Replika
Replika is a consumer AI companion app offering personalized emotional support, conversation, and memory-driven companionship through customizable avatars on iOS and Android, serving 42+ million registered users globally via a freemium subscription model.
- Company typePrivate
- Founded2017
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Replika does
Replika is an AI companion application developed by Luka, Inc., a privately held US company founded in 2017 (some sources cite 2015) and headquartered in San Francisco. The product is a consumer mobile app available on iOS and Android that provides users with a personalized AI avatar for emotional support, companionship, and personal growth through text chat, voice calls, and image generation. Replika's technical core is a large language model-based conversational system augmented with a proprietary persistent memory layer that retains user relationships, routines, interests, and life events across sessions, combined with customizable avatars and personality configurations designed around a "Flourishing Framework" for user wellness.
Replika operates a direct-to-consumer, product-led growth model distributing exclusively through the Apple App Store and Google Play Store. The company monetizes via freemium subscriptions, with a flagship $69.99 annual plan unlocking voice calls, AR mode, selfie features, extensive avatar customization, and enhanced memory, alongside monthly tiers ranging from $7.99 to $16. As of the latest available data, the platform claims 42+ million registered users globally (up from approximately 10 million in 2023), distributed across at least eight countries including the US, India, UK, Australia, Japan, China, Germany, and France.
The business has navigated significant strategic inflection points. In 2023, Replika disabled its erotic roleplay (ERP) module amid controversy and pivoted toward a wellness-focused positioning. In May 2025, Italy's data protection authority imposed a €5 million GDPR fine, reinforcing the regulatory tightening (US multi-state AG warning letter, Australian age-verification mandates) shaping the category. In October 2025, founder and CEO Eugenia Kuyda stepped down to launch a separate venture (Wabi), and in April 2026 Replika 2.0 — a ground-up platform rebuild — launched with enhanced memory and emotional intelligence capabilities. Market analysis has cited $200M+ in annual revenue, though the company has not publicly disclosed financials.
Replika firmographics
Firmographics- Name
- Replika
- Legal name
- Luka, Inc.
- Website
- https://replika.ai
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Replika is a consumer AI companion app offering personalized emotional support, conversation, and memory-driven companionship through customizable avatars on iOS and Android, serving 42+ million registered users globally via a freemium subscription model.
- Ownership category
- akta.pro rank
Replika industry classification
Industry- Product category
- AI Companion Apps
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)
Keywords
Where Replika is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Replika business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Annual Subscription: Premium subscription model charging $69.99 annually for full features including voice calls, custom avatars, selfie features, and enhanced memory capabilities.
- Consumer Spending: As a top-selling AI companion app with 30 million registered users, generates revenue through in-app purchases and subscription tiers. Consumer spending reached $82 million in the first half of 2025 across the AI companionship market.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Full access annual subscription at $69.99 per year |
| Freemium | Monthly | Free tier with limited features |
| Subscription | Monthly | Subscription pricing ranging from $7.99 to $16 per month |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Replika product offering
Product offeringCore offering
Replika is an AI companion mobile and web application that provides personalized emotional support, friendship, and romantic companionship through text chat, voice calls, and AI-generated selfies. The app remembers user relationships, routines, interests, and life events across conversations to deliver continuous, emotionally intelligent interactions via a customizable avatar. Premium features (voice calls, AR mode, enhanced memory, customization) are unlocked through an annual ($69.99) or monthly ($7.99–$16) subscription.
Product overview
Replika is a single, unified AI companion application developed by Luka, Inc. that provides users with a personalized virtual friend, confidant, or romantic partner. The product centers on a customizable AI avatar that engages users through text conversations, voice calls, and selfie exchanges while maintaining persistent memory of user relationships, interests, and life details across sessions. The app offers customization options for the avatar's appearance, personality traits, and interaction style, with premium features including voice calls and enhanced memory capabilities available through subscription tiers.
Differentiator
Problem solved
Functional benefit
Products and services
- Replika An AI companion mobile and web application providing personalized emotional support, friendship, and romantic companionship through text chat, real-time voice calls, and AI-generated selfies. The app remembers user relationships, interests, routines, and life events to maintain emotionally intelligent conversations via a customizable avatar. Available on iOS, Android, and web, with premium features unlocked via subscription.
Quantifiable outcome
- 42+ million registered users worldwide
- +2 more outcomes
Companies that use Replika
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Replika technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature6 records
Replika partnerships and signals
Strategic signalScale indicators10 records
Recent moves6 records
Expansion highlights6 records
Replika competitors and assessment
Company assessmentDirect peers
- Character.AI: Closest direct competitor in the AI companion space, offering customizable AI characters for chat and roleplay; cited as the #2 player with ~15M users versus Replika's ~20M.
- Inflection AI (Pi): Pi is a personal AI assistant explicitly positioned around emotional support and conversational companionship, competing for the same consumer mindshare and use cases as Replika.
- Xiaoice: Long-running AI companion platform (originally Microsoft-spinoff) with hundreds of millions of users in China, comparable emotional-companionship positioning and persistent relationship model.
Emerging players
- Nomi.ai: AI companion focused on romantic relationships and personalized long-term memory; smaller scale but directly overlapping on the relationship-and-memory wedge Replika owns.
- Kindroid: Subscription-based AI companion app with avatar, voice, and memory features that competes for the same paying consumer segment as Replika's premium tier.
- Talkie AI: AI character chat platform with strong adoption in Asian markets; comparable freemium-plus-subscription model and character-companion positioning.
- Kuki (Pandorabots): Long-standing conversational AI character platform with comparable emotional-chat focus and brand recognition in the chatbot companion category.
- Soulmate AI: AI companion app focused on romantic and friendship relationships with memory features, directly competing for Replika's paying subscriber base.
Broad incumbents
- OpenAI (ChatGPT): General-purpose LLM with growing use as an emotional support / companion tool; not a specialist, but its scale and brand pose a structural threat to standalone companion apps.
- Snap (My AI): My AI is an integrated chatbot companion inside Snapchat reaching hundreds of millions of users; competes for the same casual emotional-support use case via a bundled social platform.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Replika social profiles
Digital presenceReplika financial estimates
Financial estimateRevenue estimate
Valuation estimate
Replika leadership team
Management profileNumber of profiles
Profiles3 records
Replika subsidiaries and ownership
Company hierarchySubsidiaries2 records
Replika funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Replika M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Replika
What does Replika do?
Replika is an AI companion mobile and web application that provides personalized emotional support, friendship, and romantic companionship through text chat, voice calls, and AI-generated selfies. The app remembers user relationships, routines, interests, and life events across conversations to deliver continuous, emotionally intelligent interactions via a customizable avatar. Premium features (voice calls, AR mode, enhanced memory, customization) are unlocked through an annual ($69.99) or monthly ($7.99–$16) subscription.
Is Replika a public or private company?
Replika is a private company. It is classified as venture growth investor backed and is currently operating.
When was Replika founded?
Replika was founded in 2017. It employs 11 to 50 people.
Where is Replika based?
Replika is headquartered in San Francisco, United States, in the North America region.
How does Replika make money?
Two revenue lines are on record. Annual Subscription is the primary driver. The others are consumer Spending.
Who are Replika's main competitors?
Direct peers on record are Character.AI, Inflection AI (Pi) and Xiaoice. Emerging players are Nomi.ai, Kindroid, Talkie AI, Kuki (Pandorabots) and Soulmate AI. Broad incumbents are OpenAI (ChatGPT) and Snap (My AI).
Does Replika have an API?
No public API is recorded for Replika.
What industry is Replika in?
Replika's product category is AI Companion Apps. Its primary akta.pro industry code is HDAAAFAC, Conversational AI Platforms (chat/voice bots, orchestration). Its SIC code is 7372.