Kredivo
Kredivo is an Indonesian BNPL and digital credit platform founded in 2016, providing instant-credit checkout, 30-day and installment payments (up to 24 months), and personal loans to underbanked consumers and 4,000+ merchants across Indonesia, Vietnam, Thailand, and the Philippines.
- Company typePrivate
- Founded2016
- HeadquartersJakarta, Indonesia
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Kredivo does
Kredivo is an Indonesian digital credit and buy-now-pay-later (BNPL) platform founded in 2016 and headquartered in Jakarta. It serves Indonesia's 92 million unbanked and 46 million underbanked adults alongside digitally native millennials and Gen Z consumers, offering instant credit decisions without requiring a credit card. Products span 30-day pay (1% service fee), 3-month installments (0% interest, 6–9% service fee), 6-to-24-month installments at 2.6% monthly interest, personal loans via KrediFazz, a co-branded Flexi Card Mastercard, and an in-app marketplace called KrediMall. Distribution combines embedded checkout at 4,000+ online merchants (Lazada, Tokopedia, Shopee, Blibli, Bukalapak, JD.id, Tiket.com), QR/barcode offline payments at retail partners (Erafone, Alfamart, McDonald's, IKEA, Samsung, Xiaomi, Hero, Solaria), QRIS national-standard payments, and a developer-published checkout API with plugins for WooCommerce, PrestaShop, OpenCart, and Magento.
The platform is built around proprietary alternative-data credit scoring (e-commerce transaction history, device fingerprinting, behavioral metadata, selfie and NPWP verification) and a five-tier Kredivo Score (E–A) system refreshed monthly, with a Fraud Detection System integrated into checkout and transaction processing. Two licensed operating entities support the business model: PT Kredivo Finance Indonesia under OJK financing license POJK No. 35/POJK.05/2018 for the BNPL book, and PT FinAccel Digital Indonesia operating KrediFazz under OJK P2P lending license POJK No. 77/POJK.01/2016 for personal loans. Kredivo monetizes primarily through transaction fees (1% on 30-day pay, 6–9% on 3-month, 2.6%/month interest plus occasional 6% admin fees on personal loans), absorbing fraud and chargeback risk on behalf of merchants in exchange for take-rate revenue.
The company has expanded regionally into Vietnam (via the 2026 acquisition of digital bank Timo), Thailand, and the Philippines, and is vertically extending into adjacent product lines through partnerships with Igloo (embedded insurance), Bank Sahabat Sampoerna (Flexi Card issuing), Bank Permata and Bank BRI (virtual account and auto-debit rails), KasPro (QRIS e-money), PrivyID and VIDA (electronic signatures), and FUSE/Simas Insurtech (phone insurance). Capital base was reinforced in late 2025 and early 2026 by a US$100M+ Mizuho-led round and a US$178.7M DBS Indonesia facility, and the group operates as a private unicorn with reported valuation in excess of US$1 billion under CEO and co-founder Akshay Garg.
Kredivo firmographics
Firmographics- Name
- Kredivo
- Legal name
- PT Kredivo Finance Indonesia
- Website
- https://kredivo.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Kredivo is an Indonesian BNPL and digital credit platform founded in 2016, providing instant-credit checkout, 30-day and installment payments (up to 24 months), and personal loans to underbanked consumers and 4,000+ merchants across Indonesia, Vietnam, Thailand, and the Philippines.
- Ownership category
- akta.pro rank
Kredivo industry classification
Industry- Product category
- Consumer BNPL and Digital Lending
- NAICS
- Consumer Lending (522291), Sales Financing (52222), Credit Card Issuing (52221)
- SIC
- Personal Credit Institutions (6141), Short-Term Business Credit Institutions (6153)
- akta.pro primary industry
- Merchant-Integrated BNPL (Checkout POS Financing) (FSAGAIAA)
- akta.pro secondary industries
- BNPL Card / Virtual Card Programs (FSAKACAC), Payment Processing for Collections (Lockbox, ACH, Card, IVR) (FSAKAJAJ), QR Code Payments Wallets (FSAMAEAC)
Keywords
Where Kredivo is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
Kredivo business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Service Fee — 30-Day Pay: Kredivo charges a 1% service fee (minimum Rp1,000) on 30-day pay transactions. This is the primary revenue from short-duration, interest-free credit.
- Service Fee — 3-Month Installment: 3-month installment transactions generate 6% service fee for Premium users and 9% for Basic users. These fees are charged upfront at the time of transaction.
- Interest Income — Long-Tenor Installments: Installments of 6, 12, 18, and 24 months carry 2.6% monthly interest. No additional service fees are charged on these tenors. Interest income represents the largest long-term revenue stream.
- Personal Loan (Pinjaman Tunai / KrediFazz): Personal loans with 2.6% monthly interest for Premium users and 4% for Basic users, plus a 6% upfront administration fee. Personal loan revenue is generated through KrediFazz (PT FinAccel Digital Indonesia) as a separate licensed entity.
- Merchant Integration Fees: Kredivo charges merchants lower fees than credit card or COD alternatives. Merchants benefit from higher conversion rates and larger basket sizes, with Kredivo assuming fraud and chargeback risk, generating fee revenue per successful transaction.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | 30-Day Pay — 1% service fee, Rp3.5M limit (Premium) |
| Transaction based/ take rate | Monthly | 3-Month Installment — 0% interest, Rp50M limit (Premium) |
| Transaction based/ take rate | Monthly | 6/12/18/24-Month Installment — 2.6% monthly interest |
| Transaction based/ take rate | Monthly | Personal Loan (Pinjaman Tunai) — 2.6–4% monthly interest + 6% admin fee |
| Other | Pay-as-you-go | Late Payment Fee — 4% monthly + 6% of overdue amount |
Go-to-market motion2 records
Distribution channels9 records
Marketing channels7 records
Kredivo product offering
Product offeringCore offering
Kredivo operates an online credit card platform providing instant credit decisions for purchases at 4,000+ Indonesian online and offline merchants, with payment options of 30 days at 1% service fee or installments of 3 months (0% interest) or 6/12/18/24 months at 2.6% monthly interest, with credit limits up to Rp50 million for Premium users. The platform combines alternative-data credit scoring, a mobile app, a Checkout API for merchant integration, QR/barcode offline payments, a co-branded physical Mastercard (Flexi Card), personal loans via the KrediFazz P2P lending entity, and a Vietnam banking operation acquired through Timo.
Product overview
Kredivo is a unified Indonesian fintech platform providing Buy Now Pay Later (BNPL) and digital credit services. The core product is the Kredivo BNPL platform enabling instant credit for purchases at 4,000+ partner merchants online and offline, with credit limits up to Rp 50 million and repayment options from 30 days to 24 months. The platform encompasses multiple checkout methods (2-click, 0-click, QR, barcode, virtual account), the Flexi Card physical debit card for offline use, personal loans through KrediFazz, in-app marketplace (Kredimall), loyalty programs (Kredivo Points, Kredi Klab), and insurance products. Kredivo operates a public API for merchant integration with official plugins for major e-commerce platforms. The company has expanded regionally with acquisitions in Vietnam (Timo digital bank) and operations in Thailand and the Philippines.
Differentiator
Problem solved
Functional benefit
Brands
- KrediFazz: Peer-to-peer lending platform operated by PT FinAccel Digital Indonesia, providing personal loans (Pinjaman Tunai) without collateral to Kredivo users. Licensed by OJK under POJK No. 77/POJK.01/2016. Offers tenor options of 3, 6, and 12 months.
- Flexi Card
- KasPro
- Kredivo Score
- Kredimall
- Kredi Klab
- Kredivo Points
Products and services
- Kredivo Buy Now Pay Later (BNPL) Service Primary BNPL service providing instant credit for online and offline purchases at 4,000+ partner merchants, with options to pay in 30 days at 1% service fee or installments of 3 months (0% interest) or 6/12/18/24 months at 2.6% monthly interest, with credit limits up to Rp50 million for Premium users.
- Kredivo Personal Loan (Pinjaman Tunai) via KrediFazz Unsecured personal loan product funded through the KrediFazz P2P lending entity in 3, 6, and 12-month tenors with 2.6% monthly interest (Premium) or 4% (Basic) plus a 6% upfront administration fee deducted from disbursement, with funds transferred within 1 business day and a maximum loan size up to 80% of credit limit for repeat borrowers.
- Kredivo Flexi Card Pre-approved physical Mastercard co-branded with Bank Sahabat Sampoerna, exclusively available to selected Premium Kredivo users for offline transactions at any Mastercard-accepting merchant across Indonesia with no annual fee.
- Kredivo Checkout API for Merchants RESTful merchant integration API supporting 2-click checkout, 0-click tokenized express checkout, dynamic and static QR checkout, EDC terminal integration, and personal loan transactions, with JSON-over-HTTP server_key authentication, sandbox testing environment, and SDKs/plugins for major e-commerce platforms, designed to increase merchant conversion by up to 29% on returning customers.
- Kredivo Vietnam (Timo Digital Banking) Vietnamese digital banking and BNPL operation obtained through the 100% acquisition of Timo, Vietnam's first digital bank, combining lending technology with banking services in a market where BNPL is projected to grow 36.5% in 2025 and reach USD 8.51 billion by 2030.
Quantifiable outcome
- Kredivo assumes all fraud and chargeback risk for merchants, eliminating merchant exposure to payment fraud.
- +4 more outcomes
Companies that use Kredivo
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles2 records
Kredivo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
AI capability4 records
Feature6 records
Kredivo partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Timo (Digital Bank Vietnam)coreKredivo acquired 100% of Timo, Vietnam's first digital bank, in a deal closed a few months before the March 2026 announcement. Timo will operate as a department within Kredivo, retaining its brand, with Kredivo planning to invest approximately $15 million over three years. The acquisition enables Kredivo to combine lending with banking services in Vietnam.
- Kredivo VietnamcoreKredivo Vietnam (operating through Timo following the acquisition) is identified as a notable foreign investor in Ho Chi Minh City's M&A transactions in 2026, contributing to the city's surge in foreign investment via mergers and acquisitions.
- IgloocoreIgloo, a Singapore-based insurtech company, partnered with Kredivo in Indonesia to offer embedded insurance products including Gadget Protection and Goods Protection. Igloo's modular no-code platform Turbo powers the insurance distribution on Kredivo's platform. The partnership is part of Igloo's expansion across Southeast Asia.
- GajiGesaminorKredivo acquired Indonesian fintech company GajiGesa (Earned Wage Access provider) for US$5–6 million, significantly below its last valuation of approximately US$33 million. The acquisition was driven by shareholder pressures due to difficulties in securing further funding for GajiGesa.
- IgloocoreIgloo expanded its partnership with Kredivo (and Akulaku) in Indonesia, launching new insurance products including Gadget Protection, Goods Protection, Travel Domestic, and Flight Insurance through Kredivo's platform.
- Bank Sahabat SampoernacoreBank Sahabat Sampoerna is the issuing bank for Kredivo's Flexi Card, a pre-approved Mastercard co-branded debit card available to selected Premium Kredivo users. The partnership enables Kredivo to offer offline card payments at any Mastercard-accepting merchant in Indonesia.
- KrediFazz (PT FinAccel Digital Indonesia)coreKrediFazz is the P2P lending entity (licensed under POJK No. 77/POJK.01/2016) that powers Kredivo's personal loan (Pinjaman Tunai) product. Kredivo facilitates the loan application while KrediFazz manages the lending and funding relationships.
- Bank BRI (Auto Debit Partnership)minorBank BRI is the only bank supported for Kredivo's Auto Debit feature, enabling automatic repayment of Kredivo installments on the due date from the user's BRI account. One-time debit also processes all outstanding arrears upon activation.
- Bank Permata (Virtual Account for Shopee)minorBank Permata provides the virtual account infrastructure for Kredivo's Shopee integration, enabling users to pay Shopee orders by entering the Permata VA number in the Kredivo app. This bypasses direct Kredivo API integration with Shopee.
- LazadacoreLazada is one of Kredivo's primary e-commerce merchant partners in Indonesia. Kredivo appears as a payment option at Lazada checkout for 30-day pay and installment purchases up to 24 months.
- Tokopedia (GoTo Group)coreTokopedia integrates Kredivo via 0-click checkout and in-app virtual account payments. Kredivo users can also shop at Tokopedia through the Kredivo app's 'Belanja di Tokopedia' feature using virtual account routing via Bank Permata.
- Shopee IndonesiacoreShopee integrates with Kredivo via Bank Permata virtual account, enabling Kredivo users to pay Shopee orders directly from their Kredivo credit limit. Supports installments from 3 to 24 months with minimum transaction Rp500,000.
Scale indicators10 records
Recent moves7 records
Expansion highlights7 records
Kredivo competitors and assessment
Company assessmentDirect peers
- Akulaku: Leading Indonesian BNPL and digital lending platform competing directly with Kredivo across e-commerce, offline retail, and personal loans in Indonesia and the Philippines. Frequently cited alongside Kredivo as the two dominant domestic BNPL players.
- Atome: Pan-Asian BNPL provider operating in Indonesia, Vietnam, Thailand, the Philippines, Singapore, and Malaysia with similar merchant-integrated checkout model. Direct competitor in all four of Kredivo's active markets.
- GoPayLater (GoTo Group): BNPL product within the GoTo ecosystem (parent of Tokopedia and Gojek) offering paylater services to Indonesia's largest digital commerce user base. Competitor on the same merchant integrations where Kredivo operates.
- Shopee PayLater (Sea Group): In-house BNPL product of Sea Group's Shopee marketplace. Directly competes with Kredivo's Shopee integration and represents platform-level concentration risk if Shopee prioritizes its own product.
- Grab PayLater: BNPL offering from Grab's super-app across Southeast Asia, including Indonesia, Thailand, Vietnam, and the Philippines. Combines payments, lending, and lifestyle services with a captive user base.
Emerging players
- BillEase (Thailand): Thailand-based BNPL provider offering installment payments online and offline. Comparable to Kredivo's Thai operations and direct regional competitor in Southeast Asia's emerging BNPL landscape.
- Fundiin: Vietnamese BNPL provider cited as a key player in Vietnam's fast-growing BNPL market alongside Kredivo (Timo). Comparable emerging-stage BNPL competitor in the same geography.
Broad incumbents
- Kasikornbank K Pay Later: BNPL product from one of Thailand's largest commercial banks. Represents the bank-backed BNPL incumbent model that competes with Kredivo on funding costs, trust, and bundled financial services.
- Tabby: MENA-based BNPL leader frequently mentioned alongside Kredivo as a successful emerging-market BNPL operator. Comparable business model, merchant integration approach, and target underserved population.
- Klarna: Global BNPL incumbent with extensive merchant network. Comparable in product category and merchant-integrated BNPL model, though Klarna targets developed markets with established credit infrastructure rather than underbanked segments.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Kredivo social profiles
Digital presenceKredivo compliance and trust
Trust signalCompliance5 records
Kredivo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kredivo leadership team
Management profileNumber of profiles
Profiles1 record
Kredivo subsidiaries and ownership
Company hierarchySubsidiaries2 records
Kredivo funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kredivo M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kredivo
What does Kredivo do?
Kredivo operates an online credit card platform providing instant credit decisions for purchases at 4,000+ Indonesian online and offline merchants, with payment options of 30 days at 1% service fee or installments of 3 months (0% interest) or 6/12/18/24 months at 2.6% monthly interest, with credit limits up to Rp50 million for Premium users. The platform combines alternative-data credit scoring, a mobile app, a Checkout API for merchant integration, QR/barcode offline payments, a co-branded physical Mastercard (Flexi Card), personal loans via the KrediFazz P2P lending entity, and a Vietnam banking operation acquired through Timo.
Is Kredivo a public or private company?
Kredivo is a private company. It is classified as venture growth investor backed and is currently operating.
When was Kredivo founded?
Kredivo was founded in 2016. It employs 101 to 250 people.
Where is Kredivo based?
Kredivo is headquartered in Jakarta, Indonesia, in the Asia region.
How does Kredivo make money?
Five revenue lines are on record. Service Fee — 30-Day Pay is the primary driver. The others are service Fee — 3-Month Installment, interest Income — Long-Tenor Installments, personal Loan (Pinjaman Tunai / KrediFazz) and merchant Integration Fees.
Who are Kredivo's main competitors?
Direct peers on record are Akulaku, Atome, GoPayLater (GoTo Group), Shopee PayLater (Sea Group) and Grab PayLater. Emerging players are BillEase (Thailand) and Fundiin. Broad incumbents are Kasikornbank K Pay Later, Tabby and Klarna.
Does Kredivo have an API?
Yes. Kredivo offers a public checkout API enabling merchants to implement Kredivo payment solutions. The API supports multiple checkout variations: 2-click checkout (basic web/app checkout), 0-click checkout (tokenized express checkout), QR checkout (dynamic and static QR for offline transactions), EDC checkout (point-of-sale terminal integration), and personal loan transactions. It uses JSON over HTTP with server_key authentication. Available endpoints include POST /kredivo/v2/checkout_url, POST /kredivo/v2/get_user_credit_details, POST /kredivo/transaction/status, POST /kredivo/v2/cancel_transaction, POST /kredivo/v2/payments (loan calculator), POST /offline/v1/init_checkout, and POST /offline/v1/reversal_transaction. A sandbox environment is provided with test credentials. E-commerce platform plugins are available for WooCommerce, Prestashop, OpenCart, and Magento. Documentation URL: https://doc.kredivo.com/ Developer documentation is at doc.kredivo.com.
What industry is Kredivo in?
Kredivo's product category is Consumer BNPL and Digital Lending. Its primary akta.pro industry code is FSAGAIAA, Merchant-Integrated BNPL (Checkout POS Financing), with a secondary code of FSAKACAC, BNPL Card / Virtual Card Programs. Its NAICS code is 522291 and its SIC code is 6141.