What Better.com does

Better Home & Finance Holding Company (NASDAQ: BETR) operates an AI-native mortgage and home equity finance platform headquartered at 1 World Trade Center in New York. The company originated as a direct-to-consumer digital mortgage lender in 2014/2016 and has funded over $110 billion in loan volume across 600,000+ customers in all 50 U.S. states and the United Kingdom. Its core offering is Better Mortgage — a direct lender providing purchase mortgages (conventional, FHA, VA, jumbo), refinances, and cash-out refinances under NMLS #330511, backed by Fannie Mae and Freddie Mac — supplemented by HELOCs, the One Day Mortgage and One Day HELOC products, a Fannie Mae-backed crypto-collateralized mortgage offered with Coinbase, and the Better Home Equity Card built on Stripe. Adjacent subsidiaries include Better Real Estate, Better Cover (insurance), Better Settlement Services (title), Better Inspect, and Better Attorney Match.

The company's competitive core is the Tinman AI Platform — an AI-native underwriting and origination system that consolidates point-of-sale, LOS, compliance, decisioning, and pricing into a unified engine. Tinman now supports a conversational credit decision engine integrated directly into ChatGPT (via OpenAI), producing underwriting decisions in as fast as 47 seconds with a median of 2 minutes 24 seconds versus an industry average of 21 days. The Betsy AI voice agent, powered by ElevenLabs, handles nearly 100,000 mortgage-related calls per month and resolves 35.5% of borrower inquiries without human involvement. Better has also begun licensing Tinman to enterprise partners (NEO Home Loans, Credit Karma/Intuit, Finance of America, Biz2Credit); Tinman contributed 35% of funded loan volume in Q4 2025 with management targeting 60%+ in FY26.

Better monetizes through (i) net interest income and origination fees on mortgages it funds and holds or sells, (ii) wholesale and platform licensing fees from Tinman AI deployments at enterprise partners, and (iii) transaction fees on HELOCs, cash-out refinances, and crypto-backed loans. Q1 2026 revenue from continuing operations was $47.5 million, up 52% year-over-year, on funded loan volume of $1.64 billion (up 89% YoY). Go-to-market is multi-channel: direct online origination, an enterprise API/platform licensing layer, a wholesale broker network for HELOCs, and a real estate agent referral network. Management has guided to EBITDA breakeven by Q3 2026.

Name

Better.com

Legal name

Better Home & Finance Holding Company

Website

https://better.com

Company type

Public

Founded year

2014

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Better Home & Finance (NASDAQ: BETR) is an AI-native mortgage and home equity platform that originates purchase mortgages, refinances, HELOCs, and crypto-backed loans through Better Mortgage, while licensing its Tinman AI underwriting engine to enterprise partners across the U.S. mortgage industry.

Ownership category

akta.pro rank

Product category

Digital Mortgage Lending

NAICS

Credit Intermediation and Related Activities (522), Mortgage and Nonmortgage Loan Brokers (522310)

SIC

Mortgage Bankers & Loan Correspondents (6162), Loan Brokers (6163)

akta.pro primary industry

Consumer Direct / Online Mortgage Origination (FSALAAAB)

akta.pro secondary industries

Marketplace & Loan Aggregation Platforms (Borrower-Lender Matching) (FSAGAHAL), Mortgage Comparison, Marketplace & Rate-Shopping Platforms (FSALABAJ), Collateral, Lien & Asset Valuation Platforms (Auto, Equipment, Real Estate) (FSAGAHAG)

Keywords

• Mortgage origination
• Home equity lending
• AI underwriting
• Crypto-backed mortgages
• Digital mortgage

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Mortgage Origination Interest Income: Better originates mortgages and earns revenue primarily through the spread between interest rates charged to borrowers and the cost of funds. As a direct lender, it captures the full origination fee chain.
2. Platform/Licensing Fees (Tinman AI): Revenue from licensing Tinman AI Platform technology to enterprise partners including NEO Home Loans, Credit Karma, Finance of America, and other mortgage originators. Tinman contributed 35% of funded volume in Q5 2025 with target of 60%+ in FY26.
3. Home Equity Products: HELOCs, home equity loans, and cash-out refinances generate fee income. Better scaled home equity volume 400% from $15M/month in January 2024 to $60M/month by October 2024.
4. Crypto-Backed Mortgage Fees: Revenue from token-backed mortgage products through partnership with Coinbase, allowing borrowers to pledge Bitcoin or USDC as collateral for down payments on Fannie Mae-backed mortgages

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Better.com is a digital direct lender and AI-native home finance platform offering 100% online mortgage origination (purchase, refinance, VA, FHA, jumbo), home equity products (HELOC, cash-out refinance, Better Home Equity Card), and a token-backed mortgage product enabling Bitcoin/USDC as collateral. The platform is powered by the proprietary Tinman AI underwriting engine and the Betsy AI voice assistant, with loan decisions delivered in as fast as 47 seconds versus an industry average of 21 days.

Product overview

Better Home & Finance Holding Company (NASDAQ: BETR) operates as an AI-native mortgage and home finance platform organized as a family of companies under the Better brand. The core offering is Better Mortgage, a direct lender offering purchase mortgages (conventional, FHA, VA, jumbo), refinance loans, and cash-out refinances backed by Fannie Mae and Freddie Mac. The platform is powered by the Tinman AI Platform — an AI-native underwriting system integrated into ChatGPT — and the Betsy AI voice agent (powered by ElevenLabs) for call automation. The product portfolio spans core mortgage lending (Better Mortgage), home equity products (HELOC, One Day HELOC, Cash-Out Refinance), a crypto/token-backed mortgage product offered in partnership with Coinbase and backed by Fannie Mae, and the Better Home Equity Card built on Stripe. Adjacent services include Better Real Estate (agent matching), Better Cover (insurance), Better Settlement Services (title insurance), and Better Attorney Match (legal services). The company also white-labels its Tinman AI Platform to enterprise partners including NEO Home Loans, Finance of America, and Credit Karma.

Differentiator

Problem solved

Functional benefit

Brands

• Better Mortgage Corporation: Direct lender providing home loans; NMLS #330511
• Better Real Estate
• Better Cover
• Better Settlement Services
• Better Inspect
• Better Attorney Match
• Tinman AI Platform
• Betsy
• One Day Mortgage
• One Day HELOC

Products and services

• Better Mortgage Direct lender providing 100% online, AI-powered mortgage origination for purchase and refinance loans including conventional, FHA, VA, and jumbo mortgages. Backed by Fannie Mae and Freddie Mac. Enables pre-approval in 3 minutes with no credit impact.
• VA Loans VA-backed mortgages for US veterans, active-duty military, and eligible surviving spouses offering 0% down payment, competitive rates, no PMI, and flexible credit guidelines.
• Better HELOC Home equity line of credit allowing homeowners to borrow $50,000 to $500,000 against their home equity with a digital-first process, variable rates starting at 6.75% APR, and decisions within 24 hours via One Day HELOC.
• Cash-Out Refinance Cash-out refinance allowing homeowners to replace their existing mortgage with a new, larger one and receive the difference in cash, with maximum loan-to-value typically 80% of home value.
• Crypto-Backed Mortgage Token-backed conforming mortgage allowing borrowers to pledge Bitcoin or USDC as collateral for down payments on Fannie Mae-backed mortgages without liquidating crypto assets, offered in partnership with Coinbase with no margin calls.
• Better Home Equity Card Prepaid debit card built on Stripe infrastructure providing homeowners prepaid access to funds drawn from their Better HELOC, with 1% cashback on eligible purchases. Designed to help homeowners avoid high-cost unsecured credit card debt.
• Tinman AI Platform AI-native mortgage underwriting and origination platform licensed to enterprise partners including banks, brokers, and fintechs. Covers over 80% of the US mortgage market for 45+ institutional investors and automates decisions in as fast as 47 seconds (median 2 min 24 sec) versus an industry average of 21 days.
• Better Real Estate Real estate brokerage services connecting homebuyers with local Better Real Estate Partner Agents nationwide, offering data-driven insights for making offers and an Appraisal Guarantee.
• Better Cover Insurance brokerage offering home, auto, life, and other insurance products enabling customers to shop, bundle, and save on coverage.
• Better Settlement Services Title insurance and settlement services offered through Better's network providing transparent rates, quick turnaround, and nationwide notary services for mortgage closings.
• Better Attorney Match Service connecting homebuyers with vetted local real estate attorneys to review sale contracts, negotiate with sellers, and oversee closings. Available in New York, New Jersey, Illinois, and Massachusetts.

Quantifiable outcome

• Loan approvals reduced from 21 days to 47 seconds to 2 minutes 24 seconds median
• +10 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability8 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered strategic, flagship, core and minor.

• StripestrategicTechnology or Integration · 29 April 2026Better Home Equity Card built on Stripe's financial infrastructure provides homeowners prepaid access to funds drawn from their Better HELOC. The card offers 1% cashback on eligible purchases and aims to help homeowners access $276,000 in median available capital. Available to approved Better HELOC customers starting Summer 2026.
• Coinbase GlobalflagshipStrategic or Co-development Partner · 26 March 2026Better Home & Finance and Coinbase launched the first token-backed conforming mortgage product allowing borrowers to pledge Bitcoin or USDC as collateral for down payments on Fannie Mae-backed mortgages. The first loan was funded in June 2026 for a Michigan couple. The nationwide rollout is planned for Summer 2026.
• Hugh R. Frater (Board Director)strategicOthers · 25 March 2026Former CEO of Fannie Mae and founding partner of BlackRock appointed to Better's Board of Directors to guide AI mortgage expansion and strategic growth. Frater's extensive experience in mortgage-backed securities and housing finance expected to influence long-term strategy.
• Intuit Credit KarmaflagshipChannel Partner/ Reseller/ Distributor · 10 March 2026Credit Karma Home Loans AI-driven mortgage refinancing platform powered by Better's Tinman AI and voice assistant Betsy. Enables preapproval in 5 clicks and complete refinancing in as little as 10 days, evaluating borrowers against 40+ financial institutions and 1,500+ loan products.
• OpenAIflagshipTechnology or Integration · 5 March 2026Better launched the first conversational credit decision engine for mortgages integrated directly into ChatGPT. Tinman AI Platform embedded in ChatGPT enables loan approvals in as fast as 47 seconds versus industry average of 21 days. Early adopters include Better Mortgage and other enterprise customers.
• ElevenLabsstrategicTechnology or Integration · 25 February 2026ElevenLabs provides voice AI technology powering Betsy's AI voice agent that handles nearly 100,000 mortgage-related calls per month. The partnership enables 35.5% of borrower inquiries to be resolved without human involvement.
• NEO Home LoanscoreChannel Partner/ Reseller/ Distributor · 22 January 2026One-year partnership anniversary showed dramatic results: 91% increase in loans funded per loan officer, 26% overall increase in production personnel efficiency. Loan production run rate grew from $1.5B to $2.6B in 2025. Cost savings of 23% in sales and 29% in operations per funded loan.
• Finance of AmericastrategicChannel Partner/ Reseller/ Distributor · 14 October 2025Finance of America partnered with Better to expand home equity offerings through AI-powered Tinman Platform. Better provides instant digital applications and streamlined approval for HELOCs and HELOANs, while Finance of America becomes Better's origination partner for reverse mortgages.
• Fannie MaeflagshipStrategic or Co-development Partner · 1 June 2025Fannie Mae backing enables Better's crypto-collateralized mortgage product. Better originates and services mortgages while Fannie Mae provides the conforming mortgage backing. The FHFA directed GSEs to recognize crypto as a mortgage-qualifying asset in 2025.
• Biz2CreditminorChannel Partner/ Reseller/ Distributor · 1 April 2025Partnership to offer HELOCs and HELOANs ranging from $50,000 to $500,000 for small business owners through AI-driven digital platforms.

Scale indicators12 records

Recent moves9 records

Expansion highlights8 records

Market position

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/betterdotcom
• Facebookfacebook.com/Better
• LinkedInlinkedin.com/company/betterdotcom
• Instagraminstagram.com/betterdotcom

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries7 records

Funding overview

Funding rounds10 records

Investors28 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Better.com