Hu Kitchen
- Company typePrivate
- Founded2012
- HeadquartersNewyork, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
Hu Kitchen firmographics
Firmographics- Name
- Hu Kitchen
- Legal name
- Hu Master Holdings, LLC
- Website
- https://hukitchen.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Hu Kitchen industry classification
Industry- Product category
- Organic Chocolate and Confectionery
- NAICS
- Chocolate and Confectionery Manufacturing (31135), Confectionery Manufacturing from Purchased Chocolate (311352)
- SIC
- Sugar & Confectionery Products (2060), Food And Kindred Products (2000)
- akta.pro primary industry
- Chocolate & Chocolate Confectionery (CRADABAA)
- akta.pro secondary industries
- Chocolate & Candy Snacks Manufacturing (AFAKAIAM), Chocolate, Sweet Spreads & Syrups Manufacturing (AFAKADAK), Baking & Dessert Mixes (Brownie, Cookie Mixes, Frosting) (CRADABAN)
Keywords
Where Hu Kitchen is headquartered
LocationHeadquarters
- HQ city
- Newyork
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Hu Kitchen business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Direct E-commerce Sales: Hu Kitchen sells directly to consumers through hukitchen.com, offering the full product range including chocolate bars, bites, hunks, and baking chocolate with direct shipping to consumers.
- Retail/Wholesale Distribution: Products sold through major retail partners including Whole Foods, Target, Walmart, Kroger, Amazon, Sprouts, Publix, and other natural and conventional grocery retailers across 34,000+ store locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Retail pricing varies by product and retailer |
Go-to-market motion1 record
Distribution channels10 records
Marketing channels8 records
Hu Kitchen product offering
Product offeringCore offering
Hu Kitchen manufactures and sells organic, Fairtrade-certified chocolate products — including dark chocolate bars, milk chocolate bars, dark chocolate bites, baking chocolate chips, and chocolate-covered snack "hunks" — built around a strict "No Weird Ingredients" philosophy using only organic cacao, unrefined coconut sugar, and cocoa butter as core components. The company distributes its products through its own e-commerce site and through 34,000+ retail stores across the US, Canada, and the UK, including Whole Foods, Target, Walmart, Kroger, Amazon, Sprouts, Publix, and Instacart.
Product overview
Hu Kitchen is an organic chocolate company offering a portfolio of chocolate products built around a core principle: simple, clean ingredients with no refined sugar, no soy/gluten, no cane sugar, no palm oil, no sugar alcohols, no lecithins, and no emulsifiers. The product line consists of Dark Chocolate Bars (10+ varieties including Salty, Hazelnut Butter, Cashew Butter + Vanilla Bean, Almond Crunch, Hazelnut Coffee, Simple, Crunchy Mint, Vanilla Crunch, Cashew Butter + Raspberry, Almond Butter + Puffed Quinoa, and Cashew Butter + Orange Vanilla), Milk Chocolate Bars (5 varieties including Simple, Hazelnut Butter + Hazelnut Crunch, Cashew Butter, Almond Butter + Almond Crunch, and Almond Crunch + Coconut Flakes), Dark Chocolate Bites (Hazelnut Butter, Creamy Coconut, and Cashew Butter), Baking Chocolate (Dark Chocolate Chips and Semi-Sweet Chocolate Baking Chips), and Chocolate Hunks/Snacks (Cashews + Vanilla Bean Hunks, Almonds + Sea Salt Hunks, and Sour Goldenberries Hunks). Products are sold across 34,000+ stores nationwide including Whole Foods, Target, Walmart, Kroger, Amazon, and Sprouts, as well as snack-size formats for convenience.
Differentiator
Problem solved
Functional benefit
Products and services
- Hu Dark Chocolate Bars Organic, Fairtrade-certified dark chocolate bars in flavors including Salty, Hazelnut Butter, Cashew Butter + Vanilla Bean, Almond Crunch, Hazelnut Coffee, Simple, Cashew Butter + Raspberry, Almond Butter + Puffed Quinoa, Cashew Butter + Orange Vanilla, and Vanilla Crunch. Made with 3-6 simple ingredients (organic cacao, unrefined coconut sugar, cocoa butter, and flavor additions), suitable for clean-label and specialty-diet consumers.
- Hu Milk Chocolate Bars Organic milk chocolate bars made with organic grass-fed milk and Fairtrade cacao, in varieties including Simple, Hazelnut Butter + Hazelnut Crunch, Cashew Butter, Almond Butter + Almond Crunch, and Almond Crunch + Coconut Flakes. Targeted at consumers seeking clean-label milk chocolate with minimal ingredients.
- Hu Dark Chocolate Bites Individually portioned dark chocolate bites in Hazelnut Butter, Creamy Coconut, and Cashew Butter varieties, made with the same 3-4 ingredient organic Fairtrade formulation as Hu's chocolate bars and positioned as a snackable, individually portioned format.
- Hu Baking Chocolate (Chocolate Chips and Semi-Sweet Chocolate Chips)
Companies that use Hu Kitchen
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles4 records
Hu Kitchen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hu Kitchen partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FairtradecoreHu Kitchen partners with Fairtrade to source certified ingredients. All cacao, cocoa butter, coconut sugar, and vanilla used in products carry Fairtrade certification, ensuring fair pricing and sustainable sourcing practices for farmer cooperatives. This partnership is central to Hu's brand promise of ethical ingredient sourcing.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Hu Kitchen competitors and assessment
Company assessmentDirect peers
- Endangered Species Chocolate: Directly comparable clean-label chocolate brand offering organic, fair-trade bars with similar ingredient integrity positioning and specialty/dietary certifications, distributed primarily through natural and conventional grocery channels.
- Theo Chocolate: Organic, fair-trade chocolate bar manufacturer with similar bean-to-bar philosophy and retail distribution across natural and mainstream grocery, overlapping directly with Hu Kitchen's category and ethical sourcing narrative.
- Lily's Sweets: Better-for-you chocolate brand with stevia-sweetened bars and baking chips, sharing Hu Kitchen's clean-label, keto-friendly positioning and broad retail distribution across mass and natural grocery channels.
- Alter Eco: Organic and fair-trade chocolate brand with similar certifications, ethical sourcing partnerships, and retail distribution focused on natural and specialty grocery, directly competing in the premium chocolate segment.
- Pascha Chocolate: Organic chocolate brand focused on allergen-free and clean-label formulations, overlapping with Hu Kitchen's 'no weird ingredients' positioning and fair-trade sourcing approach.
- Chocolove: Premium chocolate bar maker with strong natural and mainstream grocery distribution, sharing similar product formats (bars, baking) and ingredient-quality positioning as Hu Kitchen.
Broad incumbents
- Green & Black's: Established organic and fair-trade chocolate brand owned by Mondelez, competing in the same premium clean-label space but with significantly larger scale, broader global distribution, and a portfolio of adjacent products.
- Ghirardelli: Major chocolate brand with broad baking chocolate and bar portfolios, overlapping in the baking chocolate segment where Hu Kitchen also competes, and maintaining deep retail relationships across the same grocery and mass channels.
- Hu (Mondelez): Plant-based chocolate brand owned by Mondelez operating in adjacent UK and European markets with similar target consumers as Hu Kitchen, also offering palm-oil-free, clean-label chocolate bars.
Emerging players
- Tony's Chocolonely: Mission-driven chocolate brand with strong fair-trade positioning and emotional consumer narrative, competing in the same ethical chocolate category and expanding rapidly into US retail channels that overlap with Hu Kitchen's footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Hu Kitchen social profiles
Digital presenceHu Kitchen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hu Kitchen leadership team
Management profileNumber of profiles
Hu Kitchen funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hu Kitchen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hu Kitchen
What does Hu Kitchen do?
Hu Kitchen manufactures and sells organic, Fairtrade-certified chocolate products — including dark chocolate bars, milk chocolate bars, dark chocolate bites, baking chocolate chips, and chocolate-covered snack "hunks" — built around a strict "No Weird Ingredients" philosophy using only organic cacao, unrefined coconut sugar, and cocoa butter as core components. The company distributes its products through its own e-commerce site and through 34,000+ retail stores across the US, Canada, and the UK, including Whole Foods, Target, Walmart, Kroger, Amazon, Sprouts, Publix, and Instacart.
Is Hu Kitchen a public or private company?
Hu Kitchen is a private company. It is classified as unknown and is currently operating.
When was Hu Kitchen founded?
Hu Kitchen was founded in 2012. It employs 51 to 100 people.
Where is Hu Kitchen based?
Hu Kitchen is headquartered in Newyork, United Kingdom, in the Europe region.
How does Hu Kitchen make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are retail/Wholesale Distribution.
Who are Hu Kitchen's main competitors?
Direct peers on record are Endangered Species Chocolate, Theo Chocolate, Lily's Sweets, Alter Eco, Pascha Chocolate and Chocolove. Broad incumbents are Green & Black's, Ghirardelli and Hu (Mondelez). Tony's Chocolonely is listed as an emerging player.
Does Hu Kitchen have an API?
No public API is recorded for Hu Kitchen.
What industry is Hu Kitchen in?
Hu Kitchen's product category is Organic Chocolate and Confectionery. Its primary akta.pro industry code is CRADABAA, Chocolate & Chocolate Confectionery, with a secondary code of AFAKAIAM, Chocolate & Candy Snacks Manufacturing. Its NAICS code is 31135 and its SIC code is 2060.