What OURA does

Oura Health Oy, founded in Finland in 2013, designs and sells the Oura Ring, a titanium smart ring that uses infrared sensors, accelerometers, and temperature sensors to continuously track sleep, heart rate, heart rate variability, body temperature, activity, and recovery. The hardware pairs with the Oura App and an optional subscription membership that unlocks advanced insights, women's health features (Menopause Insights, Hormonal Birth Control tracking, a proprietary 22-symptom Menopause Impact Scale questionnaire), Symptom Radar anomaly detection, the Nutrition Level feature, Blood Pressure Profile research via Oura Labs, and Oura Health Records integration with EHR systems. More than 5.5 million rings have been sold since launch, with the paid membership base surpassing 5 million members in Q1 2026.

The business model combines hardware unit economics with recurring membership revenue: Oura Ring 4 is sold at $349, the prior-generation Ring 3 at $199, with subscription pricing not publicly disclosed. Distribution is primarily direct-to-consumer through ouraring.com, supplemented by credit card perk partnerships with American Express ($200 credit for Platinum Card holders) and JPMorgan Chase, limited retail on Amazon, and emerging enterprise channels including the U.S. Defense Department and healthcare ecosystem integrations. Recent acquisitions include Veri (metabolic health, Sep 2024), Doublepoint Technologies (gesture recognition, Mar 2026), and Galen AI (conversational clinical AI connecting to 800+ healthcare institutions, Apr 2026).

In 2025 Oura raised a $900 million Series E led by Fidelity at an $11 billion valuation, becoming Europe's first health-tracking decacorn. The company has restructured from its Finnish origins to a US-based parent headquartered in San Francisco to facilitate a confidential IPO filing with the SEC at a target valuation above EUR 9 billion. Customer segments include athletes and fitness enthusiasts (anchored by a five-year US Open/USTA partnership), women's health users, health-conscious consumers, and government/defense buyers.

Name

OURA

Legal name

Oura Health Oy

Website

https://ouragami.org

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Oura Health Oy designs and sells the Oura Ring, a smart ring that continuously tracks sleep, heart rate, HRV, temperature, and recovery for over 5 million paid members globally, with companion subscription features spanning women's health, anomaly detection, and EHR integration.

Ownership category

akta.pro rank

Product category

Wearable Health Devices

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Smart Rings (CRACAIAC)

akta.pro secondary industries

Health Monitoring Wearables (ECG, BP, SpO2, CGM-compatible) (CRACAIAF), Sleep Tech Wearables (CRACAIAG), Connected Medical Devices & Wearables (Sensors, Patches, Implantables) (HLACAPAB), Smart Fitness & Training Devices (Connected Fitness Sensors, Smart Jump Ropes, etc.) (CRACAQAH)

Keywords

• Smart ring wearable
• Health tracking device
• Sleep monitoring
• Biometric sensing
• Wearable health tech

Headquarters

HQ city

Anaheim

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Marketing or Sales, Personnel, Operations

Revenue model

1. Subscription Memberships: Recurring membership revenue providing access to advanced features, personalized insights, and premium health tracking capabilities. The company has grown from $500 million revenue in 2024 to projecting $2 billion in 2026, representing 4x growth driven by expanding membership base now exceeding 5 million paid members.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Oura designs, manufactures, and sells smart rings that continuously track sleep, heart rate, heart rate variability, body temperature, activity, and recovery metrics. The hardware is paired with the Oura mobile app and an optional monthly membership subscription that delivers AI-powered personalized health insights, women's health tools, and integration with electronic health records from healthcare providers.

Product overview

OURA offers a smart ring hardware platform (Oura Ring) with companion software features and subscription membership. Current product lineup includes Oura Ring 5 (newest), Oura Ring 4 (standard and Ceramic variants), and Oura Ring 3 (previous generation). The software ecosystem includes the core Oura App with health tracking, Women's Health Features (Hormonal Birth Control & Menopause Insights), Nutrition Level, Symptom Radar, Oura Health Records, and Oura Advisor app. Experimental features are available through Oura Labs. An optional membership subscription provides access to advanced insights and features. The platform integrates with electronic health records systems, Mira hormone testing platform, Vida Health, and Twentyeight Health. The company recently launched its first proprietary AI model for women's health guidance.

Differentiator

Problem solved

Functional benefit

Products and services

• Oura Ring 5
• Oura Ring 4
• Oura Ring 3
• Oura Membership Subscription

Quantifiable outcome

• Symptom Radar has helped uncover multiple cases of lymphoma by alerting users to health deviations
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability10 records

Feature7 records

Partnerships

Eleven partnerships are on record, tiered flagship, minor and core.

• USTA (United States Tennis Association)flagshipStrategic or Co-development Partner · 5 May 2026Five-year partnership making Oura the Official Sponsor and Wearable Fitness Device Partner of the US Open—the first wearable partnership in USTA history. Every main draw player receives an Oura Ring with on-site fitting and recovery education, while Oura gains on-court signage, broadcast messaging, and naming rights to a wellness and recovery area in the new Player Performance Center opening in 2027.
• Vida HealthminorStrategic or Co-development Partner · 1 May 2026Partnership to incorporate cardiovascular health monitoring through Vida Health's platform, expanding Oura's health ecosystem beyond basic biometric tracking.
• Twentyeight HealthminorStrategic or Co-development Partner · 1 May 2026In the U.S., Oura partnered with healthcare provider Twentyeight Health to offer integrated access to contraception services including virtual consultations and prescriptions alongside hormonal birth control tracking features.
• Galen AIflagshipTechnology or Integration · 17 April 2026Oura acquired Galen AI, a Stanford-founded conversational health AI startup from Y Combinator Spring 2025 batch. The acquisition provides integration technology connecting to over 800 healthcare institutions across US, UK, and Canada, plus founding team with combined AI and clinical expertise.
• Doublepoint Technologies (Doublepoint)coreTechnology or Integration · 9 March 2026Oura acquired Helsinki-based Doublepoint Technologies Oy, a gesture-recognition startup, to integrate hand gesture controls into future versions of its smart rings. The acquisition includes four founders and AI architecture team who will remain based in Helsinki.
• MiracoreStrategic or Co-development Partner · 12 February 2026Oura partnered with hormonal health company Mira to integrate continuous biometric monitoring data from Oura Rings into Mira's lab-grade hormone testing platform. Users can view sleep, readiness, and temperature trends alongside their hormone data to connect symptoms like poor sleep, fatigue, and low readiness scores to hormonal fluctuations.
• VericoreTechnology or Integration · 1 September 2024Oura acquired Veri, a personalized metabolic health company with US and Finnish roots, to expand health monitoring capabilities with meal-tracking features and metabolic data integration.
• U.S. Defense DepartmentflagshipOthersOura secured major contracts with the U.S. Defense Department for military health monitoring applications, representing significant enterprise/government revenue and validation of health tracking capabilities.
• Maven ClinicminorStrategic or Co-development PartnerOura partnered with Maven Clinic's Clinical Research Institute focused on digital health for women and families, contributing to research establishing standards comparable to pharmaceuticals and medical devices.
• American ExpresscoreGTM or Marketing PartnerAmerican Express offers $200 credit toward Oura Health Oy smart rings for Platinum Card holders as a premium credit card perk, driving consumer adoption through existing customer base.
• JPMorgan ChasecoreGTM or Marketing PartnerJPMorgan Chase provides promotional rebates for Oura rings through their premium credit card programs, expanding consumer access and driving new card sign-ups.

Scale indicators8 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• Withings: Withings offers connected health devices including smartwatches, sleep mats, and body composition analyzers with strong medical-grade biometric accuracy. Competes with Oura in continuous health monitoring and longitudinal biometric tracking for health-conscious consumers.
• Samsung (Galaxy Ring): Samsung entered the smart ring category with Galaxy Ring, offering sleep, heart rate, and activity tracking in a similar wearable form factor. Directly competes with Oura for the same health-conscious consumer segment with greater distribution and brand reach.
• Whoop: Whoop offers a subscription-based recovery, sleep, and strain tracking wearable (band form factor) targeting athletes and health-conscious consumers. Closely aligned business model (membership-led) and overlapping metrics with Oura's recovery and sleep features.
• Ultrahuman: Ultrahuman sells the Ring Air smart ring and was the subject of Oura's patent infringement case. Competes head-to-head with Oura on smart ring form factor, biometric tracking, and a subscription-based health insights platform.

Emerging players

• Circular: Circular is a smaller smart ring competitor focused on health tracking with a slim form factor. Directly comparable to Oura on smart ring product, though smaller in scale and lacking Oura's brand recognition and feature depth.
• Motiv: Motiv developed a smart ring focused on activity, sleep, and heart rate tracking for health-conscious consumers. Targets a similar niche to Oura with a smaller footprint and a focus on continuous biometric monitoring in a ring form factor.
• RingConn: RingConn offers a smart ring with sleep and activity tracking at a lower price point, directly competing with Oura at the budget end of the smart ring category. Less feature-rich than Oura but expanding the addressable consumer base for rings.

Broad incumbents

• Apple (Apple Watch): Apple Watch is the dominant health-tracking wearable globally, offering overlapping sleep, HRV, heart rate, ECG, and recovery features. While a smartwatch rather than a ring, it competes for the same health-conscious consumer dollar with vastly larger R&D and ecosystem.
• Garmin: Garmin offers smartwatches and fitness wearables with advanced sleep, recovery, and biometric tracking for athletes and outdoor enthusiasts. Competes with Oura for the same athlete and fitness-conscious segment with a longer battery and broader sports analytics.
• Fitbit (Google): Fitbit (owned by Google) offers a broad portfolio of health wearables including smartwatches and trackers with sleep, heart rate, and stress monitoring. Overlaps with Oura's biometric tracking but serves a broader consumer fitness audience at multiple price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ouragami_
• Facebookfacebook.com/ouragami
• LinkedInlinkedin.com/company/ouragami

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OURA