Clara

What Clara does

Clara is a Latin American corporate spend management platform that issues corporate credit cards and provides integrated expense management, bill payment, and digital banking services to mid-market and enterprise companies across Brazil, Mexico, and Colombia. The platform combines physical, virtual, and single-use virtual card numbers issued through a direct Mastercard partnership (making Clara the first non-bank corporate card provider in Latin America), with automated expense reporting, approval workflows, and real-time spend visibility. Underlying technology includes Clara Intelligence, an AI-powered analytics layer that delivers predictive insights, an automated CFO agent, anomaly detection, and a recommendation engine for identifying duplicate subscriptions, fee changes, and cost-saving opportunities across the $15B+ in annual transaction volume processed.

The company monetizes through a multi-stream revenue model spanning corporate card fees (including R$799 annual Black card fees, interchange, and transaction fees), tiered SaaS subscriptions (Starter free, Pro at R$999/month, Enterprise with custom pricing), interest income from credit facilities offering up to 40 days of financing, CDI-linked yield on account balances (up to 110% of CDI in Brazil), and processing fees on bill payment services. Go-to-market is sales-led, targeting C-suite and finance directors at growing companies via dedicated account managers, with a direct digital sales motion, mobile app distribution, and native integrations into SAP Concur, Oracle NetSuite, Microsoft Dynamics, QuickBooks, Omie, Sankhya Om, and Zoho Expense serving as embedded distribution channels. Strategic partnerships with Sumsub (KYC/AML), Bitso Business (stablecoin-backed cards), Mastercard, Goldman Sachs (debt facility), BBVA Spark, IFC, and Covalto provide capital and infrastructure scale.

Founded in 2020 by Gerry Giacomán Colyer and Diego Iván García, Clara achieved unicorn status at a $1B valuation in December 2021, ranked as the second fastest-growing company in the Americas by the Financial Times in 2025 and 2026, and serves over 30,000 companies including Hilton, Toyota, Femsa, Burger King, Magalu, VTEX, New Balance, the Mexican Stock Exchange, and Smart Fit. The company has raised over $250M in debt capacity alongside equity rounds led by Coatue, GGV Capital, Citi Ventures, and Kaszek Ventures, achieved positive EBITDA in H2 2025, and operates from headquarters in São Paulo with offices in Mexico City and Medellín.

Name

Clara

Legal name

Clara Instituição de Pagamento Ltda.

Website

http://clara.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Clara is a Latin American corporate spend management platform providing AI-powered corporate cards, expense management, bill payment, and digital banking to over 30,000 mid-market and enterprise companies across Brazil, Mexico, and Colombia.

Ownership category

akta.pro rank

Product category

Corporate Spend Management

NAICS

Credit Card Issuing (522210), Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)

SIC

Short-Term Business Credit Institutions (6153), Miscellaneous Business Credit Institution (6159)

akta.pro primary industry

Corporate Cards & Spend Controls (FSAGAJAF)

Keywords

• Corporate spend management
• Corporate credit cards
• Expense management platform
• Business payment solutions
• AI-powered finance automation

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Corporate Card Fees: Revenue from corporate credit card issuance including annual fees (R$799 for Black cards), transaction fees, and interchange fees on corporate spending
2. Subscription Plans: Tiered subscription model with Starter (free), Pro (R$999/month), and Enterprise (custom pricing) plans offering increasing levels of functionality
3. Financing and Credit: Interest income from credit facilities and flexible credit limits for corporate clients, including up to 40 days financing support
4. CDI Benefits: Yield returns up to 110% of CDI on account balances, with benefit accumulated as discount on invoices rather than direct financial income
5. Bill Payment Services: Processing fees for bill payment services across Mexico and Latin America markets

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Clara provides an end-to-end corporate spend management platform for businesses in Latin America, combining corporate credit cards (physical, virtual, and single-use variants) issued via a direct Mastercard partnership with automated expense management, vendor and bill payments, business banking, and AI-powered financial insights. Its offerings are sold to mid-market and enterprise finance teams across Brazil, Mexico, and Colombia through tiered subscriptions, card fees, and credit-based financing.

Product overview

Clara is a unified spend management platform for Latin American businesses operating in Brazil, Mexico, and Colombia. The platform combines corporate credit cards (physical, virtual, and single-use VCNs), AI-powered expense management, travel payments, vendor payments, and digital banking into a single integrated system. Core offerings include the Corporate Card suite (Black, White, Virtual variants), Spend Management platform with automated reporting and approvals, Clara TravelPay for business travel, Accounts Payable for vendor payments, and Business Banking for digital accounts. The platform is powered by Clara Intelligence, an AI layer delivering real-time predictive insights, automated CFO agent capabilities, and anomaly detection. The system integrates natively with major ERP platforms including Oracle NetSuite, SAP Concur, QuickBooks, Microsoft Dynamics, and Zoho Expense for seamless financial reconciliation.

Differentiator

Problem solved

Functional benefit

Brands

• Clara Intelligence: AI-powered feature providing real-time spending insights, an automated CFO agent, and predictive insights that centralize and analyze all company spend.
• Clara TravelPay
• Clara Conta

Products and services

• Corporate Card Physical, virtual, and single-use virtual card numbers for corporate spending with customizable limits, controls, and policy enforcement. Includes Black, White, and Virtual variants issued through Clara's direct Mastercard partnership. Targeted at finance teams at companies across Brazil, Mexico, and Colombia.
• Spend Management Platform Comprehensive expense management platform with automated expense reporting, multi-step approvals, compliance controls, and real-time spend visibility. Eliminates manual tracking and reduces administrative overhead for finance teams.
• Clara TravelPay Travel-specific payment solution offering virtual cards and transaction tracking for business travel. Provides World Elite Mastercard acceptance and prevents unexpected or unauthorized charges during travel.
• Accounts Payable Vendor payment and bill processing solution that enables businesses to pay suppliers and bills in minutes rather than days. Supports cross-border payments and automated reconciliation for finance teams managing supplier relationships.
• Business Banking / Clara Conta Digital business account offering automatic yield (up to 110% of CDI in Brazil), free unlimited Pix and TED transfers, free unlimited boleto payments, and automatic credit limit increases. Regulated by central banks in countries of operation.
• Clara Intelligence AI-powered analytics suite featuring an automated CFO agent and predictive insights. Centralizes and analyzes all company spending data to identify patterns, anomalies, and cost-saving opportunities in real time for finance teams.
• Clara Mobile App Mobile application empowering cardholders with autonomy and real-time spend tracking. Enables receipt uploads, expense categorization, and financial visibility on the go.
• Clara Reembolsos Automated reimbursement solution that combines complex approvals with integrated payments, eliminating paperwork and speeding up refund processes for out-of-pocket employee expenses.

Quantifiable outcome

• $15 billion in annual processed volume
• +5 more outcomes

Named customers17 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability8 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• L'OréalminorGTM or Marketing Partner · 24 November 2025Co-branded corporate credit card partnership for beauty sector professionals in Latin America, initially in Mexico. Card offers rewards, discounts, and access to training for salon owners and beauty creators.
• MastercardcoreTechnology or Integration · 8 August 2024Direct partnership making Clara the first corporate credit card provider in Latin America not tied to a bank, enabling local card issuance in Mexico, Brazil, and Colombia.
• SAP ConcurcoreTechnology or IntegrationNative ERP integration with SAP Concur for expense and travel management, enabling seamless data flow for enterprise clients.
• Oracle NetSuitecoreTechnology or IntegrationVerified integration with Oracle NetSuite for comprehensive cloud-based business management.
• Microsoft DynamicscoreTechnology or IntegrationIntegration with Microsoft Dynamics 365 ERP system for small and medium-sized enterprises.
• QuickBookscoreTechnology or IntegrationNative integration with Intuit QuickBooks for expense tracking and financial management.
• EndeavorminorGTM or Marketing PartnerClara recognized as Endeavour Outliers 2025, part of Endeavor's high-impact entrepreneur network.

Scale indicators15 records

Recent moves8 records

Expansion highlights7 records

Emerging players

• Airwallex: Cross-border payments and multi-currency corporate cards focused on global SMBs; comparable in international corporate-card issuance and AP automation, with broader geographic reach.

Direct peers

• Spendesk: European all-in-one spend management platform combining prepaid cards, invoice management, and automation; comparable SaaS-first spend management model to Clara's spend module.
• Pleo: European SMB corporate card and expense management platform with strong ERP integrations; similar product structure including virtual cards, reimbursements, and automated reporting.
• Brex: US-based corporate card + spend management platform with AI-powered expense controls, ERP integrations, and a high-growth sales-led motion targeting startups and mid-market — directly comparable in product, business model, and category leadership.
• Ramp: US-based corporate cards and autonomous spend management SaaS with strong ERP integrations and AI-driven cost-saving insights; comparable on card issuance + software + automation playbook Clara is replicating in LatAm.
• Jeeves: Cross-border corporate card and spend platform focused on emerging markets; overlapping product and customer segment with Clara in LatAm.
• Tribal Credit: Mexico- and LatAm-focused corporate cards and spend management for SMBs and mid-market — direct regional competitor serving the same customer base.

Broad incumbents

• WEX: Established public B2B payments company spanning fleet, travel, and corporate card solutions; an incumbent operating in adjacent verticals (corporate travel payments) with significant market presence.
• Edenred: Global B2B corporate-payment solutions provider (meal benefits, fleet, corporate cards) operating across LatAm; broad incumbent with overlapping corporate-payment products.
• Nubank: Largest LatAm consumer fintech expanding into B2B and SMB accounts; potential competitor entering corporate spend management from a deposit-rich consumer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GetClaraCard
• YouTubeyoutube.com/@ClaraCard
• LinkedInlinkedin.com/company/claracc
• Instagraminstagram.com/clarapayments
• Facebookfacebook.com/claracc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds20 records

Investors52 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clara