What Wow! Momo does

Wow! Momo Foods Private Limited is a Kolkata-headquartered quick-service restaurant (QSR) company founded in 2008 by Sagar J. Daryani and Binod K. Homagai, operating a multi-brand portfolio anchored on steamed, fried, and pan-fried momos and extended through Wow! China (Chindian cuisine), Wow! Chicken (Korean-inspired chicken), Wow! Kulfi (Indian frozen desserts), and China Belly. As of FY26 the company operates 850+ outlets across 95+ Indian cities in 27 states, supported by a centralized kitchen capable of producing 1.2 million momos per day, and is now expanding into FMCG packaged foods (cup noodles and pouch noodles) distributed across 450+ cities and 6,000+ touchpoints.

The company runs a hybrid company-operated and franchised store model, with delivery accounting for 40% of brick-and-mortar store sales. Direct-to-consumer ordering flows through the proprietary Wow Eats app, WhatsApp ordering, and dominant Indian food-delivery aggregators Swiggy and Zomato. Product innovation is a stated pillar, including formats such as MoBurgs (momo burgers), momo-based desserts, and the recently launched 4 in 1 Momo Box targeting shareable group dining for Gen Z and young millennials. The technology footprint is largely operational (cloud kitchens, centralized production, delivery integrations) rather than AI- or software-centric; no proprietary AI/ML capability is documented in available sources.

Wow! Momo's revenue mechanics span four streams: (i) QSR restaurant operations across its multi-brand portfolio; (ii) FMCG packaged foods (cup noodles contributing ~Rs 3 crore monthly, with the FMCG arm crossing Rs 100 crore ARR with 100% YoY growth); (iii) franchise fees and royalties from licensed operators; and (iv) commissions from third-party delivery platforms. FY24 revenue was Rs 470 crore with 13% YoY growth, and management is targeting Rs 1,200 crore by FY27. The company is venture-backed, with Khazanah Nasional (Malaysia sovereign wealth fund), Z3Partners, Lighthouse Funds, IAN, ValueQuest, Singularity AMC, Madhusudan Kela, and 360 ONE among its disclosed investors, and is valued at approximately Rs 2,838 crore (~USD 340 million) post its December 2025 Series D extension.

Name

Wow! Momo

Legal name

Wow! Momo Foods Private Limited

Website

https://wowmomo.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Wow! Momo is an Indian multi-brand QSR chain operating 850+ outlets across 95+ cities under Wow! Momo, Wow! China, Wow! Chicken, and Wow! Kulfi, serving mass-market Gen Z, millennial, and family consumers with momos and Asian-inspired cuisine, alongside an FMCG packaged foods arm.

Ownership category

akta.pro rank

Product category

Quick Service Restaurant

NAICS

Food Manufacturing (311), Perishable Prepared Food Manufacturing (311991), Snack Food Manufacturing (31191), Frozen Specialty Food Manufacturing (311412)

SIC

Food And Kindred Products (2000), Ice Cream & Frozen Desserts (2024), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Restaurant Meal & Prepared Food Delivery (CRAFAFAB)

Keywords

• Quick service restaurant
• Momo dumpling chain
• Asian cuisine QSR
• Packaged noodles FMCG
• Franchise restaurant chain

Headquarters

HQ city

Kolkata

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. QSR Restaurant Operations: Revenue from company-operated and franchised restaurant outlets serving momos and Asian-inspired cuisine across multiple formats including dine-in, delivery, and takeaway. Operates 850+ outlets across Wow! Momo, Wow! China, Wow! Chicken, and Wow! Kulfi brands.
2. FMCG Packaged Foods: Packaged foods division including cup noodles contributing approximately Rs 3 crore in monthly revenue, and packaged pouch noodles. Distributed through modern retail chains and quick commerce platforms across 450+ cities with 6,000+ touchpoints. Achieved over Rs 100 crore ARR with 100% YoY growth.
3. Franchise Fees: Revenue from franchise partners who operate Wow! Momo branded outlets under licensing agreements, supporting the company's rapid expansion strategy.
4. Food Delivery Platform Commissions: Delivery orders account for 40% of brick-and-mortar store sales, with orders placed through Swiggy and Zomato platforms.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels5 records

Core offering

Wow! Momo is an Indian quick-service restaurant chain specializing in momos (dumplings) and Asian-inspired cuisine, operating across multiple brands including Wow! Momo, Wow! China, Wow! Chicken, and Wow! Kulfi through 850+ outlets in 95+ cities. The company also operates an FMCG packaged foods division selling cup noodles and pouch noodles through modern retail and quick commerce platforms across 450+ cities. Revenue is generated through company-operated outlets, franchise partnerships, food delivery platforms (Swiggy, Zomato), and packaged product distribution.

Product overview

Wow! Momo is a multi-brand QSR platform built around its flagship momo brand and extended through several sub-brands: Wow! China (Chindian cuisine), Wow! Chicken (Korean-inspired chicken), Wow! Kulfi (Indian frozen desserts), and an FMCG packaged foods division (cup noodles, pouch noodles). The company operates hundreds of brick-and-mortar outlets across 95+ Indian cities alongside a proprietary Wow Eats App for direct ordering, while also distributing packaged products through modern retail chains and quick commerce platforms across 450+ cities. The portfolio is anchored by the core Wow! Momo brand, with sub-brands providing cuisine diversification and the FMCG arm enabling scale beyond the restaurant footprint.

Differentiator

Problem solved

Functional benefit

Brands

• Wow! China: Brand redefining Chindian (Indian-Chinese) cuisine across India
• Wow! Chicken
• Wow! Kulfi
• China Belly

Products and services

• Wow! Momo (Core Brand) Flagship quick-service restaurant brand specializing in momos (dumplings) in steamed, fried, pan-fried, and uniquely reinvented formats including MoBurgs (momo burgers) and momo-based desserts. Operates hundreds of outlets across Indian cities and serves as the company's primary revenue driver. Targeted at consumers seeking quick, affordable Indian and Asian-inspired QSR meals.
• Wow! China Chindian (Indian-Chinese) cuisine QSR sub-brand offering dishes such as Khao Suey, Spring Rolls, Honey Potato, Chicken Wrapped Prawns, Chinese Bhel, Peppery Lemon Paneer, and rice bowls. Reimagines roadside Indian-Chinese food in a modern QSR format for Indian consumers.
• Wow! Chicken Chicken-focused QSR sub-brand offering Korean-inspired chicken dishes and combos. Operates outlets across multiple Indian cities and targets consumers seeking protein-led fast-casual meals.
• Wow! Kulfi Ice cream and frozen dessert sub-brand offering Indian-style kulfi products, including Mango Kulfi and Pink Kulfi variants. Positioned as a dessert extension of the Wow! Momo family of brands.
• China Belly Chinese cuisine restaurant brand operating within the Wow! Momo group's portfolio of brands, listed on the company's restaurant locator as a separate Chinese cuisine dining format.
• Wow! Momo FMCG (Packaged Foods) Packaged foods division encompassing cup noodles (a strong growth driver contributing approximately Rs 3 crore monthly revenue), packaged pouch noodles, and general trade distribution. Distributed through modern retail chains and quick commerce platforms across 450+ cities with 6,000+ touchpoints. Targets at-home consumers seeking branded Asian noodles.
• Wow Eats App Proprietary mobile ordering application enabling customers to order Wow! Momo and sub-brand products (Wow! Momo, Wow! China, Wow! Chicken) directly for delivery and dine-in. Serves as a direct-to-consumer digital channel alongside third-party aggregators such as Swiggy and Zomato.

Quantifiable outcome

• 850+ stores in 95+ cities with 200 stores added in FY26
• +4 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators8 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• Bikanervala: North Indian sweets, snacks and QSR chain. Comparable as a privately held, multi-format Indian food brand with dine-in, packaged goods, and pan-India distribution ambitions.
• Jubilant FoodWorks (Domino's India): Largest QSR operator in India (Domino's, Dunkin', Popeyes). Most directly comparable to Wow! Momo given its scale of company-operated and franchised QSR stores, aggressive store expansion playbook, and multi-brand portfolio in India.
• Devyani International (KFC, Pizza Hut India): Operates KFC, Pizza Hut, Costa Coffee and Vaango in India as the largest Yum! Brands franchisee. Directly comparable on QSR store expansion, franchise-led growth, and aggregator-driven delivery mix.
• Restaurant Brands Asia (Burger King India): Master franchisee of Burger King in India. Highly comparable as a listed Indian QSR chain pursuing aggressive store expansion, aggregator partnerships, and tier II/III city penetration.
• Rebel Foods (Faasos, Behrouz, Ovenstory): India's largest cloud-kitchen operator with multiple virtual brands. Comparable to Wow! Momo on multi-brand, multi-cuisine strategy and on delivery-led revenue mix via Swiggy and Zomato.
• Wow! China / Mainland China (Bluemango / Speciality Restaurants): Listed Indian casual-dining chain operating Mainland China and other Asian-cuisine brands. Comparable to Wow! China's vertical on Chinese-cuisine positioning and multi-brand Indian restaurant strategy.

Broad incumbents

• Haldiram's: Iconic Indian packaged snacks and QSR player. Comparable on FMCG packaged foods distribution, quick commerce presence, and broad QSR footprint, but at much larger scale and broader category mix.
• ITC Foods: Diversified FMCG incumbent with Aashirvaad, Sunfeast, Bingo, YiPPee noodles and Yummiez. Comparable to Wow! Momo's FMCG cup noodles and pouch noodles verticals on modern trade and quick commerce distribution.

Emerging players

• Chai Point: India's largest organized chai and snacks QSR chain. Comparable as a scaled Indian QSR brand pursuing digital ordering, B2B distribution, and tier II/III expansion.
• Cure Foods (EatFit / FITMeal): Operates EatFit, Yumlane and FITMeal cloud kitchen brands. Comparable to Wow! Momo's cloud-kitchen operating model and its focus on healthy convenience food at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WowMomos
• Instagraminstagram.com/wowmomos
• Xx.com/Wowmomo4u
• LinkedInlinkedin.com/company/wow-momo

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds16 records

Investors15 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wow! Momo