Hometap
Boston-based fintech offering Home Equity Investments to U.S. homeowners, providing up to $600,000 upfront in exchange for a share of future home value, with no monthly payments over a 10-year term. Hometap has deployed $2.3B+ across 25,000+ homeowners in 21 states and issues rated HEI securitizations.
- Company typePrivate
- Founded2017
- HeadquartersBoston, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Hometap does
Hometap is a Boston-based fintech founded in 2017 by CEO Jeffrey Glass that provides Home Equity Investments (HEIs) to U.S. homeowners as an alternative to home equity loans and HELOCs. Through a direct-to-consumer digital funnel, Hometap offers homeowners up to $600,000 (up to 25% of home value) in cash upfront in exchange for a percentage of the home's future value, settled over a 10-year term with no monthly payments, no interest, no income or employment requirements, and no prepayment penalties. The company has deployed more than $2.3 billion across 25,000+ homeowners in 21 U.S. states and supplements consumer acquisition with affiliate, performance, integration, and referral partner programs serving realtors, mortgage brokers, financial advisors, contractors, and publishers. Hometap also operates a free Home Equity Dashboard providing personalized home value insights and forecasts, including in states where it does not yet originate HEIs, and has integrated partner offerings such as the iGrad Enrich Financial Wellness Platform.
Hometap's core technology is a proprietary data-driven HEI platform that combines a soft-credit pre-qualification flow (Experian, Equifax, TransUnion), a hard-credit application flow, an online homeowner portal, and an underwriting system designed to evaluate a homeowner's whole financial picture. The technology stack supports a parallel institutional capital markets business (Hometap Equity Partners) that packages originated HEIs into rated securitizations, forward flows, managed funds, SMAs, and asset purchase facilities for large asset managers, credit funds, insurance companies, and family offices, with completed deals including HTAP 2024-1 ($217M), HTAP 2024-2 ($278M), and a $300M transaction in September 2025. Revenue is generated primarily through the multi-year equity-like return on HEIs (1.65x settlement multiplier within five years, 1.80x after, with an 18.5% compounded monthly cost cap as updated in June 2026), alongside structured asset management and capital markets economics on the institutional side.
Hometap is organized under a Delaware LLC structure (Hometap Equity Partners, LLC) with a wholly owned operating subsidiary (Hometap Homeownership Solutions, LLC), an affiliated California real estate brokerage (Hometap Real Estate Equity Partners, Inc.), and a holding company (HomeTap Management Systems, LLC). The company has raised approximately $222M in disclosed equity across rounds led by G20 Ventures (2018, $12M), ICONIQ Capital (2019, $100M), American Family Ventures (2021, $60M), and Gallatin Point Capital (2025, $50M), with notable investors including Bain Capital, General Catalyst, Pillar, and American Family Ventures. It operates a 300+ person, tech-enabled organization with offices in Boston and New York. Hometap is currently the subject of a Massachusetts Attorney General lawsuit alleging that its HEI products constitute illegal reverse mortgages, a regulatory headwind that has emerged as the defining risk to the business model.
Hometap firmographics
Firmographics- Name
- Hometap
- Legal name
- Hometap Equity Partners, LLC and Hometap Homeownership Solutions, LLC
- Website
- https://hometap.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Boston-based fintech offering Home Equity Investments to U.S. homeowners, providing up to $600,000 upfront in exchange for a share of future home value, with no monthly payments over a 10-year term. Hometap has deployed $2.3B+ across 25,000+ homeowners in 21 states and issues rated HEI securitizations.
- Ownership category
- akta.pro rank
Hometap industry classification
Industry- Product category
- Home Equity Investment / Alternative Home Equity Financing
- NAICS
- Mortgage and Nonmortgage Loan Brokers (52231)
- SIC
- Mortgage Bankers & Loan Correspondents (6162)
- akta.pro primary industry
- Home Equity Loan & HELOC Intermediation (FSAEAEAD)
- akta.pro secondary industry
- Home Equity Loan/HELOC Refinancing & Modification (FSALAGAE)
Keywords
Where Hometap is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Hometap business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Others
Revenue model
- Home Equity Investment (HEI) Returns: Hometap makes investments in homes in exchange for a percentage of the future value of the property. Homeowners receive debt-free cash today; at settlement (sale, refinance, or 10-year term expiration), Hometap receives the agreed-upon percentage of the home's value or sale price. Settlement multipliers (e.g., 1.65x within 5 years, 1.80x after) plus an 18.5% compounded monthly cost cap drive the return profile.
- Institutional Asset Management & Capital Markets: Hometap provides sophisticated institutional investors (large asset managers, credit funds, insurance companies, family offices, individuals) structured exposure to U.S. residential real estate through asset purchase facilities, forward flows, managed funds, SMAs, rated/unrated loans, and securitizations (HTAP 2024-1, HTAP 2024-2, and a 2025 $300M deal).
- Partner Programs (Affiliate / Referral): Hometap runs affiliate, performance, and integration programs for publishers/influencers/comparison sites, and funding/referral programs for realtors, mortgage brokers, financial advisors, and contractors who refer homeowners to Hometap.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Two-tier HEI settlement multiplier: 1.65x within first 5 years, 1.80x after 5 years, capped at 18.5% compounded monthly. |
| Other | Multi-year contract | Institutional investor vehicles and securitization tranches, quote-based. |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Hometap product offering
Product offeringCore offering
Hometap provides Home Equity Investments (HEIs) that let homeowners access up to $600,000 (up to 25% of home value) in cash upfront in exchange for a percentage of the home's future value, with a 10-year term, no monthly payments, no interest, and no income or employment requirements. Settlement occurs via sale, refinance, or 10-year term expiration, with an Owner Repurchase option available anytime without prepayment penalties. Hometap also packages its originated HEIs into rated securitizations and other structured capital-markets products for institutional investors.
Product overview
Hometap operates a unified home equity investment (HEI) platform anchored by its flagship Home Equity Investment (HEI) product — the core offering that lets homeowners receive cash upfront in exchange for a share of their home's future value, with no monthly payments. Surrounding the core HEI are the Home Equity Dashboard (a free digital tool for personalized home equity insights and forecasts, available even outside Hometap's HEI states and now extended with partner offerings such as the iGrad Enrich Financial Wellness Platform), the Hometap Ambassador Program and broader partner network (affiliate, performance, integration, and referral tracks for publishers, realtors, financial advisors, and other professionals), supporting consumer education tools (Cost of Debt Calculator and Cost of Homeownership Assessment), and the institutional Hometap HEI Investor Platform (which packages Hometap-originated HEIs into securitizations and other structured capital-markets products for sophisticated investors). Together these products form an integrated platform spanning the homeowner, partner, and institutional investor sides of the U.S. home equity market.
Differentiator
Problem solved
Functional benefit
Brands
- Hometap Home Equity Investments (HEI / HEIs): The branded home equity investment product offered by Hometap Equity Partners, LLC and Hometap Homeownership Solutions, LLC under a 10-year term with no monthly payments.
- Home Equity Dashboard
Products and services
- Home Equity Investment (HEI) Flagship Hometap product providing homeowners up to $600,000 (up to 25% of home value) in cash upfront in exchange for a percentage of the home's future value. Features a 10-year term, no monthly payments, no interest, no income or employment requirements, and an Owner Repurchase option with no prepayment penalties.
- Home Equity Dashboard Free digital platform offering personalized insights, home value estimates, and forecasts to help homeowners monitor and act on their home equity. Available nationwide, including in states where Hometap does not yet offer HEIs, and extended with partner offerings such as the iGrad Enrich Financial Wellness Platform.
- Hometap HEI Investor Platform Capital-markets platform providing institutional investors (asset managers, credit funds, insurance companies, family offices) structured exposure to U.S. home equity through rated and unrated securitizations, asset purchase facilities, forward flows, managed funds, and SMAs backed by Hometap-originated HEIs.
- Hometap Ambassador Program Programs that enable homeowners to refer others and earn rewards, plus affiliate, performance, integration, and referral partner tracks for publishers, influencers, realtors, mortgage brokers, financial advisors, contractors, and other professionals with audiences of homeowners.
- Cost of Debt Calculator Online calculator that helps homeowners estimate the cost of their existing debt and compare options for accessing home equity, including Hometap's HEI.
- Cost of Homeownership Assessment Online assessment tool that helps homeowners understand the full cost of owning their home beyond their mortgage payment, supporting more informed homeownership decisions.
Quantifiable outcome
- Up to $600,000 in cash provided up front (up to 25% of home value)
- +5 more outcomes
Companies that use Hometap
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles2 records
Hometap technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability1 record
Feature5 records
Hometap partnerships and signals
Strategic signalScale indicators9 records
Recent moves9 records
Expansion highlights6 records
Hometap competitors and assessment
Company assessmentDirect peers
- Unison: Direct competitor in the home equity investment (HEI) space, offering homeowners cash in exchange for a share of future home value with no monthly payments. Unison is the closest comparable to Hometap in product, target customer, and asset class — and is the named counterparty in the Ninth Circuit reverse-mortgage classification precedent and ongoing Washington/CA/CO/MA litigation.
- Point Digital Finance: Home equity investment provider offering homeowners cash in exchange for a share of their home's future value. Point is a direct HEI peer to Hometap, targeting the same 'house-rich, cash-poor' homeowner use cases (debt payoff, home improvements, life events) with a similar percentage-of-future-value product structure.
- Unlock Technologies: Home equity investment (HEI) company providing homeowners a lump sum in exchange for a share of their home's future value. Unlock is a direct HEI peer to Hometap, with a similar no-monthly-payment product and similar state-by-state geographic rollout approach.
- Hearth: Home equity investment fintech offering homeowners cash in exchange for a share of future home value, with no monthly payments. Hearth is a direct competitor to Hometap in the HEI category, serving the same homeowner segment with a similar percentage-of-future-value product.
Broad incumbents
- Figure Technologies: Blockchain-enabled consumer finance platform that, while broader than Hometap, operates a HELOC/home equity product and an institutional capital markets / securitization program comparable to Hometap's. Figure is a relevant comparison point for Hometap's HELOC-adjacent pricing strategy and securitization-based funding model.
- Blend: Digital mortgage and consumer banking infrastructure platform serving lenders. While Blend is broader than Hometap, it operates in the same home-equity / mortgage technology space, is a comparable Boston-area fintech, and serves many of the same institutional and partner audiences Hometap reaches through its channel programs.
- Better.com: Digital-first mortgage and home equity lender offering HELOCs and home equity loans with a direct-to-consumer funnel analogous to Hometap's. Better is a relevant peer because HELOCs and home equity loans are the primary traditional substitute for Hometap's HEI and the benchmarks its 2026 pricing change targets.
- SoFi: Large consumer fintech offering home equity loans and HELOCs alongside a broader suite of consumer financial products. SoFi is a broader incumbent in the home equity space, representing the type of scaled, balance-sheet-backed competitor Hometap's HEI is positioned against in the 'no monthly payments' segment.
- Rocket Mortgage: Largest U.S. mortgage originator and a major provider of HELOCs and home equity loans. As the dominant traditional substitute for HEIs, Rocket is the primary incumbent Hometap is positioned against for the 'house-rich, cash-poor' homeowner seeking equity access.
Others
- HomeVista (HEI category trade body / industry data): Industry resource focused on the home equity investment category. Included as a thematically adjacent reference point for HEI market sizing, regulatory tracking, and category-level benchmarks that contextualize Hometap's competitive position in the HEI asset class.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Hometap social profiles
Digital presenceHometap compliance and trust
Trust signalCompliance2 records
Hometap financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hometap leadership team
Management profileNumber of profiles
Profiles14 records
Hometap subsidiaries and ownership
Company hierarchySubsidiaries2 records
Hometap funding detail
Funding detailFunding overview
Funding rounds7 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hometap M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hometap
What does Hometap do?
Hometap provides Home Equity Investments (HEIs) that let homeowners access up to $600,000 (up to 25% of home value) in cash upfront in exchange for a percentage of the home's future value, with a 10-year term, no monthly payments, no interest, and no income or employment requirements. Settlement occurs via sale, refinance, or 10-year term expiration, with an Owner Repurchase option available anytime without prepayment penalties. Hometap also packages its originated HEIs into rated securitizations and other structured capital-markets products for institutional investors.
Is Hometap a public or private company?
Hometap is a private company. It is classified as venture growth investor backed and is currently operating.
When was Hometap founded?
Hometap was founded in 2017. It employs 101 to 250 people.
Where is Hometap based?
Hometap is headquartered in Boston, United States, in the North America region.
How does Hometap make money?
Three revenue lines are on record. Home Equity Investment (HEI) Returns are the primary driver. The others are institutional Asset Management & Capital Markets and partner Programs (Affiliate / Referral).
Who are Hometap's main competitors?
Direct peers on record are Unison, Point Digital Finance, Unlock Technologies and Hearth. Broad incumbents are Figure Technologies, Blend, Better.com, SoFi and Rocket Mortgage. HomeVista (HEI category trade body / industry data) is listed as an others.
Does Hometap have an API?
No public API is recorded for Hometap.
What industry is Hometap in?
Hometap's product category is Home Equity Investment / Alternative Home Equity Financing. Its primary akta.pro industry code is FSAEAEAD, Home Equity Loan & HELOC Intermediation, with a secondary code of FSALAGAE, Home Equity Loan/HELOC Refinancing & Modification. Its NAICS code is 52231 and its SIC code is 6162.