Braze

What Braze does

Braze is a publicly traded customer engagement platform (NASDAQ: BRZE) founded in 2011 and headquartered in New York, serving more than 2,600 brands across retail and eCommerce, financial services, travel and hospitality, media and entertainment, gaming, on-demand services, and QSR. The company's core proposition is unifying first-party customer data, AI-driven decisioning, and cross-channel message orchestration (email, mobile push, SMS/RCS, WhatsApp, web, in-app, and paid media) into a single platform used by brands to run personalized lifecycle marketing campaigns at scale, processing 4.5 trillion messages and 17.9 billion personalized AI decisions annually.

The platform is built on a composable architecture spanning the Braze Data Platform (zero-copy activation against Snowflake, Databricks, AWS, Google Cloud, Azure), BrazeAI (Decisioning Studio powered by OfferFit's multi-agent reinforcement learning, Agent Console, Operator, and Creative Studio with Figma/Canva), Canvas journey orchestration, and Reporting & Analytics. Braze monetizes through tiered annual and multi-year subscriptions (Go, Select, Pro, Enterprise) priced on Monthly Active Users, supplemented by a usage-based Action Credits model for message volume and AI products, and by professional services. Distribution combines direct enterprise field sales, inside sales, a self-service PLG motion for startups, and the 2,100+ partner Braze Alloys network.

Go-to-market spans enterprise, mid-market, and SMB tiers globally with offices in New York, London, Austin, Sydney, and regional operations in the Philippines and Japan. The company holds three consecutive years as a Gartner Magic Quadrant Leader for Multichannel Marketing Hubs, a 2026 Forrester Wave Leader for Email Marketing Service Providers, and a 110% dollar-based net retention rate. Recent strategic emphasis has shifted toward AI monetization via the OfferFit integration, agentic AI tools, a $100M share repurchase program announced March 2026, and operational scaling ahead of a targeted FY2029 profitability milestone.

Name

Braze

Legal name

Braze, Inc.

Website

https://braze.com

Company type

Public

Founded year

2011

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Braze is a publicly traded customer engagement platform that unifies first-party data, AI-powered decisioning, and cross-channel messaging, serving 2,600+ brands across retail, financial services, media, gaming, and other verticals with tiered subscription plus usage-based pricing.

Ownership category

akta.pro rank

Product category

Customer Engagement Platform

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising (7310)

akta.pro primary industry

Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI)

akta.pro secondary industries

SMS/RCS Messaging Platforms (BPAMACAF), Messaging APIs, CPaaS & Programmable Communications (BPAMACAL)

Keywords

• Customer engagement platform
• Cross-channel messaging
• Marketing automation software
• AI marketing decisions
• Journey orchestration

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Subscription Licenses: Annual and multi-year subscription contracts based on platform tier (Go, Select, Pro, Enterprise) with pricing scaling by Monthly Active Users (MAU). Core revenue stream representing the majority of annual recurring revenue.
2. Action Credits: Credit-based model for message volume and certain BrazeAI products across email, SMS, in-product messaging, and Agent Console. Provides flexibility across channel spend.
3. Professional Services: Implementation, onboarding, customer success, and technical consulting services to support platform deployment and optimization.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Braze is a public customer engagement platform (NASDAQ: BRZE) that enables brands to collect customer data, orchestrate personalized cross-channel marketing campaigns, and deliver messages in real time across email, mobile push, in-app, web, SMS, RCS, and WhatsApp. The platform combines a real-time data layer, AI-powered decisioning and agentic AI features, and a journey orchestration workspace used by marketing, growth, and product teams.

Product overview

Braze is a customer engagement platform that offers a unified platform-plus-modules architecture combining data management, AI-powered decisioning, and cross-channel orchestration. The core Braze Platform integrates with the Braze Data Platform for first-party data activation, BrazeAI suite for AI-powered capabilities (including Decisioning Studio, BrazeAI Agents, Operator, and Agent Console), Journey Orchestration via Canvas, Reporting & Analytics, and Creative Studio. The platform supports multiple channels including Email, Mobile App Messaging, Web Messaging, SMS/RCS, WhatsApp, LINE, and KakaoTalk. Braze offers four pricing tiers (Braze Go, Select, Pro, Enterprise) and operates the Braze Alloys Partner Network for technology and delivery partnerships. The company completed acquisition of North Star (ANZ reseller) in June 2023 and OfferFit (AI optimization specialist) in March 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• Braze Customer Engagement Platform End-to-end SaaS platform that ingests real-time customer data, builds audience segments, orchestrates cross-channel journeys, and sends personalized messages. Designed for brand marketing, growth, CRM, and product teams at consumer-facing businesses.
• BrazeAI Suite of native AI capabilities inside the Braze platform covering decisioning, agentic AI, and AI-generated content for customer engagement.
• BrazeAI Decisioning Studio No-code AI decisioning workspace that builds and trains custom decisioning agents on a brand's data to optimize message content, send time, channel, frequency, and product recommendations for each customer.
• BrazeAI Agent Console Operator console that allows marketers to deploy, supervise, and scale AI agents (e.g., the Braze Operator agent) that autonomously run engagement workflows and act on customer signals.
• BrazeAI Operator Agentic AI feature that autonomously designs and runs marketing campaigns on behalf of marketers by analyzing live customer behavior and triggering appropriate cross-channel actions.
• Canvas Journey Orchestration Visual workflow builder that lets marketers design and run multi-step, cross-channel customer journeys, with branching logic, experimentation, and real-time event triggers.
• Cross-Channel Messaging Capability that sends personalized messages across email, mobile push, in-app, web, SMS, RCS, and WhatsApp from a single workflow, supported by email and mobile app messaging features.
• Creative Studio In-platform creative editor that lets teams build, personalize, and preview message content using Liquid templating and dynamic data from the customer profile.
• Braze Data Platform Real-time customer data layer that ingests events, behaviors, and profile attributes from any source and makes them available immediately for segmentation, orchestration, and activation.
• Reporting & Analytics In-platform reporting workspace for campaign and journey performance, supported by Braze Currents, which streams engagement data to data warehouses and BI tools.
• Email Marketing Email marketing capability inside the platform, including send time optimization, inbox partnership tools, and a dedicated email homepage.
• Mobile App Messaging Mobile push notifications, in-app messages, and content cards for native iOS, Android, and cross-platform apps, supported by dedicated mobile SDKs.
• SMS and RCS Messaging Outbound SMS and RCS messaging capability for transactional and marketing communications, orchestrated alongside other channels.
• WhatsApp Messaging WhatsApp Business messaging capability that lets brands send conversational marketing and service messages from within the Braze platform.
• Braze for Startups Program that gives eligible early-stage startups credits and a discounted path onto the Braze platform.

Quantifiable outcome

• 457% ROI over three years with payback in less than six months
• +12 more outcomes

Named customers21 records

Segments9 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability12 records

Feature7 records

Partnerships

Nine partnerships are on record, tiered core and regional.

• OfferFitcoreStrategic or Co-development Partner · 1 June 2026Acquired for $325 million in June 2025, OfferFit's multi-agent reinforcement learning engine was integrated into Braze's Customer Engagement Platform to enhance AI-driven personalization capabilities. The acquisition strengthens BrazeAI Decisioning Studio with advanced reinforcement learning technology.
• WunderkindcoreTechnology or Integration · 2 April 2026New integration connects Wunderkind's identification and triggering capabilities directly into the Braze platform, enabling brands to run advanced real-time customer journeys. Combines Wunderkind's identity resolution and high-intent behavioral signals with Braze's orchestration layer. Brands report up to 8x lift in triggered revenue.
• North StarregionalChannel Partner/ Reseller/ Distributor · 2 June 2023Former exclusive reseller for Australia and New Zealand acquired and now operates as Braze Australia subsidiary. Transaction valued at $28 million. The acquisition enhances regional customer service and market presence in ANZ region.
• SnowflakecoreTechnology or IntegrationDeep integration with Snowflake data warehouse enabling zero-copy data activation, real-time sync, and AI-powered customer insights. Customers like Dyn Media leverage Snowflake data for targeted win-back campaigns.
• ShopifycoreTechnology or IntegrationIntegration with Shopify enables eCommerce brands to synchronize customer data, automate shopping cart triggers, and deliver personalized promotional campaigns based on purchase behavior.
• DatabrickscoreTechnology or IntegrationDirect integration with Databricks for data synchronization and AI-powered analytics, enabling enterprise customers to leverage lakehouse architecture for customer engagement.
• AWScoreTechnology or IntegrationAmazon Web Services integration for cloud infrastructure, data storage, and deployment flexibility. EU hosting for BrazeAI Decisioning Studio on Google Cloud Platform.
• Google CloudcoreTechnology or IntegrationEU hosting for BrazeAI Decisioning Studio on Google Cloud addresses regional data residency requirements under GDPR for European customers in regulated sectors.
• Dentsu DigitalregionalImplementation/ SI/ Consulting PartnerDentsu Digital received Creative Partner of the Year award for third consecutive year in Braze Alloys Partner Network 2026 Japan. Creative team Engage Guild partnered with Braze for CRM industry marketing transformation.

Scale indicators20 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Optimove: Optimove is a customer-led marketing platform that overlaps with BrazeAI Decisioning Studio, with a strong focus on AI-driven segmentation, predictive modeling, and journey orchestration for gaming, retail, and financial services verticals.
• Customer.io: Customer.io is a smaller cross-channel messaging and automation platform competing with Braze's lower tiers (Braze Go/Select), with comparable email, push, in-app, and SMS capabilities targeted at growth-stage and mid-market SaaS and DTC brands.

Broad incumbents

• Salesforce Marketing Cloud: Salesforce Marketing Cloud (including Pardot, Interaction Studio, and Marketing Cloud Engagement) is a broad incumbent CRM/marketing suite that overlaps with Braze across cross-channel messaging, journey orchestration, and AI personalization, but is sold as part of a wider CRM platform.
• Adobe Marketo Engage: Adobe Marketo Engage (within Adobe Experience Cloud) is a multichannel marketing hub competing head-to-head with Braze on B2B and B2C customer engagement, with overlapping journey orchestration, email, and lead-nurture capabilities, anchored by Adobe's broader creative and analytics portfolio.
• Oracle Responsys / Oracle Marketing Cloud: Oracle Responsys and the broader Oracle Marketing Cloud (including Eloqua) compete with Braze on cross-channel B2C engagement for enterprise brands, with similar email, SMS, and journey orchestration capabilities, sold as part of Oracle's CX suite.
• HubSpot Marketing Hub: HubSpot Marketing Hub is an integrated marketing, CRM, and customer engagement platform targeting SMB and mid-market with email, automation, and now AI-powered content tools. It overlaps with Braze's lower-tier and mid-tier offerings but extends into broader CRM/sales functions.
• SAP Emarsys: SAP Emarsys is an omnichannel customer engagement platform within the SAP CX portfolio, directly competing with Braze on personalization, AI-driven segmentation, and cross-channel orchestration for retail and B2C enterprise brands.

Direct peers

• Iterable: Iterable is a direct competitor offering a cross-channel marketing platform with workflow-based orchestration, AI-driven personalization, and integrations across email, push, SMS, and in-app—closely aligned with Braze's mid-market and enterprise positioning.
• Klaviyo: Klaviyo is a publicly-traded direct competitor focused on email, SMS, and customer engagement primarily for ecommerce and DTC brands, with a comparable MAU-based pricing model, AI-driven personalization, and integration depth with Shopify that closely mirrors Braze's go-to-market.
• Twilio Segment: Twilio Segment is a customer data platform that competes with Braze Data Platform on data unification, audience building, and identity resolution. While Twilio also sells messaging via Engage, the CDP overlap makes it a direct comparable for Braze's data activation layer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Braze
• LinkedInlinkedin.com/company/braze
• Instagraminstagram.com/braze
• Facebookfacebook.com/BrazeBonds

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds11 records

Investors23 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Braze