Vertiqal Studios

What Vertiqal Studios does

Vertiqal Studios Corp. (TSX: VRTS, formerly Gamelancer Media Corp.) is a Toronto-headquartered social-first digital media company that owns and operates one of the largest collections of gaming and lifestyle channels on social media, comprising 100+ channels reaching 52M+ owned and operated followers and 363M+ social network reach across TikTok, Instagram, YouTube, and Snapchat. The company offers a unified service suite across five capability areas: Social & Distribution through owned channels, Content Creation spanning short-form to premium formats, Creator Marketing with access to 1,000+ creators, Media & Amplification across video, display, and mobile in-game environments, and Cultural Sponsorships through official league and tentpole activations. Its technology stack centers on platform-agnostic vertical branded content production optimized for social algorithms, augmented by the Revmo B2B SaaS platform (acquired 2025) that provides AI-enhanced social and ecommerce data and engagement observability.

Vertiqal generates revenue through a sales-led go-to-market motion targeting enterprise brands (Fortune 500 in food & beverage, entertainment, gaming, financial services, sports, and consumer products) and US government agencies. Revenue streams include direct media campaigns (e.g., $400K campaign June-October 2026), agency of record engagements with recurring quarterly budgets (~$75K/quarter), branded content production, creator partnership fees, and cultural sponsorship activations. Marquee clients include McDonald's, Netflix, Disney, State Farm, Samsung, RBC, LEGO, the NFL, and a US government agency with seven-figure campaign spend. The company has grown aggressively through M&A, completing five acquisitions between 2022 and 2025 including Luminosity Gaming, Omnia Media, Revmo, Offbeat Media, and the Enthusiast Gaming Direct Media Sales Business.

The company is publicly listed on the Toronto Stock Exchange, with major shareholders including The Aune Foundation (13.5%) and Deep Grains Holdings Ltd (13.8%). FY2025 results showed 20% revenue growth year-over-year, gross profit of $2.5M, but a net loss of approximately $10.5M. The company operates from Toronto (headquarters) and New York, and has raised approximately $5.8M through convertible and secured debenture placements in late 2025 and 2026 amid ongoing operational and financial challenges including a CEO resignation, management cease trade order, and notice of default filings.

Name

Vertiqal Studios

Legal name

Vertiqal Studios Corp.

Website

https://vertiqalstudios.com

Company type

Public

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Vertiqal Studios is a Toronto-based social-first digital media company operating 100+ owned gaming and lifestyle channels reaching 52M+ followers across TikTok, Instagram, YouTube, and Snapchat, serving Fortune 500 enterprise brands and government agencies with branded content, creator marketing, and media amplification services.

Ownership category

akta.pro rank

Product category

Social Media Marketing Services

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Advertising Agencies (541810), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Creator-Centric Short-Form Video Platforms (MPACAHAB)

akta.pro secondary industries

User-Generated Content (UGC) & Short-Form Video Platforms (BPAMAJAH), Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ), Content & Creative Studio for Creators (Concepting/Production) (MPAAAHAD)

Keywords

• Social media marketing
• Creator marketing services
• Gaming content production
• Influencer marketing agency
• Digital media distribution

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Media Campaigns & Advertising: Direct media campaigns with clients, including a US$400,000 campaign running June through October 2026, representing significant additions to media services revenue.
2. Agency Services: Agency of record engagements with recurring quarterly budgets (approximately US$75,000 per quarter) for social media strategy and content development.
3. Social Distribution & Creator Marketing: Services including social distribution, branded content, creator partnerships, livestream integrations, and talent casting for brands.
4. Cultural Sponsorships: Sports, entertainment, and tentpole activations through official league and partnership arrangements.
5. Content Production: Short-form, long-form, and premium content production services for brands across social, creators, YouTube, and streaming platforms.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Vertiqal Studios is a digital media company that owns and operates one of the largest collections of gaming and lifestyle channels on social media (100+ channels, 52M+ followers across TikTok, Instagram, YouTube, and Snapchat) and sells a suite of services to enterprise brands and government agencies: Social & Distribution, Content Creation, Creator Marketing, Media & Amplification, and Cultural Sponsorships. The company produces platform-agnostic vertical branded content, facilitates creator partnerships, runs paid media campaigns, and operates the Revmo AI-enhanced social and ecommerce data platform acquired in 2025.

Product overview

Vertiqal Studios is a social-first digital media company that operates one of the largest collections of gaming and lifestyle channels on social media. The company offers a unified suite of five service capabilities: Social & Distribution (reaching 52M+ owned followers across TikTok, Instagram, YouTube, and Snapchat), Content Creation (short/long-form and premium production), Creator Marketing (creator partnerships and livestream integrations), Media & Amplification (video, display, mobile in-game), and Cultural Sponsorships (sports and entertainment). The company also operates an extensive Owned & Operated Channels Network of 100+ channels, and has grown through acquisitions including Luminosity Gaming (esports organization), Omnia Media (digital media), and Revmo (B2B SaaS for social data and engagement analytics). The company was previously known as Gamelancer Media Corp. prior to rebranding.

Differentiator

Problem solved

Functional benefit

Brands

• Gamerhood: Custom livestream entertainment experience series with branded challenges and arena-style gameplay, featuring top livestream creators competing in branded challenges anchored by Jake from State Farm. Award-winning series running for multiple seasons.
• Gamerhood Academy
• Snack Squad
• RBC Gaming Grant
• Anti-AFK

Products and services

• Social & Distribution Audience engagement service that uses Vertiqal's owned and operated hero channels (reaching 52M+ followers across TikTok, Instagram, and Snapchat) for social distribution, branded content posts, and cross-platform amplification. Designed for enterprise brands seeking reach into gaming and lifestyle audiences.
• Content Creation End-to-end content production service delivering short-form, long-form, and premium branded video, including motion and graphics, optimized for social platforms, creators, YouTube, and streaming services. Built for enterprise brands and government agencies.
• Creator Marketing Creator-led marketing service that pairs brands with gaming and lifestyle creators for sponsored content, livestream integrations, and talent casting, leveraging Vertiqal's network of 1,000+ creators.
• Media & Amplification Paid media amplification service that extends content across premium video, web and display, and mobile in-game environments, with performance reporting on engagement, brand lift, and platform analytics.
• Cultural Sponsorships Sponsorship and activation service that places brands in official sports leagues, entertainment, and tentpole cultural moments (e.g., NFL partnership) to engage gaming and lifestyle audiences.
• Owned & Operated Channels Network Vertiqal's owned media inventory of 100+ gaming and lifestyle channels across TikTok, Instagram, YouTube, and Snapchat, used as a distribution platform for client campaigns and partner content. Includes hero properties @gaming (10.4M), @gamer (6.4M), and @gamelancer (4.8M).
• Luminosity Gaming Esports organization offering gaming talent, competitive gaming operations, and mentorship programming (e.g., Luminosity Academy), providing gaming-native content and branded activation opportunities for Vertiqal's enterprise clients.
• Omnia Media Digital media content business providing gaming and lifestyle media content creation and distribution services to brands, integrated into Vertiqal's content capabilities post-acquisition.
• Revmo Data Platform B2B SaaS social and ecommerce data and engagement observability platform ('who knows who and how well'), with an AI-enhanced creative model, used by Vertiqal and offered to clients to measure performance across content and media.

Quantifiable outcome

• 181M impressions with State Farm Gamerhood Season 3 campaign
• +7 more outcomes

Named customers33 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• HSAD (LG Group)coreStrategic or Co-development Partner · 9 October 2025Strategic partnership with HSAD, part of LG Group, to expand virtual production capabilities using HSAD's Virtual Production Studio in Englewood Cliffs, New Jersey. The collaboration enhances content production for Vertiqal and enables HSAD to extend its services, with plans for future content projects and expanded collaboration.
• National Football League (NFL)coreStrategic or Co-development Partner · 1 January 2025Strategic content partnership with the NFL announced in 2025 to create gaming and lifestyle content featuring NFL athletes and brand integrations.
• 6ixbuzz.tvcoreStrategic or Co-development PartnerStrategic partnership with 6ixbuzz.tv announced in 2024 to expand Canadian content presence, strengthening Vertiqal's footprint in the Canadian market.
• Just Media GroupminorChannel Partner/ Reseller/ DistributorPartnership for production and distribution services, enabling expanded content production and multi-platform distribution capabilities.
• Luminosity GamingcoreStrategic or Co-development PartnerAcquired from Enthusiast Gaming in 2025 for $660,000, Luminosity Gaming adds esports organization assets including the Luminosity Academy mentorship series.

Scale indicators20 records

Recent moves9 records

Expansion highlights7 records

Broad incumbents

• Jellysmack: Larger creator-economy company operating proprietary content distribution, optimization, and monetization technology across short-form video platforms. Competitor for creator partnerships and brand amplification budgets, though broader in scope than gaming.
• Studio71 (ProSiebenSat.1): Multi-platform creator network and content studio producing social-first content for brands across YouTube, TikTok, and Instagram. Comparable in offering creator marketing and content production services to enterprise advertisers.
• Tinuiti: Large independent performance marketing agency offering paid media amplification, social advertising, and creator partnerships. Competes for the same enterprise brand marketing budgets, particularly the media amplification portion of Vertiqal's offering.

Direct peers

• Enthusiast Gaming: Former owner of Luminosity Gaming and Omnia Media (acquired by Vertiqal in 2025). Operates gaming media network, esports properties, and direct media sales business serving the same Fortune 500 brand roster across gaming/lifestyle social channels.
• QYOU Media: Creator-content network and brand marketing platform focused on gaming, esports, and youth audiences. Operates owned channels and distributes creator-led content to brands, with similar agency-of-record and cultural sponsorship offerings.
• Night Media: Talent management and creator-brand partnership agency specializing in digital creators including gaming and lifestyle influencers. Directly comparable in creator marketing and sponsored content offerings.
• Super League Gaming: Operates gaming-centric media network, esports properties, and creator partnerships serving brands targeting Gen Z gaming audiences. Competes directly for the same enterprise brand budgets across owned channel distribution and creator activations.
• FaZe Clan / GameSquare Holdings: Gaming and esports media company with creator talent, owned channels, and brand partnership capabilities. Overlapping customer base in QSR, CPG, and entertainment brands seeking gaming-channel activations.
• Whistle Sports: Sports and lifestyle creator network producing social-first video content and brand activations. Comparable audience demographic and creator-led storytelling model targeting enterprise brands.

Emerging players

• Loading Entertainment / Grizzly Media: Gaming and entertainment media companies operating YouTube channel networks and creator-driven content. Comparable in targeting gaming audiences with multi-channel content distribution and brand partnership models.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@gaming
• LinkedInca.linkedin.com/company/vertiqalstudios
• Instagraminstagram.com/gaming
• TikToktiktok.com/@gaming

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries6 records

Funding overview

Funding rounds5 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vertiqal Studios