Haut.AI

What Haut.AI does

Haut.AI is a Tallinn, Estonia-headquartered B2B SaaS company (founded 2018 per firmographics, 2019 per funding records) that builds AI-powered skin analysis and personalization technology for the global beauty industry. Its platform combines computer vision, generative AI, natural language processing, and recommendation systems to analyze facial images across 150+ biomarkers and 20+ skin health metrics, with models trained on a proprietary dataset of 3M+ images. Core products include AI Skin Analysis, SkinGPT (generative AI skin simulation up to 6K×8K resolution), Skin.Chat (a 24/7 multilingual AI skincare assistant deployed on WhatsApp, Instagram DM, and Amazon), Face Analysis 3.0, and supporting modules such as LIQA smart image capture, the patented Skin Atlas anonymization system, and the Deep C.A.R.E. recommendation engine.

Haut.AI's technology is sold through API integration, white-label widgets, and Shopify/WooCommerce plug-and-play deployments, with enterprise customers embedding the platform into their own digital properties. Named customers span Tier-1 global beauty and consumer health brands, including OLAY (Procter & Gamble), Neutrogena (Johnson & Johnson), Beiersdorf, Ulta Beauty, Grupo Boticário, Givaudan Active Beauty, NAOS/Bioderma, and Dr.Max+, plus Noom in the health/wellness vertical. Pricing is a mix of annual SaaS subscriptions for medium brands, fully customized enterprise co-creation engagements, and usage-based per-API-call pricing reportedly starting at approximately $0.041 per unit.

The company has raised €2 million in seed funding (November 2023) co-led by LongeVC and Grupo Boticário's VC arm, with Ulta Beauty's Prisma Ventures participating. It is supported by Microsoft for Startups, NVIDIA Inception, and Enterprise Estonia. Distribution is global across Estonia, the United States, Canada, Brazil, and China. The platform is GDPR- and HIPAA-compliant and has been recognized with multiple 2025 industry awards including BeautyMatter Best Breakthrough Technology (Omnichannel) and Digiday Future Leader Awards.

Name

Haut.AI

Legal name

Haut.AI

Website

https://haut.ai

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Haut.AI is a Tallinn-based B2B SaaS company that provides AI-powered skin analysis, generative simulation, and recommendation technology to global beauty brands, retailers, and clinical research organizations via API and white-label integration.

Ownership category

akta.pro rank

Product category

Beauty Tech Software

NAICS

Health and Personal Care Retailers (456)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Dermatology Telemedicine Platforms (HLALAGAA)

Keywords

• AI skin analysis
• Skincare personalization software
• Generative AI beauty
• Clinical dermatology AI
• Beauty ecommerce personalization

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Platform Subscriptions: Haut.AI operates as a SaaS technology company offering subscription-based access to its AI skin analysis platform. Pricing tiers range from plug-and-play SaaS for medium brands and retailers to fully customized enterprise solutions. Usage-based model adapts as AI skincare capabilities grow. Available via Microsoft AppSource and integrates with Azure for enterprise customers.
2. API Usage Fees: Haut.AI's white-label API enables brands to build fully customized customer experiences integrating AI skin analysis into their existing digital ecosystems. API access is part of the subscription plan. The platform supports automatic product inventory transfer for Shopify and WooCommerce, and custom website integration for enterprise.
3. AI Software Licensing: AI software operates on subscription or per-API-call models starting from approximately $0.041/unit, according to market analysis of face analysis machine suppliers comparing AI-software platforms including Haut.AI.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Haut.AI develops and sells a SaaS platform of AI-powered skin analysis and personalization software that beauty brands, retailers, and clinical research organizations embed into their websites, apps, and in-store experiences. Its core offerings — AI Skin Analysis, SkinGPT generative simulation, Skin.Chat conversational AI, and Face Analysis 3.0 — turn consumer selfies into clinically grounded skin profiles and product recommendations, delivered via white-label API, plug-and-play SaaS widgets, and a decentralized clinical trial tool.

Product overview

Haut.AI is a SaaS technology company offering a platform-plus-modules architecture for AI-powered skincare personalization. The core platform consists of AI Skin Analysis (clinical-grade skin diagnostics), SkinGPT (generative AI skin simulation), Skin.Chat (AI skincare chatbot), and Face Analysis 3.0 (advanced assessment system). These core products are enhanced by technology modules including LIQA (smart image capture), Skin Atlas (patented anonymization), and Deep C.A.R.E. (recommendation engine). Add-on modules like the Study and Data Collection Tool serve clinical research needs. Consumer-facing experiences like Generative.Skin and SPF Truth Booth demonstrate capabilities, while Virtual Companion Technology (developed with OLAY) represents partnership-enabled features. The platform integrates with Shopify, WooCommerce, Microsoft Azure, and Amazon, and is available via plug-and-play SaaS or white-label API for enterprise customization.

Differentiator

Problem solved

Functional benefit

Brands

• SkinGPT: Generative AI-powered skin simulation platform that creates hyper-realistic visualizations of how skincare products and ingredients may affect skin over time.
• Skin.Chat
• Face Analysis 3.0
• LIQA
• Deep C.A.R.E.
• Skin Atlas

Products and services

• AI Skin Analysis

Quantifiable outcome

• 98% diagnostic accuracy across diverse skin types
• +9 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability12 records

Feature8 records

Scale indicators19 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Perfect Corp: Perfect Corp operates the YouCam suite of AR/AI beauty tech — AI skin analysis, virtual try-on, and product recommendation — sold as a SaaS platform to global beauty brands and retailers. It is the closest direct competitor to Haut.AI, offering overlapping AI skin diagnostics and GenAI simulation features with similar enterprise brand customers.
• Revieve: Revieve provides an AI-powered personalization platform for beauty, skincare, and wellness brands, combining skin diagnostics, product recommendation, and virtual try-on. It directly competes with Haut.AI's AI Skin Analysis and Deep C.A.R.E. recommendation engine in the same B2B SaaS beauty personalization category.
• Banuba: Banuba provides AR/AI face-tracking, virtual try-on, and skin analysis SDKs sold to beauty brands and app developers. Its face-analysis SDK competes with Haut.AI's Face Analysis 3.0 for embedding AI skin diagnostics into consumer apps and brand e-commerce experiences.

Broad incumbents

• ModiFace (L'Oréal): ModiFace, acquired by L'Oréal in 2018, provides AR and AI skin analysis and virtual try-on technology for beauty brands. As a subsidiary of the world's largest beauty company, it offers overlapping capabilities to Haut.AI but is integrated into L'Oréal's product development rather than sold as an independent platform to third parties.
• L'Oréal Beauty Tech Group: L'Oréal operates one of the largest beauty technology organizations globally, including ModiFace, the Beauty Genius AI assistant, and personalization capabilities embedded across its 30+ brands. It is both a potential customer competitor and a strategic threat to Haut.AI, with vastly greater R&D and capital resources.

Emerging players

• Skin Analytics: Skin Analytics develops AI-powered dermatology decision-support tools used in clinical pathways for skin cancer detection. It overlaps with Haut.AI on the computer-vision skin analysis capability but focuses on regulated clinical diagnostics (UK NHS deployment) rather than consumer beauty commerce.
• Proven Skincare: Proven Skincare uses an AI-driven personalization quiz (the Skin Genome Project) to recommend custom-formulated skincare products to consumers. It is an emerging DTC player whose use of AI for skin profiling and product matching overlaps conceptually with Haut.AI's Deep C.A.R.E. recommendation engine, though it sells finished products rather than SaaS to brands.
• HelloAva: HelloAva combines AI-driven skin analysis with licensed esthetician consultations to recommend skincare routines to consumers. It represents an emerging AI-powered personalization model that competes in concept with Haut.AI's Skin.Chat consumer experience, though at a smaller scale and DTC-only.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/hautskintech
• YouTubeyoutube.com/@Haut.AI-company
• Facebookfacebook.com/Haut.Artificial.Intelligence
• LinkedInlinkedin.com/company/hautaiskincare
• Instagraminstagram.com/haut.ai

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haut.AI