Night Media
Night Media is a talent management and marketing firm representing leading internet creators, artists, and brands. It operates The Roost podcast network, Night Labs venture studio, Night Advisory, and Experiential Supply Co. to deliver representation, advisory, and content services.
- Company typePrivate
- Founded2015
- HeadquartersDallas, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Night Media firmographics
Firmographics- Name
- Night Media
- Legal name
- Night Media Inc.
- Website
- https://nightmedia.co
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Night Media is a talent management and marketing firm representing leading internet creators, artists, and brands. It operates The Roost podcast network, Night Labs venture studio, Night Advisory, and Experiential Supply Co. to deliver representation, advisory, and content services.
- Ownership category
- akta.pro rank
Where Night Media is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Night Media business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Talent Management: Night Media represents creators, musicians, and entrepreneurs on the internet, earning revenue through management commissions on their earnings from streaming, content creation, brand deals, and appearances.
- Marketing & Advisory Services: Night Advisory works with leading brands to make them digitally and culturally relevant, providing strategic consulting and campaign execution.
- Film Production & Distribution: Co-produced and self-distributed the indie comedy film 'Busboys' starring Theo Von and David Spade, releasing theatrically through Cinemark and Regal theaters.
- Podcast Network: The Roost is a podcast network hosting the internet's most popular voices, generating revenue through sponsorships and listener engagement.
- Venture Studio: Night Labs partners with creators and artists to build businesses across CPG, tech, and media, potentially generating revenue through equity stakes and business development.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Night Media product offering
Product offeringCore offering
Night Media is a talent management and marketing agency representing some of the most influential creators, musicians, and entrepreneurs on the internet. The company provides career management, content strategy development, brand partnership facilitation, podcast network hosting through The Roost, venture building support through Night Labs, and brand advisory plus experiential marketing services through Night Advisory and Experiential Supply Co.
Product overview
Night Media operates as a unified talent management and marketing platform with multiple integrated service lines. The core offering is talent management, which represents influential internet creators and artists. Supporting this are the Night Labs venture studio for business development across CPG/tech/media, The Roost podcast network for audio content distribution, Night Advisory for brand marketing strategy, and Experiential Supply Co. for experiential marketing activations. These products work together to provide comprehensive representation and marketing services for internet-native talent and brands seeking cultural relevance.
Differentiator
Problem solved
Functional benefit
Brands
- The Roost: Leading podcast network for the internet's most popular voices.
- Night Labs
- Night Advisory
- Experiential Supply Co.
Products and services
- Night Media Talent Management
Quantifiable outcome
- Over 1 million concurrent viewers achieved through multi-platform streaming event
Companies that use Night Media
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Night Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Night Media partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- CinemarkminorTheatrical distribution partner for the indie comedy film 'Busboys.' Cinemark is a major movie theater chain with nationwide presence for the April 17, 2026 release.
- Regal (Cinemark and Regal)minorTheatrical distribution partner for the indie comedy film 'Busboys.' Regal is a major movie theater chain (owned by Cineworld) for the April 17, 2026 release alongside Cinemark.
- Experiential Supply Co.coreSister company and marketing arm that designs immersive and viral experiences for top brands, creating cultural moments and activations aligned with Night Media's creator ecosystem.
- Kai CenatcoreNight Media represents Kai Cenat, the world's most-subscribed Twitch streamer. Cenat's Streamer University franchise demonstrates Night Media's ability to build multi-platform creator events and media franchises.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Night Media competitors and assessment
Company assessmentBroad incumbents
- Roc Nation: Multi-vertical entertainment company spanning music management, sports, and creator representation; broader portfolio but overlapping creator-economy value proposition.
- Brillstein Entertainment Partners: Long-standing talent management and production firm with both traditional and digital clients; comparable in representing talent across TV, podcasting, and digital platforms.
Direct peers
- Creative Artists Agency (CAA): Premier talent agency with a dedicated digital media division representing leading streamers and creators; directly comparable in offering representation, brand partnerships, and venture-style deals.
- United Talent Agency (UTA): Major traditional talent agency that has aggressively built out a creator economy division, signing top internet personalities and competing directly with Night Media for both talent and brand-deal budgets.
- Range Media Partners: Newer creator-focused management and production firm representing top digital talent across music, comedy, and content — closely mirrors Night Media's management-plus-IP-build thesis.
- WME (Endeavor): Largest global talent agency with an active creator/digital talent practice; competes with Night Media for A-list internet creators and offers overlapping brand-partnership services.
- Mainstage Agency: Creator-focused management and brand partnership agency that represents streamers and digital talent — directly comparable in services and target creators.
- M88: Talent management firm built specifically for digital creators and internet personalities; competes head-to-head with Night Media for emerging creator signings.
Emerging players
- Offline Ventures: Creator-led venture studio and management platform that builds businesses with internet personalities — overlaps with Night Labs' venture-studio model and creator representation.
Others
- Live Nation: Largest live entertainment promoter and venue operator; complementary ecosystem player where Night Media's talent could tour or produce events, and a potential acquirer/partner for experiential expansion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Night Media social profiles
Digital presenceNight Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Night Media leadership team
Management profileNumber of profiles
Profiles2 records
Night Media subsidiaries and ownership
Company hierarchySubsidiaries4 records
Night Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Night Media M&A and investment
M&A and investmentM&A
Investments3 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Night Media
What does Night Media do?
Night Media is a talent management and marketing agency representing some of the most influential creators, musicians, and entrepreneurs on the internet. The company provides career management, content strategy development, brand partnership facilitation, podcast network hosting through The Roost, venture building support through Night Labs, and brand advisory plus experiential marketing services through Night Advisory and Experiential Supply Co.
Is Night Media a public or private company?
Night Media is a private company. It is classified as venture growth investor backed and is currently operating.
When was Night Media founded?
Night Media was founded in 2015. It employs 11 to 50 people.
Where is Night Media based?
Night Media is headquartered in Dallas, United States, in the North America region.
How does Night Media make money?
Five revenue lines are on record. Talent Management is the primary driver. The others are marketing & Advisory Services, film Production & Distribution, podcast Network and venture Studio.
Who are Night Media's main competitors?
Broad incumbents on record are Roc Nation and Brillstein Entertainment Partners. Direct peers are Creative Artists Agency (CAA), United Talent Agency (UTA), Range Media Partners, WME (Endeavor), Mainstage Agency and M88. Offline Ventures is listed as an emerging player. Live Nation is listed as an others.
Does Night Media have an API?
No public API is recorded for Night Media.