Nubank
Nubank (NYSE: NU) operates a mobile-first digital banking platform serving approximately 135 million customers across Brazil, Mexico, and Colombia with credit cards, checking accounts, loans, investments, and payments, monetizing interchange, interest income, subscriptions, and transaction fees.
- Company typePublic
- Founded2013
- HeadquartersSão Paulo, Brazil
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Nubank does
Nubank is a Cayman Islands-incorporated holding company (Nu Holdings Ltd., NYSE: NU) operating a mobile-first digital banking platform headquartered in São Paulo, Brazil, serving approximately 135 million customers across Brazil, Mexico, and Colombia as of early 2026. The platform runs on a cloud-native, AWS-based architecture with over 90% of services on AWS Graviton processors, enabling a 14% cloud cost reduction and a 32% non-GAAP efficiency ratio. Core products are the no-annual-fee Nubank credit card and Conta Nubank (digital checking with 100% CDI daily yield, Pix transfers, and free transfers), with the premium Ultravioleta Mastercard Black tier (R$89/month, fee-waivable) targeting high-income customers and Nu Empresas serving 6M+ SMEs as Brazil's largest corporate-tax-ID-registered financial institution. The product surface extends into Caixinhas goal-based savings, NuPay installment payments, personal and payroll-backed loans, an investment platform (CDBs, funds, Treasury Direct, stocks, and Nubank Cripto with 28+ assets), insurance, NuCel mobile plans, and Shopping marketplace.
Revenue is generated through five diversified streams: credit card interchange fees, interest income on revolving balances and personal/business loans, Ultravioleta subscription fees, NuPay transaction fees, and investment-product spread — yielding full-year 2025 revenue of approximately $15.77B (45% YoY growth) and Q1 2026 revenue of $3.70B (46.1% YoY). Distribution is product-led and mobile-self-serve, complemented by channel partnerships (PPRO for global merchant NuPay access, Google for verified anti-fraud calls) and brand investments (Inter Miami CF naming rights, Mercedes-AMG PETRONAS F1, Palmeiras arena). Nubank's proprietary AI capability — NuFormer, a self-supervised credit model delivering a 70% drop in projected risk — is deployed in Brazil and expanding into personal loans in Mexico and Colombia, with AI Private Banking features in beta at 15M+ monthly active users.
Nubank firmographics
Firmographics- Name
- Nubank
- Legal name
- Nu Pagamentos S.A.
- Website
- https://nubank.com.br
- Company type
- Public
- Founded year
- 2013
- Headcount range
- 5,001–10,000 employees
- Short description
- Nubank (NYSE: NU) operates a mobile-first digital banking platform serving approximately 135 million customers across Brazil, Mexico, and Colombia with credit cards, checking accounts, loans, investments, and payments, monetizing interchange, interest income, subscriptions, and transaction fees.
- Ownership category
- akta.pro rank
Nubank industry classification
Industry- Product category
- Digital Banking
- NAICS
- Credit Card Issuing (52221)
- SIC
- Personal Credit Institutions (6141)
- akta.pro primary industry
- Virtual / Digital-First Credit Cards (FSAKABAK)
- akta.pro secondary industries
- BNPL Card / Virtual Card Programs (FSAKACAC), General-Purpose Credit Card Schemes (FSAMAAAA)
Keywords
Where Nubank is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices5 records
Markets served
Nubank business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Credit Card Interchange Fees: Revenue from merchant discount rates on credit card transactions. Nubank's flagship product with no annual fee for standard accounts.
- Interest Income: Revenue from credit products including credit card revolving balances, personal loans, and business loans. Q1 2026 showed 46% year-over-year revenue growth.
- Ultravioleta Subscription: Premium tier subscription for high-income customers with monthly fee of R$89 (waived with R$8,000 spending or R$50,000 savings/investments). Includes exclusive benefits, lounge access, and premium services.
- Transaction Fees: Fees from payment processing including NuPay merchant transactions, Tap to Pay, and international transactions with reduced spreads.
- Investment Products: Revenue from investment platform including CDBs, funds, Treasury Direct, stocks, and cryptocurrencies. Zero brokerage fees with revenue from spread and product distribution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Standard Nubank credit card with no annual fee, featuring free credit card, account with daily yield, and basic financial management tools. |
| Subscription | Monthly | Premium credit card for high-income customers with exclusive benefits including lounge access, travel insurance, and enhanced cashback. |
| Freemium | Monthly | Business account and card for SMEs with zero maintenance fees and zero tariffs for transfers and Pix. |
| Usage-based | Pay-as-you-go | Business credit and loans including capital rotation and loan products with interest rates based on credit analysis. |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Nubank product offering
Product offeringCore offering
Nubank is a mobile-first digital bank offering no-annual-fee credit cards, digital accounts with daily yield, personal and business loans, investments, insurance, cryptocurrency trading, premium Ultravioleta cards, and merchant payment solutions to approximately 135 million customers across Brazil, Mexico, and Colombia. It generates revenue primarily from credit card interchange fees, interest income on revolving balances and loans, payment transaction fees, premium subscription fees, and investment product distribution, operating without physical branches in its core markets.
Product overview
Nubank operates as a platform-plus-modules digital banking ecosystem serving approximately 135 million customers across Brazil, Mexico, and Colombia. The core platform consists of the Nubank Account (Conta) and Credit Card, which serve as the primary financial hub. These core products integrate with add-on modules including Caixinhas savings, NuPay installment payments, investment products (CDBs, funds, Treasury, crypto), insurance offerings, NuCel mobile plans, and Shopping marketplace. The premium Ultravioleta sub-brand adds a Mastercard Black card with travel benefits, Priority Pass access, and dedicated 24/7 support. The business-focused Nu Empresas sub-brand provides SME banking with Tap to Pay, Capital de Giro loans, and tax management. Acquired technologies including Olivia AI (financial education) and Spin Pay (Pix e-commerce) expand the platform's AI and payment capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Nubank Credit Card The flagship no-annual-fee credit card offering full credit functionality with virtual cards, contactless payments, installment options via NuPay, and integration with digital wallets for mass-market individual consumers in Brazil, Mexico, and Colombia.
- Conta Nubank (Nubank Account) Digital bank account with daily yield of 100% CDI, free transfers, Pix payments, and full financial control that serves as the primary account for all Nubank financial activities for individual consumers.
- Nubank Ultravioleta Premium exclusive experience for high-income clients offering a Mastercard Black card with 1.25% cashback or 2.2x LATAM miles per dollar, Priority Pass lounge access, LATAM Pass integration, NuViagens travel bookings, investment portfolio, NuTag electronic toll payments, and 24/7 dedicated support, with R$89 monthly fee waived at R$8,000 monthly spend or R$50,000 savings.
- Nu Empresas Business banking solution for SMEs offering business accounts, company credit cards, working capital loans (Capital de Giro), payment solutions (Tap to Pay, Link de Pagamento, NuPay), and tax management tools with zero maintenance fees and zero transfer fees.
- Caixinhas Goal-based savings feature that helps users organize money according to financial objectives, including Caixinha Turbo with up to 120% CDI yield for Ultravioleta clients and immediate liquidity.
- NuPay Payment solution allowing purchases in up to 24 installments using credit card limit, enabling merchants to accept payments with single-click or biometric authentication that bypasses traditional card rails, available to consumers and to merchants through the PPRO global payment platform.
- Empréstimos Nubank (Nubank Personal Loans) Personal loans including personal loans, FGTS advance (Antecipação do Saque-Aniversário), consignado products (INSS, Consignado CLT, Consignado Público), and investment-backed loans for individual consumers.
- Investimentos Nubank (Investment Products) Investment platform offering CDBs, investment funds, Treasury Direct, LCI/LCA, stocks (Bolsa de Valores/BDRs), and Nubank Cripto for cryptocurrency trading, with zero brokerage fees and revenue from spread and product distribution.
- Nubank Cripto Cryptocurrency trading platform integrated into the Nubank app where users can buy and sell crypto assets starting from R$1, with support for 28+ cryptocurrency assets including USDC.
- NuCel Mobile phone plan service offering eSIM/virtual SIM cards with data packages, aimed at young customers, combining mobile connectivity with savings features.
- NuViagens Travel booking service for Ultravioleta customers offering 9 points per dollar or 5% cashback on flights and hotels, integrated into the Nubank app.
- Seguros Nubank (Nubank Insurance) Suite of insurance products including Nu Seguro Vida (life insurance), Nu Celular Seguro (cell phone insurance), Nu Lar Seguro (home insurance), Nu Auto (auto insurance), and Pix Protegido (fraud protection).
- Nu Empresas Business Loans (Capital de Giro) Business credit and loan products for SMEs including Capital de Giro working capital loans and business loans with interest rates based on credit profile, loan terms, and monthly installment payments.
Quantifiable outcome
- Q1 2026 net income of $871 million, up 41% year-over-year
- +5 more outcomes
Companies that use Nubank
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Nubank technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability7 records
Feature6 records
Nubank partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- PPROcoreStrategic partnership to provide global merchants and payment service providers access to NuPay, Nubank's native payment method. Connects merchants to 115+ million Nubank customers in Brazil representing over 62% of adult population.
- GooglecorePartnership for verified financial calls feature on Android to combat phone call spoofing scams. Google's AI-powered Live Threat Detection partners with Revolut, Itaú, and Nubank to protect users from financial fraud.
- WTorreminorPartnership to acquire naming rights for Palmeiras arena in São Paulo, Latin America's leading venue for matches and concerts. Major brand visibility play involving public vote for arena name.
- Bitso, Felix Pago, ARQ, Mercado Pago, Ualá, Klar, RappiCard, FinverominorStablecoin-based infrastructure for Latin American remittance market enabling $161 billion market transformation with settlement in minutes at costs below 1%.
- CirclecoreUSDC partnership through Circle reaching 100 million Brazilians with USDC trading volume rising 30% in first half of 2025. Nubank serves over 7 million crypto clients out of 135 million+ global customer base.
Scale indicators25 records
Recent moves11 records
Expansion highlights6 records
Nubank competitors and assessment
Company assessmentDirect peers
- Inter & Co. Brazilian digital bank / super-app offering accounts, credit cards, loans, investments and shopping across Brazil and the US — the most direct LatAm neobank competitor to Nubank with overlapping customer segments and product suite.
- C6 Bank: Brazilian digital bank (JPMorgan-backed) serving individuals and SMEs with credit cards, accounts, and investments. Competes head-to-head with Nubank for the same mass-market and affluent Brazilian consumer.
- Revolut: Global digital bank with multi-currency accounts, cards, payments and crypto — comparable to Nubank in product breadth and mobile-first approach, and explicitly partnered with Google on verified financial calls.
- Mercado Pago: The fintech arm of Mercado Libre offering payments, accounts, credit cards, and lending across LatAm. Overlaps Nubank on payments, consumer credit, and merchant acquiring, particularly in Brazil and Mexico.
Broad incumbents
- Itaú Unibanco: Brazil's largest private bank with a full digital offering via 'iti'. Competes with Nubank across credit cards, loans, and investments but operates a broad incumbent model rather than a pure digital-first approach.
- Bradesco: Major Brazilian incumbent bank operating the 'Next' digital platform. Offers overlapping products with Nubank (cards, loans, accounts) and is a key incumbent competitor Nubank is taking share from in credit cards.
- SoFi Technologies: US-listed digital-first bank with deposits, lending, credit cards, investments and a tech-platform business. Most analogous US public-market peer for Nubank's product breadth, AI underwriting, and growth-stage neobank model.
Emerging players
- Klar: Mexico-based digital bank offering credit, debit and high-yield accounts. Comparable emerging-market neobank focused on the same Mexican consumer Nubank is targeting via Nu México.
- Bitso: LatAm-focused crypto exchange and payments platform partnering with Nubank on stablecoin remittance infrastructure. Comparable regional scale and digital-asset strategy in the same geographies.
Regional players
- Ualá: Latin American neobank operating across Argentina, Mexico and Colombia with cards, accounts and loans. Comparable digital-first model and LatAm footprint, particularly relevant in the markets Nubank is expanding into.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
Nubank social profiles
Digital presenceNubank compliance and trust
Trust signalCompliance2 records
Nubank financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nubank leadership team
Management profileNumber of profiles
Profiles6 records
Nubank subsidiaries and ownership
Company hierarchySubsidiaries7 records
Nubank funding detail
Funding detailFunding overview
Funding rounds17 records
Investors34 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nubank M&A and investment
M&A and investmentM&A8 records
Investments10 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nubank
What does Nubank do?
Nubank is a mobile-first digital bank offering no-annual-fee credit cards, digital accounts with daily yield, personal and business loans, investments, insurance, cryptocurrency trading, premium Ultravioleta cards, and merchant payment solutions to approximately 135 million customers across Brazil, Mexico, and Colombia. It generates revenue primarily from credit card interchange fees, interest income on revolving balances and loans, payment transaction fees, premium subscription fees, and investment product distribution, operating without physical branches in its core markets.
Is Nubank a public or private company?
Nubank is a public company. It is classified as public.
When was Nubank founded?
Nubank was founded in 2013. It employs 5,001 to 10,000 people.
Where is Nubank based?
Nubank is headquartered in São Paulo, Brazil, in the Latin America region.
How does Nubank make money?
Five revenue lines are on record. Credit Card Interchange Fees are the primary driver. The others are interest Income, ultravioleta Subscription, transaction Fees and investment Products.
Who are Nubank's main competitors?
Direct peers on record are Inter & Co., C6 Bank, Revolut and Mercado Pago. Broad incumbents are Itaú Unibanco, Bradesco and SoFi Technologies. Emerging players are Klar and Bitso. Ualá is listed as a regional player.
Does Nubank have an API?
No public API is recorded for Nubank.
What industry is Nubank in?
Nubank's product category is Digital Banking. Its primary akta.pro industry code is FSAKABAK, Virtual / Digital-First Credit Cards, with a secondary code of FSAKACAC, BNPL Card / Virtual Card Programs. Its NAICS code is 52221 and its SIC code is 6141.