Curefoods
Curefoods is an India-based multi-brand cloud kitchen platform that acquires and scales food brands across 500+ kitchens in 70+ cities. It distributes through Swiggy/Zomato aggregators, 200+ own offline stores, and D2C channels, operating brands like EatFit, Krispy Kreme, Olio Pizza, and Sharief Bhai.
- Company typePrivate
- Founded2020
- HeadquartersBengaluru, India
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Curefoods does
Curefoods India Limited is a Bengaluru-headquartered multi-brand cloud kitchen platform that acquires and scales food brands for distribution through delivery aggregators, own offline stores, and direct-to-consumer channels. The company operates 281 cloud kitchens, 99 kiosks, and 122 restaurants across 70+ cities, with a portfolio of eight primary brands spanning healthy meals (Kitchens of EatFit, Arambam), pizza (Olio, Nomad), desserts (CakeZone, Frozen Bottle), traditional cuisine (Sharief Bhai), and the globally licensed Krispy Kreme doughnut chain. Its technology backbone is a hub-and-spoke cloud kitchen architecture in which 70-75% of production runs through centralized large kitchens, complemented by an automated procurement system integrated with Hyperpure across 500+ outlets.
Curefoods earns revenue primarily through transaction fees on food delivery: 72% of orders flow through Swiggy and Zomato, while roughly 30% originate from its 200+ own offline stores and brand D2C channels. Additional revenue streams include licensing royalties from Krispy Kreme pan-India rights (100+ locations) and franchise arrangements such as Sbarro in South India and Sharief Bhai in Dubai. The company serves multiple consumer segments — health-conscious urban consumers, premium/dessert-seeking Gen Z and millennials, value-conscious mass-market diners, and family/group ordering customers — via a horizontal segmentation approach across its brand portfolio.
Founded in 2020 by Ankit Nagori and Pavan Kumar Kadimala, Curefoods has raised over $200 million across Series A through D rounds and debt facilities, with Binny Bansal's 3State Ventures as the most consistent institutional backer alongside Iron Pillar, Chiratae Ventures, Accel, and Winter Capital. FY25 revenue reached Rs 746 crore (~$88M) with 28% YoY growth; FY24 net loss narrowed to Rs 172.6 crore from Rs 342.7 crore in FY23. The company received SEBI approval for an Rs 800 crore IPO in October 2025 but postponed the listing in June 2026 amid weak market conditions and investor resistance to its proposed Rs 4,000 crore valuation.
Curefoods firmographics
Firmographics- Name
- Curefoods
- Legal name
- Curefoods India Limited
- Website
- https://curefoods.in
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Curefoods is an India-based multi-brand cloud kitchen platform that acquires and scales food brands across 500+ kitchens in 70+ cities. It distributes through Swiggy/Zomato aggregators, 200+ own offline stores, and D2C channels, operating brands like EatFit, Krispy Kreme, Olio Pizza, and Sharief Bhai.
- Ownership category
- akta.pro rank
Curefoods industry classification
Industry- Product category
- Cloud Kitchen Food Services
- NAICS
- Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Multi-Brand Cloud Kitchen Operators (THAFAJAA)
- akta.pro secondary industries
- CPO (Central Production/Commissary) + Satellite Ghost Kitchens (THAFAJAH), Restaurant Meal & Prepared Food Delivery (CRAFAFAB)
Keywords
Where Curefoods is headquartered
LocationHeadquarters
- HQ city
- Bengaluru
- HQ country
- India
- HQ region
- Asia
Offices4 records
Markets served
Curefoods business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Infrastructure, Marketing or Sales, Personnel, Others
Revenue model
- Food Delivery (Aggregator): Orders fulfilled through Swiggy and Zomato platforms, representing approximately 72% of total orders. Transaction-based revenue model with commission structures through aggregators.
- Direct-to-Consumer (Own Platform): Orders from own offline stores and D2C delivery channels. Nearly 30% of orders now originate from offline stores, with expansion into dine-in formats.
- Brand Licensing (Krispy Kreme): Revenue from Krispy Kreme operations with 100+ locations across India, including franchise/licensing fees for the international doughnut brand.
- Franchise Operations: Revenue from franchise rights including Sbarro in South India and expansion of brands like Sharief Bhai internationally (Dubai outlet).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | B2B services for 500+ outlets |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Curefoods product offering
Product offeringCore offering
Curefoods operates a multi-brand cloud kitchen and food services platform, acquiring and scaling restaurant brands across India. It runs 281 cloud kitchens, 99 kiosks, and 122 restaurants across 70+ cities under eight primary brands (EatFit, Sharief Bhai, Olio Pizza, Krispy Kreme, CakeZone, Nomad Pizza, Frozen Bottle, Arambam), distributing through Swiggy/Zomato, own offline stores, and D2C channels.
Product overview
Curefoods operates as a multi-brand food services platform with a diversified portfolio of 8 primary brands spanning cloud kitchens, restaurants, and kiosks. The platform uses a hub-and-spoke model with 70-75% centralized production in large kitchens, supporting over 500 service locations across 70+ cities in India. The company offers health-focused brands (EatFit/Kitchens of EatFit, Arambam), indulgence categories (Olio Pizza, Krispy Kreme, Nomad Pizza, CakeZone), traditional cuisine (Sharief Bhai), and frozen desserts (Frozen Bottle), with nearly 30% of orders now originating from offline stores. Curefoods has also acquired numerous brands including YumLane Pizza, Millet Express, and holds Sbarro franchise rights, while operating an automated procurement system with Hyperpure for its multi-brand expansion.
Differentiator
Problem solved
Functional benefit
Brands
- Kitchens of EatFit (formerly EatFit): Healthy food brand focused on nutritious meals made with real ingredients, free from trans fat and preservatives.
- Sharief Bhai
- Olio Pizza
- Arambam
- Krispy Kreme
- Nomad Pizza
- CakeZone
- Frozen Bottle
Products and services
- EatFit (Kitchens of EatFit) Healthy food brand offering nutritious meals made with real ingredients, free from trans fat and preservatives, targeting health-conscious new-age India consumers.
- Sharief Bhai Authentic Dakhni cuisine brand serving traditional biryani and South Indian delicacies, with international expansion via Dubai outlet at BurJuman Mall.
- Olio Pizza Pizza brand operating approximately 200 locations, targeting premium pizza consumers and family/group dining occasions.
- Arambam Millet-based South Indian restaurant brand offering affordable masala dosas and millet idlis, targeting health-conscious professionals in tech corridors.
- Krispy Kreme India Global doughnut and coffee chain operated under pan-India license by Curefoods, with 100+ locations and a hybrid online-offline model.
- Nomad Pizza Pizza brand operating as a delivery-only restaurant brand within the Curefoods multi-brand portfolio.
- CakeZone
Quantifiable outcome
- 50% increase in FY24 operating revenue
- +4 more outcomes
Companies that use Curefoods
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Curefoods technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
Curefoods partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor, major and core.
- Rakul Preet SinghminorActress co-launched Arambam millet-based South Indian restaurant in partnership with Curefoods. Venture targets health-conscious professionals in tech corridors.
- HyperpuremajorAutomated procurement system integration for 500+ outlets. Automates procurement stages, reduces errors, standardizes quality control across all outlets.
- Hrithik RoshancoreBollywood star as investor-ambassador for 'Kitchens of EatFit' platform integrating eight distinct food brands. Signals strong belief in brand mission and provides celebrity endorsement for marketing.
- Landmark GroupcoreAcquired pan-India rights for Krispy Kreme from UAE-based Landmark Group. Deal involved transfer of India operations including 100+ existing locations.
- ICC Men's T20 World Cup 2022majorEatFit named official online food delivery partner for ICC Men's T20 World Cup 2022. Major sports sponsorship for brand visibility.
- Nora FatehimajorBollywood actress invested undisclosed amount and became brand ambassador for CakeZone dessert brand. National marketing campaign featuring Fatehi for brand expansion.
- Varun DhawancoreBollywood actor invested in Curefoods and became brand ambassador for EatFit brand. Aligned with multi-brand D2C platform launch.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Curefoods competitors and assessment
Company assessmentDirect peers
- Rebel Foods: India's largest multi-brand cloud kitchen operator (Faasos, Behrouz Biryani, Oven Story, etc.) and Curefoods' most direct competitor, using a similar centralized-kitchen model to scale multiple virtual restaurant brands.
- Biryani By Kilo: Specialized cloud kitchen brand focused on premium biryani delivery via cloud kitchens and dine-in, competing with Sharief Bhai in the biryani category and overlapping on multi-brand cloud kitchen strategy.
- FreshMenu: Bengaluru-headquartered cloud kitchen operator delivering prepared meals via its own D2C app and aggregators, directly overlapping with EatFit on health-conscious urban consumers.
- Box8 (EatClub Brands): Multi-brand cloud kitchen platform operating Box8, MOJO Pizza, and Dosa Inc., competing head-to-head with Curefoods in the all-meal cloud kitchen category.
- Wow! Momo: Indian multi-brand QSR and cloud kitchen operator with strong own-channel presence and dine-in expansion, comparable to Curefoods on multi-brand strategy and offline pivot.
Broad incumbents
- Zomato: India's leading food delivery aggregator and one of Curefoods' two key distribution channels, also operates its own cloud kitchen brands (Zomato Kitchens), making it both partner and competitor.
- Swiggy: Largest food delivery aggregator in India and Curefoods' primary distribution channel, also runs private cloud kitchen brands (Swiggy Access) — a broad incumbent and indirect competitor.
- Restaurant Brands Asia (Burger King India): Public master franchisee of Burger King in India with dine-in-led QSR expansion, comparable to Curefoods on franchise/licensing-led brand scaling (Krispy Kreme, Sbarro).
- Devyani International (KFC/Pizza Hut India): Largest multi-brand QSR franchise operator in India (KFC, Pizza Hut, Costa Coffee), relevant as a broader incumbent in the same multi-brand franchised foodservice category as Curefoods.
Emerging players
- EatSure (Bundl Technologies / Ownly): Multi-brand food delivery platform from Bundl Technologies (formerly TapSnaps) housing multiple cloud-kitchen-born brands, comparable to Curefoods' Kitchens of EatFit as an aggregator-house multi-brand storefront.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Curefoods social profiles
Digital presenceCurefoods financial estimates
Financial estimateRevenue estimate
Valuation estimate
Curefoods leadership team
Management profileNumber of profiles
Profiles6 records
Curefoods subsidiaries and ownership
Company hierarchySubsidiaries3 records
Curefoods funding detail
Funding detailFunding overview
Funding rounds15 records
Investors22 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Curefoods M&A and investment
M&A and investmentM&A10 records
Investments3 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Curefoods
What does Curefoods do?
Curefoods operates a multi-brand cloud kitchen and food services platform, acquiring and scaling restaurant brands across India. It runs 281 cloud kitchens, 99 kiosks, and 122 restaurants across 70+ cities under eight primary brands (EatFit, Sharief Bhai, Olio Pizza, Krispy Kreme, CakeZone, Nomad Pizza, Frozen Bottle, Arambam), distributing through Swiggy/Zomato, own offline stores, and D2C channels.
Is Curefoods a public or private company?
Curefoods is a private company. It is classified as venture growth investor backed and is currently operating.
When was Curefoods founded?
Curefoods was founded in 2020. It employs 501 to 1,000 people.
Where is Curefoods based?
Curefoods is headquartered in Bengaluru, India, in the Asia region.
How does Curefoods make money?
Four revenue lines are on record. Food Delivery (Aggregator) is the primary driver. The others are direct-to-Consumer (Own Platform), brand Licensing (Krispy Kreme) and franchise Operations.
Who are Curefoods's main competitors?
Direct peers on record are Rebel Foods, Biryani By Kilo, FreshMenu, Box8 (EatClub Brands) and Wow! Momo. Broad incumbents are Zomato, Swiggy, Restaurant Brands Asia (Burger King India) and Devyani International (KFC/Pizza Hut India). EatSure (Bundl Technologies / Ownly) is listed as an emerging player.
Does Curefoods have an API?
No public API is recorded for Curefoods.
What industry is Curefoods in?
Curefoods's product category is Cloud Kitchen Food Services. Its primary akta.pro industry code is THAFAJAA, Multi-Brand Cloud Kitchen Operators, with a secondary code of THAFAJAH, CPO (Central Production/Commissary) + Satellite Ghost Kitchens. Its NAICS code is 72251 and its SIC code is 5810.