What Amadeus does

Amadeus is a publicly-listed Spanish travel technology company headquartered in Madrid, founded in 1987 by four European airlines including Iberia. It operates as the world's leading transaction processor for the global travel and tourism industry, running a cloud-native platform that combines Global Distribution System (GDS) infrastructure, airline Passenger Service Systems (Altéa PSS, Navaitre New Skies), next-generation airline retailing (Nevio), airport operations, biometric identity solutions, hospitality software, and B2B travel payments (Outpayce). The platform processes over 1.5 million bookings daily and approximately 150,000 transactions per second, connecting 400+ airlines, 2M+ hotel properties, 210 airport operators, and hundreds of thousands of travel sellers worldwide.

Amadeus's business model blends transaction-fee revenue from its GDS distribution platform with recurring subscription revenue from multi-year airline IT, hospitality, and airport contracts. Distribution (GDS-based booking fees) accounts for the majority of revenue, while Airline IT Solutions, Hospitality Software, Corporate Travel (Cytric), Payments (Outpayce), Professional Services, and Airport & Border Solutions provide diversified recurring streams. Reported 2025 revenue was €6,517M with EBIT of €1,758M (27% margin), adjusted profit of €1,420M, and free cash flow of €1,302M. R&D intensity is high at 22% of revenue (€1,453M in 2025).

The company pursues an aggressive expansion strategy combining organic AI-led product development with M&A. Recent acquisitions include Vision-Box (biometrics, €320M, 2024), Voxel (B2B payments, 2024), Forwardkeys (demand intelligence, 2025), and SkyLink (AI-native corporate travel, 2026). A pending €1.2B acquisition of Idemia Public Security, expected to close mid-2027, will expand its total addressable market from €41B to €50B and add biometric identity capabilities serving 600+ government and enterprise customers. Strategic technology alliances with Microsoft and Google Cloud underpin its AI and multi-cloud infrastructure strategy.

Name

Amadeus

Legal name

Amadeus IT Group S.A.

Website

https://amadeus.com

Company type

Public

Founded year

1987

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Amadeus is a Madrid-based, publicly-listed travel technology company operating the world's leading travel GDS and airline IT platforms, connecting 400+ airlines, 2M+ hotels, and 210 airports globally. It generates €6.5B in annual revenue through transaction fees, subscriptions, and enterprise software serving airlines, airports, hospitality, and travel sellers.

Ownership category

akta.pro rank

Product category

Travel Technology

NAICS

Travel Agencies (561510), Travel Agencies (56151)

akta.pro primary industry

Fare Management, Pricing & Shopping Engines (ATPCO/Offer) (THABAJAE)

akta.pro secondary industries

Integrations, APIs & Automation (Middleware/iPaaS) (THALAMAN), Online/Hybrid Corporate Travel Agencies (Self-Booking + Support) (THAKACAB), Expense, Invoice & Reconciliation Services (Travel & Expense Ops) (THAKAMAD), Commission, Incentives & Revenue Optimization (ARC/BSP, Overrides) (THALAGAI)

Keywords

• Travel technology platform
• Global distribution system
• Airline IT solutions
• Passenger service systems
• Airport operations software

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Distribution: Transaction-fee based model where Amadeus charges airlines and travel sellers for bookings processed through its GDS platform. Revenue is directly tied to booking volumes and transaction counts. This segment accounts for the majority of Amadeus's total revenue.
2. Airline IT Solutions (IT Solutions): Multi-year software subscription and service contracts with airlines for PSS (Altéa, Navitaire), revenue management, offer/order management (Nevio), and ancillary services. Provides revenue visibility with long-term contractual commitments.
3. Hospitality Software: Subscription and licensing revenue from hotel software including property management, Central Reservations System, revenue management, and distribution solutions.
4. Corporate Travel (Cytric): Subscription-based travel and expense management platform sold to corporate clients, often integrated with enterprise software like Microsoft Teams.
5. Payments (Outpayce): Transaction and commission revenue from travel payments processing, virtual cards, B2B wallets, and payment gateway services for the travel industry.
6. Professional Services: Customization, implementation, consulting, and managed services revenue, particularly for airline customers through Amadeus Professional Services with over 7,000 experts.
7. Airport & Border Solutions: Software licensing, subscription, and service fees for airport operations, passenger processing, baggage management, and biometric border control solutions.

Pricing tiers

Distribution channels6 records

Marketing channels9 records

Core offering

Amadeus provides transaction processing power and technology solutions for the global travel and tourism industry, operating one of the world's largest Global Distribution Systems (GDS) and a full-stack portfolio of airline IT, hospitality, airport operations, biometric border control, corporate travel management, and B2B travel payments platforms. Its core offerings include the Amadeus Travel Platform (GDS) for travel distribution, Altéa PSS and Navitaire for airline passenger services, Nevio for AI-driven airline retailing, and Outpayce for travel payments, serving 400+ airlines, 2M+ hotel properties, 210 airport operators and 230 tour operators across more than 190 markets.

Product overview

Amadeus operates as a comprehensive travel technology platform providing over 208 solutions across airlines, airports, border authorities, travel sellers, and hospitality. The portfolio is organized into two main segments: Distribution (global distribution system services via Selling Platform Connect and Travel Platform) and IT Solutions (airline and hospitality software). Core airline platforms include Amadeus Altéa PSS (industry-standard passenger service system for full-service carriers), Navitaire New Skies (cloud-based solution for low-cost carriers), and Amadeus Nevio (AI-native modular retailing suite for modern airline transformation). Airport solutions span operations management, passenger experience, ground handling, and baggage services. Border control products include Control, Seamless Gate, and Inspector for biometric passenger processing. Corporate travel is served through Cytric Easy (booking) and Cytric Expense (expense management), integrated with Microsoft Teams. Payment services are offered through Outpayce (B2B payments, fraud prevention, UnionPay integration) and Voxel (B2B e-invoicing). The company processes approximately 150,000 transactions per second and serves 400+ airlines, 2M+ hotel properties, 210 airport operators, and 230 tour operators globally.

Differentiator

Problem solved

Functional benefit

Brands

• Navitaire: Technology stack for low-cost and hybrid carriers with fully cloud-based digital and ecommerce-first solutions
• Outpayce
• Voxel
• Amadeus Cytric
• Amadeus Nevio
• Amadeus Altéa
• Amadeus Hey!

Products and services

• Amadeus Altéa Passenger Service System (PSS) Industry-standard passenger service system powering hundreds of full-service airlines worldwide with comprehensive inventory, reservation, ticketing, departure control and digital solutions for end-to-end efficiencies.
• Amadeus Nevio AI-native suite of modular retailing solutions built on open, cloud-native technology for full-service and hybrid carriers, providing PSS-independent end-to-end retailing capabilities including Offer Management, Order Management, Payment Management, Delivery Management and Traveler Experience Management.
• Navitaire New Skies Cloud-based digital and ecommerce-first technology stack for low-cost and hybrid carriers, serving over 70 value-driven airlines worldwide.
• Amadeus Selling Platform Connect Travel booking software that streamlines workflow for travel agencies, providing comprehensive access to travel content and booking capabilities.
• Amadeus Travel Platform (GDS) GDS-based solution transforming travel business with innovative distribution capabilities for travel sellers, airlines and travel agencies, processing over 1.5 million bookings daily.
• Amadeus Airport Operations Modular, scalable solutions for airport operations covering schedule planning, resource allocation, flight updates and contract processing including AODB, F-RMS, Digital Display System and PROPworks.
• Amadeus Passenger Experience Solutions Comprehensive portfolio of modular and scalable solutions facilitating agent-led services, self-service, biometrics and payments including ACUS, ACUS Mobile, Self-Service Solutions and Seamless Bag Drop systems.
• Amadeus Baggage Services Automated baggage reconciliation solution and smart messaging tool enabling real-time bag tracking information sharing with airport stakeholders at each journey step.
• Amadeus Control Border control transaction workflow and touchpoint management platform that enables border and travel users to clear passengers effortlessly.
• Amadeus Seamless Gate Biometric self-service identification experience for border control, enabling travelers to clear immigration on the move with face biometric verification.
• Amadeus Inspector Real-time supervision platform for self-service passenger processing touchpoints, providing border authorities with full visibility into border operations.
• Amadeus Cytric Easy Corporate travel booking tool embedded in Microsoft Teams, enabling seamless business travel management for booking flights, hotels and more for enterprise customers.
• Amadeus Cytric Expense Corporate travel expense management module that streamlines reporting and improves accounts payable processes for efficient business travel spend management.
• Outpayce Cloud-native travel payments platform offering B2B wallet, virtual cards, payment processing, fraud prevention and UnionPay acceptance for airlines and travel merchants.
• Voxel B2B payments and e-invoicing solutions for the travel industry, integrated into the broader Amadeus payment ecosystem.
• Amadeus Revenue Management Revenue management solution leveraging real-time data to forecast demand considering customer purchasing behavior, competitor pricing and yield capacity, enabling analysts to optimize availability and fares.
• Amadeus Air Pricing Optimization AI-powered dynamic pricing solution that generates unlimited price points for airfares, leveraging real-time data to deliver optimal balance between margin and traveler purchase probability.
• Amadeus Passenger Recovery Disruption management solution that analyzes multiple flight disruptions simultaneously and automates faster, more efficient end-to-end transfer of passengers with tailored responses.
• Amadeus Loyalty Management Data-led airline loyalty management solution helping airlines understand travelers' needs, create personalized interactions throughout journeys, and monetize loyalty currencies.
• Amadeus Virtual Airport Operations Center (vAPOC) Digital operations hub consolidating data from across the airport ecosystem, connecting stakeholders responsible for operational planning and delivery, with AI-driven capabilities including scenario planning and predictive analytics.
• Amadeus Max AI Assistant Cross-portfolio AI assistant for hospitality that enables hotel staff to query revenue and demand data in plain English.
• AI Commerce Solution for Hospitality AI commerce solution enabling hotel bookings through AI-assistant channels as part of Amadeus's broader hospitality AI strategy expansion.
• Amadeus Travel Advertising Platform AI-powered travel advertising platform connecting forward-looking travel demand intelligence with advertising planning and activation for airlines, hotels, OTAs and destination marketing organizations. Developed with Accenture using agentic AI framework.

Quantifiable outcome

• A mid-scale 150-room hotel can generate an additional US$1 million in annual revenue by monetizing six key room attributes through personalized experiences (from Travel Dreams 2026 research).
• +5 more outcomes

Named customers17 records

Segments8 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability13 records

Feature11 records

Partnerships

16 partnerships are on record, tiered major, minor, strategic acquisition and core.

• MyrealtripmajorStrategic or Co-development Partner · 10 June 2026Amadeus and Myrealtrip signed a strategic technology agreement to build AI-powered booking, personalized travel retailing, and smarter tourism services for South Korea's travel market. The deal provides Myrealtrip with AI-driven solutions, non-air content expansion (hotels, destination experiences), operational efficiency tools, and professional services. Aligns with South Korea's goal to attract 30 million foreign visitors and supports Myrealtrip's expansion beyond its home market into a broader regional travel platform.
• AccenturemajorStrategic or Co-development Partner · 27 May 2026Amadeus and Accenture co-developed the Amadeus Travel Advertising Platform, powered by Accenture's agentic AI framework. The platform provides predictive demand intelligence for airlines, hotels, OTAs, and destination marketing organizations. Accenture is also a technology partner for airline digital solutions and has partnered with Ascott and Amadeus for AI concierge development.
• Spire GlobalmajorTechnology or Integration · 19 May 2026Spire Global was selected to supply ground and space-based ADS-B aircraft tracking data for integration into Amadeus's Virtual Airport Operations Center (vAPOC). The partnership progressed from proof-of-concept to live deployment, giving airport operators, airlines, and ground handlers continuous real-time aircraft visibility across global operations. Amadeus plans additional AI-driven features including scenario planning and predictive analytics.
• UnionPay InternationalmajorChannel Partner/ Reseller/ Distributor · 19 May 2026Outpayce partnered with UnionPay International to enable airlines to natively accept UnionPay cards across both direct and indirect booking channels via the Amadeus Travel Platform. Native UnionPay acceptance is expected in H1 2026, improving cash flow for airlines and enabling travelers to retain loyalty benefits when booking through indirect channels. Targets the growing Chinese outbound travel market projected to grow from $140B to $386B by 2033.
• Hands InminorChannel Partner/ Reseller/ Distributor · 19 May 2026Amadeus's Outpayce collaborates with Hands In to distribute split payments to the global travel industry, enabling automated multi-party payment flows for travel agencies and suppliers.
• Idemia Public Securitystrategic acquisitionOEM/ Whitelabel/ Licensing Partner · 29 April 2026Amadeus announced acquisition of Idemia Public Security (IPS), a French biometrics and identity services provider, for €1.2 billion (~$1.4 billion), expected to close mid-2027. IPS employs ~3,300 people and serves 600+ customers in passenger processing and government-grade biometric identification. The deal is described as immediately earnings-accretive, expanding Amadeus's total addressable market from €41B to €50B and expected to deliver €50M annual cost synergies. IPS is owned by private equity firm Advent International.
• SkyLinkstrategic acquisitionTechnology or Integration · 8 April 2026Amadeus acquired SkyLink, a New York-headquartered AI-native corporate travel technology company specializing in conversational automation and orchestration. The acquisition accelerates Amadeus's AI deployment in travel and expands its customer base in North America, with plans to expand conversational AI capabilities beyond corporate travel to airlines, airports, and the broader hospitality ecosystem.
• RiskifiedmajorTechnology or Integration · 7 April 2026Riskified partnered with Amadeus's Outpayce to integrate AI-powered fraud prevention and Chargeback Guarantee into Outpayce's global travel payment platform for airlines. This is the first chargeback guarantee solution embedded in Outpayce's ecosystem. A major Asia-Pacific international airline is the first merchant to go live with the integration in 2026. Flight bookings are reported as 14% riskier year-over-year, driving demand for this solution.
• HBX Group (formerly Hotelbeds)majorTechnology or Integration · 28 March 2026HBX Group entered a strategic fintech payments partnership with Outpayce, building a new B2B payments program using Outpayce's cloud-native fintech platform as its foundation. The partnership automates and modernizes how travel agencies process payments to hotels, airlines, and suppliers, starting with outbound payments and expanding to collection flows. HBX Group is one of the largest B2B travel distribution marketplaces.
• Tata Consultancy Services (TCS)coreImplementation/ SI/ Consulting Partner · 19 March 2026Global strategic partnership where TCS develops the Service Center User Interface for Amadeus Nevio, an AI-powered customer support console for airline agents. TCS serves as implementation partner for Nevio platform rollouts globally, with plans to expand into cloud, data capabilities, and airport operations. TCS has over US$30 billion in annual revenue and brings large-scale digital transformation expertise. The partnership combines Amadeus's travel platform with TCS's AI, cloud, and systems integration capabilities.
• MicrosoftcoreTechnology or Integration · 10 February 2025Microsoft is Amadeus's strategic cloud and AI partner, accelerating Amadeus's cloud journey and co-developing AI-powered innovations for the travel industry. The partnership includes joint development of agentic AI capabilities, agentic commerce, and agentic workflow automation for airlines. Microsoft provided support for Amadeus's 'Airlines in the Agentic Age' white paper and research initiatives. Judson Althoff (EVP & CCO, Microsoft) and Sylvain Roy (CTO, Amadeus) have publicly discussed the partnership progression.
• Vision-Boxstrategic acquisitionOEM/ Whitelabel/ Licensing Partner · 1 April 2024Amadeus acquired Vision-Box, a Portuguese biometrics and automated border control company, for €320 million in April 2024. Vision-Box provides face biometric technology for airports, including eGates and digital border programs. The acquisition expanded Amadeus's biometric footprint to include passenger processing at airports and automated border control, and is part of Amadeus's strategy to create end-to-end automated passenger journeys.
• Kambrstrategic acquisitionTechnology or Integration · 31 March 2022Amadeus completed acquisition of Kambr, a revenue management solutions provider for airlines founded in Minnesota, integrated into Amadeus's Navitaire division. Kambr specializes in tools helping airlines optimize pricing based on supply and demand signals, aiming to create a simpler and more integrated platform for airline revenue management decisions.
• Google CloudcoreTechnology or IntegrationLandmark multi-cloud partnership between Amadeus and Google Cloud, strengthening Amadeus's AI innovation capabilities and multi-cloud approach. Amadeus is positioned as Google's only B2B technical partner for the Universal Commerce Protocol for Lodging, co-developing the protocol aimed at establishing a common framework for AI-driven commerce in hospitality. Decius Valmorbida (President of Travel, Amadeus) represents Amadeus in this partnership.
• EHL Hospitality Business SchoolminorStrategic or Co-development PartnerAscott partnered with Amadeus and EHL Hospitality Business School to build AI-ready infrastructure for agentic commerce in hospitality, with Amadeus providing distribution system upgrades via its Central Reservations System and EHL providing workforce training programs.
• HexawareminorImplementation/ SI/ Consulting PartnerHexaware is noted as a services firm deploying agentic AI at scale, mentioned alongside Amadeus in the context of vertical industry platform embedding of AI capabilities.

Scale indicators30 records

Recent moves6 records

Expansion highlights6 records

Regional players

• SITA: SITA is the dominant airport IT and communications specialist serving airports, airlines, and governments with passenger processing, baggage, and operational systems. It competes with Amadeus's Airport Operations portfolio while also partnering as a technology ecosystem participant in the broader airport technology space.

Emerging players

• Navan (formerly TripActions): Navan is a fast-growing corporate travel and expense platform competing directly with Amadeus Cytric. While smaller and more focused on mid-market enterprises with a modern tech stack, it represents a direct threat to Amadeus's corporate travel segment with a different GTM model.
• TBO (TBO.com): TBO operates a global travel distribution platform serving travel agencies with hotel, air, and ancillary content, increasingly competing with Amadeus Travel Platform. While focused on emerging markets and B2B travel sellers, it represents a credible emerging alternative to traditional GDS for specific segments.

Others

• Thales Group: Thales is a major aerospace and digital identity provider with biometric border management solutions that overlap with Amadeus's Vision-Box and upcoming Idemia IPS business. While broader in scope (defense, aerospace, transport), it competes specifically in the biometric travel identity space Amadeus is building.

Broad incumbents

• Booking Holdings: Booking Holdings operates Booking.com, Priceline, and other consumer-facing OTAs that consume Amadeus GDS content while also competing for hotel distribution economics. As a broad incumbent in online travel, it shapes the demand side of the ecosystem Amadeus serves.
• SAP Concur: SAP Concur is the broad incumbent in corporate travel and expense management, competing with Amadeus Cytric for enterprise travel spend management. While it sits within a larger enterprise software portfolio, its expense and travel booking capabilities directly overlap Amadeus's Cytric offerings.
• Expedia Group: Expedia Group operates B2C and B2B travel platforms (Expedia, Hotels.com, Vrbo, Expedia Partner Solutions) that both consume and compete with Amadeus GDS distribution. Its B2B partner solutions business is a direct comparable to Amadeus's travel seller offerings.

Direct peers

• Travelport (Galileo, Worldspan, Apollo): Travelport is the third major global GDS alongside Amadeus and Sabre, providing distribution services to airlines, travel agencies, and corporate clients. It competes head-to-head with Amadeus Travel Platform for travel seller relationships and content aggregation.
• Sabre Corporation: Sabre is Amadeus's primary direct competitor in the GDS market and also operates airline IT solutions (SabreSonic PSS). Both companies serve the same airline, travel agency, and corporate customer base with overlapping distribution and IT offerings, making it the closest like-for-like comparable.
• CWT (Carlson Wagonlit Travel): CWT is a global corporate travel management company that consumes Amadeus GDS content via Cytric-style platforms but also competes in the TMC space. It is a long-standing Amadeus distribution customer and a direct competitor for corporate travel management contracts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AmadeusITGroup
• YouTubeyoutube.com/user/AmadeusITGroup
• Facebookfacebook.com/AmadeusITGroup
• LinkedInlinkedin.com/company/amadeus
• Instagraminstagram.com/amadeusitgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A22 records

Investments21 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amadeus