DailyPay

What DailyPay does

DailyPay is a private fintech company founded in 2015 and headquartered at 55 Water Street, New York, that provides earned wage access (EWA) solutions enabling employees to access wages they have already earned before the scheduled payday. The platform integrates with more than 180 human capital management, payroll, and time-management systems — including ADP (Platinum Marketplace partner), Workday (strategic partner), UKG, Oracle, SAP, Paycor, Paylocity, and Paychex — allowing employers to deploy EWA without modifying existing payroll infrastructure. Beyond the core transfer product, DailyPay operates a modular platform with sub-products including the DailyPay Visa Prepaid Card (issued by The Bancorp Bank, with up to 9% cash back and FDIC insurance), Cycle for off-cycle payments, Reward for instant digital bonuses, Tips for digitized tip distribution, Bill Manager (in partnership with ScribeUp) for subscription management, Perks for insurance and discount benefits, and Financial Wellness Tools spanning credit monitoring, savings jars, and financial counseling.

The business operates a hybrid revenue model combining per-transaction fees (a $3.49 flat fee for instant transfers to external accounts, free standard transfers and free instant transfers to the DailyPay Card with direct deposit), employer platform/subscription fees, and card-program economics including interchange. Go-to-market is enterprise-led direct sales targeting HR and benefits leaders at Fortune 500 and large-employer accounts, supplemented by HCM/payroll marketplace distribution, franchise-network distribution (e.g., GoTo Foods as sole preferred vendor), and self-serve onboarding for sub-500-employee businesses. The company serves more than 5 million employees across Fortune 500 customers including Hilton, Target, Kroger, Dollar Tree, and HCA Healthcare, and processes approximately $30 billion in earned wage access transactions annually. The company is venture- and debt-backed, with $1.75B equity valuation as of January 2024 and over $1 billion in cumulative debt financing assembled across 2025–2026.

Name

DailyPay

Legal name

DailyPay, LLC

Website

https://dailypay.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

501–1,000 employees

Short description

DailyPay is a private fintech providing earned wage access solutions that let employees access earned wages before payday. The platform integrates with 180+ HCM and payroll systems and serves over 5 million employees across Fortune 500 enterprises in healthcare, retail, hospitality, and manufacturing.

Ownership category

akta.pro rank

Product category

Earned Wage Access Platform

NAICS

Payroll Services (541214), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121), Professional Employer Organizations (561330), Professional Employer Organizations (56133)

SIC

Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)

akta.pro primary industry

Instant Payouts & Earned Wage Access (EWA) (FSAMAKAM)

akta.pro secondary industries

Pay Card Programs & Earned Wage Access (EWA) Administration (BPACAIAK), Payroll Cards & Salary Prepaid (FSAMANAE), Full-Service Payroll Processing (BPACAIAA), Bill Pay, Invoicing & Payables Platforms (BPAMAFAF)

Keywords

• Earned wage access
• On-demand pay
• Payroll integration
• Employee financial wellness
• Workforce benefits

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. On-Demand Pay Transfer Fees: DailyPay charges employees a flat transfer fee for instant access to earned wages. Standard transfers to a DailyPay Card set up with direct deposit have no fee. The fee structure is employer-participant based with fees varying by employer.
2. Employer Platform/Subscription Fees: DailyPay generates revenue through employer partnerships, where companies pay for the On-Demand Pay benefit platform as part of their employee benefits package. Implementation is seamless with no payroll changes required.
3. Card Program Revenue: Revenue from the DailyPay Visa Prepaid Card issued through The Bancorp Bank, N.A., generating interchange fees and cash back program economics.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

DailyPay operates an On-Demand Pay (earned wage access) platform that integrates with employer HR, payroll, and time management systems to give employees access to wages they have already earned before the scheduled payday. The platform is sold to enterprise employers as a financial wellness benefit and supports 180+ pre-built HCM/payroll integrations, a reloadable Visa prepaid card, off-cycle payments, instant bonuses, digital tips, bill management, and employer analytics. DailyPay processes over $30 billion in earned wage access transactions annually across more than 5 million employees.

Product overview

DailyPay offers a modular On-Demand Pay platform architecture centered on its core earned wage access technology. The core DailyPay Platform enables employees to access earned wages before payday with 180+ payroll integrations. Adjacent products include the DailyPay Visa Prepaid Card for fee-free instant access with cash back rewards, Cycle for off-cycle payments, Reward for instant bonuses, Tips for digitized tip distribution, Bill Manager for subscription tracking, Perks for discounts, and Financial Wellness Tools including credit monitoring and savings. The platform also includes a Client Portal for employer insights and a Success Hub for implementation support. Small business and franchise-specific versions extend the platform to under-500 employee companies and franchise networks.

Differentiator

Problem solved

Functional benefit

Brands

• DailyPay Visa Prepaid Card: A reloadable Visa prepaid card that allows employees to access their earned wages instantly with no fee for transfers to the card with direct deposit.
• Cycle
• Reward
• Tips
• Perks
• Bill Manager
• DailyPay Built In

Products and services

• DailyPay On-Demand Pay Platform Core SaaS platform enabling enterprise employers to offer employees on-demand access to earned wages before payday, with 180+ pre-built HCM/payroll integrations, employer dashboard, and employee mobile app.
• DailyPay Visa Prepaid Card
• DailyPay for Small Business
• DailyPay Built In Embedded EWA integration solution for HCM and payroll partners that allows them to offer earned wage access natively within their own platforms through pre-built connectors.

Quantifiable outcome

• 59% of workers say having on-demand pay influences their decision to join a company
• +12 more outcomes

Named customers20 records

Segments9 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration25 records

AI capability4 records

Feature10 records

Partnerships

15 partnerships are on record, tiered strategic, core, minor and flagship.

• ComplyAdvantagestrategicTechnology or Integration · 2 April 2026DailyPay uses ComplyAdvantage's agentic AI for anti-money laundering compliance, reducing human analyst workload by approximately 50% while flagging anomalies such as unusual transaction frequency changes.
• GoTo FoodscoreStrategic or Co-development Partner · 24 February 2026DailyPay partnered with GoTo Foods as the sole preferred on-demand pay vendor for the franchise network covering brands including Auntie Anne's, Carvel, Cinnabon, Jamba, McAlister's Deli, Moe's Southwest Grill, and Schlotzsky's Deli. The partnership enables frontline employees to access earned wages on demand.
• Quality Automotive ServicesminorStrategic or Co-development Partner · 5 December 2025Quality Automotive Services, a Valvoline franchisee, reported 32% increase in employee tenure in 2025 through its partnership with DailyPay for On-Demand Pay solutions.
• Forbo Movement SystemsminorStrategic or Co-development Partner · 19 November 2025Forbo Movement Systems partnered with DailyPay to provide financial wellness solutions for its U.S. and Canada-based workers, giving employees access to on-demand wages as part of a broader employee benefits program.
• WorkdayflagshipTechnology or IntegrationDailyPay selected as Workday's strategic partner for On-Demand Pay. DailyPay Built In enables HCM partners to integrate earned wage access into their platforms seamlessly.
• ADPflagshipTechnology or IntegrationADP Marketplace Platinum Partner. DailyPay integrates with ADP payroll systems enabling seamless implementation for ADP customers seeking on-demand pay solutions.
• UKGcoreTechnology or IntegrationDailyPay integrates with UKG workforce management solutions including Kronos and UKG Pro, Ready, and Dimensions products.
• OraclecoreTechnology or IntegrationDailyPay integrates with Oracle HCM Cloud and Oracle EBS payroll systems providing on-demand pay capabilities for Oracle customers.
• SAPcoreTechnology or IntegrationDailyPay integrates with SAP SuccessFactors Employee Central and SAP ECC enabling seamless earned wage access for SAP payroll customers.
• PaycorcoreTechnology or IntegrationDailyPay integrates with Paycor HR and payroll software as a marketplace partner offering on-demand pay.
• PaylocitycoreTechnology or IntegrationDailyPay integrates with Paylocity payroll and HR software enabling implementation for Paylocity's customer base.
• PaychexcoreTechnology or IntegrationDailyPay integrates with Paychex payroll services providing earned wage access for Paychex customers.
• The Bancorp Bank, N.A.coreOthersThe Bancorp Bank, N.A. issues the DailyPay Visa Prepaid Card, Member FDIC, pursuant to a license from Visa U.S.A. Inc. The card can be used everywhere Visa debit cards are accepted with FDIC insurance coverage.
• LemonademinorOthersDailyPay partners with Lemonade for insurance perks offerings, providing pet insurance and other coverage options through DailyPay's Perks platform.
• ScribeUpminorOthersScribeUp provides Bill Manager services through DailyPay's platform, helping employees track repeat bills and cancel unwanted subscriptions.

Scale indicators11 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Payactiv: Payactiv is a leading direct competitor in the Earned Wage Access (EWA) category, offering on-demand pay, bill pay, and financial wellness tools integrated with employer payroll systems. It serves a similar enterprise employer base with comparable transaction-fee revenue models.
• Earnin: Earnin is a consumer-facing EWA platform offering no-mandatory-fee access to earned wages, monetizing through optional tips. It competes with DailyPay in the same on-demand pay category with overlapping hourly worker end-users, though its go-to-market is more consumer-direct.
• Even (Walmart): Even is an EWA platform acquired by Walmart that offers on-demand pay, budgeting, and savings to hourly employees. It directly competes with DailyPay for large retailer and hourly workforce customers and exemplifies employer-side disintermediation risk.
• Branch: Branch is an EWA and workforce payments platform offering instant pay, prepaid cards, and business banking to hourly workers. It competes with DailyPay across enterprise and SMB employer segments with a similar integrated payroll+HCM distribution strategy.
• Instant Financial: Instant Financial provides EWA, tips payout, and earned-wage rewards to frontline and hourly workers. It directly competes with DailyPay in the restaurant, hospitality, and retail verticals with employer-paid or hybrid revenue models.

Broad incumbents

• ADP (Workday Now & ADP Earn): ADP is a global payroll and HCM incumbent that distributes DailyPay via its Marketplace as a Platinum Partner. ADP also offers competing on-demand pay and pay-card products (e.g., Wisely), making it both a critical channel partner and a potential competitor.
• Workday: Workday is a leading cloud HCM and payroll platform with which DailyPay has a strategic partnership. Workday's scale and expanding native payroll and financial wellness capabilities make it both DailyPay's biggest enterprise channel and a long-term competitive threat.

Emerging players

• Wisely by ADP: Wisely is ADP's digital payroll card and money-management platform that overlaps with the DailyPay Visa Prepaid Card and broader financial wellness positioning. It is closely comparable because it pairs a prepaid card with pay-cycle access and employer-sponsored distribution.
• Green Dot Corporation: Green Dot is a fintech and bank holding company issuing prepaid and payroll debit cards and providing digital banking. It is comparable through its prepaid payroll card products and employer relationships that intersect with the DailyPay Card value proposition.
• Current: Current is a consumer fintech offering early paycheck access, prepaid debit cards, and financial tools. It targets a similar hourly-worker demographic as DailyPay with an overlapping feature set around pay-cycle flexibility and banking-adjacent products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/dailypay
• LinkedInlinkedin.com/company/dailypay-inc
• Xx.com/dailypay

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds16 records

Investors23 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DailyPay