DailyPay
DailyPay is a private fintech providing earned wage access solutions that let employees access earned wages before payday. The platform integrates with 180+ HCM and payroll systems and serves over 5 million employees across Fortune 500 enterprises in healthcare, retail, hospitality, and manufacturing.
- Company typePrivate
- Founded2015
- HeadquartersNew York, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What DailyPay does
DailyPay is a private fintech company founded in 2015 and headquartered at 55 Water Street, New York, that provides earned wage access (EWA) solutions enabling employees to access wages they have already earned before the scheduled payday. The platform integrates with more than 180 human capital management, payroll, and time-management systems — including ADP (Platinum Marketplace partner), Workday (strategic partner), UKG, Oracle, SAP, Paycor, Paylocity, and Paychex — allowing employers to deploy EWA without modifying existing payroll infrastructure. Beyond the core transfer product, DailyPay operates a modular platform with sub-products including the DailyPay Visa Prepaid Card (issued by The Bancorp Bank, with up to 9% cash back and FDIC insurance), Cycle for off-cycle payments, Reward for instant digital bonuses, Tips for digitized tip distribution, Bill Manager (in partnership with ScribeUp) for subscription management, Perks for insurance and discount benefits, and Financial Wellness Tools spanning credit monitoring, savings jars, and financial counseling.
The business operates a hybrid revenue model combining per-transaction fees (a $3.49 flat fee for instant transfers to external accounts, free standard transfers and free instant transfers to the DailyPay Card with direct deposit), employer platform/subscription fees, and card-program economics including interchange. Go-to-market is enterprise-led direct sales targeting HR and benefits leaders at Fortune 500 and large-employer accounts, supplemented by HCM/payroll marketplace distribution, franchise-network distribution (e.g., GoTo Foods as sole preferred vendor), and self-serve onboarding for sub-500-employee businesses. The company serves more than 5 million employees across Fortune 500 customers including Hilton, Target, Kroger, Dollar Tree, and HCA Healthcare, and processes approximately $30 billion in earned wage access transactions annually. The company is venture- and debt-backed, with $1.75B equity valuation as of January 2024 and over $1 billion in cumulative debt financing assembled across 2025–2026.
DailyPay firmographics
Firmographics- Name
- DailyPay
- Legal name
- DailyPay, LLC
- Website
- https://dailypay.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- DailyPay is a private fintech providing earned wage access solutions that let employees access earned wages before payday. The platform integrates with 180+ HCM and payroll systems and serves over 5 million employees across Fortune 500 enterprises in healthcare, retail, hospitality, and manufacturing.
- Ownership category
- akta.pro rank
DailyPay industry classification
Industry- Product category
- Earned Wage Access Platform
- NAICS
- Payroll Services (541214), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121), Professional Employer Organizations (561330), Professional Employer Organizations (56133)
- SIC
- Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Instant Payouts & Earned Wage Access (EWA) (FSAMAKAM)
- akta.pro secondary industries
- Pay Card Programs & Earned Wage Access (EWA) Administration (BPACAIAK), Payroll Cards & Salary Prepaid (FSAMANAE), Full-Service Payroll Processing (BPACAIAA), Bill Pay, Invoicing & Payables Platforms (BPAMAFAF)
Keywords
Where DailyPay is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
DailyPay business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- On-Demand Pay Transfer Fees: DailyPay charges employees a flat transfer fee for instant access to earned wages. Standard transfers to a DailyPay Card set up with direct deposit have no fee. The fee structure is employer-participant based with fees varying by employer.
- Employer Platform/Subscription Fees: DailyPay generates revenue through employer partnerships, where companies pay for the On-Demand Pay benefit platform as part of their employee benefits package. Implementation is seamless with no payroll changes required.
- Card Program Revenue: Revenue from the DailyPay Visa Prepaid Card issued through The Bancorp Bank, N.A., generating interchange fees and cash back program economics.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Standard Transfer (1-3 Business Days) - No Fee |
| Usage-based | Pay-as-you-go | Instant Transfer - Flat Fee |
| Usage-based | Pay-as-you-go | DailyPay Card with Direct Deposit - No Fee Transfers |
| Transaction based/ take rate | Pay-as-you-go | Card Cash Back Rewards |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
DailyPay product offering
Product offeringCore offering
DailyPay operates an On-Demand Pay (earned wage access) platform that integrates with employer HR, payroll, and time management systems to give employees access to wages they have already earned before the scheduled payday. The platform is sold to enterprise employers as a financial wellness benefit and supports 180+ pre-built HCM/payroll integrations, a reloadable Visa prepaid card, off-cycle payments, instant bonuses, digital tips, bill management, and employer analytics. DailyPay processes over $30 billion in earned wage access transactions annually across more than 5 million employees.
Product overview
DailyPay offers a modular On-Demand Pay platform architecture centered on its core earned wage access technology. The core DailyPay Platform enables employees to access earned wages before payday with 180+ payroll integrations. Adjacent products include the DailyPay Visa Prepaid Card for fee-free instant access with cash back rewards, Cycle for off-cycle payments, Reward for instant bonuses, Tips for digitized tip distribution, Bill Manager for subscription tracking, Perks for discounts, and Financial Wellness Tools including credit monitoring and savings. The platform also includes a Client Portal for employer insights and a Success Hub for implementation support. Small business and franchise-specific versions extend the platform to under-500 employee companies and franchise networks.
Differentiator
Problem solved
Functional benefit
Brands
- DailyPay Visa Prepaid Card: A reloadable Visa prepaid card that allows employees to access their earned wages instantly with no fee for transfers to the card with direct deposit.
- Cycle
- Reward
- Tips
- Perks
- Bill Manager
- DailyPay Built In
Products and services
- DailyPay On-Demand Pay Platform Core SaaS platform enabling enterprise employers to offer employees on-demand access to earned wages before payday, with 180+ pre-built HCM/payroll integrations, employer dashboard, and employee mobile app.
- DailyPay Visa Prepaid Card
- DailyPay for Small Business
- DailyPay Built In Embedded EWA integration solution for HCM and payroll partners that allows them to offer earned wage access natively within their own platforms through pre-built connectors.
Quantifiable outcome
- 59% of workers say having on-demand pay influences their decision to join a company
- +12 more outcomes
Companies that use DailyPay
Customer profileNamed customers20 records
Segments9 records
Ideal customer profiles3 records
DailyPay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration25 records
AI capability4 records
Feature10 records
DailyPay partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered strategic, core, minor and flagship.
- ComplyAdvantagestrategicDailyPay uses ComplyAdvantage's agentic AI for anti-money laundering compliance, reducing human analyst workload by approximately 50% while flagging anomalies such as unusual transaction frequency changes.
- GoTo FoodscoreDailyPay partnered with GoTo Foods as the sole preferred on-demand pay vendor for the franchise network covering brands including Auntie Anne's, Carvel, Cinnabon, Jamba, McAlister's Deli, Moe's Southwest Grill, and Schlotzsky's Deli. The partnership enables frontline employees to access earned wages on demand.
- Quality Automotive ServicesminorQuality Automotive Services, a Valvoline franchisee, reported 32% increase in employee tenure in 2025 through its partnership with DailyPay for On-Demand Pay solutions.
- Forbo Movement SystemsminorForbo Movement Systems partnered with DailyPay to provide financial wellness solutions for its U.S. and Canada-based workers, giving employees access to on-demand wages as part of a broader employee benefits program.
- WorkdayflagshipDailyPay selected as Workday's strategic partner for On-Demand Pay. DailyPay Built In enables HCM partners to integrate earned wage access into their platforms seamlessly.
- ADPflagshipADP Marketplace Platinum Partner. DailyPay integrates with ADP payroll systems enabling seamless implementation for ADP customers seeking on-demand pay solutions.
- UKGcoreDailyPay integrates with UKG workforce management solutions including Kronos and UKG Pro, Ready, and Dimensions products.
- OraclecoreDailyPay integrates with Oracle HCM Cloud and Oracle EBS payroll systems providing on-demand pay capabilities for Oracle customers.
- SAPcoreDailyPay integrates with SAP SuccessFactors Employee Central and SAP ECC enabling seamless earned wage access for SAP payroll customers.
- PaycorcoreDailyPay integrates with Paycor HR and payroll software as a marketplace partner offering on-demand pay.
- PaylocitycoreDailyPay integrates with Paylocity payroll and HR software enabling implementation for Paylocity's customer base.
- PaychexcoreDailyPay integrates with Paychex payroll services providing earned wage access for Paychex customers.
- The Bancorp Bank, N.A.coreThe Bancorp Bank, N.A. issues the DailyPay Visa Prepaid Card, Member FDIC, pursuant to a license from Visa U.S.A. Inc. The card can be used everywhere Visa debit cards are accepted with FDIC insurance coverage.
- LemonademinorDailyPay partners with Lemonade for insurance perks offerings, providing pet insurance and other coverage options through DailyPay's Perks platform.
- ScribeUpminorScribeUp provides Bill Manager services through DailyPay's platform, helping employees track repeat bills and cancel unwanted subscriptions.
Scale indicators11 records
Recent moves7 records
Expansion highlights7 records
DailyPay competitors and assessment
Company assessmentDirect peers
- Payactiv: Payactiv is a leading direct competitor in the Earned Wage Access (EWA) category, offering on-demand pay, bill pay, and financial wellness tools integrated with employer payroll systems. It serves a similar enterprise employer base with comparable transaction-fee revenue models.
- Earnin: Earnin is a consumer-facing EWA platform offering no-mandatory-fee access to earned wages, monetizing through optional tips. It competes with DailyPay in the same on-demand pay category with overlapping hourly worker end-users, though its go-to-market is more consumer-direct.
- Even (Walmart): Even is an EWA platform acquired by Walmart that offers on-demand pay, budgeting, and savings to hourly employees. It directly competes with DailyPay for large retailer and hourly workforce customers and exemplifies employer-side disintermediation risk.
- Branch: Branch is an EWA and workforce payments platform offering instant pay, prepaid cards, and business banking to hourly workers. It competes with DailyPay across enterprise and SMB employer segments with a similar integrated payroll+HCM distribution strategy.
- Instant Financial: Instant Financial provides EWA, tips payout, and earned-wage rewards to frontline and hourly workers. It directly competes with DailyPay in the restaurant, hospitality, and retail verticals with employer-paid or hybrid revenue models.
Broad incumbents
- ADP (Workday Now & ADP Earn): ADP is a global payroll and HCM incumbent that distributes DailyPay via its Marketplace as a Platinum Partner. ADP also offers competing on-demand pay and pay-card products (e.g., Wisely), making it both a critical channel partner and a potential competitor.
- Workday: Workday is a leading cloud HCM and payroll platform with which DailyPay has a strategic partnership. Workday's scale and expanding native payroll and financial wellness capabilities make it both DailyPay's biggest enterprise channel and a long-term competitive threat.
Emerging players
- Wisely by ADP: Wisely is ADP's digital payroll card and money-management platform that overlaps with the DailyPay Visa Prepaid Card and broader financial wellness positioning. It is closely comparable because it pairs a prepaid card with pay-cycle access and employer-sponsored distribution.
- Green Dot Corporation: Green Dot is a fintech and bank holding company issuing prepaid and payroll debit cards and providing digital banking. It is comparable through its prepaid payroll card products and employer relationships that intersect with the DailyPay Card value proposition.
- Current: Current is a consumer fintech offering early paycheck access, prepaid debit cards, and financial tools. It targets a similar hourly-worker demographic as DailyPay with an overlapping feature set around pay-cycle flexibility and banking-adjacent products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks7 records
Key highlights7 records
Customer concentration
DailyPay social profiles
Digital presenceDailyPay compliance and trust
Trust signalCompliance3 records
DailyPay financial estimates
Financial estimateRevenue estimate
Valuation estimate
DailyPay leadership team
Management profileNumber of profiles
Profiles9 records
DailyPay funding detail
Funding detailFunding overview
Funding rounds16 records
Investors23 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DailyPay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DailyPay
What does DailyPay do?
DailyPay operates an On-Demand Pay (earned wage access) platform that integrates with employer HR, payroll, and time management systems to give employees access to wages they have already earned before the scheduled payday. The platform is sold to enterprise employers as a financial wellness benefit and supports 180+ pre-built HCM/payroll integrations, a reloadable Visa prepaid card, off-cycle payments, instant bonuses, digital tips, bill management, and employer analytics. DailyPay processes over $30 billion in earned wage access transactions annually across more than 5 million employees.
Is DailyPay a public or private company?
DailyPay is a private company. It is classified as venture growth investor backed and is currently operating.
When was DailyPay founded?
DailyPay was founded in 2015. It employs 501 to 1,000 people.
Where is DailyPay based?
DailyPay is headquartered in New York, United States, in the North America region.
How does DailyPay make money?
Three revenue lines are on record. On-Demand Pay Transfer Fees are the primary driver. The others are employer Platform/Subscription Fees and card Program Revenue.
Who are DailyPay's main competitors?
Direct peers on record are Payactiv, Earnin, Even (Walmart), Branch and Instant Financial. Broad incumbents are ADP (Workday Now & ADP Earn) and Workday. Emerging players are Wisely by ADP, Green Dot Corporation and Current.
Does DailyPay have an API?
No public API is recorded for DailyPay.
What industry is DailyPay in?
DailyPay's product category is Earned Wage Access Platform. Its primary akta.pro industry code is FSAMAKAM, Instant Payouts & Earned Wage Access (EWA), with a secondary code of BPACAIAK, Pay Card Programs & Earned Wage Access (EWA) Administration. Its NAICS code is 541214 and its SIC code is 7371.