscriptions have a 12-month minimum term. A free 30-day trial with limited transactions is available for evaluation purposes.
2. Usage-Based Verification Fees: Per-transaction charges for age estimation, age verification, ID document verification, and other checks. Age estimation checks are lower cost; age verification is more expensive due to document verification anti-fraud counter-measures and Mobile Network Operator lookup costs. Transaction volumes determine per-unit pricing through volume discounts.
3. PASS Digital Age Proof Cards: Digital-only Age Proof cards (16+ and 18+) are free. A digital + physical card bundle with MyID is priced at £14.99 for 3 years. A non-refundable verification fee is charged if identity cannot be verified or if a paid order is cancelled.
4. Managed Identity Verification Services: Managed Right to Work, Right to Rent, and DBS checks for employees and tenants, certified under the UK DVS Trust Framework. Provided as part of the business subscription with specific role certifications (Identity Provider, Attribute Provider, Orchestration Service, Holder Service, Component Service).

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

Luciditi operates a digital identity and trust platform that enables businesses and consumers to verify age, identity, entitlement, and consent both online and in person. The platform combines reusable digital identities, AI-based age estimation, document verification, passwordless FIDO2 authentication, verifiable credentials, and a proprietary GlassVault digital escrow service for sensitive identity data.

Product overview

Luciditi is a modular digital trust platform (platform-plus-modules architecture) consisting of the core Luciditi Digital Identity Platform enabling reusable digital identities. The platform integrates multiple products: Age Assurance (online age verification with AI estimation, document scan, Open Banking, mobile network, and credit card checks); Luciditi Verify (in-person age/ID checks via free app, SDK, and POS integration accepting Yoti, Post Office EasyID, and UK Digital Driving Licence); Embedded Proof of Age (drop-in credential component for retail/hospitality apps); Remote Identity Verification (Right to Work, Right to Rent, DBS checks); Passwordless Authentication (FIDO2 Sign-In); Digital Credentials (issue, hold, present, verify credentials with optional Proof of Presence); GlassVault (identity confirmation and digital escrow for sensitive data); and the Age Proof Card sub-brand (DIATF/DVS certified 16+/18+ digital proof of age). Developer access via REST API, JavaScript SDKs (CORE, WEB), and Mobile SDKs (iOS, Android, Windows, Linux), plus WordPress Plugin with WooCommerce integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Luciditi Digital Identity Platform Core platform enabling reusable digital identities for age assurance, identity verification, passwordless authentication, secure data sharing with consent, real-time remote and in-person operations, and certified digital credentials.
• Age Assurance Online age verification service providing AI Age Estimation, Digital ID, Open Banking, Mobile Phone Number, Credit Card, Document Scan, and Data Source checks for social platforms, marketplaces, gambling, and adult content sites. Returns a signed true/false payload with no personal data shared.
• Luciditi Verify (In-Person Age Checks) DVS-certified in-person ID check tools including the free Luciditi ID Verifier App for iOS and Android, Verifier SDK for native iOS/Android/Windows/Linux, and POS device integration for tills, self-checkouts, and handheld POS. Accepts Luciditi, Yoti, Post Office EasyID, and UK Digital Driving Licence credentials.
• Embedded Proof of Age Drop-in component embedding legally acceptable digital proof of age inside third-party retail and hospitality apps. Works offline, preserves host brand UX, and provides a cryptographically signed yes/no result without app-switching.
• Remote Identity Verification Managed Right to Work, Right to Rent, and DBS checks for employees and tenants. Certified under the UK DVS Trust Framework with remote capture of identity proof.
• Passwordless Authentication (Luciditi Sign-In) FIDO2/WebAuthn/CTAP2-compliant passwordless authentication replacing passwords with cryptographic credentials unlocked by user biometrics and the verified Luciditi ID. Enables two-tap mobile sign-in via QR code, push notification, or Luciditi Realtime Request.
• Digital Credentials Capability to issue, hold, present, and verify credentials including age, role, qualification, and entitlement, with optional Proof of Presence binding identity to a specific session or remote interaction for high-assurance use cases.
• GlassVault Digital escrow service for time-limited encrypted storage of sensitive identity data. Confirms individual identity at a point in time without holding the underlying data, provides break-glass emergency access, and active monitoring to prevent malicious access.
• Luciditi App Free smartphone wallet app for iOS and Android enabling consumers to create a digital identity, store verified credentials, prove age in person via QR code, and access Luciditi services.
• Age Proof Card UK DIATF/DVS-certified digital proof of age card available as free 16+ (2-year) and free 18+ (3-year) digital cards, with a £14.99 bundle including a physical PASS card via MyID for 3 years. The 16+ card auto-upgrades to 18+ on the user's 18th birthday.
• Age Assurance WordPress Plugin Free WordPress plugin replacing self-asserted age dialogs with anonymous age assurance using AI-based Age Estimation and document verification. Supports site-wide Age Gate mode or per-product restrictions via WooCommerce, with VPN detection.
• REST API & SDKs Developer integration tools including REST API for full platform control, JavaScript CORE SDK for web applications (React, Vue, Angular, Blazor), WEB SDK for embedded UI components, and Mobile SDKs for iOS, Android, Windows, and Linux with white-label or UI-less options.

Quantifiable outcome

• Eliminates prosecution risk from fake physical ID acceptance — retailers receive a cryptographically verified yes/no result with no PII or DOB shared
• +4 more outcomes

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability5 records

Feature8 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• YoticoreTechnology or Integration · 16 April 2026Luciditi and Yoti demonstrated interoperable age verification technology at the 2026 Global Age Assurance Summit in Manchester. Yoti's Digital ID Connect ID Checker verified a proof of age credential issued by Luciditi. The system enables customers to present age verification via QR code on their smartphone, using on-device facial liveness detection and selfie matching for biometric binding without sending sensitive data to businesses. Both companies are certified under the UK Digital Verification Services Trust Framework.
• MyID CardcoreStrategic or Co-development PartnerLuciditi partnered with fellow printed card issuer MyID Card to offer a dual physical + digital Age Proof card option. The bundle combines Luciditi's digital Age Proof credential with MyID's physical PASS card, enabling alcohol purchases at physical retail in the interim period before mandatory licensing conditions are updated. Priced at £14.99 for 3 years.
• Custom Card Services International LtdminorImplementation/ SI/ Consulting PartnerThird-party physical card delivery partner used when customers purchase a Digital and Physical PASS card bundle. Luciditi shares customer data with Custom Card Services International Ltd solely for the purpose of fulfilling physical card delivery.
• OneIDcoreTechnology or IntegrationOneID open banking identity verification is integrated into Luciditi's age assurance platform as one of the available verification methods. OneID enables bank-verified identity attributes for 18+ age assurance. Users who choose Open Banking to prove age benefit from 'double blind' verification where the bank cannot see why the user needed verification or whom they shared data with.
• UK Digital Driving LicencecoreTechnology or IntegrationThe UK Digital Driving Licence is listed as a forthcoming credential that the Luciditi DVS interoperable network will accept alongside Luciditi, Yoti, and Post Office EasyID credentials.
• Post Office EasyIDcoreTechnology or IntegrationPost Office EasyID is a DVS-certified digital identity credential accepted by the Luciditi interoperable network. Businesses using Luciditi's ID Verifier app can accept Post Office EasyID alongside Luciditi, Yoti, and forthcoming UK Digital Driving Licence credentials.
• TISA (Transact-S360 Ltd)minorGTM or Marketing PartnerTISA (Transact-S360 Ltd) is listed as a partner organization on the Luciditi website. TISA is a UK-based trade association for the financial services industry.
• AVPA (Age Verification Providers Association)minorGTM or Marketing PartnerAVPA is a politically neutral trade body representing all areas of the age assurance ecosystem. Luciditi partners with AVPA for industry representation and standards advocacy in the age verification space.
• ADVP (Age Digital Verification Providers)minorGTM or Marketing PartnerListed as a partner on the Luciditi website. ADVP represents digital verification providers in the age assurance ecosystem.
• Better Hiring InstituteminorGTM or Marketing PartnerListed as a partner on the Luciditi website. Better Hiring Institute focuses on employment vetting and Right to Work compliance — relevant to Luciditi's managed Right to Work and Right to Rent check services.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Veriff: Veriff provides AI-powered identity verification, age estimation and KYC for online platforms, fintechs and mobility companies. Directly comparable to Luciditi's age assurance and identity verification stack, especially for OSA-style age-gating use cases.
• Yoti: Yoti is a UK-based digital identity platform offering reusable digital ID, age estimation, proof-of-age, and verification APIs. Directly competes with Luciditi across in-person age checks, reusable identity wallets and DVS-certified age assurance — and is also a DVS interoperability partner.
• Onfido (Entrust): Onfido, now part of Entrust, provides AI-driven identity verification and document authentication used by banks, fintechs and online platforms globally. Overlaps with Luciditi's Remote Identity Verification, age verification and KYC/AML workflows, particularly for digital onboarding.
• OneID: OneID is a UK open-banking-based digital identity provider enabling bank-verified identity attributes including 18+ age assurance. Listed as a Luciditi partner for open banking verification, it directly competes in the age-assurance and KYC categories served by Luciditi.
• Post Office (EasyID): The Post Office's EasyID is a UK government-aligned reusable digital identity credential accepted across the DVS network. Interoperable with Luciditi, it competes in the same reusable-identity and in-person proof-of-age flows serviced by Luciditi Verify.

Broad incumbents

• ID.me: ID.me operates a US-focused reusable digital identity and age/identity verification network used by government agencies and online platforms. Comparable in reusable-ID and age assurance model but operating at much larger US scale.
• Jumio: Jumio is a global identity verification platform providing document verification, liveness detection and KYC for fintechs, crypto exchanges and online platforms. Comparable to Luciditi's identity verification and age assurance products but with a much broader geographic and enterprise footprint.
• GBG Group: GBG Group is a UK-headquartered identity data and verification incumbent serving banking, gaming, retail and government. Listed as a third-party ID validation partner to Luciditi, it is also a broader competitor in identity proofing for regulated industries.

Emerging players

• AgeCheckID: AgeCheckID is a UK-based age verification specialist offering age estimation, document checks and DBS-related screening for online platforms and retailers. Comparable to Luciditi's age assurance and remote ID verification modules, focused tightly on the UK regulated market.
• Persona: Persona is a configurable identity verification platform offering document checks, age estimation and KYC orchestration for online platforms and fintechs. Overlaps with Luciditi's API-first, modular age assurance and verification posture, primarily in North America.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/luciditi
• LinkedInlinkedin.com/company/luciditiapp

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Luciditi