What Klaviyo does

Klaviyo, Inc. is a publicly traded (NYSE: KVYO, IPO June 2024) autonomous B2C CRM platform founded in 2012 and headquartered in Boston, Massachusetts. The company serves 196,000+ brands across 100 countries with a cloud-native SaaS platform built on AWS infrastructure that unifies customer data across email, SMS, WhatsApp, RCS, mobile push, and social channels. The core technology stack combines the Klaviyo Data Platform (CDP) processing approximately 2 billion data points daily across 8+ billion customer profiles with an AI layer (Klaviyo AI / K:AI) that powers predictive analytics, segmentation, and production AI agents including Composer for campaign generation, Marketing Agent for automated campaign building, and Customer Agent for autonomous service resolution.

The business operates a hybrid go-to-market combining product-led growth (free plan, self-serve signup) with dedicated enterprise field sales. Revenue is generated primarily through subscription fees scaled by contact database size and channel usage (email, SMS, WhatsApp volumes), supplemented by usage-based channel fees and professional services for enterprise deployments. Pricing tiers span freemium, paid subscription (monthly/annual), and multi-year enterprise contracts with dedicated customer success management. Distribution is heavily anchored by a strategic partnership with Shopify, which invested $100 million in August 2022 and made Klaviyo the recommended email product for Shopify Plus merchants; 78% of Klaviyo's ARR is tied to the Shopify ecosystem, supplemented by 350+ pre-built integrations and an 11-agency partner network.

Financial scale as of Q1 2026 includes $358M quarterly revenue (28% YoY growth), TTM revenue of $1.31B through Q3 2025, and FY2026 guidance of $1.514-$1.522B (23% growth). The platform serves a globally distributed customer base spanning retail, restaurants, wellness, and enterprise segments, with the enterprise cohort ($50K+ ARR) growing 38% YoY to 4,175 customers and international revenue growing 39% YoY. The company maintains SOC 2, ISO 27001, GDPR, CCPA, and ITAR compliance, holds 11 granted US patents, and has regional offices in London, Sydney, Dublin, and wholly-owned subsidiaries across Australia, Canada, France, Germany, Ireland, Singapore, and the UK.

Name

Klaviyo

Legal name

Klaviyo, Inc.

Website

https://klaviyo.com

Company type

Public

Founded year

2012

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Klaviyo is an autonomous B2C CRM platform serving 196,000+ brands globally. It unifies customer data across email, SMS, WhatsApp, RCS, social, and mobile push channels, powering AI-driven marketing automation, predictive analytics, and customer service for retail and ecommerce companies.

Ownership category

akta.pro rank

Product category

Marketing Automation / B2C CRM Software

NAICS

Software Publishers (51321), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Marketing Automation & Campaign Management CRM (HDAEAFAB)

akta.pro secondary industries

Customer Journey Orchestration & Campaign Management (BPAFAFAF), Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI), B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ), Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG), Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)

Keywords

• Email marketing automation
• SMS marketing platform
• B2C CRM software
• Customer data platform
• Omnichannel marketing

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Revenue (Contact-based): Paid plans scale based on number of contacts and channel usage (email and SMS volumes). Free plan available with core features; paid tiers unlock advanced automation, analytics, and multi-channel capabilities. Enterprise pricing available for large organizations with advanced needs.
2. Professional Services: Enterprise and professional support packages providing onboarding, dedicated customer success management, and premium support services for large deployments.
3. Channel Usage Fees: Additional fees based on SMS, WhatsApp, and other channel usage beyond included allocations in base subscription tiers.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Klaviyo is a cloud-based B2C CRM platform that unifies customer data and powers automated, AI-driven marketing and service across email, SMS, WhatsApp, RCS, mobile push, and social channels. The platform combines a customer data platform, real-time behavioral signals, and AI agents (Composer, Marketing Agent, Customer Agent) to enable brands to create personalized, revenue-generating campaigns and resolve service inquiries autonomously. It serves 196,000+ paying brands globally, with Shopify merchants representing 78% of ARR.

Product overview

Klaviyo is an autonomous B2C CRM company offering a unified platform combining customer data management, AI-powered marketing automation, and customer service capabilities. The platform is built around the core Klaviyo B2C CRM and Klaviyo AI (K:AI) layer, with distinct channels for Email Marketing, SMS Marketing, WhatsApp Marketing, Social Marketing, RCS for Business, and Mobile App Marketing. AI-powered products include Composer (campaign generation agent), Marketing Agent (automated campaign builder), Customer Agent (autonomous service agent), and Remix (image generation). The Klaviyo Data Platform unifies customer data for segmentation and predictions, supporting features like Automated Flows, Customer Profiles, Web Forms, and Marketing Analytics. The platform offers 350+ integrations through its marketplace and serves over 196,000 paying customers across retail, restaurants, wellness, and enterprise segments.

Differentiator

Problem solved

Functional benefit

Products and services

• Klaviyo B2C CRM The autonomous B2C CRM platform that unifies customer data and automates email, SMS, RCS, WhatsApp, and mobile push to drive personalized, revenue-generating campaigns. Combines a customer data platform, real-time signals, and AI agents to power automated insights and one-click execution.
• Email Marketing Email marketing channel offering AI-powered personalization, automation workflows, templates, and deliverability optimization, supporting behavioral-triggered flows that generate significantly more revenue than broadcast campaigns.
• SMS Marketing Text message marketing channel with AI-optimized sending times, personalized content, and tight integration with email for omnichannel campaign execution.
• WhatsApp Marketing WhatsApp messaging channel for conversational marketing, customer service, and relationship-building through the WhatsApp Business API.
• RCS for Business Rich Communication Services messaging offering rich media, interactive messages, and enhanced customer engagement beyond traditional SMS.
• Mobile App Marketing Mobile push notification marketing capabilities for reaching customers through iOS and Android mobile applications.
• Klaviyo Social Marketing Social media engagement integration that connects siloed social media data — including comments, direct messages, mentions, and user-generated content — to Klaviyo's CRM platform for unified customer profiles, audience segmentation, and consent collection via automated replies.
• Advanced Klaviyo Data Platform Enterprise-grade customer data platform with enhanced capabilities for large-scale data activation, warehouse syncs, and advanced identity resolution.
• Composer AI Agent AI marketing agent that generates, optimizes, and recommends complete on-brand marketing campaigns and flows from a single natural language prompt, enabling launch-ready campaigns in minutes that previously took days.
• Marketing Agent AI strategist and assistant that learns from a brand's website URL and automatically builds on-brand campaigns, key flows, and forms to accelerate marketing execution.
• Customer Agent AI customer service and sales agent that autonomously resolves 65% of customer questions while recommending products and converting shoppers using the full customer picture from the CRM. Supports Custom Skills for plain-language logic and external system integrations.
• Helpdesk Customer service helpdesk integrated with the CRM, providing a unified customer view across marketing and support interactions.
• Customer Hub Customer experience hub providing a unified view of customer interactions for support and service teams.
• Marketing Analytics Comprehensive reporting across email, SMS, and mobile push with attribution models and performance insights for optimizing marketing ROI.
• Reviews Review management functionality for collecting, displaying, and leveraging customer reviews within marketing campaigns.
• Professional Services Enterprise and professional support packages providing onboarding, dedicated customer success management, and premium support services for large deployments.

Quantifiable outcome

• Behavioral-triggered flows generate roughly 10 times more revenue than broadcast campaigns when data is actioned in real time
• +5 more outcomes

Named customers21 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

AI capability11 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered major, minor and core.

• Lightspeed CommercemajorTechnology or Integration · 30 June 2026Strategic partnership integrating Klaviyo's B2C CRM marketing automation capabilities directly into the Lightspeed Retail platform. The integration enables automatic synchronization of customer profiles, sales history, and product data, allowing merchants to execute automated email, SMS, and omnichannel marketing campaigns.
• Kulani KinisminorOthers · 30 June 2026Australian swimwear brand and early customer of Klaviyo Social Marketing product. Has grown its global ambassador program to over 130,000 members and collected more than 4,800 user-generated social posts since implementing the solution.
• AnthropiccoreTechnology or Integration · 7 May 2026Expanded integration with Anthropic to bring agentic marketing workflows to Claude AI. Klaviyo's Model Context Protocol (MCP) server connects across Claude.ai and Claude Cowork, enabling brands to securely access customer and performance data to generate reports, campaign briefs, and marketing insights using natural language.
• CanvacoreTechnology or Integration · 16 April 2026Expanded integration enabling marketers to design full campaign layouts in Canva and import directly into Klaviyo for personalization, segmentation, and delivery at scale. Over one in five Klaviyo customers already use the Canva integration, making it one of the fastest-growing in Klaviyo's ecosystem.
• GooglemajorTechnology or Integration · 16 April 2026Strategic partnership announced March 2026 integrating Google's search and AI technology with Klaviyo's CRM platform. Part of Shopify's Universal Commerce Protocol (UCP) co-developed with Google enabling AI agents to discover, recommend, and purchase products across multiple platforms.
• Napkin.iominorOthers · 1 November 2022Acquisition of Napkin.io, a code development firm, in November 2022. The acquisition enables Klaviyo's users to deploy code directly on a browser, enabling rapid campaign launches.
• AWS (Amazon Web Services)coreTechnology or IntegrationKlaviyo's platform is hosted on AWS cloud infrastructure as a one-to-many SaaS solution. AWS serves as the primary cloud hosting provider with data centers located in the US.
• Agency Partner NetworkmajorChannel Partner/ Reseller/ Distributor11 agency partners including Accenture, Hustler Marketing, Domaine, Chronos Agency, Tinuiti, Andzen, and others offering Klaviyo implementation, migration, and managed services. Partners include Elite Master, Platinum, Gold, and Silver tier agencies.

Scale indicators15 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Mailchimp (Intuit): Mailchimp, owned by Intuit, is the most direct competitor to Klaviyo in SMB email marketing and automation. Both target ecommerce brands with freemium-to-paid PLG funnels, contact-based pricing, and similar feature sets (drag-and-drop builders, segmentation, behavioral automation). Intuit's deeper resources and QuickBooks/Commerce cross-sell create a comparable but better-capitalized competitor.
• Braze: Braze is a direct B2C CRM peer competing for mid-market and enterprise consumer brands with cross-channel messaging (email, SMS, push, in-app). Braze's strength in mobile-first engagement and real-time orchestration overlaps significantly with Klaviyo's omnichannel positioning, particularly for larger brands with mobile app presence.
• Iterable: Iterable is a cross-channel marketing automation platform serving B2C brands with email, SMS, push, and in-app messaging. It directly competes with Klaviyo for mid-market and enterprise customers, with comparable AI-powered orchestration, segmentation, and CDP capabilities, and a similar vertical focus on retail, ecommerce, and consumer brands.
• Attentive: Attentive is a leading SMS-first marketing platform for retail and ecommerce brands, directly competing with Klaviyo's SMS Marketing and SMS-Magic products. Attentive has expanded into email, making it a more direct omnichannel competitor, particularly for brands prioritizing text messaging as a primary channel.
• ActiveCampaign: ActiveCampaign is a customer experience automation platform serving SMB and mid-market customers with email, CRM, and automation features. It directly competes with Klaviyo in the SMB email marketing segment with comparable pricing tiers and PLG-style adoption, though with a less ecommerce-focused positioning.

Broad incumbents

• HubSpot: HubSpot is a broad marketing, sales, and service CRM suite that overlaps with Klaviyo's marketing automation and email products. While HubSpot targets primarily B2B with growing B2C ambitions, its Marketing Hub competes head-to-head for mid-market customers and benefits from significantly larger scale and a bundled product offering.
• Salesforce Marketing Cloud: Salesforce Marketing Cloud (including Account Engagement/Pardot and Commerce Cloud integrations) is the enterprise incumbent in B2C marketing automation. It competes for Klaviyo's enterprise tier with deeper CRM integrations and significantly larger scale, though at substantially higher price points and complexity.
• Adobe Marketo Engage: Adobe Marketo Engage is an enterprise marketing automation platform now part of Adobe Experience Cloud. It competes with Klaviyo's enterprise tier, particularly for B2B-adjacent use cases, and benefits from Adobe's broader creative, analytics, and commerce ecosystem through Adobe Experience Platform integrations.

Others

• Twilio (Engagement Platform): Twilio provides messaging infrastructure (including SMS and WhatsApp APIs) that Klaviyo uses as a sub-processor for SMS delivery. Twilio's Segment CDP and Engage products overlap with Klaviyo's CDP and customer engagement capabilities, making it both a partner and a potential competitor, particularly as Twilio expands its customer-facing marketing products.

Emerging players

• Zendesk: Zendesk is a customer service and engagement platform that increasingly competes with Klaviyo's Customer Agent, Customer Hub, and Helpdesk products. As Klaviyo extends from marketing into service workflows with AI-powered autonomous agents, Zendesk represents the most relevant incumbent for the customer service expansion, particularly among enterprise brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/klaviyo
• Facebookfacebook.com/Klaviyo
• LinkedInlinkedin.com/company/klaviyo
• Instagraminstagram.com/klaviyo

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries7 records

Funding overview

Funding rounds9 records

Investors15 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Klaviyo