What Feastables does

Feastables is a consumer packaged goods (CPG) snack company founded in 2022 by Jimmy Donaldson (MrBeast) and headquartered in Chicago, Illinois, operating as a subsidiary within Beast Industries (parent valued at approximately $5B in 2024). The company sells a portfolio of ethically sourced chocolate bars (Milk Chocolate, Caramel, Cookies & Creme, Milk Crunch, Peanut Butter, Almond, Dark Chocolate, and Dark Chocolate Sea Salt), peanut butter cups, gummies, chocolate milk, bundle packs, and branded merchandise, differentiated by 100% Fairtrade-certified cocoa, Living Income Reference Price payments, and Child Labor Monitoring and Remediation System (CLMRS) supply-chain practices. Products reach consumers through direct e-commerce at feastables.com, TikTok Shop, and broad U.S. retail distribution at Walmart, Target, 7-Eleven, Kroger, Sam's Club, Albertsons, and Costco, with international storefronts across the UK, Ireland, Germany, Austria, France, Spain, and Australia. Pricing is unit-based, with king-size 60g chocolate bars priced at $23.99–$29.99, 24-count peanut butter cups at $39.99, a 3lb chocolate variety box at $45.00, and chocolate milk 12-packs at $14.99, with free shipping on D2C orders over $50.

The business model combines creator-driven brand awareness (MrBeast's 470M+ YouTube subscribers, third-ranked creator on TikTok with 125M+ US users) with omnichannel retail and e-commerce monetization. Feastables reported $250M in 2024 revenue and $20M in profit, making it the only consistently profitable business unit within Beast Industries, with a $520M 2025 sales projection disclosed by the parent. Strategic positioning combines a "better-for-you" snack narrative (rooted in Donaldson's Crohn's disease journey) with ESG-led ethical sourcing (Fairtrade, ICI, Tony's Open Chain, Rockefeller Foundation partnerships), supported by limited-edition cultural collaborations (Super Mario, Liquid Death Peanut Butter Cup sparkling water).

Name

Feastables

Legal name

Feastables Inc.

Website

https://feastables.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

51–100 employees

Short description

Feastables is a Chicago-based CPG snack brand founded in 2022 by Jimmy Donaldson (MrBeast), selling Fairtrade-certified chocolate bars, peanut butter cups, gummies, and chocolate milk through D2C e-commerce, TikTok Shop, and major U.S. mass retailers, with international expansion across seven countries.

Ownership category

akta.pro rank

Product category

Confectionery and Snack Foods

NAICS

Chocolate and Confectionery Manufacturing (31135), Nonchocolate Confectionery Manufacturing (31134)

SIC

Sugar & Confectionery Products (2060)

akta.pro primary industry

Chocolate & Chocolate Confectionery (CRADABAA)

Keywords

• Chocolate snacks
• Consumer packaged goods
• Ethically sourced cocoa
• Branded confectionery
• Creator-led snacks

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Direct-to-Consumer Online Sales: E-commerce sales through feastables.com website, selling chocolate bars, peanut butter cups, gummies, and merchandise directly to consumers with shipping on orders over $50.
2. Retail Distribution: Wholesale distribution through major retail chains including Walmart, Target, 7-Eleven, Kroger, Sam's Club, Albertsons, and Costco, generating revenue through product sales in physical retail locations.
3. Creator Sponsorships and Brand Partnerships: Feastables serves as a sponsor in MrBeast YouTube videos and collaborates with other creators, generating revenue through branded content partnerships and product placements.

Pricing tiers

Go-to-market motion3 records

Distribution channels9 records

Marketing channels7 records

Core offering

Feastables manufactures and sells a portfolio of chocolate bars, peanut butter cups, gummies, and chocolate milk made with 100% Fairtrade-certified cocoa. The company distributes directly through feastables.com and through major retail chains, with a differentiated mission focused on combating child labor in the cocoa industry.

Product overview

Feastables is a global snacking company founded in 2022 by Jimmy Donaldson (MrBeast), headquartered in Chicago, Illinois. The company offers a portfolio of chocolate and snack products organized into five main categories: chocolate bars (including Milk Chocolate, Milk Crunch, Peanut Butter, Caramel, Cookies & Creme, Almond, Dark Chocolate, and Dark Chocolate Sea Salt), cups (Peanut Butter Cups, Hazelnut Cups, and Yoshi Eggs), gummies (Mario Sour Boosts and Sour Strikes in Raspberry and Assorted flavors), chocolate milk, and bundle packs. The company also sells branded merchandise including apparel and accessories. A key differentiator is Feastables' ethical sourcing mission: 100% of cocoa is Fairtrade certified, farmers are paid the Living Income Reference Price, and the company works exclusively with farms implementing Child Labor Monitoring and Remediation Systems (CLMRS). Products are available for direct online purchase and at major retailers including Walmart, Target, Kroger, 7-Eleven, Sam's Club, Albertsons, and Costco.

Differentiator

Problem solved

Functional benefit

Products and services

• Milk Chocolate Bar King Size (60g) chocolate bar made with real chocolate; a foundational product in the Feastables portfolio targeted at general consumers.
• Milk Crunch Bar King Size (60g) milk chocolate bar with a crunchy texture; offers a variation on the classic milk chocolate formula for general consumers.
• Peanut Butter Bar King Size (60g) chocolate bar featuring peanut butter as the key flavor component for general consumers.
• Caramel Bar King Size (60g) chocolate bar with caramel flavor, offering a sweet variation in the chocolate bar lineup for general consumers.
• Cookies & Creme Bar King Size (60g) chocolate bar featuring cookies and creme flavor profile for general consumers.
• Almond Bar King Size (60g) chocolate bar with almond flavor, providing a nutty chocolate option for general consumers.
• Dark Chocolate Bar King Size (60g) dark chocolate bar, a darker chocolate variant in the core lineup for general consumers.
• Dark Chocolate Sea Salt Bar King Size (60g) dark chocolate bar with sea salt, combining bitter chocolate with salty notes for general consumers.
• Peanut Butter Cups Chocolate cups filled with creamy peanut butter, available in 24 packs of 2 cups; a flagship product for general consumers.
• Mario Galaxy Cocoa Crunch Bar Limited edition King Size (60g) chocolate bar featuring Super Mario Galaxy branding and flavor, part of the Super Mario collaboration line for general consumers and gaming fans.
• Hazelnut Cups Limited edition chocolate cups with creamy chocolate hazelnut filling for general consumers.
• Yoshi Eggs Limited edition Super Mario-themed chocolate cups shaped like Yoshi eggs for general consumers and gaming fans.
• Mario Sour Boosts Limited edition sour gummy product featuring Super Mario branding, marketed as sour gummies that zap taste buds for general consumers.
• Raspberry Sour Strikes Raspberry-flavored sour gummy product in a 7.5oz bag, part of the Sour Strikes gummy line for general consumers.
• Assorted Flavors Sour Strikes

Quantifiable outcome

• 100% of cocoa is Fairtrade certified as of April 2025
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor, flagship and core.

• Liquid DeathminorGTM or Marketing Partner · 28 May 2026Liquid Death and Feastables are collaborating on a Peanut Butter Cup Sparkling Water product, appearing on retailer websites ahead of its originally planned Halloween 2026 launch. The collaboration features natural flavoring in 19.2oz tallboy cans and six-packs of 12oz cans, representing cross-brand food and beverage partnerships generating cultural buzz.
• Rockefeller FoundationflagshipStrategic or Co-development Partner · 1 January 2026MrBeast and the Rockefeller Foundation announced a partnership in early 2026 aimed at engaging young people in philanthropic work. The collaboration focuses on addressing child labor in the cocoa industry, with a scheduled visit to Ghana to study community-led change and ethical supply-chain management. Expected to benefit Feastables' ethical sourcing narrative while setting industry standards.
• FairtradecoreStrategic or Co-development Partner · 8 April 2025Feastables sources 100% of its cocoa from Fairtrade certified cooperatives. This partnership ensures products meet rigorous ethical, social, and environmental sustainability standards. Fairtrade's Living Income Reference Price commitment means Feastables pays farmers the price needed to earn a living income or market price, whichever is higher. Globally, 71% of shoppers recognize the Fairtrade Mark.
• International Cocoa Initiative (ICI)coreStrategic or Co-development Partner · 21 November 2024Feastables joined ICI as a member in November 2024, working with farmers and families in cocoa-growing communities throughout West Africa to combat child labor through projects to improve access to education. ICI Executive Director Matthias Lange welcomed the membership, noting Feastables' duty to ensure responsible supply chains that promote human rights.
• Tony's Open ChaincoreStrategic or Co-development PartnerFeastables partners with Tony's Open Chain to help set new standards in the cocoa industry. Tony's Open Chain is Feastables' largest ally in ethical cocoa sourcing, working to ensure chocolate is made responsibly and farmers receive fair compensation.

Scale indicators7 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Tony's Chocolonely: Tony's Chocolonely is a mission-led chocolate bar company focused on eliminating child labor and achieving 100% slave-free cocoa, directly comparable to Feastables' ethical sourcing narrative and Fairtrade/Living Income commitments. Both compete in the premium, ethically sourced chocolate bar category.

Broad incumbents

• Hershey Company: Hershey is the dominant U.S. chocolate and confectionery manufacturer with massive retail distribution and brand portfolio (Hershey's, Reese's). It competes with Feastables across grocery, convenience, and mass channels and sets the price benchmarks that Feastables' premium positioning must clear.
• Mars Wrigley: Mars Wrigley is a global confectionery leader with brands like Snickers, M&M's, and Dove. It overlaps with Feastables across chocolate bars, peanut butter cups (Reese's competitor set), and gummies, and competes for the same retail shelf space.
• Lindt & Sprüngli: Lindt operates in the premium chocolate category with strong retail presence and similar product formats (bars, filled chocolates, seasonal assortments). It competes with Feastables for premium gifting and self-consumption occasions.
• Ghirardelli Chocolate Company: Ghirardelli is an established premium U.S. chocolate brand sold across grocery and club channels (including Costco and Sam's Club), competing with Feastables in the premium chocolate bar and baking chip categories.
• Ferrero USA: Ferrero operates premium and mainstream chocolate brands (Nutella, Ferrero Rocher, Kinder) across U.S. retail. It competes with Feastables for premium chocolate occasions and shelf placement in grocery and club channels.

Emerging players

• Hu Kitchen: Hu Kitchen is a better-for-you chocolate and snacking brand emphasizing paleo-friendly, organic, and ethically sourced ingredients. Comparable to Feastables on the better-for-you positioning and DTC-plus-retail distribution model.
• Endangered Species Chocolate: Endangered Species Chocolate is a smaller ethical chocolate brand with Fairtrade-certified cocoa and a social-impact mission. It overlaps with Feastables on Fairtrade positioning and natural/grocery channel distribution.
• PRIME Hydration: PRIME is a creator/influencer-led beverage brand (Logan Paul and KSI) that scaled rapidly using YouTube/TikTok virality into mass retail. Directly comparable to Feastables' playbook of leveraging massive social audiences to drive CPG adoption at Walmart, Target, and beyond.
• Unreal Snacks: Unreal Snacks is a better-for-you chocolate and snack brand sold in mainstream grocery. Comparable to Feastables on the better-for-you / clean-ingredient positioning in the mass snack aisle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/feastables
• Instagraminstagram.com/feastables
• TikToktiktok.com/@feastables
• LinkedInlinkedin.com/company/feastables

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Feastables