DANA

What DANA does

DANA operates as one of Indonesia's largest digital wallet platforms, serving over 200 million user accounts and approximately 1.2 million MSME merchants under PT Espay Debit Indonesia Koe (EDIK). The company provides a mobile-based cashless payment ecosystem anchored on QRIS interoperability, money transfers to 130+ banks and other e-wallets, bill payments, and mobile recharges, and extends into financial services including interest-bearing savings (DANA+), digital gold investment (eMAS, BAPPEBTI-supervised), buy-now-pay-later (DANA CICIL, OJK-supervised), and savings goal tracking (DANA Goals). DANA operates under Bank Indonesia's Payment Services Provider Category I license and integrates with national infrastructure including BI-FAST and SNAP. The platform runs a modular architecture spanning the consumer wallet, the Gapura B2B payment gateway, integrated payment APIs, a DANA Mini Program ecosystem, bulk disbursement services, hardware POS devices, and promotion and loyalty tools (DANA Deals, DANA Loyalty).

The business model is transaction-fee based: Gapura charges 0.7% on e-wallet transactions (including VAT), from 1.50%+VAT on card payments, and Rp2,500 on virtual account transactions, while DANA Loyalty and DANA Deals start at 0.7–0.9% per transaction. Distribution combines self-service mobile onboarding (Google Play 4.7 stars with 9M reviews; App Store 4.8 stars with 1.2M reviews), direct enterprise sales through DANA Enterprise, developer/API self-service, and physical POS hardware. Customer segments span individual consumers (including women-led MSMEs, unbanked populations, and foreign tourists), 1.2 million MSME merchants, and large enterprises/e-commerce platforms using Gapura, integrated payments, subscription recurring billing, and disbursement.

DANA is majority-owned by Lazada Group (33.18%) and Sinar Mas Group (22.11%), both of whom participated in the 2022 funding round that established unicorn status at over US$1.2 billion valuation. The company has pursued technology and ecosystem partnerships with Microsoft (Azure OpenAI, GitHub Copilot, Microsoft 365 Copilot since 2024), Ant International (Alipay+ ecosystem access and Ocean Buddy sustainability initiative, 2025), and Bank Indonesia as first-mover on QRIS TAP contactless payments. DANA is preparing for a potential IPO on the Indonesia Stock Exchange, reported for 2026.

Name

DANA

Legal name

PT. Espay Debit Indonesia Koe

Website

https://dana.id

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

501–1,000 employees

Short description

DANA is an Indonesian digital wallet and fintech platform serving 200+ million consumers and 1.2 million MSME merchants with QRIS payments, money transfers, savings, BNPL, digital gold investment, and B2B payment gateway services, operating under a Bank Indonesia Category I license.

Ownership category

akta.pro rank

Product category

Digital Payments & Mobile Wallet

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232), Sales Financing (52222)

SIC

Finance Services (6199), Personal Credit Institutions (6141)

akta.pro primary industry

General-Purpose Digital Wallets (P2P + Merchant) (FSAMAEAA)

akta.pro secondary industry

QR Code Payments Wallets (FSAMAEAC)

Keywords

• Digital wallet payments
• QRIS payment platform
• Payment gateway services
• Merchant payment solutions
• Mobile financial services

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Transaction Fees: DANA charges transaction fees for payment processing through its platform. Virtual account transactions cost Rp2,500 per successful transaction. Card payments start from 1.50% + PPN (VAT). E-wallet payments are charged at 0.7% including PPN. QRIS payments are processed at competitive rates.
2. Payment Gateway Services (Gapura): Gapura, DANA's payment gateway solution, processes online payments for merchants accepting virtual accounts, cards, e-wallets, and QRIS, charging transaction-based fees.
3. Digital Wallet Services: Core digital wallet services enabling money transfers, QR payments, bill payments, and recharge services with transaction convenience fees.
4. Business Solutions: DANA Bisnis provides payment acceptance, transaction management, and cash flow tools for MSMEs. DANA Disbursement enables bulk money transfers to 130+ banks. DANA Deals and Loyalty programs help businesses promote and retain customers.
5. Financial Products: Revenue from financial products including DANA CICIL (BNPL) services, eMAS digital gold investments, and DANA Goals savings features, potentially through partnerships with financial service providers.
6. Enterprise Wallet and Disbursement: Enterprise Wallet allows merchants to store sales proceeds securely. DANA Disbursement offers bulk transfer services with low admin fees.

Pricing tiers

Go-to-market motion6 records

Distribution channels11 records

Marketing channels15 records

Core offering

DANA operates a digital wallet and payment platform that enables Indonesian consumers to make cashless QRIS payments, transfer money to 130+ banks, pay bills, and access financial services including savings, digital gold investment, and BNPL. For businesses, DANA provides a payment gateway (Gapura), integrated payment APIs, merchant solutions (DANA Bisnis), bulk disbursement, voucher promotions (DANA Deals), loyalty programs, and POS devices, processing transactions through QRIS, BI-FAST, and SNAP payment infrastructure.

Product overview

DANA is Indonesia's leading digital wallet platform offering a unified ecosystem of financial services. The core DANA Wallet serves as the primary product enabling digital payments, fund transfers, and QRIS transactions for 200+ million users. The platform operates on a modular architecture where the core wallet integrates with add-on financial services including DANA+ (savings/investment), DANA CICIL (BNPL), eMAS (gold investment), and DANA Goals (savings goals). Business solutions include Gapura (payment gateway), DANA Integrated Payment (API), DANA Mini Program (app platform), DANA Disbursement (bulk payments), DANA Business/UMKM (merchant tools), DANA POS Device (hardware), DANA Deals (voucher promotions), and DANA Loyalty (loyalty programs). Specialized offerings include DANA Traveler for international users and DANA Games for entertainment vouchers.

Differentiator

Problem solved

Functional benefit

Brands

• Gapura: Payment gateway solution for businesses to accept online payments with various payment methods including virtual accounts, cards, e-wallets, and QRIS.
• DANA Mini Program
• DANA Loyalty
• DANA Deals
• DANA Bisnis
• DANA Traveler
• DANA Games
• DANA Subscription
• DANA POS Device
• DANA+
• DANA CICIL
• eMAS
• DANA Goals
• DIANA

Products and services

• DANA Wallet DANA's core digital wallet mobile application enabling users to store money, make QRIS payments, transfer funds to 130+ banks, store bank cards, request money via QR codes and links, and access financial services. It serves Indonesian consumers for everyday digital transactions.
• DANA+ Savings Interest-bearing savings balance feature within DANA Wallet allowing users to grow their digital savings with potential daily returns. Maximum balance up to Rp100 million with approximately 5.66% annual returns, supervised by OJK.
• DANA CICIL Buy Now Pay Later (BNPL) installment service allowing DANA users to purchase goods and pay later with zero hidden fees, supervised by OJK (Financial Services Authority).
• eMAS Digital Gold Digital gold investment feature enabling DANA users to buy, sell, and redeem physical gold starting from Rp200, supervised by BAPPEBTI (Commodity Futures Trading Regulatory Agency).
• DANA Goals Savings goal tracker allowing DANA users to set aside money for specific financial targets such as vacations or gadget purchases with no admin fees.
• DANA Traveler Service enabling international travelers to link foreign credit cards (Visa, Mastercard) and pay via QRIS at 30+ million merchants across Indonesia without needing a local bank account.
• DANA Games Game voucher platform enabling DANA users to purchase vouchers for games like Free Fire, Mobile Legends, PUBG Mobile, Genshin Impact, Roblox, and streaming services directly within the DANA app.
• Gapura Payment Gateway Payment gateway solution enabling businesses to accept online payments via Virtual Accounts, Cards, E-Wallets, and QRIS with competitive transaction fees starting from 0.7%. Supports both drop-in and API integration options.
• DANA Business (DANA Bisnis) Business management solution for small merchants (UMKM/MSMEs) to accept QRIS payments, track transactions, manage business balance, withdraw funds, and create promotions within the DANA app.
• DANA Disbursement Bulk disbursement service enabling businesses to transfer money to multiple recipients simultaneously across 130+ banks and DANA accounts with claimed 100% accuracy. Includes Enterprise Wallet for storing sales proceeds.
• DANA Integrated Payment API API-based payment integration solution for businesses to embed QRIS, checkout functionality, and DANA Subscription (recurring payments) into their platforms, apps, websites, or POS systems.
• DANA POS Devices Point-of-sale hardware solutions including LWB machines for QRIS 2-way transactions, EDC Ingenico and Pax terminals, and static QRIS codes for physical stores requiring hardware payment acceptance.
• DANA Deals Voucher promotion platform enabling businesses to create and distribute digital vouchers to DANA's user base. Over 999 merchants use the platform with 0.7% starting transaction fee.
• DANA Loyalty Digital loyalty program solution allowing businesses to create and manage customer loyalty cards with point-based rewards. Pricing starts from 0.7% per transaction.
• DANA Mini Program Platform allowing third-party developers and businesses to build lightweight applications within the DANA app ecosystem, reaching millions of users across e-commerce, food & beverage, healthcare, and travel verticals.

Quantifiable outcome

• 57% growth in operational productivity through Microsoft AI partnership in 2025
• +6 more outcomes

Named customers17 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability8 records

Feature10 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Ant InternationalcoreStrategic or Co-development Partner · 1 October 2025DANA and Ant International launched Ocean Buddy digital sustainability initiative for marine conservation, featuring gamification and educational content about whale shark protection along Java's southern coast. The initiative engages DANA's 200 million Indonesian users in environmental conservation as part of Ant International's Programme Sirius. Ant International also connects DANA to Alipay+ ecosystem covering 1.8 billion user accounts across 40 international payment partners.
• Konservasi IndonesiaminorStrategic or Co-development Partner · 1 October 2025Indonesian foundation partnering with DANA and Ant International for Ocean Buddy marine conservation initiative, focusing on whale shark protection and environmental awareness campaigns.
• IgloominorStrategic or Co-development Partner · 1 February 2025Insurtech company Igloo launched partnerships with DANA to offer insurance products including Gadget Protection, Goods Protection, Travel Domestic, and Flight Insurance to DANA users. DANA serves as distribution channel for Igloo's insurance products.
• KredivominorStrategic or Co-development Partner · 1 February 2025BNPL provider Kredivo partners with DANA through Igloo for insurance product distribution to shared customers in Indonesia.
• AkulakuminorStrategic or Co-development Partner · 1 February 2025Digital finance platform Akulaku partners with DANA through Igloo for insurance product distribution to users in Indonesia.
• MicrosoftcoreTechnology or Integration · 1 January 2024DANA partnered with Microsoft since 2024 to integrate Azure OpenAI, GitHub Copilot, and Microsoft 365 Copilot across its operations and product development. The collaboration, part of DANA's 'AI Everywhere' initiative, yielded measurable results in 2025: 57% operational productivity growth, 13% customer satisfaction increase, and 10% faster service resolution. DANA developed DIANA virtual assistant powered by Azure OpenAI using multi-agent orchestration.
• Bank IndonesiacoreOthersDANA holds Bank Indonesia's Payment Services Provider Category I license, the highest classification for digital payment services in Indonesia. DANA actively supports Bank Indonesia initiatives including QRIS standardization, SNAP (National Open API Payment Standard), BI-FAST payment system, and QRIS TAP (Tanpa Pindai) first-mover implementation.
• Dukcapil (Ministry of Home Affairs)coreStrategic or Co-development PartnerDANA partners with Dukcapil to strengthen e-KYC (electronic Know Your Customer) implementation, ensuring accurate user registration and preventing identity misuse.
• KOMDIGI (Ministry of Communication and Digital)coreStrategic or Co-development PartnerDANA collaborates with KOMDIGI to strengthen fraud prevention through initiatives including Cek Rekening (Account Check) and Aduan Nomor (Number Report) integrated into the DANA app. DANA received award from KOMDIGI for being most active company in reporting illegal content.
• ASPI (Asosiasi Sistem Pembayaran Indonesia)minorOthersIndonesian Payment Systems Association where DANA actively participates in shaping fintech industry standards and policies.
• AFTECH (Asosiasi Fintech Indonesia)minorOthersIndonesian Fintech Association where DANA collaborates with other fintech companies to advance digital financial services in Indonesia.
• KADIN (Kamar Dagang dan Industri)minorOthersIndonesian Chamber of Commerce and Industry where DANA participates to drive digital economy growth and business collaboration.
• IASC (Indonesia Anti-Scam Center)minorStrategic or Co-development PartnerDANA collaborates with IASC to combat digital fraud and scams, protecting users from financial crimes in the digital ecosystem.
• GCashminorStrategic or Co-development PartnerPhilippine fintech GCash and Indonesian e-wallet DANA discussed importance of ASEAN cooperation for MSMEs at WTO Public Forum in Geneva, highlighting benefits from ASEAN initiatives like ASEAN Single Window.
• World Economic Forum (WEF)minorOthersDANA actively participates in World Economic Forum regional and global forums to shape the future of inclusive and sustainable fintech industry.
• DEFA (ASEAN Digital Economy Framework Agreement)minorOthersDANA contributes to ASEAN Digital Economy Framework Agreement discussions, bringing Indonesian perspective to regional digital economy policy.
• GASA (Global Anti-Scam Alliance)minorOthersGASA Indonesia Chapter where DANA participates in collaborative efforts to combat global scams and protect digital payment users.

Scale indicators17 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• GoPay (GoTo): GoPay is the dominant Indonesian e-wallet embedded in the Gojek super-app with strong ride-hailing and merchant distribution. Directly comparable to DANA on consumer wallet, QRIS payments, and merchant services.
• OVO: OVO is one of Indonesia's largest e-wallets, owned by Lippo Group and previously backed by Grab and Tokopedia. Competes directly with DANA on QRIS-based consumer and merchant payments across Indonesia.
• ShopeePay (Sea Group): ShopeePay is Sea Group's Indonesian digital wallet integrated with the Shopee e-commerce platform. Closely comparable to DANA on consumer payments, QRIS acceptance, and Lazada-adjacent e-commerce integration.
• LinkAja: LinkAja is the Indonesian state-linked e-wallet consortium (Telkomsel, BNI, BRI, Mandiri) operating under Bank Indonesia oversight. Direct peer on consumer wallet, bill payments, and QRIS acceptance with public-sector distribution.
• GCash (Mynt/Globe Fintech Innovations): GCash is the Philippines' leading e-wallet with over 60M+ users, operated by Mynt. Comparable to DANA on QR-code payments, billers, merchant network, and Southeast Asia fintech inclusion mission; DANA has even publicly engaged with GCash on ASEAN cooperation.

Regional players

• Touch 'n Go eWallet: Touch 'n Go eWallet is Malaysia's dominant e-wallet operated by TNG Digital with CIMB and Ant Group backing. Comparable regional peer on QR payments, financial services extensions, and ASEAN cross-border wallet strategy via Alipay+.
• TrueMoney (Ascend Money): TrueMoney is a Southeast Asia fintech under Ascend Money (Charoen Pokphand + Ant Group) serving Thailand, Vietnam, Philippines, Myanmar, and Indonesia. Comparable regional wallet peer with similar financial inclusion focus and Ant Group backing.

Emerging players

• PayMongo: PayMongo is a Philippines-based online payment gateway enabling merchants to accept cards, e-wallets, and online bank transfers. Comparable to DANA's Gapura payment gateway product for online merchant acceptance and API integration.
• Kredivo: Kredivo is an Indonesian digital credit platform offering pay-later and personal loan products through OJK-licensed entities. Already an insurance distribution partner via Igloo and DANA, and comparable on Indonesia BNPL/consumer credit positioning.

Others

• Ant International (Alipay+): Ant International operates Alipay+ cross-border wallet acceptance connecting 1.8B user accounts across 40 payment partners. DANA is an Alipay+ partner; comparable as ecosystem/infrastructure enabler for DANA's inbound tourist acceptance and Ocean Buddy initiative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/danawallet
• YouTubeyoutube.com/channel/UC5SXW8337jcLG0Xp3lHbphw
• Facebookfacebook.com/danawallet
• LinkedInlinkedin.com/company/dana-indonesia
• Instagraminstagram.com/dana.id

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DANA