What Solsten does

Solsten is an AI-powered psychological intelligence platform founded in 2018 in Berlin, Germany, now legally domiciled in the United States (Solsten, Inc., headquartered at 428 Minnesota St., Suite 500, St. Paul, MN) with European subsidiaries in Berlin and Luxembourg. The company combines validated psychographic measurement, behavioral signal data, and AI modeling to help enterprises understand the underlying motivations behind customer decisions—addressing what the company calls the 'intent gap' where standard AI predicts what users do but fails to explain why. Its core product surface consists of Elaris (audience-aware generative creative testing), Traits (audience intelligence spanning 200,000+ digital twin audiences), Navigator (on-demand consumer insights), the Human Context API (which injects psychological intelligence into AI agents and generative systems), and Frequency (marketing creative optimization), supported by Games User Research and Custom Research professional services. The proprietary psychometric engine is protected by 16 patents, uses adaptive questioning methodology, and reportedly achieves a ~0.44 personality alignment score compared to ~0.20–0.30 for traditional survey approaches.

Solsten operates a hybrid go-to-market model combining enterprise field sales (quote-based subscriptions for Traits and Navigator), product-led growth (Elaris freemium-to-Pro with a 14,000+ waitlist, plus free Navigator sign-up), API-first distribution (Human Context API usage-based pricing), and a discounted Solsten Accelerator Program for qualifying startups and small companies. Customer concentration is enterprise-heavy and dominated by gaming and consumer brands, with named logos including Zynga, Electronic Arts, Sony, Supercell, Meta, Lego, Peloton, Mythical Games, MobilityWare, Playable Worlds, Jam & Tea Studios, DraftKings, and others. The company's data assets span 3.4 billion consumers globally, 2M+ validated psychological profiles, 140M+ analyzed gameplay data points, 40,000+ brands, and 200,000+ games, built over 8+ years of R&D. Funding milestones include a $21.8 million Series B in August 2022 led by Konvoy (with Bascom Ventures, Dentsu Ventures, Galaxy Interactive, GFR Fund, Inventure, Sisu Game Ventures, Warburg Serres Investments, Washington Harbour Partners) and a growth-funding agreement with Decathlon Capital Partners in September 2025 to accelerate Elaris and develop emotionally intelligent AI agents. Co-founders Joe Schaeppi (CEO) and Bastian Bergmann (COO) previously co-authored a Harvard Business Review article on data-driven approaches to group creativity, and the company was recognized by Fast Company as a Best Workplace for Innovators in 2023. Recent ecosystem moves include an exclusive partnership with Super League (Nasdaq: SLE) for AI-driven audience intelligence and adjacent partnerships with AdArcade and Meta-Stadiums.

Name

Solsten

Legal name

Solsten, Inc.

Website

https://solsten.io

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Solsten is an AI-powered psychological intelligence platform combining validated psychographic measurement, behavioral data, and AI modeling to help enterprises understand customer motivations. It serves gaming, entertainment, and consumer brands through Elaris, Traits, Navigator, and the Human Context API.

Ownership category

akta.pro rank

Product category

Consumer Intelligence Software

NAICS

Marketing Research and Public Opinion Polling (541910), Other Services Related to Advertising (541890), Advertising, Public Relations, and Related Services (5418), Computer Systems Design Services (541512)

SIC

Services-Prepackaged Software (7372), Services-Advertising (7310), Services-Computer Programming Services (7371), Services-Management Consulting Services (8742)

akta.pro primary industry

Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research) (MPAAALAH)

akta.pro secondary industries

Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG), Player Account Management (PAM), CRM & Loyalty Platforms (MPAEAKAF), CRM Strategy, Implementation & Managed Services (MPAAAIAD), Customer Journey Orchestration & Campaign Management (BPAFAFAF)

Keywords

• Audience intelligence platform
• Psychographic analytics software
• Consumer insights API
• Behavioral AI tools
• Player research services

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription (Dashboard): Subscription-based access to the Navigator and Traits dashboards. Customers purchase subscriptions (annual or monthly) to access audience intelligence data and insights. Annual subscription periods are standard, with fees charged in advance per billing cycle.
2. Elaris Platform Access: Elaris platform offered with public pricing tiers including free trial/waitlist access and Pro tier for instant audience insights and content creation. Revenue generated from platform subscriptions and usage.
3. API / Developer Access (Human Context API): API access fees for integrating Solsten's psychological intelligence layer into AI systems, products, and autonomous agents. Revenue based on API usage and integration.
4. Custom Research Services: Custom research engagements where Solsten's team of industry veterans validate product decisions from mechanics to art styles. Professional services layer on top of the platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Solsten provides a psychological intelligence platform that combines validated psychographic measurement, behavioral signal data, and AI modeling to help companies understand the underlying motivations driving customer behavior. Its core offerings include Elaris (audience-aware creative generation and testing), Traits (global-scale audience intelligence across 200K+ audiences), Navigator (on-demand consumer insights), the Human Context API (psychology injection for AI systems), and Frequency (creative optimization), supported by Games User Research and Custom Research professional services.

Product overview

Solsten is a psychological intelligence platform that combines validated human psychology, behavioral signal, and AI to help companies create more effective messaging, make smarter product decisions, and build AI agents that convert. The platform operates as a unified ecosystem with multiple integrated products: Elaris (AI-powered audience-aware creative generation), Traits (global-scale audience intelligence with 200K+ audiences), Navigator (on-demand consumer insights for prospective audiences), Human Context API (injecting psychology into AI systems), and Frequency (marketing creative optimization). Supporting these are professional research services including Games User Research and Custom Research, which leverage Solsten's proprietary psychological database of 2M+ profiles and 200,000+ digital twin audiences built over 8+ years of R&D with 16 patents.

Differentiator

Problem solved

Functional benefit

Brands

• Elaris: AI platform for audience-aware creative generation and testing. Helps marketers instantly understand their audience through psychology-based data and live persona interactions.
• Navigator
• Traits
• Human Context API
• Frequency

Products and services

• Elaris AI-powered audience-aware creative generation and testing platform that helps marketers and content creators instantly understand audiences using psychology-based data and live persona interactions, enabling higher-converting ad and messaging creation.
• Traits Audience intelligence platform providing insights into audience psychology at global scale, covering 200,000+ audiences with data on interests, brands, affinities, and competitive insights based on hundreds of psychological traits.
• Navigator On-demand consumer insights platform that helps companies understand the people behind any brand, product, or interest, collecting psychological data and feeding real-user insights into AI stacks.
• Human Context API API product that enables developers to inject real human psychology into AI systems, train AI agents with actual human understanding, personalize outputs, and improve performance through clinical psychology and behavioral science integration.
• Frequency Marketing creative optimization tool that measures and refines marketing creative to resonate perfectly with target audiences based on psychological insights, offered as part of Solsten's enterprise solutions.
• Games User Research Professional research service for game studios where industry veterans validate every decision from mechanics to art styles to specific game elements, leveraging Solsten's largest collection of psychological player data.
• Custom Research Custom research service delivered by industry experts using Solsten's extensive psychological consumer database to perfect product details and provide specialized insights for enterprise customers.

Quantifiable outcome

• Reduced acquisition costs for play tests by 60% (Playable Worlds)
• +11 more outcomes

Named customers18 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature8 records

Partnerships

Two partnerships are on record, tiered flagship and minor.

• Super LeagueflagshipStrategic or Co-development Partner · 27 January 2026Super League (Nasdaq: SLE) announced an exclusive partnership with Solsten for AI-driven audience intelligence as part of multiple strategic initiatives. Solsten's psychological intelligence technology will optimize digital advertising media and audience targeting for Super League's gaming and entertainment properties. Super League also completed a $20 million private placement and equity restructuring during this period.
• Solsten Accelerator Program PartnersminorGTM or Marketing PartnerSolsten Accelerator Program allows small to medium-sized companies to access Solsten's platform at significant discounts, with sign-up available through the website.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Peers

• CivicScience:

Direct peers

• Suzy: Suzy is an on-demand consumer insights platform that connects brands directly to a research panel for fast concept, creative, and product testing. It is highly comparable to Solsten's Navigator and Traits products, serving similar marketing and product teams with consumer research, and operates a complementary self-serve SaaS model.
• Zappi: Zappi is an AI-driven consumer insights and ad creative testing platform used by brands and agencies to evaluate marketing ideas before launch. Its creative optimization and audience insight capabilities directly parallel Solsten's Elaris creative testing and Traits audience intelligence products.
• Resonate: Resonate is a consumer intelligence platform that builds psychographic and behavioral profiles of US consumers for marketing personalization. Its deep focus on psychology-driven audience data and analytics is highly analogous to Solsten's Traits and Navigator offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks2 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/getsolsten
• Xx.com/12traits

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds8 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Solsten