Banuba
Banuba is a private AR and AI SDK provider offering face-tracking, virtual try-on, and video-editing toolkits for mobile, web, and enterprise developers across beauty, eyewear, video conferencing, and social media verticals.
- Company typePrivate
- Founded2015
- HeadquartersDubai, United Arab Emirates
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Banuba does
Banuba is a privately held augmented reality and AI software company founded in 2015 and headquartered in Hong Kong (Banuba Limited, company number 2360577) with engineering operations in Minsk, Belarus and a presence in Dubai, UAE. The company develops and licenses face-tracking, AR effects, and virtual try-on technology delivered as software development kits (SDKs) for mobile apps, web platforms, and enterprise solutions. Its core products are Face AR SDK (real-time face detection, tracking, segmentation, and AR effects across iOS, Android, Web, Unity, Flutter, and React Native), Video Editor SDK (client-side video creation/editing with AR masks and AI clipping), TINT Virtual Try-On (beauty, eyewear, jewelry, hair color, and contact lens try-on with Shopify integration), and AI Talking Photo API (generative talking-video from a static photo). Supporting modules include Avatar SDK, AR Mirror, Face Liveness, Face Recognition, Background Remover, WebAR SDK, AR Makeup, and Vision Pro SDK.
Underlying technology centers on a proprietary on-device AI stack featuring a 3,308-vertex 3D face mesh with 68 facial anchor points, real-time neural background separation, hand and eye tracking, and face liveness. The company claims 97% iOS and 80% Android device coverage and 8-minute SDK integration time, with first-party wrappers for React Native and Flutter and distribution through npm, pub.dev, and the Unity Asset Store. New AI features have accelerated in 2025-2026, including AI lip sync video generation, an AI Talking Photo API, and AI makeup recommendation with seasonal color analysis.
Banuba monetizes through flat-fee per-platform monthly SDK subscriptions with yearly-upfront discounts and a 14-day free trial, supplemented by custom enterprise development services and direct sales. Its customers span beauty/cosmetics (Océane, Schwarzkopf, Looké), eyewear and retail (Gucci), video conferencing (RingCentral, Vidyo, Logitech, GreenBee), social and entertainment apps (Bermuda, Chingari, Videoshop), gaming (Clash of Streamers), and healthcare (Crisalix). Case-study outcomes include add-to-cart rate improvements from 3% to 32% (>1,000% lift) at Océane and a 64% reduction in product returns with virtual try-on. The company is founder-operated under CEO Dmitry Ogievich, has 51-100 employees, and has raised $12M in disclosed funding from VP Capital across 2017 and 2018 rounds, with no subsequent institutional rounds on record.
Banuba firmographics
Firmographics- Name
- Banuba
- Legal name
- Banuba Limited
- Website
- https://banuba.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Banuba is a private AR and AI SDK provider offering face-tracking, virtual try-on, and video-editing toolkits for mobile, web, and enterprise developers across beauty, eyewear, video conferencing, and social media verticals.
- Ownership category
- akta.pro rank
Banuba industry classification
Industry- Product category
- Augmented Reality Software Development Kits
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
- akta.pro secondary industries
- Developer Portals, SDKs & Documentation Platforms (BPAMADAG), Creator Music/SFX Asset Libraries & Licensing Platforms (MPACABAM)
Keywords
Where Banuba is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices3 records
Markets served
Banuba business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Face AR SDK Licensing: Face AR SDK priced per month per platform with license costs varying based on features, custom development requirements, and payment period. Yearly upfront payment receives discount. Flat-fee licensing model protects against viral campaign cost overruns.
- Video Editor SDK Licensing: Video Editor SDK follows similar per-platform monthly pricing model with feature-based tiers and payment period discounts
- TINT Virtual Try-On Platform: Virtual try-on solution for e-commerce with pricing based on platform deployment and usage scale
- Custom AR Development Services: Custom AR development services for enterprise clients requiring specialized implementations beyond standard SDK features
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Face AR SDK per platform monthly subscription |
| Subscription | Monthly | Video Editor SDK per platform monthly subscription |
| Freemium | Pay-as-you-go | 14-day free trial available |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Banuba product offering
Product offeringCore offering
Banuba develops and licenses augmented reality and AI software development kits (SDKs) and APIs that enable businesses and developers to add real-time face tracking, AR effects, virtual try-on, video editing, and AI-powered features into their mobile apps, web platforms, and enterprise solutions. Its core products — Face AR SDK, Video Editor SDK, TINT Virtual Try-On, and AI Talking Photo API — are sold on a per-platform subscription licensing basis with flat-fee pricing, and supported by first-party wrappers for iOS, Android, Web, Unity, Flutter, and React Native.
Product overview
Banuba is an AR and AI SDK provider offering a platform architecture consisting of four core products: Face AR SDK for real-time face tracking and AR effects, Video Editor SDK for client-side video creation and editing, TINT Virtual Try-On for beauty/retail try-on experiences, and AI Talking Photo API for AI video generation. The platform also includes specialized modules for WebAR, AR Makeup, AR Mirror, Avatar, Photo Editor, Camera SDK, and various face analytics APIs. The products share underlying computer vision and AI technologies while serving distinct use cases from entertainment/social apps to e-commerce and enterprise solutions.
Differentiator
Problem solved
Functional benefit
Brands
- TINT: Virtual Try-On platform for beauty, eyewear, and retail e-commerce experiences
- Face AR SDK
- Video Editor SDK
- AI Talking Photo API
Products and services
- Face AR SDK Real-time AR engine providing face tracking, facial feature detection, segmentation, and AR effects for mobile apps, web platforms, and enterprise solutions. Supports single and multi-face tracking, AR avatars, gesture recognition, and liveness detection.
- Video Editor SDK Mobile video editing toolkit enabling client-side video creation, editing, transitions, and visual effects. Features include trimming, merging, drafts, picture-in-picture, AR masks, AI clipping, captions, and React Native/Flutter integration.
- TINT Virtual Try-On Real-time beauty, eyewear, and retail virtual try-on platform enabling makeup, skincare, glasses, jewelry, hair color, headwear, accessories, and contact lens try-on. Includes AI makeup recommendations, seasonal color analysis, and Shopify integration.
- AI Talking Photo API AI API that transforms static photos into talking videos with accurate lip syncing and natural facial expressions for personalized content creation.
- WebAR SDK Browser-based AR SDK enabling AR filters and try-on effects without installation required. Supports AR effects and virtual try-on experiences directly in web browsers.
- AR Makeup SDK Specialized SDK module for augmented reality makeup try-on features enabling realistic virtual makeup simulation including lipstick, eyeshadow, blush, contour, and highlighter overlays.
- AR Mirror In-store smart mirror deployment solution for retail environments enabling customers to try on makeup, eyewear, jewelry, and accessories using AR technology in physical retail settings.
- Avatar SDK Real-time AR avatar creation and tracking SDK enabling users to create and use customizable 3D avatars with facial expression transfer in applications.
- Photo Editor SDK Mobile photo editing toolkit providing image enhancement, filters, effects, and AR overlays for photo applications.
- Camera SDK Camera capture SDK with video recording, hands-free recording, zoom and exposure controls, flash support, and background music integration for mobile applications.
- Face API Face tracking and analytics API providing face detection, landmarks, recognition, and biometric matching capabilities for authentication and analytics applications.
- Face Detection SDK Face detection SDK providing real-time face detection capabilities for applications requiring face identification and localization.
- Face Liveness SDK Active liveness detection SDK providing face authentication security through blink detection, head movement, and user action verification.
- Face Recognition SDK Facial recognition SDK for biometric matching and identification supporting gender identification and pupillary distance measurement.
- Background Remover API Deep learning-based background subtraction API for separating subjects from backgrounds in images and videos for virtual background effects.
- Unity Face Tracking Face tracking integration for Unity game engine enabling AR effects and face-based interactions in Unity-based applications and games.
Quantifiable outcome
- Add-to-cart rate increased from 3% to 32% with virtual try-on
- +4 more outcomes
Companies that use Banuba
Customer profileNamed customers14 records
Segments8 records
Ideal customer profiles1 record
Banuba technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability9 records
Feature8 records
Banuba partnerships and signals
Strategic signalScale indicators9 records
Recent moves5 records
Expansion highlights6 records
Banuba competitors and assessment
Company assessmentDirect peers
- Perfect Corp: Closest direct competitor: a beauty-vertical AR SaaS provider offering virtual try-on for makeup, hair, eyewear and skincare to enterprise beauty brands — overlapping directly with Banuba's TINT platform and Face AR SDK.
- Visage Technologies: Provider of face tracking, face analysis and beautification SDKs for mobile, web and embedded — directly comparable face-tracking product set aimed at similar developer and enterprise buyers.
- ModiFace: L'Oréal-owned face AR and virtual try-on technology provider, a leading competitor in beauty AR and one Banuba explicitly names in its own comparison content — same core capability, same primary verticals.
- DeepAR: Face AR SDK and effects platform for apps and web, targeting the same developer and social/entertainment customer base as Banuba's Face AR SDK with comparable face tracking, filters and try-on tooling.
Emerging players
- Img.ly: Creator-economy photo and video editing SDK provider (Banuba publishes a direct 'Banuba vs Imgly' comparison), competing in the same mobile SDK market for app developers, particularly in photo/video and social use cases.
- Meishe: Mobile video editing and AR effects SDK provider competing directly with Banuba's Video Editor SDK in the short-video and social app segment; named explicitly in Banuba's own competitive content.
Broad incumbents
- Apple (ARKit / Vision Pro SDK): Apple's first-party face tracking and AR frameworks, including a Vision Pro SDK, provide on-device face AR features that overlap with Banuba's core offering and could erode the third-party SDK value proposition on iOS over time.
- Snap (Snapchat AR / Camera Kit): Platform incumbent shipping its own face AR engine, AR Try-On and Lenses; an enterprise Camera Kit offering competes with Banuba for AR effects in social, beauty and retail apps, with substantially greater capital and distribution.
- Google (ARCore / MediaPipe): Google's ARCore and open-source MediaPipe face tracking/mesh pipelines offer a free, first-party alternative on Android and web, directly competing with Banuba on the most price-sensitive segments of the developer market.
- Meta (Spark AR): Meta's AR effects and face-tracking platform offers similar capabilities to Banuba's Face AR SDK and is bundled with Meta's ecosystem, putting pricing and feature pressure on third-party face AR SDKs.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Banuba social profiles
Digital presenceBanuba financial estimates
Financial estimateRevenue estimate
Valuation estimate
Banuba leadership team
Management profileNumber of profiles
Profiles4 records
Banuba funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Banuba M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Banuba
What does Banuba do?
Banuba develops and licenses augmented reality and AI software development kits (SDKs) and APIs that enable businesses and developers to add real-time face tracking, AR effects, virtual try-on, video editing, and AI-powered features into their mobile apps, web platforms, and enterprise solutions. Its core products — Face AR SDK, Video Editor SDK, TINT Virtual Try-On, and AI Talking Photo API — are sold on a per-platform subscription licensing basis with flat-fee pricing, and supported by first-party wrappers for iOS, Android, Web, Unity, Flutter, and React Native.
Is Banuba a public or private company?
Banuba is a private company. It is classified as venture growth investor backed and is currently operating.
When was Banuba founded?
Banuba was founded in 2015. It employs 51 to 100 people.
Where is Banuba based?
Banuba is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Banuba make money?
Four revenue lines are on record. Face AR SDK Licensing is the primary driver. The others are video Editor SDK Licensing, TINT Virtual Try-On Platform and custom AR Development Services.
Who are Banuba's main competitors?
Direct peers on record are Perfect Corp, Visage Technologies, ModiFace and DeepAR. Emerging players are Img.ly and Meishe. Broad incumbents are Apple (ARKit / Vision Pro SDK), Snap (Snapchat AR / Camera Kit), Google (ARCore / MediaPipe) and Meta (Spark AR).
Does Banuba have an API?
Yes. Banuba offers APIs including Face API, Background Remover API, and AI Talking Photo API for face tracking, background subtraction, and AI video generation from photos with lip syncing. The Face AR SDK provides API access for face detection, tracking, segmentation, and AR effects. Video Editor SDK provides API for video editing, trimming, merging, drafts, picture-in-picture, AR effects, AI clipping, and captions. TINT Virtual Try-On provides API for virtual try-on experiences. All APIs are available via official documentation at docs.banuba.com with SDK samples provided for iOS, Android, Flutter, React Native, Web, and Unity platforms. Developer documentation is at docs.banuba.com/far-sdk.
What industry is Banuba in?
Banuba's product category is Augmented Reality Software Development Kits. Its primary akta.pro industry code is HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs), with a secondary code of BPAMADAG, Developer Portals, SDKs & Documentation Platforms. Its NAICS code is 5132 and its SIC code is 7372.