Suzy
Suzy is an AI-powered consumer insights SaaS platform that helps enterprise marketing, product, sales, and insights teams at brands like Walmart, Microsoft, Google, and PepsiCo run rapid consumer research and generate decision-ready deliverables via its Decision Engine and proprietary Crowdtap consumer panel.
- Company typePrivate
- Founded2009
- HeadquartersNew York, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Suzy does
Suzy is an AI-powered consumer insights SaaS platform headquartered in New York that serves enterprise marketing, product, sales, and insights teams at consumer-focused companies. Its core product, the Suzy Decision Engine, is built around three integrated modules — Intelligence for trend and competitive monitoring, Insight for consolidating data and documents into a queryable layer, and Impact for generating briefs, presentations, and business cases — supported by Crowdtap, a wholly-owned proprietary consumer panel of screened and verified respondents that fuels on-demand survey, IDI, focus group, and in-home usage testing research. Underlying AI capabilities include large language models, vectorization, neural networks, recommendation engines, NLP querying, machine-learning heatmapping, dynamic segmentation, anomaly detection for panel quality, and multimodal processing of text, audio, and video.
The company monetizes through enterprise SaaS subscriptions (with multi-year contracts, custom pricing, and per-Authorized-User tiers), a credit-based "Actions" usage layer for AI-generated deliverables, in-platform self-serve purchases, and managed professional services. Distribution is hybrid: direct enterprise field sales for Fortune-500 accounts (Walmart, Microsoft, Google, Amazon, Meta, Goldman Sachs, Kraft Heinz, Mars, Estée Lauder, PepsiCo), inside sales for mid-market, and self-serve for smaller deployments. Suzy complements sales with a content-marketing engine including the Speed of Culture podcast, original research reports (e.g., with IBM Institute for Business Value), webinars, and the Suzy Academy training program.
Suzy is a private, venture-backed company founded in 2009 by Matt Britton (current CEO) that has raised approximately $104M across nine disclosed rounds, most recently a $50M Series D in July 2021 led by H.I.G. Growth Partners. The business holds an unusually broad compliance posture for its stage, including ISO 27001, ISO 27701, ISO 42001, and SOC 2 Type II certifications, plus ESOMAR and Insights Association memberships, and operates across the United States, United Kingdom, and European Union.
Suzy firmographics
Firmographics- Name
- Suzy
- Legal name
- Suzy, Inc.
- Website
- https://suzy.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Suzy is an AI-powered consumer insights SaaS platform that helps enterprise marketing, product, sales, and insights teams at brands like Walmart, Microsoft, Google, and PepsiCo run rapid consumer research and generate decision-ready deliverables via its Decision Engine and proprietary Crowdtap consumer panel.
- Ownership category
- akta.pro rank
Suzy industry classification
Industry- Product category
- Consumer Insights and Market Research Software
- NAICS
- Marketing Research and Public Opinion Polling (541910), Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Advertising, Marketing & Customer Personalization (HDAAAGAC)
- akta.pro secondary industry
- AI/ML Solution Integration & MLOps Enablement (BPAEAAAJ)
Keywords
Where Suzy is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Suzy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform Subscription (Enterprise): Enterprise SaaS subscription model with licensed access to the Platform during the License Term. Fees based on number of Authorized Users and subscription tier. Includes onboarding and support services.
- Platform Subscription (In-Platform Purchases): Self-serve subscription tiers available through In-Platform Purchases via the Platform or Suzy-owned websites with pricing displayed on the Pricing Page.
- Credit-Based Actions: Credit-based tasks and functions including creating creative briefs, generating presentations, launching surveys, and other Actions that generate Derived Works. Credits consumed per action.
- Managed Services: Professional consulting services purchased by Clients, including managed services with independent subcontractors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise subscription with dedicated support and custom pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Suzy product offering
Product offeringCore offering
Suzy sells an AI-powered consumer insights SaaS platform called the Suzy Decision Engine that combines market intelligence, consumer research, and strategy into three integrated modules: Intelligence (customized trend intelligence and competitor monitoring), Insight (data consolidation and natural-language querying), and Impact (instant creation of briefs, presentations, and business cases). The platform is powered by the proprietary Crowdtap consumer panel, giving enterprises on-demand access to screened and verified respondents for rapid surveys, in-depth interviews, focus groups, and in-home usage tests.
Product overview
Suzy is a market research platform offering a unified product called the Suzy Decision Engine, an AI-powered enterprise platform that connects market intelligence, consumer research, and strategy. The Decision Engine consists of three integrated modules: Intelligence (trend monitoring and market insights), Insight (data consolidation and querying), and Impact (deliverable creation). Supporting the core platform are Crowdtap (Suzy's proprietary consumer panel network for survey respondents), Suzy Academy (educational training), and Suzy Live (qualitative research with video focus groups and IDIs). The platform serves enterprise clients across marketing, product, sales, and insights teams, with an on-demand network of screened and verified consumers enabling rapid consumer research.
Differentiator
Problem solved
Functional benefit
Brands
- Crowdtap: Proprietary consumer network - consumer-facing survey platform used by people interested in responding to surveys, interviews, focus groups in exchange for financial incentives.
Products and services
- Suzy Decision Engine AI-powered enterprise SaaS platform that connects market intelligence, consumer research, and strategy to help brands make faster, data-driven decisions. Composed of three integrated modules — Intelligence, Insight, and Impact — and supported by the proprietary Crowdtap consumer panel. Targeted at enterprise marketing, product, sales, and insights teams at consumer-focused brands.
- Crowdtap Consumer Panel Suzy's proprietary on-demand network of screened and verified consumers available for survey participation, in-depth interviews, focus groups, and in-home usage tests in exchange for financial incentives. Operates as a wholly-owned subsidiary and is the respondent infrastructure underpinning the Suzy Decision Engine's research capabilities.
- Suzy Academy Educational training platform providing courses, tutorials, and learning activities for Suzy users to maximize their use of the Decision Engine platform and consumer insights methodologies. Delivered as part of Suzy's post-sale customer enablement motion.
Quantifiable outcome
- Time from question to validated answer reduced from weeks to minutes
- +2 more outcomes
Companies that use Suzy
Customer profileNamed customers26 records
Segments5 records
Ideal customer profiles3 records
Suzy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability11 records
Feature10 records
Suzy partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered strategic and minor.
- IBM Institute for Business ValuestrategicSuzy partnered with IBM Institute for Business Value and Phronesis to release a research report identifying five strategic technology trends for 2026, based on surveys of over 1,000 C-suite executives and 8,500 global consumers and employees.
- PhronesisstrategicPartnered with IBM Institute for Business Value and Suzy on research report identifying strategic technology trends for 2026, contributing analytical frameworks and methodology.
- Collective VoiceminorCollective Voice, a creator monetization platform, partnered with Suzy to release a report revealing that 92% of creators view content creation as a professional pursuit, with affiliate being central to their business model.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Suzy competitors and assessment
Company assessmentPeers
Emerging players
- Attest: Attest is an AI-powered consumer research platform offering on-demand brand and consumer insights to mid-market and enterprise clients. It targets similar buyers to Suzy with a self-serve model and faster turnaround, representing a more agile AI-native competitor.
- Prolific: Prolific is a research participant platform focused on high-quality, verified respondents for academic and commercial research. It competes with Crowdtap for the supply side of consumer panels and is increasingly moving upmarket into enterprise insights.
Broad incumbents
- Qualtrics: Qualtrics is a large-scale experience management and survey platform serving enterprise research, marketing, and CX teams. It is the most direct enterprise comparator to Suzy in market research SaaS, with a deeper installed base, broader product portfolio, and far larger scale (acquired by Silver Lake / CPP for ~$12.5B in 2023).
- NielsenIQ: NielsenIQ is a global consumer intelligence company combining proprietary retail panels, point-of-sale data, and survey research for CPG and retail clients. It competes with Suzy in consumer insights for the same enterprise buyers (Walmart, Kraft Heinz, PepsiCo) with broader data assets and stronger market position.
- Kantar: Kantar is a global market research and consumer insights consultancy serving CPG, retail, and media clients with proprietary panels and brand tracking solutions. Its Worldpanel and Insights Division overlap directly with Suzy's consumer research use cases at large enterprise brands.
Direct peers
- Dynata: Dynata is one of the world's largest first-party consumer data platforms, providing survey panels and research-grade respondents to enterprises. It is a direct competitor to Suzy's Crowdtap panel and offers comparable on-demand survey and insights services.
- Toluna: Toluna is a global consumer insights platform combining a proprietary respondent panel with automated research tools for enterprise brands. It competes head-to-head with Suzy on on-demand survey-based consumer research and AI-powered insight generation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Customer concentration
Suzy social profiles
Digital presenceSuzy compliance and trust
Trust signalCompliance4 records
Suzy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Suzy leadership team
Management profileNumber of profiles
Profiles10 records
Suzy subsidiaries and ownership
Company hierarchySubsidiaries1 record
Suzy funding detail
Funding detailFunding overview
Funding rounds8 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Suzy M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Suzy
What does Suzy do?
Suzy sells an AI-powered consumer insights SaaS platform called the Suzy Decision Engine that combines market intelligence, consumer research, and strategy into three integrated modules: Intelligence (customized trend intelligence and competitor monitoring), Insight (data consolidation and natural-language querying), and Impact (instant creation of briefs, presentations, and business cases). The platform is powered by the proprietary Crowdtap consumer panel, giving enterprises on-demand access to screened and verified respondents for rapid surveys, in-depth interviews, focus groups, and in-home usage tests.
Is Suzy a public or private company?
Suzy is a private company. It is classified as venture growth investor backed and is currently operating.
When was Suzy founded?
Suzy was founded in 2009. It employs 251 to 500 people.
Where is Suzy based?
Suzy is headquartered in New York, United States, in the North America region.
How does Suzy make money?
Four revenue lines are on record. Platform Subscription (Enterprise) is the primary driver. The others are platform Subscription (In-Platform Purchases), credit-Based Actions and managed Services.
Who are Suzy's main competitors?
PureSpectrum is listed as a peer. Emerging players are Attest and Prolific. Broad incumbents are Qualtrics, NielsenIQ and Kantar. Direct peers are Dynata and Toluna.
Does Suzy have an API?
No public API is recorded for Suzy.
What industry is Suzy in?
Suzy's product category is Consumer Insights and Market Research Software. Its primary akta.pro industry code is HDAAAGAC, Advertising, Marketing & Customer Personalization, with a secondary code of BPAEAAAJ, AI/ML Solution Integration & MLOps Enablement. Its NAICS code is 541910 and its SIC code is 7372.