What Soulmates.ai does

Soulmates.ai is a Pasadena, California-based enterprise software platform that builds 1:1 Digital Twins of consumer audiences for predictive marketing decision-making. The company's core technology recruits real respondents through paid multi-step screening, profiles them using the HEXACO psychological framework (Honesty-Humility, Emotionality, Extraversion, Agreeableness, Conscientiousness, Openness), and applies proprietary behavioral modeling to generate audience simulations that claim 93% fidelity in predicting consumer reactions to brands, products, creative, and messaging. The platform is organized around three solution modules — Audience Research, Product Research, and Creative Optimization — plus a Predictive Brand Alignment analysis service, and was relaunched as Soulmates.ai 3.0 in 2026 following a 2025 pivot from its original influencer-matching orientation (Brand Soulmates) toward enterprise brand audience intelligence.

The company targets senior marketing decision-makers — primarily CMOs, brand leaders, product and marketing technologists, and creative directors — at Fortune 500 enterprises and major entertainment, gaming, technology, financial services, and consumer-facing companies. Named customers include Netflix, EA, Epic Games, Ubisoft, Riot Games, Tencent, Niantic, Capcom, Bethesda, Universal, Pokemon, Microsoft, Amazon, Intel, NetEase, Mercury Insurance, Paul Hastings, and Xsolla. Soulmates.ai operates under the corporate umbrella of a.network (Ayzenberg Group), which has been in operation since 1993.

The business model is a quote-based, subscription enterprise SaaS platform supplemented by professional services for custom research projects, brand personality surveys, and full-cycle campaign support. Pricing is not publicly disclosed; contracts are described as multi-year enterprise arrangements. The company is private, has not disclosed external venture or institutional funding, and maintains a small team of 11-50 employees. Distribution is via direct consultative enterprise sales augmented by content marketing, including the weekly 'Know Your Audience' podcast, an insights blog, an email newsletter, and contributed articles in industry publications such as The Drum.

Name

Soulmates.ai

Legal name

Soulmates.ai

Website

https://soulmates.ai

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Soulmates.ai is a Pasadena-based enterprise SaaS platform that builds 1:1 Digital Twins of consumer audiences using HEXACO psychometric profiling to predict marketing reactions with a claimed 93% fidelity score. It serves CMOs and marketing leaders at Fortune 500 brands across gaming, entertainment, technology, and financial services.

Ownership category

akta.pro rank

Product category

Market Research and Audience Intelligence Software

NAICS

Software Publishers (5132), Advertising Agencies (541810)

SIC

Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)

akta.pro primary industry

Financial Services Personalization (Banking, Investing, Insurance) (HDAAAGAH)

akta.pro secondary industry

Media & Content Personalization (News, Video, Music, Podcasts) (HDAAAGAB)

Keywords

• Audience intelligence platform
• Digital twin technology
• Predictive market research
• Consumer insights software
• Psychometric audience modeling

Headquarters

HQ city

Pasadena

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription-based SaaS Platform: The platform operates on a subscription model providing access to Digital Twin audience research, predictive analysis tools, and campaign testing capabilities. Pricing is quote-based for enterprise clients.
2. Professional Services: Additional paid products and services including custom research projects, brand personality surveys, and full-cycle campaign support. Sold through dedicated purchasing process on the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Soulmates.ai operates a subscription-based decision systems platform for brand audience intelligence, building 1:1 High-Fidelity Digital Twins from recruited consumers profiled with the HEXACO psychological framework. The platform enables enterprises to pressure-test brand, product, creative, and media decisions with simulated audiences before market launch, achieving a claimed 93% behavioral fidelity score for predicting audience reactions. It is sold to Fortune 500 marketing decision-makers through direct enterprise sales with custom, quote-based subscription contracts.

Product overview

Soulmates.ai is a decision systems platform for brand audience intelligence, offering a unified platform centered on 1:1 High-Fidelity Digital Twins built from real recruited audiences using HEXACO psychological profiling. The core offering consists of Digital Twins for predictive behavioral modeling, complemented by solution modules for Audience Research, Product Research, and Creative Optimization, plus Predictive Brand Alignment analysis services. The company also publishes the a.EMVI monthly earned media value benchmarking report and offers a Brand Personality Survey tool. Previously (under Ayzenberg Group) offered Soulmates IRM and Soulmates AI for influencer matching.

Differentiator

Problem solved

Functional benefit

Products and services

• High-Fidelity Digital Twins Platform Core platform offering 1:1 digital twin simulations of real recruited consumers, built from HEXACO psychometric profiling and behavioral modeling, that predict audience reactions to brand, product, creative, and media decisions with a claimed 93% fidelity score. Targeted at enterprise CMOs, brand leaders, CPOs, and marketing decision-makers.
• Audience Research (For Insights)

Quantifiable outcome

• 93% behavioral fidelity in audience prediction
• +3 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature6 records

Partnerships

One partnership is on record.

• a.networkparent companyOthersSoulmates.ai is part of the a.network, a marketing technology and services company. The parent organization provides infrastructure and resources for the Soulmates.ai platform.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Zappi: Zappi provides an automated consumer insights platform for advertising creative testing and concept evaluation, serving many of the same CPG and brand-side enterprise buyers with AI-driven research workflows.
• Latana: Latana offers AI-driven brand tracking and audience research using mobile-first panel methodology, addressing similar brand-side decision-maker needs for fast, scalable audience measurement.
• System1 (formerly BrainJuicer): System1 applies emotional and implicit research to predict advertising and brand performance, closely paralleling Soulmates.ai's psychological-fingerprinting approach to pre-market creative and message testing for enterprise brands.
• GWI (Global Web Index): GWI delivers audience research and consumer insights across entertainment, gaming, and technology verticals, overlapping directly with Soulmates.ai's enterprise customer mix and use cases.
• Resonate: Resonate delivers consumer intelligence and psychographic audience data for brand marketers, sharing with Soulmates.ai a focus on psychological and behavioral attributes over demographics.

Broad incumbents

• Nielsen: Nielsen is the dominant legacy audience-measurement and consumer-insights firm; it competes for the same brand-audience intelligence budgets that Soulmates.ai targets with entertainment and CPG clients.
• Qualtrics: Qualtrics is a large-scale experience management and market research platform used by enterprise brands for survey-based audience and brand research, with significantly broader product scope than Soulmates.ai.
• Kantar: Kantar provides brand tracking, advertising effectiveness, and audience research for global enterprises, competing with Soulmates.ai for the brand-audience intelligence wallet.

Emerging players

• Quantilope: Quantilope provides automated, AI-enabled market research for brand and consumer insights teams, overlapping with Soulmates.ai's quantitative, scalable pre-market testing value proposition.
• Civis Analytics: Civis Analytics builds data science and audience modeling platforms for marketing and consumer research, with comparable predictive-modeling capabilities aimed at enterprise marketing teams.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/soulmates__ai
• Facebookfacebook.com/soulmatesai.anetwork

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soulmates.ai