WHOOP

What WHOOP does

WHOOP is a Boston-based human performance company founded in 2012 by Will Ahmed that sells a screenless wearable health platform on an annual subscription model. Members purchase one of three membership tiers — WHOOP One ($199/yr), Peak ($239/yr), or Life ($359/yr) — each bundling hardware (WHOOP 5.0 or the medical-grade WHOOP MG) with continuous biometric monitoring, proprietary scoring algorithms (Strain, Recovery, Sleep, Stress), and an AI-driven coaching layer. The company's flagship technical stack is a 5-second interval biosensor platform with 14+ day battery life, feeding structured time-series data into AI features including the WHOOP AI Coach, My Memory (personal context and EHR retrieval), Proactive Check-Ins, the WHOOP Age and Pace of Aging predictive analytics (Healthspan), and FDA-cleared Health Monitor anomaly alerts. Value-added modules include WHOOP Advanced Labs and Specialized Panels blood biomarker tests powered exclusively by Quest Diagnostics, on-demand clinician video consultations launched in May 2026, and bidirectional integration with Strava and HealthEx for EHR sync.

WHOOP monetizes primarily through D2C e-commerce at join.whoop.com, augmented by premium credit-card benefit channels (Chase Sapphire Reserve, American Express Platinum), a wealth-management partnership with Standard Chartered in India (bundled with Niva Bupa insurance), and enterprise/institutional sales into professional sports clubs (PSG, Ferrari, Boston Red Sox, Al Nassr), the U.S. Navy CREW program (via MIT Lincoln Laboratory), and the CMS ACCESS Model Medicare chronic-care program. Memberships are HSA/FSA eligible via Truemed and include a 12-month commitment, lifetime warranty, and 24/7 support.

WHOOP exited 2025 at a $1.1 billion revenue run rate with 103% year-over-year bookings growth and operating cash flow positive, supported by 2.7M+ members across 200+ countries. The company closed a $575M Series G in March 2026 at a $10.1B valuation led by Collaborative Fund, with participation from Qatar Investment Authority, Mubadala, Abbott, Mayo Clinic, and athlete-investors Cristiano Ronaldo, LeBron James, and Rory McIlroy. Use of proceeds is allocated to international expansion across GCC, Europe, Latin America, and Asia (including a new WHOOP Labs Doha R&D facility), scaling clinical-grade services, and broadening the wearable-based personalized health platform.

Name

WHOOP

Legal name

Whoop, Inc.

Website

https://whoop.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

501–1,000 employees

Short description

WHOOP sells subscription memberships (One $199, Peak $239, Life $359 per year) bundling screenless wearable devices with continuous biometric monitoring, AI-driven coaching, and clinical-grade features for 2.7M+ members across 200+ countries.

Ownership category

akta.pro rank

Product category

Consumer Wearable Health Devices

NAICS

Health and Personal Care Retailers (456), Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Consumer Health Wearables & Fitness Trackers (Wellness Monitoring) (HLAHACAJ)

akta.pro secondary industries

Health Monitoring Wearables (ECG, BP, SpO2, CGM-compatible) (CRACAIAF), Wearables & Consumer IoT Integration Platforms (BYOD) (HLACAFAF), Fitness Trackers (CRACAIAB)

Keywords

• Wearable fitness trackers
• Biometric health monitoring
• Subscription health memberships
• Physiological performance tracking
• Consumer health platform

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Membership subscription (One, Peak, Life): Annual recurring subscription tiers bundled with WHOOP hardware. One at $199/year, Peak at $239/year, and Life at $359/year. Subscriptions are HSA/FSA eligible and include lifetime warranty and 24/7 support. This is the primary recurring revenue stream.
2. WHOOP Advanced Labs / Specialized Panels: Targeted blood biomarker tests priced at $299 per panel, powered by Quest Diagnostics. Available as one-time purchases, FSA/HSA eligible.
3. On-demand clinician access (telehealth add-on): Live video consultations with licensed clinicians launching in the U.S. for an additional cost beyond existing membership pricing. Bundled into subscription for some accounts or sold as an add-on.
4. One-month free trial and referral/gift programs: Customer acquisition programs including a 1-month free trial with a pre-owned device, referral programs, military discounts, gift cards, and corporate gifting.

Pricing tiers

Go-to-market motion5 records

Distribution channels8 records

Core offering

WHOOP sells screenless wearable fitness trackers (WHOOP 5.0 and the medical-grade WHOOP MG) bundled with annual subscription memberships across three tiers (One, Peak, Life). The platform delivers continuous 24/7 biometric monitoring, AI-driven personalized coaching, and clinical-grade features including ECG, AFib detection, and Blood Pressure Insights, targeting health-conscious consumers, elite athletes, sports teams, and institutional healthcare and government buyers.

Product overview

WHOOP offers a unified health and performance platform built around three subscription membership tiers (WHOOP One, WHOOP Peak, and WHOOP Life), each bundling a screenless wearable with tiered health insights. The WHOOP 5.0 device powers One and Peak, while the medical-grade WHOOP MG powers Life. Across the stack, the WHOOP AI Coach (including My Memory and Proactive Check-Ins), Healthspan/WHOOP Age longevity insights, Health Monitor anomaly alerts, Stress Monitor, Heart Screener ECG, and Blood Pressure Insights compose the core software feature set. Value-added services include WHOOP Advanced Labs and Specialized Panels blood biomarker testing (powered by Quest Diagnostics), the WHOOP Navigator Band rugged accessory, and on-demand clinician video consultations. The platform integrates with HealthEx for EHR sync and Strava for activity sync, positioning WHOOP as both a wearable and an intelligent health platform.

Differentiator

Problem solved

Functional benefit

Brands

• WHOOP Advanced Labs: WHOOP's blood biomarker testing service, available only in the United States through Quest Diagnostics, analyzing 65+ biomarkers and integrating results with continuous wearable data; powers Specialized Panels including Heart Health, Performance, Metabolic Health, Women's Health, and Men's Health categories.
• WHOOP Body Smart Apparel

Products and services

• WHOOP One membership Entry-level WHOOP annual membership priced from $199/yr bundling the WHOOP 5.0 wearable with Recovery, Sleep, Strain, Steps, VO2 Max, Heart Rate Zones, Women's Hormonal Insights, Haptic Alarm, and personalized AI coaching. Designed for consumers seeking foundational health and fitness tracking.
• WHOOP Peak membership Mid-tier annual WHOOP membership priced from $239/yr bundling the WHOOP 5.0 device, SuperKnit band, and Waterproof Wireless PowerPack. Adds Healthspan with WHOOP Age and Pace of Aging, Health Monitor with anomaly alerts, and a real-time Stress Monitor with breathwork on top of all WHOOP One features.
• WHOOP Life membership Premium annual WHOOP membership priced from $359/yr bundling the medical-grade WHOOP MG device, SuperKnit Luxe band, and Waterproof Wireless PowerPack. Adds daily Blood Pressure Insights (beta), Heart Screener with on-demand ECG, on-demand AFib Detection, and priority phone support on top of all WHOOP Peak features.
• WHOOP 5.0 device Fifth-generation WHOOP screenless wearable featuring a 14+ day battery, always-on sensors collecting biometric data every 5 seconds, waterproof Wireless PowerPack, smaller and lighter form factor, and a redesigned sleep experience. Bundled with WHOOP One and Peak memberships and HSA/FSA eligible.
• WHOOP MG device Medical-grade WHOOP wearable bundling with the Life membership, adding ECG capability for the Heart Screener, daily Blood Pressure Insights (beta), and on-demand AFib Detection on top of the WHOOP 5.0 sensor platform, with 14+ day battery and Titanium SuperKnit Luxe band.
• WHOOP Advanced Labs Blood biomarker testing service analyzing 65+ biomarkers alongside 24/7 WHOOP wearable data, with clinician-reviewed results and next steps delivered through the WHOOP app. Powered exclusively by Quest Diagnostics in the U.S.; requires an active WHOOP membership and is not available in Arizona, Hawaii, Wyoming, North Dakota, or South Dakota.
• WHOOP Specialized Panels Targeted blood biomarker tests priced at $299 per panel analyzing 75-89 biomarkers across five categories: Heart Health, Performance, Metabolic Health, Women's Health, and Men's Health. Powered exclusively by Quest Diagnostics and integrated with WHOOP's continuous biometric data for personalized AI-driven insights; available as one-time FSA/HSA-eligible purchases.
• WHOOP On-Demand Clinicians Live on-demand video consultations with licensed clinicians inside the WHOOP app for U.S. users, available as an additional add-on beyond standard membership pricing. Developed in partnership with HealthEx, giving clinicians access to months of WHOOP biometric data before appointments and positioning WHOOP as an active healthcare delivery platform.
• WHOOP Navigator Band Rugged outdoor wristband priced at $79, designed for outdoor sports users and compatible with WHOOP 5.0 and WHOOP MG trackers. Launched in May 2026 alongside the platform update.

Quantifiable outcome

• 103% year-over-year bookings growth in 2025; exited 2025 at $1.1 billion run rate
• +4 more outcomes

Named customers21 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability9 records

Feature8 records

Partnerships

16 partnerships are on record, tiered flagship, core and minor.

• HealthExflagshipTechnology or Integration · 17 June 2026Technology integration enabling WHOOP members in the U.S. to securely connect electronic health records within the WHOOP app. Combines medical history with continuous biometric data using WHOOP AI and My Memory for personalized recommendations.
• Boston Red SoxcoreStrategic or Co-development Partner · 13 May 2026Multi-year MLB partnership (2026-2028) announced alongside the Axios Future of Health Summit by SVP Emily Capodilupo.
• Standard Chartered Bank (India)coreGTM or Marketing Partner · 5 May 2026Standard Chartered announced a health and wellness proposition for affluent Indian clients in partnership with Niva Bupa (health insurance) and WHOOP, integrating wearable health insights with wealth management.
• Niva BupacoreStrategic or Co-development Partner · 5 May 2026Indian health insurance partner in the Standard Chartered wealth proposition, providing health protection alongside WHOOP's wearable health insights.
• MIT Lincoln Laboratory (U.S. Navy CREW program)flagshipStrategic or Co-development Partner · 1 May 2026Contract under U.S. Navy sponsorship to integrate WHOOP wearables into the Navy's Command Readiness, Endurance, and Watchstanding (CREW) program, led by the Naval Health Research Center and supported by the Office of Naval Research.
• Shenzhen LexqiOthers · 1 May 2026
• Bevel (AI health companion app)minorOthers · 27 April 2026WHOOP filed a patent infringement and trade dress lawsuit against Bevel, an AI health companion app launched in 2024 that aggregates data from multiple wearables. Lawsuit outcome could affect Bevel's continued operation.
• Quest DiagnosticsflagshipStrategic or Co-development Partner · 16 April 2026Exclusive U.S. diagnostics partner powering WHOOP Advanced Labs and Specialized Panels ($299 per panel of 75-89 biomarkers). Blood biomarker results are integrated with WHOOP's continuous wearable data.
• JPMorgan Chase (Sapphire Reserve)flagshipChannel Partner/ Reseller/ Distributor · 14 April 2026Credit card benefit partnership offering a $359 rebate for WHOOP fitness bands to Chase Sapphire Reserve cardholders, positioned as a premium perk after raising annual fees.
• American Express (Platinum)flagshipChannel Partner/ Reseller/ Distributor · 14 April 2026Amex Platinum Card holders receive credit toward fitness wearables (e.g., $200 toward Oura smart rings), positioning wearable health devices as premium card benefits.
• AbbottflagshipStrategic or Co-development Partner · 31 March 2026Healthcare strategic investor participating in Series G and a key clinical/consumer health partner as WHOOP extends into regulated medical devices.
• Mayo ClinicflagshipStrategic or Co-development Partner · 31 March 2026Healthcare institution that participated in Series G. WHOOP is positioned for integration with clinical research and Mayo Clinic's patient care programs as it evolves into a clinical-grade health platform.
• Al Nassr Football ClubflagshipStrategic or Co-development Partner · 31 March 2026Strategic partnership with Saudi Arabian football club, anchored by the Cristiano Ronaldo relationship; supports GCC retail expansion and regional marketing.
• StravacoreTechnology or Integration · 1 January 2026WHOOP and Strava sync activities bidirectionally, with Strava's GPS, distance, pace, power, and cadence flowing into WHOOP and WHOOP cardio/strength workouts syncing to Strava. WHOOP is one of 14 Strava launch partners for the 2026 strength training update.
• Paris Saint-Germain (PSG)flagshipStrategic or Co-development Partner · 1 January 2025Official Health & Fitness Wearable partner of the Champions League-winning football club, with player performance and recovery tracking integrated into team operations.
• Scuderia Ferrari HPflagshipStrategic or Co-development Partner · 1 January 2025Official Health & Fitness Wearable partner of Ferrari's Formula 1 team, expanding WHOOP into elite motorsport performance and recovery use cases.

Scale indicators17 records

Recent moves9 records

Expansion highlights9 records

Direct peers

• Oura: Oura sells a smart ring with a subscription-based app delivering sleep, recovery, readiness, and heart-rate insights. It is WHOOP's closest direct competitor in screenless continuous biometric monitoring with a recurring subscription model.
• Polar: Polar manufactures heart-rate monitors, sports watches, and fitness wearables popular with elite athletes — the same target persona as WHOOP. It competes directly on continuous training load, recovery, and sleep metrics.

Broad incumbents

• Garmin: Garmin offers a broad portfolio of sport/fitness watches (Forerunner, Fenix, Venu) and recently filed for the screenless 'Cirqa' wearable. It overlaps WHOOP on continuous biometric monitoring for athletes but competes through a wider hardware ecosystem.
• Apple (Apple Watch): Apple Watch dominates the smartwatch category and increasingly adds health features (ECG, AFib, blood oxygen, sleep stages). It is a broad incumbent that competes with WHOOP on continuous biometric monitoring and leverages the iOS/health ecosystem.
• Fitbit (Google): Fitbit offers consumer fitness trackers and smartwatches with health insights and a premium subscription tier, now backed by Google. It overlaps WHOOP on continuous activity, sleep, and heart-rate tracking for mainstream consumers.
• Samsung (Galaxy Watch): Samsung Galaxy Watch and the Samsung Health platform offer continuous biometric monitoring including ECG, blood pressure, and body composition on a smartwatch form factor. It is a broad incumbent with deep ecosystem and OEM distribution.

Emerging players

• Withings: Withings builds connected health devices (watches, scales, sleep mats, blood pressure monitors) with a subscription app. It overlaps WHOOP on continuous biometric monitoring and bridges consumer and clinical use cases.
• Ultrahuman: Ultrahuman sells the M1 smart ring and continuous glucose/biomarker platform targeting metabolic health and performance. It is an emerging player in the screenless continuous-monitoring subscription category.
• Coros: Coros produces sport watches (Apex, Vertix, Pace) popular with endurance athletes for training load, recovery, and sleep tracking. It competes with WHOOP specifically in the elite/professional athlete segment.
• Suunto: Suunto makes outdoor and multisport watches with training, recovery, and sleep tracking features. It is an emerging player overlapping WHOOP's athletic recovery and performance monitoring use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/whoop
• Facebookfacebook.com/whoop
• LinkedInlinkedin.com/company/whoop

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds11 records

Investors38 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WHOOP