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Lazada Group

Full company profile

uuid00003e7

Namestring
Lazada Group
Legal namestring
Lazada Group
Websiteurl
lazada.com
Company typeenum
Private
Founded yearint
2012
Descriptiontext

Lazada Group is a Singapore-headquartered, Alibaba-owned e-commerce marketplace operator serving six Southeast Asian markets (Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam) with a regional footprint of 5,001-10,000 employees, 400+ warehouse and sortation facilities, and a 14-year operating history since its 2012 founding by Rocket Internet. The platform runs on Project Voyager, a technology stack jointly developed with Alibaba that powers its consumer storefronts, country-specific Seller Center portals, LazMall premium brand marketplace (32,000+ brands with 100% authenticity guarantee), RedMart online grocery arm in Singapore, LazGlobal cross-border channel, and a proprietary logistics network handling more than 85% of first-mile parcels in-house. Beyond core marketplace commissions, the business monetises through advertising/retail media, Lazada PayLater BNPL, embedded microinsurance distribution (notably Malayan Insurance in the Philippines), creator commerce via the US$100 million LazAffiliate programme, and live-shopping surfaces such as LazLive+.

The company serves a layered customer base: mass-market consumers across SEA, premium-brand shoppers via LazMall, Singapore grocery shoppers through RedMart (including 30-minute RedMart Now instant delivery), MSMEs and SMEs via Seller Centers and Lazada University education, and enterprise brands (Nike, L'Oreal, Samsung, Apple, LEGO, BMW, Panasonic, Casio, HP, Unilever, Danone, Johnson & Johnson and others) seeking regional reach and IP protection. Distribution combines owned country storefronts (lazada.co.id, lazada.vn, lazada.com.my, lazada.co.th, lazada.sg, lazada.com.ph), LazMall and LazGlobal destination channels, embedded checkout via Meta, YouTube and Google Performance Max integrations, and AI surfaces including LazzieChat and the 2025 AI Shopping and Seller Agents. Strategic positioning is anchored by Alibaba's multi-billion-dollar capital support (including approximately US$6+ billion injected since 2016), a dedicated regional IPR Protection Team recognised by Singapore's Ministry of Home Affairs with the highest safety rating, and the formation of the SeCA Working Group (September 2022), the first SEA e-commerce anti-counterfeiting coalition.

Operationally, Lazada is in a defensive repositioning phase: it underwent two rounds of workforce retrenchment in 2024 and 2026 (approximately 5% of headcount in June 2026) and its SEA e-commerce market share has contracted from 24% in 2020 to 11% in 2025 according to Momentum Works, while still holding the #2 position in Singapore at 36% share. Profitability signal is mixed but improving at the country level: Lazada Thailand posted 30.16 billion baht (~US$850M) of revenue and 1.46 billion baht (~US$40M) of profit in 2025, suggesting a path toward regional break-even even as Lazada trails Shopee in Thailand revenue scale.

Short descriptiontext

Lazada Group is a Singapore-headquartered, Alibaba-owned e-commerce marketplace operating across six Southeast Asian countries (Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam), serving consumers, MSMEs and enterprise brands via owned storefronts, LazMall, RedMart grocery, and an integrated logistics and payments stack.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
5,001–10,000
akta.pro rankint
HeadquartersSingapore, Singapore
HQ citystring
Singapore
HQ countrystring
Singapore
HQ regionstring
Asia
Markets served

Serves global market

Offices7 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
online marketplace platform, ecommerce marketplace, cross-border ecommerce, logistics fulfillment services, digital payments fintech
Industry1 code
1Generalist Marketplaces & Online Malls
CodeBPAMAGAAPrimaryYes
NAICS code1 code
  • Advertising Agencies54181
SIC code1 code
  • Retail-Variety Stores5331
Product category
Online Marketplace E-commerce
GTM motion4 records

Each record includes

Type, Description, Source

Revenue model7 records
1Marketplace Commissions
TypeMarketplace Commission
Description

Core revenue stream from marketplace transactions across six SEA countries, with sellers paying commissions on sales made via the Lazada Marketplace platform.

lazada.com
2Advertising (Retail Media)
TypeAdvertising
Description

Revenue from seller advertising, brand partnerships, and promotional placements (e.g., LazMall, sponsored listings, mega campaign features) as part of LazMall ecosystem targeting US$150 billion in authenticity-driven e-commerce by 2030.

contentgrip.com
3Lazada PayLater (BNPL)
TypeTransaction Fee
Description

Buy Now Pay Later financial services product generating transaction-based fees; identified as key player in Thailand BNPL market projected to grow from $528.7M in 2025 to $1.93B by 2031.

globenewswire.com
4LazAffiliate Programme (Creator Commerce)
TypeAffiliate Referral
Description

Lazada committed US$100 million to enhance LazAffiliate Programme, monetising creator/affiliate-driven commerce; commission-based revenue from sales driven by creator links.

en.prnasia.com
5Embedded Insurance Distribution
TypeTransaction Fee
Description

Embedded microinsurance products (e.g., with Malayan Insurance on GCash and Lazada); revenue from insurance product distribution with premium production on Lazada growing 300%+ YoY as of April 2026.

fintechnews.ph
6RedMart Grocery Commerce
TypeMarketplace Commission
Description

Grocery e-commerce revenue via RedMart supermarket arm in Singapore, including 30-minute RedMart Now service for last-minute shopping needs.

retailtechinnovationhub.com
7Cross-Border Commerce (Global Collection)
TypeMarketplace Commission
Description

Cross-border revenue from Global Collection channel featuring brands from China, Hong Kong SAR, Korea, Japan, the United States, and Europe, with Alibaba's logistics network enabling delivery within seven days.

lazada.com
Marketing channels13 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels9 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations, Supply Chain
Pricing details4 tiers
1Promotional mega sales with up to 90-95% off (e.g., 14th Birthday Sale, 9.9, 11.11, 12.12)
ModelOtherBilling cadencePay-as-you-go
Notes

Up to 90% off during 14th Birthday Sale (2026); up to 95% off with same-day delivery during Eid Al-Fitr promotions in Indonesia.

fintechnews.ph
2Lazada PayLater BNPL service
ModelTransaction based/ take rateBilling cadencePay-as-you-go
Notes

Buy Now Pay Later financing available to consumers; Thailand BNPL market projected to grow 27.1% YoY in 2026.

globenewswire.com
3LazMall premium brand marketplace with 100% authenticity guarantee and 30-day return policy
ModelOtherBilling cadencePay-as-you-go
Notes

LazMall offers premium authenticated brand products; pricing varies by brand; 53% increase in GMV for million-dollar brands since 9.9.

en.prnasia.com
4Lazada Membership Programme (Lazada Plus / LazCoins)
ModelFreemiumBilling cadenceAnnual
Notes

LazCoins can be redeemed for free gifts, discount vouchers, discounts at checkout, exclusive offers; membership programme launched December 2025.

lazada.com
GTM typeB2C
B2C
Offering typeDigital Commerce or Conte…
Digital Commerce or Content
Brand1 of 4 records shown
1LazMall
Description

Virtual mall on the Lazada platform launched in 2018, connecting shoppers to over 32,000 leading international and local brands with guarantees of product authenticity, fast delivery and a 30-day return policy.

lazada.com
+3 more records
Core offering1 text field

Lazada Group operates an online marketplace platform connecting consumers to a vast selection of brands and sellers across six Southeast Asian countries (Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam), powered by Alibaba's Project Voyager technology stack. The platform combines a general marketplace, LazMall (a curated premium virtual mall with 100% authenticity guarantee), RedMart (online grocery in Singapore), cross-border Global Collection, and embedded financial services including Lazada PayLater (BNPL). It serves both consumers (mass-market shoppers and premium brand shoppers) and sellers (local SMEs/MSMEs, international brands, cross-border sellers), with proprietary logistics, payments, AI-driven personalisation, livestream Shoppertainment, and creator commerce.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 12 values shown
  • 53% increase in GMV for million-dollar brands on LazMall since 9.9 campaign
+11 more records
Product and service16 records
1Lazada Marketplace
CategoryOnline Marketplace
Description

Country-specific online marketplace platforms (lazada.co.id, lazada.vn, lazada.com.my, lazada.co.th, lazada.sg, lazada.com.ph) connecting consumers to a vast selection of brands and sellers across 18 product categories in six Southeast Asian markets. Available via web and mobile apps.

2LazMall
CategoryPremium / Branded Marketplace
Description

Premium virtual mall storefront on the Lazada platform with 32,000+ leading international and local brands, offering 100% product authenticity guarantee, fast delivery, and 30-day return policy.

3RedMart
CategoryOnline Grocery / Quick Commerce
Description

Online supermarket in Singapore offering grocery delivery services including 30-minute (RedMart Now), 2-hour (Express), and 6-hour delivery; operated by Lazada Group.

4RedMart Now (30-Minute Grocery Delivery)
CategoryQuick Commerce / Grocery Delivery
Description

30-minute grocery delivery service within Lazada's RedMart supermarket arm in Singapore, targeting urgent unplanned grocery needs.

5Global Collection (Cross-Border Storefront)
CategoryCross-Border E-commerce
Description

Cross-border e-commerce channel bringing brands from China, Hong Kong SAR, Korea, Japan, the United States, and Europe to SEA consumers, with delivery within seven days via Alibaba's logistics network.

6Taobao Fashion Channel (Singapore and Malaysia)
CategoryCross-Border Fashion Channel
Description

Dedicated fashion channel within Lazada Singapore and Malaysia integrating Alibaba's Taobao fashion assortment into the Lazada storefront.

7Lazada PayLater (BNPL)
CategoryEmbedded Financial Services / BNPL
Description

Buy Now Pay Later financial services product offered to consumers on Lazada, generating transaction-based fees for Lazada.

8Embedded Insurance Distribution (Lazada/GCash with Malayan Insurance)
CategoryEmbedded Insurance Distribution
Description

Embedded microinsurance products distributed via Lazada (e.g., Malayan Insurance products in the Philippines via GCash and Lazada), with plans for cybersecurity and parametric insurance.

9IPP (Intellectual Property Protection) Platform
CategoryTrust & Safety / Brand Protection Platform
Description

Online notice & takedown service system for brand owners with machine learning algorithms for proactive counterfeit detection; processes 90% of takedowns within 24 hours via IPP Plus.

10Lazlive+ (Livestream Shopping)
CategoryLivestream Commerce / Shoppertainment
Description

Shoppertainment livestreaming platform on Lazada, combining live video shopping with entertainment; the upgraded Lazlive+ experience launched in 2022.

11LazzieChat (AI Shopping Chatbot)
CategoryAI Commerce / Conversational Shopping
Description

First eCommerce AI chatbot in Southeast Asia, providing AI-powered shopping assistance and seller tools, later powering the 9.9 Mega Brands Sale LazzieChat Challenge.

12AI Shopping and Seller Agents
CategoryAI Commerce / GenAI Shopping Agents
Description

AI-powered shopping and selling agents providing GenAI-driven personalised recommendations for shoppers and productivity tools for sellers.

13Lazada Membership Programme (Lazada Plus / LazCoins)
CategoryMembership / Loyalty Programme
Description

Loyalty membership programme offering LazCoins that can be redeemed for free gifts, discount vouchers, discounts at checkout, and exclusive offers.

14LazAffiliate Programme (Creator Commerce)
CategoryAffiliate / Creator Commerce
Description

Creator/affiliate commerce programme that monetises creator-driven sales via commission-based revenue; Lazada has committed US$100 million to enhance the programme.

15Lazada x Razer Digital Game Store
CategoryDigital Content / Gaming Store
Description

Digital game store in Southeast Asia operated by Lazada in partnership with Razer, offering games to consumers in the region.

16Lazada Sustainability Academy
CategorySeller Education / Sustainability Programme
Description

Education programme empowering Lazada sellers to grow sustainably through training and sustainability-focused resources.

Scale indicator14 records

Each record includes

Type, Value, Description, Source

Partnership50 partners
Strategic tierFlagshipTypeStrategic or Co-development Partner
Description

Strategic partnership announced 29 September 2025 to bring 20 million high-quality South Korean products to Southeast Asia, covering Singapore, Malaysia, Thailand, Philippines, and Vietnam. The partnership offers authentic Korean goods including beauty, skincare, and lifestyle items, with verified sellers and quality guarantees.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Partnership to expedite collector's journey for POP MART fans in Malaysia, Singapore, and Indonesia by offering faster deliveries, lower shipping costs, and easier returns for art toys. Enhances the art toy community engagement.

Strategic tierFlagshipTypeGTM or Marketing Partner
Description

Strategic affiliate partnership announced at Cannes Lions 2026 covering 22 countries; Meta selected Lazada as the regional affiliate partner in Asia (alongside Flipkart in India, Mercado Libre in Brazil/Mexico). Enables creators to tag Lazada products on Instagram Reels and Feed, with product data as foundational input for Sales campaigns. Includes global rollout of Live Video Ads and AI-powered ad creation tools.

Strategic tierCoreTypeGTM or Marketing Partner
Description

YouTube expanded shopping integrations enabling creators to tag Lazada products in videos, Shorts, and livestreams with in-app checkout; case studies show the feature drove a 500% sales increase during Lazada's 12.12 shopping event. Integrated with Google Ads, Google Merchant Center, and Shopify.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Embedded microinsurance distribution partnership in the Philippines; Malayan Insurance products available on Lazada platform alongside GCash. Premium production on Lazada grew by more than 300% as of April 2026 compared to the previous year, with customer reach exceeding full-year 2025 levels by over 20%. Plans include cybersecurity coverage and parametric insurance.

6GCash
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Embedded insurance distribution channel; Malayan Insurance products available on GCash and Lazada lifestyle apps in the Philippines.

fintechnews.ph
Strategic tierCoreTypeTechnology or Integration
Description

Collaboration with Google Cloud and 60+ organizations including Airwallex, Garena, Shopee, ZALORA to develop Agent Payments Protocol (AP2), an open standard for secure agent-led transactions across multiple platforms and payment methods.

Strategic tierCoreTypeTechnology or Integration
Description

SingPost integrated Pick Network's locker system into its last-mile infrastructure, expanding parcel collection options through partnerships with Lazada and other logistics providers; SingPost launched Residential Posting Box Trial in October 2025.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Lazada Partners with Alibaba's Taobao to launch dedicated fashion channel in Singapore and Malaysia (October 2024); Taobao Collection previously launched in Indonesia, Philippines, and Thailand (2017) after launches in Singapore and Malaysia.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Joint study with Kantar surveying 1,214 online sellers across Philippines, Vietnam, Singapore, Indonesia, Malaysia, and Thailand on AI readiness and adoption in Southeast Asia e-commerce, published as 'Bridging The AI Gap' report (April 2025).

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Joint report by Cube and Lazada projects authenticity-driven e-commerce through Mall ecosystems to grow from 12% of SEA online retail in 2020 to 55% by 2030, representing approximately US$150 billion annually.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Joint research with International Finance Corporation found that more than USD 280 billion could be added to the SEA eCommerce industry between 2025 and 2030, if more women receive better training and financial support.

13SeCA Working Group (Southeast Asia e-commerce Anti-Counterfeiting)
Strategic tierFlagshipTypeStrategic or Co-development Partner
Description

Lazada initiated the formation of the Southeast Asia e-commerce Anti-Counterfeiting (SeCA) Working Group launched in September 2022 - the first regional coalition dedicated to e-commerce anti-counterfeiting. Consortium of e-commerce platforms and brand owners with interests in the region providing open dialogue and information exchange between IPR owners and e-commerce platforms.

lazada.com
14REACT (anti-counterfeiting organisation)
Strategic tierCoreTypeStrategic or Co-development Partner
Description

MOU signed in March 2021 for collaboration and mutual coordination; REACT represents over 300 brand owner members protecting consumers against counterfeit and pirated goods. Lazada received recognition from REACT at Annual Asia Assembly and participates in REACT's Annual Assembly each year.

lazada.com
Strategic tierCoreTypeStrategic or Co-development Partner
Description

MOU signed 26 October 2021 during inaugural #LazMed Seminar to combat online counterfeit pharmaceutical products; PSI represents pharma companies protecting public health against counterfeit medicines. LazMed Seminar is a recurring forum for pharmaceutical and eCommerce platform collaboration.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

MOU on Cooperation for IPR Protection on the Internet signed 11 January 2021, presided by Deputy PM and Minister of Commerce Jurin Laksanavisit; framework requires digital platforms to provide IPR reporting channels and IPR owners to include relevant documentation in reports. DIP Thailand endorsed Lazada's efforts in anti-counterfeiting.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

MOU facilitated by IPOPHL signed 1 March 2021 with other eCommerce platforms and brands to establish industry-wide coordination mechanism and code of practice for online marketplaces; includes collaboration with Department of Trade and Industry.

18KOIPA (Korea Intellectual Property Protection Agency)
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Workshop for Korean export companies and agencies held September 2021 sharing Lazada's IP protection programme with Korean brands and rights holders; Lazada and KOIPA co-hosted seminars in 2019 and 2021 to strengthen IPR protection capabilities of Korean companies expanding into ASEAN.

lazada.com
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Speaker at JETRO's International Intellectual Property Protection Forum (IIPPF) in February 2022; jointly organised the Lazada IPR Protection Industry Fireside Chat in October 2021. Provides avenue to explain IP protection programme offerings to Japanese brands and rights holders.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Hosted DGIP Indonesia at Lazada One in June 2022 to share IPR Protection initiatives; jointly organised capacity-building workshop in October 2022 titled 'Advancing Intellectual Property Rights (IPR) Protection in Indonesian e-commerce'.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Partnered with INTERPOL on Operation Pangea XIV (2021) targeting sale of counterfeit and illicit medicines; enforcement actions conducted in the Philippines resulting in seizure of counterfeit health supplements.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Member of AACA, an anti-counterfeiting coalition of brands; Lazada participates in biannual IP Protection Workshops and engages with rights holders via AACA.

Strategic tierCoreTypeGTM or Marketing Partner
Description

First Southeast Asian eCommerce Partner of UEFA EURO 2024 (25 June 2024); Lazada activated Olympic Games partnership in Southeast Asia in 2019.

Strategic tierCoreTypeGTM or Marketing Partner
Description

Olympic Games partnership activated in Southeast Asia in June 2019.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Collaborated with Lazada in March 2019 to empower brands and sellers in eCommerce; Mastercard's virtual card checkout feature integrated with Meta for in-app purchases across Lazada.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Strategic agreement signed in June 2016 to enhance cross-border logistics solutions between China and Southeast Asia via Lazada.

Strategic tierCoreTypeGTM or Marketing Partner
Description

Forged first in e-commerce cross-functional alliance in March 2017; ongoing strategic brand partnership for product distribution across SEA.

Strategic tierCoreTypeGTM or Marketing Partner
Description

Strategic regional partnership announced 28 November 2017 to strengthen eCommerce business in Southeast Asia; ongoing brand partnership for product distribution.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Entered strategic partnership with Lazada Group in November 2019 for product distribution and consumer health initiatives in SEA.

Strategic tierCoreTypeGTM or Marketing Partner
Description

Nike and Lazada partnered in November 2020 to serve more consumers in Southeast Asia, including Super Brand Day initiatives.

Strategic tierCoreTypeGTM or Marketing Partner
Description

Lazada offered Apple products to Southeast Asia customers in December 2017 as part of retail distribution partnership.

Strategic tierCoreTypeGTM or Marketing Partner
Description

Expanded partnership with Samsung in May 2017 to make the full suite of Samsung products more accessible to Southeast Asian consumers.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Launched Digital Game Store in Southeast Asia with Razer in April 2018.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Teamed up with Lazada, RedMart, Netflix, Taobao Collection, Uber and UberEATS to serve lifestyle benefits to consumers in Singapore (April 2017).

Strategic tierMinorTypeStrategic or Co-development Partner
Description

ComfortDelGro Taxi worked with Lazada RedMart to fulfil grocery delivery demand in April 2020 during COVID-19.

Strategic tierMinorTypeGTM or Marketing Partner
Description

Cross-promotional partnership with Lazada, RedMart, Taobao Collection, Uber and UberEATS in Singapore (April 2017) to deliver lifestyle benefits.

Strategic tierFlagshipTypeGTM or Marketing Partner
Description

Signed Joint Business Plan in April 2019 to boost brand reach in Southeast Asia; ongoing strategic brand partnership across multiple categories.

Strategic tierMinorTypeGTM or Marketing Partner
Description

Announced Lazada as eCommerce Partner of Choice in Southeast Asia in May 2019.

Strategic tierMinorTypeGTM or Marketing Partner
Description

Launched on Lazada in June 2019 as part of Amorepacific's SEA eCommerce expansion.

Strategic tierMinorTypeGTM or Marketing Partner
Description

Arrived online in Southeast Asia via Lazada in March 2018 for direct brand presence in the region.

Strategic tierMinorTypeGTM or Marketing Partner
Description

M·A·C X Lazada Super Brand Day launched as a Smashing Success in August 2018.

Strategic tierMinorTypeGTM or Marketing Partner
Description

La Mer became the latest addition on Lazada's LazMall Prestige in July 2021.

Strategic tierMinorTypeGTM or Marketing Partner
Description

Brought scent-sational virtual shopping experience to Southeast Asia with Lazada in October 2021.

Strategic tierMinorTypeGTM or Marketing Partner
Description

Home Shopping Network Giant launched flagship store on Lazada in October 2016.

Strategic tierFlagshipTypeStrategic or Co-development Partner
Description

Alibaba-backed Lazada Group and RedMart teamed up in Singapore in November 2016; RedMart now operates as Lazada's online supermarket arm offering 30-minute (RedMart Now), 2-hour (Express), and 6-hour delivery services.

Strategic tierFlagshipTypeTechnology or Integration
Description

Google and Lazada provide free digital skills training to online sellers (November 2020); Google launched Performance Max for Marketplaces integration across six SEA markets to drive traffic from Google platforms (Search, YouTube, Discover) to Lazada storefronts.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Partnered with Good Doctor Indonesia to roll out a free vaccination programme for frontliners and local communities in Lazada Indonesia's main warehouse in Cimanggis, Depok (July-August 2021); more than 12,200 people vaccinated per phase.

48REACT (anti-counterfeiting) and other IPR partners
Strategic tierCoreTypeStrategic or Co-development Partner
Description

REACT awarded Lazada for 'proactive efforts in brand protection and cooperation with rights holders to address the sale of counterfeit products' (January 2020); continued collaboration at REACT Annual Assembly.

lazada.com
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Engagement with MDTCA on IPR enforcement; November 2021 raid with Casio resulted in seizure of nearly 300 counterfeit products.

50Indonesian Anti-Counterfeiting Society (MIAP)
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Spoke at an event conducted by MIAP in June 2022; Lazada collaborates with MIAP on anti-counterfeiting initiatives in Indonesia.

lazada.com
Recent move11 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight7 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Indonesia's largest homegrown marketplace and a top-tier SEA e-commerce competitor. Comparable as a multi-category marketplace with seller onboarding, ads, and logistics services, and competes with Lazada Indonesia for sellers, GMV and brand partnerships.

TypeDirect peer
Description

Shopee is Lazada's primary direct competitor across SEA (Singapore, Indonesia, Malaysia, Philippines, Thailand, Vietnam), offering a similar marketplace model with live commerce, seller tools, and mega-sale campaigns. Shopee leads Lazada in Singapore (52% vs 36%) and in Thailand by revenue (49.96B vs 30.16B baht in 2025).

TypeDirect peer
Description

Indonesia-listed online marketplace serving consumers and Mitra (agent) sellers, with a comparable multi-category offering and SMB seller focus. Overlaps with Lazada Indonesia for mass-market shoppers and MSMEs in tier-2 and tier-3 cities.

TypeDirect peer
Description

Indonesia-focused generalist marketplace with an authenticity-led, brand-first positioning similar to LazMall. Comparable product mix (consumer electronics, fashion, FMCG) and similar seller base, primarily competing with Lazada in the Indonesian market.

TypeBroad incumbent
Description

Global e-commerce incumbent with smaller but established presence in Singapore and SEA, plus cross-border reach to global brands via Amazon Global Store. Comparable as a multi-category marketplace with proprietary logistics and advertising layers, and as a competitor for premium cross-border sellers.

TypeEmerging player
Description

Social commerce-led marketplace built on TikTok's content and creator ecosystem. Rapidly gaining SEA share via livestreaming and influencer-driven shopping, directly competing for the same sellers and impulse-purchase GMV that LazMall and LazLive target.

TypeBroad incumbent
Description

Latin America's largest e-commerce marketplace with integrated payments (Mercado Pago), logistics (Mercado Envios), advertising, and credit. Highly comparable business model and revenue mix (commissions + ads + fintech) to Lazada's marketplace + retail media + BNPL/insurance stack.

TypeBroad incumbent
Description

Alibaba's cross-border marketplace now sister-platform to Lazada under Alibaba's unified E-Commerce Business Group. Comparable as a multi-category marketplace serving SEA cross-border demand and as Lazada's sister within the same parent ecosystem; the two coordinate on Taobao Fashion Channel integration rather than compete directly.

TypeDirect peer
Description

Vietnam-focused marketplace with strong logistics infrastructure and an authenticity-first brand positioning similar to LazMall. Competes directly with Lazada Vietnam across consumer electronics, books, and fashion categories.

TypeBroad incumbent
Description

Korea-headquartered e-commerce marketplace and logistics operator with similar end-to-end commerce-plus-logistics model (Rocket Delivery / 1P + 3P). Comparable as a regional incumbent investing heavily in own logistics and AI commerce, though operating in Korea rather than SEA.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat7 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers12 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment7 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile6 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

Integration12 records

Each record includes

Title, Type, Description, Source

AI capability4 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature8 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles16 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries8 records

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds15 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors10 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment3 records

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Lazada Group

Online Marketplace E-commercelazada.com

Lazada Group is a Singapore-headquartered, Alibaba-owned e-commerce marketplace operating across six Southeast Asian countries (Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam), serving consumers, MSMEs and enterprise brands via owned storefronts, LazMall, RedMart grocery, and an integrated logistics and payments stack.

What Lazada Group does

Lazada Group is a Singapore-headquartered, Alibaba-owned e-commerce marketplace operator serving six Southeast Asian markets (Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam) with a regional footprint of 5,001-10,000 employees, 400+ warehouse and sortation facilities, and a 14-year operating history since its 2012 founding by Rocket Internet. The platform runs on Project Voyager, a technology stack jointly developed with Alibaba that powers its consumer storefronts, country-specific Seller Center portals, LazMall premium brand marketplace (32,000+ brands with 100% authenticity guarantee), RedMart online grocery arm in Singapore, LazGlobal cross-border channel, and a proprietary logistics network handling more than 85% of first-mile parcels in-house. Beyond core marketplace commissions, the business monetises through advertising/retail media, Lazada PayLater BNPL, embedded microinsurance distribution (notably Malayan Insurance in the Philippines), creator commerce via the US$100 million LazAffiliate programme, and live-shopping surfaces such as LazLive+.

The company serves a layered customer base: mass-market consumers across SEA, premium-brand shoppers via LazMall, Singapore grocery shoppers through RedMart (including 30-minute RedMart Now instant delivery), MSMEs and SMEs via Seller Centers and Lazada University education, and enterprise brands (Nike, L'Oreal, Samsung, Apple, LEGO, BMW, Panasonic, Casio, HP, Unilever, Danone, Johnson & Johnson and others) seeking regional reach and IP protection. Distribution combines owned country storefronts (lazada.co.id, lazada.vn, lazada.com.my, lazada.co.th, lazada.sg, lazada.com.ph), LazMall and LazGlobal destination channels, embedded checkout via Meta, YouTube and Google Performance Max integrations, and AI surfaces including LazzieChat and the 2025 AI Shopping and Seller Agents. Strategic positioning is anchored by Alibaba's multi-billion-dollar capital support (including approximately US$6+ billion injected since 2016), a dedicated regional IPR Protection Team recognised by Singapore's Ministry of Home Affairs with the highest safety rating, and the formation of the SeCA Working Group (September 2022), the first SEA e-commerce anti-counterfeiting coalition.

Operationally, Lazada is in a defensive repositioning phase: it underwent two rounds of workforce retrenchment in 2024 and 2026 (approximately 5% of headcount in June 2026) and its SEA e-commerce market share has contracted from 24% in 2020 to 11% in 2025 according to Momentum Works, while still holding the #2 position in Singapore at 36% share. Profitability signal is mixed but improving at the country level: Lazada Thailand posted 30.16 billion baht (~US$850M) of revenue and 1.46 billion baht (~US$40M) of profit in 2025, suggesting a path toward regional break-even even as Lazada trails Shopee in Thailand revenue scale.

Lazada Group firmographics

Firmographics
Name
Lazada Group
Legal name
Lazada Group
Website
https://lazada.com
Company type
Private
Founded year
2012
Operating status
Operating
Headcount range
5,001–10,000 employees
Short description
Lazada Group is a Singapore-headquartered, Alibaba-owned e-commerce marketplace operating across six Southeast Asian countries (Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam), serving consumers, MSMEs and enterprise brands via owned storefronts, LazMall, RedMart grocery, and an integrated logistics and payments stack.
Ownership category
akta.pro rank

Lazada Group industry classification

Industry
Product category
Online Marketplace E-commerce
NAICS
Advertising Agencies (54181)
SIC
Retail-Variety Stores (5331)
akta.pro primary industry
Generalist Marketplaces & Online Malls (BPAMAGAA)

Keywords

  • Online marketplace platform
  • Ecommerce marketplace
  • Cross-border ecommerce
  • Logistics fulfillment services
  • Digital payments fintech

Where Lazada Group is headquartered

Location

Headquarters

HQ city
Singapore
HQ country
Singapore
HQ region
Asia

Offices7 records

Markets served

Lazada Group business model

Business model
GTM type
B2C
Offering type
Digital Commerce or Content
Cost components
Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations, Supply Chain

Revenue model

  1. Marketplace Commissions: Core revenue stream from marketplace transactions across six SEA countries, with sellers paying commissions on sales made via the Lazada Marketplace platform.
  2. Advertising (Retail Media): Revenue from seller advertising, brand partnerships, and promotional placements (e.g., LazMall, sponsored listings, mega campaign features) as part of LazMall ecosystem targeting US$150 billion in authenticity-driven e-commerce by 2030.
  3. Lazada PayLater (BNPL): Buy Now Pay Later financial services product generating transaction-based fees; identified as key player in Thailand BNPL market projected to grow from $528.7M in 2025 to $1.93B by 2031.
  4. LazAffiliate Programme (Creator Commerce): Lazada committed US$100 million to enhance LazAffiliate Programme, monetising creator/affiliate-driven commerce; commission-based revenue from sales driven by creator links.
  5. Embedded Insurance Distribution: Embedded microinsurance products (e.g., with Malayan Insurance on GCash and Lazada); revenue from insurance product distribution with premium production on Lazada growing 300%+ YoY as of April 2026.
  6. RedMart Grocery Commerce: Grocery e-commerce revenue via RedMart supermarket arm in Singapore, including 30-minute RedMart Now service for last-minute shopping needs.
  7. Cross-Border Commerce (Global Collection): Cross-border revenue from Global Collection channel featuring brands from China, Hong Kong SAR, Korea, Japan, the United States, and Europe, with Alibaba's logistics network enabling delivery within seven days.

Pricing tiers

ModelBillingPrice
OtherPay-as-you-goPromotional mega sales with up to 90-95% off (e.g., 14th Birthday Sale, 9.9, 11.11, 12.12)
Transaction based/ take ratePay-as-you-goLazada PayLater BNPL service
OtherPay-as-you-goLazMall premium brand marketplace with 100% authenticity guarantee and 30-day return policy
FreemiumAnnualLazada Membership Programme (Lazada Plus / LazCoins)

Go-to-market motion4 records

Distribution channels9 records

Marketing channels13 records

Lazada Group product offering

Product offering

Core offering

Lazada Group operates an online marketplace platform connecting consumers to a vast selection of brands and sellers across six Southeast Asian countries (Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam), powered by Alibaba's Project Voyager technology stack. The platform combines a general marketplace, LazMall (a curated premium virtual mall with 100% authenticity guarantee), RedMart (online grocery in Singapore), cross-border Global Collection, and embedded financial services including Lazada PayLater (BNPL). It serves both consumers (mass-market shoppers and premium brand shoppers) and sellers (local SMEs/MSMEs, international brands, cross-border sellers), with proprietary logistics, payments, AI-driven personalisation, livestream Shoppertainment, and creator commerce.

Differentiator

Problem solved

Functional benefit

Brands

  • LazMall: Virtual mall on the Lazada platform launched in 2018, connecting shoppers to over 32,000 leading international and local brands with guarantees of product authenticity, fast delivery and a 30-day return policy.
  • RedMart
  • LazGlobal
  • Lazada Marketplace

Products and services

  • Lazada Marketplace Country-specific online marketplace platforms (lazada.co.id, lazada.vn, lazada.com.my, lazada.co.th, lazada.sg, lazada.com.ph) connecting consumers to a vast selection of brands and sellers across 18 product categories in six Southeast Asian markets. Available via web and mobile apps.
  • LazMall Premium virtual mall storefront on the Lazada platform with 32,000+ leading international and local brands, offering 100% product authenticity guarantee, fast delivery, and 30-day return policy.
  • RedMart Online supermarket in Singapore offering grocery delivery services including 30-minute (RedMart Now), 2-hour (Express), and 6-hour delivery; operated by Lazada Group.
  • RedMart Now (30-Minute Grocery Delivery) 30-minute grocery delivery service within Lazada's RedMart supermarket arm in Singapore, targeting urgent unplanned grocery needs.
  • Global Collection (Cross-Border Storefront) Cross-border e-commerce channel bringing brands from China, Hong Kong SAR, Korea, Japan, the United States, and Europe to SEA consumers, with delivery within seven days via Alibaba's logistics network.
  • Taobao Fashion Channel (Singapore and Malaysia) Dedicated fashion channel within Lazada Singapore and Malaysia integrating Alibaba's Taobao fashion assortment into the Lazada storefront.
  • Lazada PayLater (BNPL) Buy Now Pay Later financial services product offered to consumers on Lazada, generating transaction-based fees for Lazada.
  • Embedded Insurance Distribution (Lazada/GCash with Malayan Insurance) Embedded microinsurance products distributed via Lazada (e.g., Malayan Insurance products in the Philippines via GCash and Lazada), with plans for cybersecurity and parametric insurance.
  • IPP (Intellectual Property Protection) Platform Online notice & takedown service system for brand owners with machine learning algorithms for proactive counterfeit detection; processes 90% of takedowns within 24 hours via IPP Plus.
  • Lazlive+ (Livestream Shopping) Shoppertainment livestreaming platform on Lazada, combining live video shopping with entertainment; the upgraded Lazlive+ experience launched in 2022.
  • LazzieChat (AI Shopping Chatbot) First eCommerce AI chatbot in Southeast Asia, providing AI-powered shopping assistance and seller tools, later powering the 9.9 Mega Brands Sale LazzieChat Challenge.
  • AI Shopping and Seller Agents AI-powered shopping and selling agents providing GenAI-driven personalised recommendations for shoppers and productivity tools for sellers.
  • Lazada Membership Programme (Lazada Plus / LazCoins) Loyalty membership programme offering LazCoins that can be redeemed for free gifts, discount vouchers, discounts at checkout, and exclusive offers.
  • LazAffiliate Programme (Creator Commerce) Creator/affiliate commerce programme that monetises creator-driven sales via commission-based revenue; Lazada has committed US$100 million to enhance the programme.
  • Lazada x Razer Digital Game Store Digital game store in Southeast Asia operated by Lazada in partnership with Razer, offering games to consumers in the region.
  • Lazada Sustainability Academy Education programme empowering Lazada sellers to grow sustainably through training and sustainability-focused resources.

Quantifiable outcome

  • 53% increase in GMV for million-dollar brands on LazMall since 9.9 campaign
  • +11 more outcomes

Companies that use Lazada Group

Customer profile

Named customers12 records

Segments7 records

Ideal customer profiles6 records

Lazada Group technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability4 records

Feature8 records

Lazada Group partnerships and signals

Strategic signal

Partnerships

50 partnerships are on record, tiered flagship, core and minor.

  • Gmarket (eBay Korea)flagshipStrategic or Co-development PartnerStrategic partnership announced 29 September 2025 to bring 20 million high-quality South Korean products to Southeast Asia, covering Singapore, Malaysia, Thailand, Philippines, and Vietnam. The partnership offers authentic Korean goods including beauty, skincare, and lifestyle items, with verified sellers and quality guarantees.
  • POP MARTcoreStrategic or Co-development PartnerPartnership to expedite collector's journey for POP MART fans in Malaysia, Singapore, and Indonesia by offering faster deliveries, lower shipping costs, and easier returns for art toys. Enhances the art toy community engagement.
  • Meta Platforms (Facebook, Instagram)flagshipGTM or Marketing PartnerStrategic affiliate partnership announced at Cannes Lions 2026 covering 22 countries; Meta selected Lazada as the regional affiliate partner in Asia (alongside Flipkart in India, Mercado Libre in Brazil/Mexico). Enables creators to tag Lazada products on Instagram Reels and Feed, with product data as foundational input for Sales campaigns. Includes global rollout of Live Video Ads and AI-powered ad creation tools.
  • YouTube (Google)coreGTM or Marketing PartnerYouTube expanded shopping integrations enabling creators to tag Lazada products in videos, Shorts, and livestreams with in-app checkout; case studies show the feature drove a 500% sales increase during Lazada's 12.12 shopping event. Integrated with Google Ads, Google Merchant Center, and Shopify.
  • Malayan InsurancecoreStrategic or Co-development PartnerEmbedded microinsurance distribution partnership in the Philippines; Malayan Insurance products available on Lazada platform alongside GCash. Premium production on Lazada grew by more than 300% as of April 2026 compared to the previous year, with customer reach exceeding full-year 2025 levels by over 20%. Plans include cybersecurity coverage and parametric insurance.
  • GCashcoreStrategic or Co-development PartnerEmbedded insurance distribution channel; Malayan Insurance products available on GCash and Lazada lifestyle apps in the Philippines.
  • Google Cloud (Agent Payments Protocol)coreTechnology or IntegrationCollaboration with Google Cloud and 60+ organizations including Airwallex, Garena, Shopee, ZALORA to develop Agent Payments Protocol (AP2), an open standard for secure agent-led transactions across multiple platforms and payment methods.
  • Singapore Post (SingPost) and Pick NetworkcoreTechnology or IntegrationSingPost integrated Pick Network's locker system into its last-mile infrastructure, expanding parcel collection options through partnerships with Lazada and other logistics providers; SingPost launched Residential Posting Box Trial in October 2025.
  • Taobao (Alibaba)coreStrategic or Co-development PartnerLazada Partners with Alibaba's Taobao to launch dedicated fashion channel in Singapore and Malaysia (October 2024); Taobao Collection previously launched in Indonesia, Philippines, and Thailand (2017) after launches in Singapore and Malaysia.
  • KantarcoreStrategic or Co-development PartnerJoint study with Kantar surveying 1,214 online sellers across Philippines, Vietnam, Singapore, Indonesia, Malaysia, and Thailand on AI readiness and adoption in Southeast Asia e-commerce, published as 'Bridging The AI Gap' report (April 2025).
  • CubecoreStrategic or Co-development PartnerJoint report by Cube and Lazada projects authenticity-driven e-commerce through Mall ecosystems to grow from 12% of SEA online retail in 2020 to 55% by 2030, representing approximately US$150 billion annually.
  • International Finance Corporation (IFC)coreStrategic or Co-development PartnerJoint research with International Finance Corporation found that more than USD 280 billion could be added to the SEA eCommerce industry between 2025 and 2030, if more women receive better training and financial support.
  • SeCA Working Group (Southeast Asia e-commerce Anti-Counterfeiting)flagshipStrategic or Co-development PartnerLazada initiated the formation of the Southeast Asia e-commerce Anti-Counterfeiting (SeCA) Working Group launched in September 2022 - the first regional coalition dedicated to e-commerce anti-counterfeiting. Consortium of e-commerce platforms and brand owners with interests in the region providing open dialogue and information exchange between IPR owners and e-commerce platforms.
  • REACT (anti-counterfeiting organisation)coreStrategic or Co-development PartnerMOU signed in March 2021 for collaboration and mutual coordination; REACT represents over 300 brand owner members protecting consumers against counterfeit and pirated goods. Lazada received recognition from REACT at Annual Asia Assembly and participates in REACT's Annual Assembly each year.
  • Pharmaceutical Security Institute (PSI)coreStrategic or Co-development PartnerMOU signed 26 October 2021 during inaugural #LazMed Seminar to combat online counterfeit pharmaceutical products; PSI represents pharma companies protecting public health against counterfeit medicines. LazMed Seminar is a recurring forum for pharmaceutical and eCommerce platform collaboration.
  • Department of Intellectual Property (DIP) ThailandcoreStrategic or Co-development PartnerMOU on Cooperation for IPR Protection on the Internet signed 11 January 2021, presided by Deputy PM and Minister of Commerce Jurin Laksanavisit; framework requires digital platforms to provide IPR reporting channels and IPR owners to include relevant documentation in reports. DIP Thailand endorsed Lazada's efforts in anti-counterfeiting.
  • Intellectual Property Office of the Philippines (IPOPHL)coreStrategic or Co-development PartnerMOU facilitated by IPOPHL signed 1 March 2021 with other eCommerce platforms and brands to establish industry-wide coordination mechanism and code of practice for online marketplaces; includes collaboration with Department of Trade and Industry.
  • KOIPA (Korea Intellectual Property Protection Agency)coreStrategic or Co-development PartnerWorkshop for Korean export companies and agencies held September 2021 sharing Lazada's IP protection programme with Korean brands and rights holders; Lazada and KOIPA co-hosted seminars in 2019 and 2021 to strengthen IPR protection capabilities of Korean companies expanding into ASEAN.
  • JETRO (Japan External Trade Organization)coreStrategic or Co-development PartnerSpeaker at JETRO's International Intellectual Property Protection Forum (IIPPF) in February 2022; jointly organised the Lazada IPR Protection Industry Fireside Chat in October 2021. Provides avenue to explain IP protection programme offerings to Japanese brands and rights holders.
  • DGIP Indonesia (Directorate General of Intellectual Property)coreStrategic or Co-development PartnerHosted DGIP Indonesia at Lazada One in June 2022 to share IPR Protection initiatives; jointly organised capacity-building workshop in October 2022 titled 'Advancing Intellectual Property Rights (IPR) Protection in Indonesian e-commerce'.
  • INTERPOLcoreStrategic or Co-development PartnerPartnered with INTERPOL on Operation Pangea XIV (2021) targeting sale of counterfeit and illicit medicines; enforcement actions conducted in the Philippines resulting in seizure of counterfeit health supplements.
  • Alibaba Anti-Counterfeiting Alliance (AACA)coreStrategic or Co-development PartnerMember of AACA, an anti-counterfeiting coalition of brands; Lazada participates in biannual IP Protection Workshops and engages with rights holders via AACA.
  • UEFAcoreGTM or Marketing PartnerFirst Southeast Asian eCommerce Partner of UEFA EURO 2024 (25 June 2024); Lazada activated Olympic Games partnership in Southeast Asia in 2019.
  • International Olympic Committee (IOC)coreGTM or Marketing PartnerOlympic Games partnership activated in Southeast Asia in June 2019.
  • MastercardcoreStrategic or Co-development PartnerCollaborated with Lazada in March 2019 to empower brands and sellers in eCommerce; Mastercard's virtual card checkout feature integrated with Meta for in-app purchases across Lazada.
  • China Post GroupcoreStrategic or Co-development PartnerStrategic agreement signed in June 2016 to enhance cross-border logistics solutions between China and Southeast Asia via Lazada.
  • UnilevercoreGTM or Marketing PartnerForged first in e-commerce cross-functional alliance in March 2017; ongoing strategic brand partnership for product distribution across SEA.
  • DanonecoreGTM or Marketing PartnerStrategic regional partnership announced 28 November 2017 to strengthen eCommerce business in Southeast Asia; ongoing brand partnership for product distribution.
  • Johnson & JohnsoncoreStrategic or Co-development PartnerEntered strategic partnership with Lazada Group in November 2019 for product distribution and consumer health initiatives in SEA.
  • NikecoreGTM or Marketing PartnerNike and Lazada partnered in November 2020 to serve more consumers in Southeast Asia, including Super Brand Day initiatives.
  • ApplecoreGTM or Marketing PartnerLazada offered Apple products to Southeast Asia customers in December 2017 as part of retail distribution partnership.
  • SamsungcoreGTM or Marketing PartnerExpanded partnership with Samsung in May 2017 to make the full suite of Samsung products more accessible to Southeast Asian consumers.
  • RazerminorStrategic or Co-development PartnerLaunched Digital Game Store in Southeast Asia with Razer in April 2018.
  • Uber and UberEATSminorStrategic or Co-development PartnerTeamed up with Lazada, RedMart, Netflix, Taobao Collection, Uber and UberEATS to serve lifestyle benefits to consumers in Singapore (April 2017).
  • ComfortDelGro TaximinorStrategic or Co-development PartnerComfortDelGro Taxi worked with Lazada RedMart to fulfil grocery delivery demand in April 2020 during COVID-19.
  • NetflixminorGTM or Marketing PartnerCross-promotional partnership with Lazada, RedMart, Taobao Collection, Uber and UberEATS in Singapore (April 2017) to deliver lifestyle benefits.
  • L'OrealflagshipGTM or Marketing PartnerSigned Joint Business Plan in April 2019 to boost brand reach in Southeast Asia; ongoing strategic brand partnership across multiple categories.
  • Bobbi BrownminorGTM or Marketing PartnerAnnounced Lazada as eCommerce Partner of Choice in Southeast Asia in May 2019.
  • Sulwhasoo (Amorepacific)minorGTM or Marketing PartnerLaunched on Lazada in June 2019 as part of Amorepacific's SEA eCommerce expansion.
  • ConverseminorGTM or Marketing PartnerArrived online in Southeast Asia via Lazada in March 2018 for direct brand presence in the region.
  • M·A·C (Estee Lauder)minorGTM or Marketing PartnerM·A·C X Lazada Super Brand Day launched as a Smashing Success in August 2018.
  • La Mer (Estee Lauder)minorGTM or Marketing PartnerLa Mer became the latest addition on Lazada's LazMall Prestige in July 2021.
  • Jo Malone LondonminorGTM or Marketing PartnerBrought scent-sational virtual shopping experience to Southeast Asia with Lazada in October 2021.
  • CJ O Shopping (Home Shopping Network)minorGTM or Marketing PartnerHome Shopping Network Giant launched flagship store on Lazada in October 2016.
  • RedMartflagshipStrategic or Co-development PartnerAlibaba-backed Lazada Group and RedMart teamed up in Singapore in November 2016; RedMart now operates as Lazada's online supermarket arm offering 30-minute (RedMart Now), 2-hour (Express), and 6-hour delivery services.
  • GoogleflagshipTechnology or IntegrationGoogle and Lazada provide free digital skills training to online sellers (November 2020); Google launched Performance Max for Marketplaces integration across six SEA markets to drive traffic from Google platforms (Search, YouTube, Discover) to Lazada storefronts.
  • Good Doctor IndonesiaminorStrategic or Co-development PartnerPartnered with Good Doctor Indonesia to roll out a free vaccination programme for frontliners and local communities in Lazada Indonesia's main warehouse in Cimanggis, Depok (July-August 2021); more than 12,200 people vaccinated per phase.
  • REACT (anti-counterfeiting) and other IPR partnerscoreStrategic or Co-development PartnerREACT awarded Lazada for 'proactive efforts in brand protection and cooperation with rights holders to address the sale of counterfeit products' (January 2020); continued collaboration at REACT Annual Assembly.
  • Ministry of Domestic Trade and Consumer Affairs (MDTCA) MalaysiacoreStrategic or Co-development PartnerEngagement with MDTCA on IPR enforcement; November 2021 raid with Casio resulted in seizure of nearly 300 counterfeit products.
  • Indonesian Anti-Counterfeiting Society (MIAP)coreStrategic or Co-development PartnerSpoke at an event conducted by MIAP in June 2022; Lazada collaborates with MIAP on anti-counterfeiting initiatives in Indonesia.

Scale indicators14 records

Recent moves11 records

Expansion highlights7 records

Lazada Group competitors and assessment

Company assessment

Direct peers

  • Tokopedia (GoTo Group): Indonesia's largest homegrown marketplace and a top-tier SEA e-commerce competitor. Comparable as a multi-category marketplace with seller onboarding, ads, and logistics services, and competes with Lazada Indonesia for sellers, GMV and brand partnerships.
  • Shopee (Sea Group): Shopee is Lazada's primary direct competitor across SEA (Singapore, Indonesia, Malaysia, Philippines, Thailand, Vietnam), offering a similar marketplace model with live commerce, seller tools, and mega-sale campaigns. Shopee leads Lazada in Singapore (52% vs 36%) and in Thailand by revenue (49.96B vs 30.16B baht in 2025).
  • Bukalapak: Indonesia-listed online marketplace serving consumers and Mitra (agent) sellers, with a comparable multi-category offering and SMB seller focus. Overlaps with Lazada Indonesia for mass-market shoppers and MSMEs in tier-2 and tier-3 cities.
  • Blibli: Indonesia-focused generalist marketplace with an authenticity-led, brand-first positioning similar to LazMall. Comparable product mix (consumer electronics, fashion, FMCG) and similar seller base, primarily competing with Lazada in the Indonesian market.
  • Tiki (Tiki.vn): Vietnam-focused marketplace with strong logistics infrastructure and an authenticity-first brand positioning similar to LazMall. Competes directly with Lazada Vietnam across consumer electronics, books, and fashion categories.

Broad incumbents

  • Amazon (SEA operations): Global e-commerce incumbent with smaller but established presence in Singapore and SEA, plus cross-border reach to global brands via Amazon Global Store. Comparable as a multi-category marketplace with proprietary logistics and advertising layers, and as a competitor for premium cross-border sellers.
  • Mercado Libre: Latin America's largest e-commerce marketplace with integrated payments (Mercado Pago), logistics (Mercado Envios), advertising, and credit. Highly comparable business model and revenue mix (commissions + ads + fintech) to Lazada's marketplace + retail media + BNPL/insurance stack.
  • AliExpress (Alibaba Group): Alibaba's cross-border marketplace now sister-platform to Lazada under Alibaba's unified E-Commerce Business Group. Comparable as a multi-category marketplace serving SEA cross-border demand and as Lazada's sister within the same parent ecosystem; the two coordinate on Taobao Fashion Channel integration rather than compete directly.
  • Coupang: Korea-headquartered e-commerce marketplace and logistics operator with similar end-to-end commerce-plus-logistics model (Rocket Delivery / 1P + 3P). Comparable as a regional incumbent investing heavily in own logistics and AI commerce, though operating in Korea rather than SEA.

Emerging players

  • TikTok Shop (ByteDance): Social commerce-led marketplace built on TikTok's content and creator ecosystem. Rapidly gaining SEA share via livestreaming and influencer-driven shopping, directly competing for the same sellers and impulse-purchase GMV that LazMall and LazLive target.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

Lazada Group social profiles

Digital presence

Lazada Group financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Lazada Group leadership team

Management profile

Number of profiles

Profiles16 records

Lazada Group subsidiaries and ownership

Company hierarchy

Subsidiaries8 records

Lazada Group funding detail

Funding detail

Funding overview

Funding rounds15 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Lazada Group M&A and investment

M&A and investment

M&A1 record

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lazada Group

What does Lazada Group do?

Lazada Group operates an online marketplace platform connecting consumers to a vast selection of brands and sellers across six Southeast Asian countries (Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam), powered by Alibaba's Project Voyager technology stack. The platform combines a general marketplace, LazMall (a curated premium virtual mall with 100% authenticity guarantee), RedMart (online grocery in Singapore), cross-border Global Collection, and embedded financial services including Lazada PayLater (BNPL). It serves both consumers (mass-market shoppers and premium brand shoppers) and sellers (local SMEs/MSMEs, international brands, cross-border sellers), with proprietary logistics, payments, AI-driven personalisation, livestream Shoppertainment, and creator commerce.

Is Lazada Group a public or private company?

Lazada Group is a private company. It is classified as corporate owned and is currently operating.

When was Lazada Group founded?

Lazada Group was founded in 2012. It employs 5,001 to 10,000 people.

Where is Lazada Group based?

Lazada Group is headquartered in Singapore, Singapore, in the Asia region.

How does Lazada Group make money?

Seven revenue lines are on record. Marketplace Commissions are the primary driver. The others are advertising (Retail Media), lazada PayLater (BNPL), lazAffiliate Programme (Creator Commerce), embedded Insurance Distribution, redMart Grocery Commerce and cross-Border Commerce (Global Collection).

Who are Lazada Group's main competitors?

Direct peers on record are Tokopedia (GoTo Group), Shopee (Sea Group), Bukalapak, Blibli and Tiki (Tiki.vn). Broad incumbents are Amazon (SEA operations), Mercado Libre, AliExpress (Alibaba Group) and Coupang. TikTok Shop (ByteDance) is listed as an emerging player.

Does Lazada Group have an API?

No public API is recorded for Lazada Group.

What industry is Lazada Group in?

Lazada Group's product category is Online Marketplace E-commerce. Its primary akta.pro industry code is BPAMAGAA, Generalist Marketplaces & Online Malls. Its NAICS code is 54181 and its SIC code is 5331.

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PR Newswire APACMore Brands Break the US$1 Million Mark as Lazada Celebrates Partner GrowthLazada's LazMall Brand Gala 2026 honored Abbott, Estée Lauder, and Samsung as Brand of the Year, while more brands crossed US$1 million GMV. The 9.9 Mega Brands Sale saw brands generating US$1 million or more increase by 8% year-over-year, with orders over US$100 contributing nearly 60% of campaign GMV.Bangkok PostPlatforms extend shipping deadlines for affected sellersShopee, TikTok Shop, and Lazada extended shipping deadlines and protected sellers from performance penalties due to flooding. The measures aim to ease pressure on sellers affected by floods in many areas.ANTARA NewsLazada 9.9 Mega Brands Sale Fuels Brand Growth, with More Brands Joining Lazada's Million-Dollar ClubLazada's 9.9 Mega Brands Sale saw brands generating at least US$1 million in GMV increase by nearly 10% compared with 6.6. US$100+ baskets accounted for almost 60% of total GMV, with LazMall driving 78% of orders in Singapore. AI-guided shopping and affiliates also contributed to higher-value purchases.Tech in AsiaFixing execution gaps in online retailKhoa Nguyen launched BA3.studio, an AI-powered SaaS platform designed to help consumer brands manage daily operations and optimize pricing on Southeast Asian e-commerce marketplaces like Shopee, Lazada, and TikTok Shop. The startup has secured paying pilot customers and partnerships with major cloud providers while planning a $1 million pre-seed funding round. It aims to capture value in the region's rapidly growing e-commerce sector by addressing execution gaps through automated data aggregation and actionable recommendations.Media-outreachLazada Partners adidas for Exclusive Regional Launch of the All-New ZENBOOST Running ShoesLazada and adidas launched the ZENBOOST running shoes exclusively on Lazada during the Regional Super Brand Day, with events on 18-19 August across six markets. Malaysia shoppers get up to 40% off, vouchers, and free shipping, with a Samsung Galaxy Watch 7 prize for top spenders. The shoes feature a Lightboost midsole and are available from 18-19 September.TeknoWhy Indonesia Postponed the E-Commerce Tax PolicyIndonesia has postponed the implementation of its e-commerce tax, originally scheduled for August 1, 2026, citing the need for economic recovery and increased purchasing power. The postponement only affects domestic platforms like Tokopedia, Shopee, Lazada, and Blibli, while foreign platforms continue to operate under the existing tax collection system. The government has indicated the tax may be reintroduced once economic conditions improve.ANTARA NewsIndonesia delays e-commerce seller tax to protect purchasing powerThe Indonesian government has postponed a planned tax on e-commerce marketplace sellers originally scheduled to take effect August 1, 2026, citing the need to protect consumer purchasing power amid economic concerns. The policy would have required major platforms including Tokopedia, Shopee, Lazada, and Blibli to collect a 0.5 percent Article 22 Income Tax on sellers with annual gross turnover exceeding Rp500 million (US$31,250). The government has not set a new implementation date, stating economic recovery and stronger consumer spending must precede any resumption of the policy.PlataformamediaLazada Joins Meta’s Affiliate Partnerships Programme to Streamline Social Shopping in Southeast AsiaLazada has joined Meta’s Affiliate Partnerships Programme, enabling content creators in Southeast Asia to tag Lazada products directly within Facebook and Instagram posts to earn commissions. This integration aims to streamline the shopping experience by allowing users to purchase items seamlessly from social media content without redirecting to external links. The move supports Lazada's broader strategy to enhance creator-led commerce in the region.PR Newswire APAC/C O R R E C T I O N -- Lazada Group/Lazada joined Meta's Facebook Affiliate Partnerships programme, letting creators in six Southeast Asian countries tag Lazada products in Facebook posts and earn commissions. Instagram integration is expected to follow. The partnership builds on Lazada's US$100 million annual LazAffiliate investment.InsideretailSoutheast Asia retail’s new battleground: Winning in the algorithm economyThe inaugural iMedia Retail Summit Southeast Asia 2026 is examining how retailers can adapt to an 'algorithm economy' where digital platforms like Shopee, Lazada, and TikTok Shop dictate consumer discovery. Industry leaders emphasize that success now requires balancing marketplace visibility with the development of owned customer relationships through first-party data and operational agility.