Hometap

What Hometap does

Hometap is a Boston-based fintech founded in 2017 by CEO Jeffrey Glass that provides Home Equity Investments (HEIs) to U.S. homeowners as an alternative to home equity loans and HELOCs. Through a direct-to-consumer digital funnel, Hometap offers homeowners up to $600,000 (up to 25% of home value) in cash upfront in exchange for a percentage of the home's future value, settled over a 10-year term with no monthly payments, no interest, no income or employment requirements, and no prepayment penalties. The company has deployed more than $2.3 billion across 25,000+ homeowners in 21 U.S. states and supplements consumer acquisition with affiliate, performance, integration, and referral partner programs serving realtors, mortgage brokers, financial advisors, contractors, and publishers. Hometap also operates a free Home Equity Dashboard providing personalized home value insights and forecasts, including in states where it does not yet originate HEIs, and has integrated partner offerings such as the iGrad Enrich Financial Wellness Platform.

Hometap's core technology is a proprietary data-driven HEI platform that combines a soft-credit pre-qualification flow (Experian, Equifax, TransUnion), a hard-credit application flow, an online homeowner portal, and an underwriting system designed to evaluate a homeowner's whole financial picture. The technology stack supports a parallel institutional capital markets business (Hometap Equity Partners) that packages originated HEIs into rated securitizations, forward flows, managed funds, SMAs, and asset purchase facilities for large asset managers, credit funds, insurance companies, and family offices, with completed deals including HTAP 2024-1 ($217M), HTAP 2024-2 ($278M), and a $300M transaction in September 2025. Revenue is generated primarily through the multi-year equity-like return on HEIs (1.65x settlement multiplier within five years, 1.80x after, with an 18.5% compounded monthly cost cap as updated in June 2026), alongside structured asset management and capital markets economics on the institutional side.

Hometap is organized under a Delaware LLC structure (Hometap Equity Partners, LLC) with a wholly owned operating subsidiary (Hometap Homeownership Solutions, LLC), an affiliated California real estate brokerage (Hometap Real Estate Equity Partners, Inc.), and a holding company (HomeTap Management Systems, LLC). The company has raised approximately $222M in disclosed equity across rounds led by G20 Ventures (2018, $12M), ICONIQ Capital (2019, $100M), American Family Ventures (2021, $60M), and Gallatin Point Capital (2025, $50M), with notable investors including Bain Capital, General Catalyst, Pillar, and American Family Ventures. It operates a 300+ person, tech-enabled organization with offices in Boston and New York. Hometap is currently the subject of a Massachusetts Attorney General lawsuit alleging that its HEI products constitute illegal reverse mortgages, a regulatory headwind that has emerged as the defining risk to the business model.

Name

Hometap

Legal name

Hometap Equity Partners, LLC and Hometap Homeownership Solutions, LLC

Website

https://hometap.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Boston-based fintech offering Home Equity Investments to U.S. homeowners, providing up to $600,000 upfront in exchange for a share of future home value, with no monthly payments over a 10-year term. Hometap has deployed $2.3B+ across 25,000+ homeowners in 21 states and issues rated HEI securitizations.

Ownership category

akta.pro rank

Product category

Home Equity Investment / Alternative Home Equity Financing

NAICS

Mortgage and Nonmortgage Loan Brokers (52231)

SIC

Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Home Equity Loan & HELOC Intermediation (FSAEAEAD)

akta.pro secondary industry

Home Equity Loan/HELOC Refinancing & Modification (FSALAGAE)

Keywords

• Home equity investment
• Home equity financing
• Real estate fintech
• Home equity sharing
• Residential asset management

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Home Equity Investment (HEI) Returns: Hometap makes investments in homes in exchange for a percentage of the future value of the property. Homeowners receive debt-free cash today; at settlement (sale, refinance, or 10-year term expiration), Hometap receives the agreed-upon percentage of the home's value or sale price. Settlement multipliers (e.g., 1.65x within 5 years, 1.80x after) plus an 18.5% compounded monthly cost cap drive the return profile.
2. Institutional Asset Management & Capital Markets: Hometap provides sophisticated institutional investors (large asset managers, credit funds, insurance companies, family offices, individuals) structured exposure to U.S. residential real estate through asset purchase facilities, forward flows, managed funds, SMAs, rated/unrated loans, and securitizations (HTAP 2024-1, HTAP 2024-2, and a 2025 $300M deal).
3. Partner Programs (Affiliate / Referral): Hometap runs affiliate, performance, and integration programs for publishers/influencers/comparison sites, and funding/referral programs for realtors, mortgage brokers, financial advisors, and contractors who refer homeowners to Hometap.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Hometap provides Home Equity Investments (HEIs) that let homeowners access up to $600,000 (up to 25% of home value) in cash upfront in exchange for a percentage of the home's future value, with a 10-year term, no monthly payments, no interest, and no income or employment requirements. Settlement occurs via sale, refinance, or 10-year term expiration, with an Owner Repurchase option available anytime without prepayment penalties. Hometap also packages its originated HEIs into rated securitizations and other structured capital-markets products for institutional investors.

Product overview

Hometap operates a unified home equity investment (HEI) platform anchored by its flagship Home Equity Investment (HEI) product — the core offering that lets homeowners receive cash upfront in exchange for a share of their home's future value, with no monthly payments. Surrounding the core HEI are the Home Equity Dashboard (a free digital tool for personalized home equity insights and forecasts, available even outside Hometap's HEI states and now extended with partner offerings such as the iGrad Enrich Financial Wellness Platform), the Hometap Ambassador Program and broader partner network (affiliate, performance, integration, and referral tracks for publishers, realtors, financial advisors, and other professionals), supporting consumer education tools (Cost of Debt Calculator and Cost of Homeownership Assessment), and the institutional Hometap HEI Investor Platform (which packages Hometap-originated HEIs into securitizations and other structured capital-markets products for sophisticated investors). Together these products form an integrated platform spanning the homeowner, partner, and institutional investor sides of the U.S. home equity market.

Differentiator

Problem solved

Functional benefit

Brands

• Hometap Home Equity Investments (HEI / HEIs): The branded home equity investment product offered by Hometap Equity Partners, LLC and Hometap Homeownership Solutions, LLC under a 10-year term with no monthly payments.
• Home Equity Dashboard

Products and services

• Home Equity Investment (HEI) Flagship Hometap product providing homeowners up to $600,000 (up to 25% of home value) in cash upfront in exchange for a percentage of the home's future value. Features a 10-year term, no monthly payments, no interest, no income or employment requirements, and an Owner Repurchase option with no prepayment penalties.
• Home Equity Dashboard Free digital platform offering personalized insights, home value estimates, and forecasts to help homeowners monitor and act on their home equity. Available nationwide, including in states where Hometap does not yet offer HEIs, and extended with partner offerings such as the iGrad Enrich Financial Wellness Platform.
• Hometap HEI Investor Platform Capital-markets platform providing institutional investors (asset managers, credit funds, insurance companies, family offices) structured exposure to U.S. home equity through rated and unrated securitizations, asset purchase facilities, forward flows, managed funds, and SMAs backed by Hometap-originated HEIs.
• Hometap Ambassador Program Programs that enable homeowners to refer others and earn rewards, plus affiliate, performance, integration, and referral partner tracks for publishers, influencers, realtors, mortgage brokers, financial advisors, contractors, and other professionals with audiences of homeowners.
• Cost of Debt Calculator Online calculator that helps homeowners estimate the cost of their existing debt and compare options for accessing home equity, including Hometap's HEI.
• Cost of Homeownership Assessment Online assessment tool that helps homeowners understand the full cost of owning their home beyond their mortgage payment, supporting more informed homeownership decisions.

Quantifiable outcome

• Up to $600,000 in cash provided up front (up to 25% of home value)
• +5 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability1 record

Feature5 records

Scale indicators9 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Unison: Direct competitor in the home equity investment (HEI) space, offering homeowners cash in exchange for a share of future home value with no monthly payments. Unison is the closest comparable to Hometap in product, target customer, and asset class — and is the named counterparty in the Ninth Circuit reverse-mortgage classification precedent and ongoing Washington/CA/CO/MA litigation.
• Point Digital Finance: Home equity investment provider offering homeowners cash in exchange for a share of their home's future value. Point is a direct HEI peer to Hometap, targeting the same 'house-rich, cash-poor' homeowner use cases (debt payoff, home improvements, life events) with a similar percentage-of-future-value product structure.
• Unlock Technologies: Home equity investment (HEI) company providing homeowners a lump sum in exchange for a share of their home's future value. Unlock is a direct HEI peer to Hometap, with a similar no-monthly-payment product and similar state-by-state geographic rollout approach.
• Hearth: Home equity investment fintech offering homeowners cash in exchange for a share of future home value, with no monthly payments. Hearth is a direct competitor to Hometap in the HEI category, serving the same homeowner segment with a similar percentage-of-future-value product.

Broad incumbents

• Figure Technologies: Blockchain-enabled consumer finance platform that, while broader than Hometap, operates a HELOC/home equity product and an institutional capital markets / securitization program comparable to Hometap's. Figure is a relevant comparison point for Hometap's HELOC-adjacent pricing strategy and securitization-based funding model.
• Blend: Digital mortgage and consumer banking infrastructure platform serving lenders. While Blend is broader than Hometap, it operates in the same home-equity / mortgage technology space, is a comparable Boston-area fintech, and serves many of the same institutional and partner audiences Hometap reaches through its channel programs.
• Better.com: Digital-first mortgage and home equity lender offering HELOCs and home equity loans with a direct-to-consumer funnel analogous to Hometap's. Better is a relevant peer because HELOCs and home equity loans are the primary traditional substitute for Hometap's HEI and the benchmarks its 2026 pricing change targets.
• SoFi: Large consumer fintech offering home equity loans and HELOCs alongside a broader suite of consumer financial products. SoFi is a broader incumbent in the home equity space, representing the type of scaled, balance-sheet-backed competitor Hometap's HEI is positioned against in the 'no monthly payments' segment.
• Rocket Mortgage: Largest U.S. mortgage originator and a major provider of HELOCs and home equity loans. As the dominant traditional substitute for HEIs, Rocket is the primary incumbent Hometap is positioned against for the 'house-rich, cash-poor' homeowner seeking equity access.

Others

• HomeVista (HEI category trade body / industry data): Industry resource focused on the home equity investment category. Included as a thematically adjacent reference point for HEI market sizing, regulatory tracking, and category-level benchmarks that contextualize Hometap's competitive position in the HEI asset class.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/hometap
• YouTubeyoutube.com/channel/UCOS30gqJ9HVS3cCbH_M4LxA
• Facebookfacebook.com/HometapEquity
• LinkedInlinkedin.com/company/hometap-equity-partners
• Instagraminstagram.com/hometap

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries2 records

Funding overview

Funding rounds7 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hometap