What Sojern does

Sojern is a digital marketing platform that provides multichannel marketing solutions exclusively for the travel industry, headquartered in San Francisco with a Delaware incorporation and 251–500 employees. The company's core offering is the Sojern Traveler Ecosystem™, an AI-powered platform combining traveler intent data, custom AI audiences, multichannel activation (display, native, social, metasearch, video, email, SEM), and a connected Guest Experience suite (AI Concierge, in-stay surveys, automated messaging, reputation management). Served segments span hotels, destinations/DMOs, attractions, airlines, and travel agencies/brands, with named enterprise clients including Choice Hotels, Novotel Milano Linate, Posadas, Visit Cheshire, Los Cabos Tourism, and Zurich Switzerland Tourism.

Sojern generates revenue through four streams: a Commission Solution (transaction fee where hotel clients pay only for completed stays), managed campaigns billed via recurring fees, Traveler Audiences licensed as subscription AI segments, and Guest Marketing Solutions subscription modules. Distribution is direct enterprise sales with co-op and reseller extensions; integrations with Google DV360, Meta, Xandr (Microsoft Advertising), and The Trade Desk provide programmatic activation across the major DSPs. The company maintains GDPR, CCPA, EU/Swiss/UK Data Protection Framework, and DAA/EDAA/DAAC compliance, reflecting its data-processor role.

Post-acquisition context: In November 2025, Sojern was acquired by India-listed RateGain Travel Technologies for approximately $250M, consolidating Adara's travel intent data under the Sojern brand to create what management positions as the world's largest travel intent data platform. Prior to that, Sojern acquired VenueLytics (July 2023) for AI guest-experience technology. Total disclosed funding prior to acquisition reached roughly $172M across rounds led historically by TCV, Norwest, and Trident Capital.

Name

Sojern

Legal name

Sojern, Inc.

Website

https://sojern.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

251–500 employees

Short description

Sojern is an AI-powered, travel-focused digital marketing platform that combines traveler intent data, multichannel ad activation (display, social, metasearch, email), and a connected guest experience suite to help hotels, destinations, attractions, airlines, and travel brands drive direct bookings and ROI.

Ownership category

akta.pro rank

Product category

Travel Marketing Software

NAICS

Media Representatives (541840)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Online Travel Agencies (OTAs) & Meta-Search (BPAMAIAA)

akta.pro secondary industry

Travel Super-Apps & Multi-Service Marketplaces (THAKAAAM)

Keywords

• Travel marketing platform
• Digital advertising solutions
• Guest experience software
• Travel intent data
• Multichannel campaign management

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Commission Model: Performance-based model where clients pay only for completed stays. Low-risk approach for hotel clients.
2. Managed Campaigns: Full-service campaign management where Sojern manages client budget and goals. Revenue generated from campaign management fees.
3. Traveler Audiences: AI-powered custom audience segments licensed to travel marketers for their marketing stacks.
4. Guest Marketing Solutions: Guest marketing suite including personalized communications, AI concierge, and reputation management tools for hotel properties.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Sojern provides an AI-powered digital marketing platform for the travel industry, combining traveler intent data, AI-powered audience targeting, multichannel advertising activation across display, native, social, metasearch, email, video, and SEM channels, and a guest experience suite (including AI concierge, personalized communications, and reputation management). The platform serves hotels, destinations, attractions, airlines, and travel agencies through direct sales, commission-based performance pricing, and managed campaign services.

Product overview

Sojern is a unified travel marketing platform for hospitality, combining a Sojern Marketing Platform for Hospitality with two integrated sub-portfolios: Travel Advertising Solutions (including the Travel Ad Platform, Commission, Managed Campaign, Co-Op Marketing, and Traveler Audiences) and Guest Experience Solutions (including Guest Marketing Suite, AI Concierge, and Reputation Manager). The platform is powered by the Sojern Traveler Ecosystem™ AI foundation. Following RateGain's November 2025 acquisition, Sojern consolidated Adara under its brand, becoming the world's largest single source of travel intent data. The platform serves Hotels, Destinations, Attractions, Airlines, and Agencies & Travel Brands across multiple advertising channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Travel Ad Platform Comprehensive travel advertising solution targeting ideal travelers with precision and efficiency across display, native, social, metasearch, video, and email channels. Designed for hotels, destinations, attractions, airlines, and travel agencies seeking to drive direct bookings and engagement.
• Commission Solution Performance-based advertising model where clients pay only for completed hotel stays, offering low-risk marketing with pay-per-stay pricing and no upfront campaign cost.
• Managed Campaign Full-service campaign management where Sojern manages campaigns on behalf of clients, handling budget allocation and optimization to achieve client goals.
• Co-Op Marketing Flexible partnership solution enabling tourism boards and travel brands to collaborate on marketing initiatives that drive tourism growth and economic impact.
• Traveler Audiences AI-powered custom audience segments that enable travel marketers and agencies to target high-intent travelers with personalized messaging based on behavioral and demographic data, portable into their own marketing stacks.
• Guest Experience Platform AI-powered tools to delight and engage hotel guests throughout their journey, covering pre-stay, in-stay, and post-stay interactions including messaging, surveys, concierge, and reputation management.
• Guest Marketing Suite Personalized guest communications solution to boost loyalty and drive bookings through email and SMS marketing automation, covering pre-stay, in-stay, and post-stay touchpoints.
• AI Concierge All-hours AI-powered virtual concierge service for hotels providing automated responses to guest inquiries from check-in to check-out.
• Reputation Manager Online reputation management solution enhancing guest satisfaction and protecting hotel brand reputation through review monitoring and response tools, including real-time guest feedback integration with HotelKey launched at HITEC 2025.
• Multichannel Activation Cross-channel advertising activation and optimization across display, native, social, metasearch, email, video, and SEM channels, with automatic budget management and optimization for always-on campaigns.
• Creative Services Professional creative agency services elevating marketing campaigns with custom creative development and design for travel marketers.

Quantifiable outcome

• 3.5x increase in direct bookings for hotel clients
• +5 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability8 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core.

• VenueLyticscoreTechnology or Integration · 11 July 2023Sojern acquired VenueLytics in July 2023 to enhance its hotel marketing capabilities, particularly in North America. VenueLytics provides AI-powered guest experience technology including virtual concierge, real-time feedback, and digital reputation management solutions for the hospitality industry.
• AdaracoreStrategic or Co-development PartnerAdara joined Sojern as part of RateGain's consolidation of martech assets under the Sojern brand. The integration of Adara and Sojern created the world's largest travel intent data platform according to RateGain management.
• GooglecoreTechnology or IntegrationTechnology partner providing Google Cloud Platform for data hosting and Google Display & Video 360 for executing advertising campaigns.
• MetacoreTechnology or IntegrationSocial media advertising partner for finding and engaging travelers on Facebook and Instagram platforms.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Trade Desk: The Trade Desk is an independent programmatic advertising platform integrated with Sojern; it competes for the same travel marketer demand-side budgets by offering audience targeting and cross-channel campaign execution without Sojern's travel-specific data layer.
• ADARA: ADARA was Sojern's most direct competitor in travel intent data and audience targeting; it has now been consolidated under the Sojern brand by RateGain, eliminating external competition but also removing an independent alternative for travel marketers.
• Criteo: Criteo is a digital retargeting and audience-targeting platform that competes with Sojern's multichannel activation capabilities, particularly for travel and e-commerce advertisers seeking AI-powered audience segmentation and cross-channel optimization.
• TripAdvisor: TripAdvisor operates a travel media and advertising platform that connects travel marketers with high-intent travelers through display, metasearch, and content-driven placements, directly competing with Sojern for destination, attraction, and hotel marketing budgets.

Broad incumbents

• Amadeus: Amadeus is a major travel technology platform serving airlines, hotels, and travel sellers with IT and marketing solutions, overlapping with Sojern's hospitality marketing offerings as a broad incumbent with deeper airline and GDS integrations.
• Google Ads: Google Ads (including Hotel Ads, DV360, and Search) is both a Sojern distribution partner and a broad incumbent competitor that offers travel marketers direct access to high-intent travelers, potentially disintermediating independent platforms like Sojern.
• Expedia Group: Expedia Group operates multiple OTA brands and media solutions for hotels and destinations, competing with Sojern for travel marketing budgets while also being a potential large-scale customer for travel-intent-driven advertising.
• Meta Ads: Meta's advertising platforms (Facebook and Instagram) are key Sojern distribution partners and broad incumbents in travel social advertising, competing for travel marketer budgets with proprietary first-party data that does not require Sojern as an intermediary.
• Sabre Corporation: Sabre is a global travel technology company offering distribution, retailing, and marketing solutions to airlines, hotels, and agencies; it overlaps with Sojern in providing data-driven travel marketing and audience solutions at enterprise scale.
• Booking.com: Booking.com is the world's largest online travel agency and operates its own performance marketing and audience-targeting capabilities for hotel partners, serving as both a Sojern client segment and a broad incumbent with overlapping advertising ambitions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Sojern
• Facebookfacebook.com/SojernInc
• LinkedInlinkedin.com/company/sojern

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds7 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sojern