vivenu
vivenu is an API-first, headless enterprise ticketing platform serving over 1,000 live entertainment clients in 40+ countries. It unifies primary ticketing, resale, CRM, dynamic pricing, and analytics on a white-label backend used by sports leagues, festivals, award shows, and venues.
- Company typePrivate
- Founded2018
- HeadquartersDüsseldorf, Germany
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What vivenu does
vivenu is an API-first, headless enterprise ticketing platform for live entertainment, founded in 2018 in Düsseldorf, Germany and now operationally anchored in New York. Its platform unifies primary ticketing, secondary resale, CRM and marketing automation (vivenu Engage), dynamic pricing, audience segmentation, RFID/NFC access, and real-time analytics into a single white-label codebase that event organizers can deploy on custom domains with branded checkout, tickets, and communications. Underlying infrastructure is built around public APIs and SDKs, a modular architecture shipping more than 40 features per year, globally distributed cloud infrastructure claiming 99.99% API uptime, and millions of HTTP requests served weekly — most recently demonstrated at scale through the Momentus Ticketing platform, which processes over $19B in gross merchandise value across 50+ countries.
vivenu monetizes through multi-year enterprise agreements structured as (a) private-label / white-label platform licensing at a take rate locked at 20–25% of customer platform revenue, (b) usage-based fees on the Custom Solutions & Backbone API tier that scales with customer revenue, (c) transaction and channel fees tied to GMV flowing through distribution integrations (StubHub Open Distribution, RevPro, TKT Edge), and (d) recurring revenue from value-added modules such as vivenu Engage. Pricing is not publicly disclosed; all commercial routes route through consultative demo funnels ("Request a demo", "Speak with our sports team"). The company sells across six named vertical solution tracks — Sports & Athletics, Festivals, Music & Entertainment, Attractions, Conventions, and Performing Arts — plus two horizontal go-to-market motions: Private Label Solutions and Custom Solutions & Backbone for builders and tech-driven white-label operators.
The platform serves over 1,000 event-organizer clients in 40+ countries, including Grammy Awards, Golden Globes, HYROX, the United Soccer League (USL), Perfect Game, Major League Cricket, Stanford, Cornell, FC Schalke 04, ESL Gaming, Hockenheimring, and Universal Music, alongside private-label customers such as Ticketera, Superticket, Entratix, Passportix, Thesio, JustTikit, and Vicinity Centres. Distribution reach is materially expanded by a March 2026 StubHub Open Distribution integration (125M+ fans across 200+ countries) and additional global distribution partnerships with RevPro and TKT Edge. The company is privately held, organized as vivenu GmbH, and last raised a $50 million Series B in November 2021 led by Activant Capital with participation from Balderton Capital, Redalpine, Aurum Partners, and the NFL's San Francisco 49ers fund.
vivenu firmographics
Firmographics- Name
- vivenu
- Legal name
- vivenu GmbH
- Website
- https://vivenu.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- vivenu is an API-first, headless enterprise ticketing platform serving over 1,000 live entertainment clients in 40+ countries. It unifies primary ticketing, resale, CRM, dynamic pricing, and analytics on a white-label backend used by sports leagues, festivals, award shows, and venues.
- Ownership category
- akta.pro rank
vivenu industry classification
Industry- Product category
- Enterprise Event Ticketing Software
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Convention and Trade Show Organizers (56192)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Group Sales & Corporate Ticketing (HSACALAM)
- akta.pro secondary industries
- Consumer & Public Shows (B2C) Organizers (THAHABAC), VIP, Hospitality & Premium Experiences (Packages, Clubs, Suites) (MPAIAFAK)
Keywords
Where vivenu is headquartered
LocationHeadquarters
- HQ city
- Düsseldorf
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
vivenu business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- White-label / private label platform licensing: Long-term enterprise agreements with ticketing businesses that rebrand and resell vivenu under their own label (e.g., Ticketera, Superticket, Entratix, Passportix, Thesio, JustTikit, Vicinity Centres, Momentus Ticketing). Customers gain full ownership of pricing, fees, and customer relationships. Pricing is described as locking in costs at 20–25% of revenue for highly predictable growth.
- Custom API ticketing backbone (enterprise): Enterprise SaaS revenue from large event organizers, professional sports leagues, and venue operators that build bespoke checkout experiences on top of vivenu's API. Pricing scales directly with revenue to keep technology expenses predictable as the customer's platform grows.
- Transaction / usage-based fees on processed GMV: Usage-based revenue tied to platform transaction volume; a private label customer retains control over its own end-customer fees, with vivenu taking a share of platform revenue (referenced as 20–25% of revenue for private label customers). Underlying scale of activity includes over $19B GMV processed across 50+ countries via Momentus Ticketing (powered by vivenu).
- Distribution and partner channel revenue: Revenue enabled by distribution integrations such as StubHub Open Distribution, RevPro, and TKT Edge, which expand the reach of organizer's ticket inventory into third-party marketplaces. Also includes fees on sales synced through these channels.
- Value-added CRM / marketing module revenue (vivenu Engage): Revenue from the vivenu Engage customer relationship and marketing automation layer, including dynamic segmentation, embedded analytics, email campaigns, automated entitlements, and GDPR consent management, sold as an integrated layer on top of the core ticketing platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Multi-year contract | Private Label / White-Label platform |
| Usage-based | Multi-year contract | Custom Solutions & Backbone (API) |
| Other | Multi-year contract | Vertical enterprise solutions (Sports, Festivals, Music & Entertainment, Attractions, Conventions, Performing Arts) |
Go-to-market motion5 records
Distribution channels5 records
Marketing channels7 records
vivenu product offering
Product offeringCore offering
vivenu provides a unified, API-first, headless enterprise ticketing platform for live entertainment that lets event organizers run white-label ticket sales, dynamic pricing, access control, CRM/marketing, and resale on a single backend. It sells this platform through three commercial tracks: enterprise direct sales to organizers (sports, festivals, music, attractions, conventions, performing arts), white-label/private-label licensing to other ticketing businesses, and a custom API backbone for builders. The platform serves over 1,000 organizer clients across 40+ countries including the Grammy Awards, Golden Globes, HYROX, USL, FC Schalke 04, and Stanford Athletics.
Product overview
vivenu operates as a single unified API-first enterprise ticketing platform for live entertainment, extended through a portfolio of named modules and vertical solutions rather than separate products. The core platform is the foundation, and on top of it sit distinct modules including vivenu Data (analytics intelligence layer), vivenu Revenue (revenue optimization with dynamic pricing and bundles), vivenu Flex (white-label flexibility and custom checkout), the vivenu Mobile Dashboard (real-time mobile control room), Customer Segments (audience intelligence and segmentation), the Native Resell Platform (controlled resale), vivenu Security (platform-wide security), and the more recently launched vivenu Engage (marketing and CRM layer). The platform is also delivered as APIs & SDKs for developers, Private Label Solutions for marketplaces, and Custom Solutions & Backbone for enterprise builders, and is tailored into vertical solutions for Sports & Athletics, Festivals, Music & Entertainment, Attractions, Conventions, and Performing Arts. Together, these modules and offerings form a cohesive platform that unifies sales, data, and engagement for over 1,000 live entertainment clients globally.
Differentiator
Problem solved
Functional benefit
Brands
- vivenu Engage: Marketing and customer relationship management layer built directly into the vivenu ticketing platform, enabling event organizers to segment audiences, build targeted email campaigns, and automate rewards using real-time purchase data. Launched on 2026-06-24.
Products and services
- vivenu Platform Core enterprise ticketing platform that unifies ticket sales, data, revenue optimization, white-label checkout, access control, CRM, and resale for live entertainment organizers, serving over 1,000 clients across 40+ countries.
- vivenu Private Label Solutions All-in-one white-label ticketing infrastructure for ticketing platforms and marketplaces, enabling businesses to launch branded ticketing experiences on vivenu's API-first backend with over 40 features released per year and infrastructure costs locked at 20–25% of customer revenue.
- vivenu Custom Solutions & Backbone Custom API-first ticketing backend for builders and innovators, providing enterprise-grade infrastructure for companies needing bespoke checkout experiences, with transparent pricing that scales directly with customer revenue.
- vivenu APIs & SDKs Powerful public APIs and SDKs that enable developers to build custom ticketing experiences, integrate vivenu into existing tech stacks, and embed checkout via API, iFrame, or headless integration patterns.
- vivenu Sports & Athletics Ticketing Ticketing platform built for sports clubs, leagues, and arenas, powering match days, season tickets, memberships, and allocations for college athletics, professional sports, and esports.
- vivenu Festivals Ticketing Ticketing infrastructure for music festivals, film festivals, and food and beverage events, supporting complex ticket tiers, camping, parking, VIP upgrades, and high-demand on-sales.
- vivenu Music & Entertainment Ticketing Ticketing platform for live venues, concerts, clubs, award shows, and comedy events, engineered to absorb demand spikes during high-demand on-sales across tours and venues.
- vivenu Attractions Ticketing Ticketing software for museums, fairs, tours, exhibitions, and amusement parks, supporting timed entry, season passes, and high-volume sales from website to on-site POS.
- vivenu Conventions Ticketing Ticketing and registration platform for summits, trade shows, comic cons, and B2B conferences, covering online registration, on-site badging, badge scanning, and exhibitor management.
- vivenu Performing Arts Ticketing Ticketing system for theaters, cultural organizations, nonprofits, and musicals, with reserved seating, subscriptions, donations, and patron CRM tools.
- vivenu Engage Marketing and customer relationship management layer built directly into the ticketing platform, enabling event organizers to segment audiences, build targeted email campaigns, automate rewards and entitlements, and act on real-time purchase data insights with GDPR-compliant consent management. Generally available from launch.
Companies that use vivenu
Customer profileNamed customers41 records
Segments8 records
Ideal customer profiles4 records
vivenu technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability3 records
Feature12 records
vivenu partnerships and signals
Strategic signalScale indicators12 records
Recent moves7 records
Expansion highlights5 records
vivenu competitors and assessment
Company assessmentBroad incumbents
- Ticketmaster (Live Nation Entertainment): Dominant global ticketing platform owned by Live Nation, controlling the majority of major venue and arena ticketing through long-term exclusive contracts. Broad incumbent with deeper vertical integration (Ticketing, Resale, Pricing, Marketing) — vivenu's primary incumbent competitor in enterprise live entertainment.
Direct peers
- Eventbrite: Self-serve ticketing platform focused on small-to-mid-market event organizers with public consumer-facing marketplace. Direct peer in ticketing infrastructure but skews to smaller, DIY events rather than vivenu's enterprise verticalized solutions.
- AXS (AEG): Digital ticketing platform owned by Anschutz Entertainment Group, focused on sports, concerts, and live entertainment with owned venue integrations. Direct peer competing head-to-head in enterprise sports and music verticals.
- Eventim: European-headquartered ticketing and live entertainment operator with strong presence in Germany and major European music touring. Direct peer competing for German and European festival/concert ticketing business where vivenu has historical roots.
- Dice: Mobile-first ticketing platform targeting live music, club nights, and festivals with fan-discovery features. Emerging direct competitor in music and festival verticals, particularly in Europe.
- SeatGeek: Ticketing marketplace and primary ticketing provider for professional sports teams and venues. Direct peer in sports ticketing, with growing B2B/enterprise motion and primary ticketing contracts.
- Tessitura Network: Membership-owned CRM and ticketing platform specialized for performing arts organizations, theaters, and cultural institutions. Direct peer in the performing arts vertical where vivenu also competes.
- AudienceView: Enterprise ticketing and commerce platform for sports, arts, and live entertainment venues, often embedded into venue management systems. Direct peer competing for the same venue operator and league contracts as vivenu.
- Tixr: Vertical-focused enterprise ticketing platform for live entertainment, music festivals, and sports venues. Direct peer in enterprise verticalized ticketing with comparable technology-led positioning.
Emerging players
- Ticket Tailor: Self-serve ticketing platform popular with smaller event organizers and community events. Emerging competitor in the lower end of the market that vivenu does not directly target but competes indirectly in the broader ticketing platform category.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
vivenu social profiles
Digital presencevivenu compliance and trust
Trust signalCompliance1 record
vivenu financial estimates
Financial estimateRevenue estimate
Valuation estimate
vivenu leadership team
Management profileNumber of profiles
Profiles3 records
vivenu subsidiaries and ownership
Company hierarchySubsidiaries1 record
vivenu funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
vivenu M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about vivenu
What does vivenu do?
vivenu provides a unified, API-first, headless enterprise ticketing platform for live entertainment that lets event organizers run white-label ticket sales, dynamic pricing, access control, CRM/marketing, and resale on a single backend. It sells this platform through three commercial tracks: enterprise direct sales to organizers (sports, festivals, music, attractions, conventions, performing arts), white-label/private-label licensing to other ticketing businesses, and a custom API backbone for builders. The platform serves over 1,000 organizer clients across 40+ countries including the Grammy Awards, Golden Globes, HYROX, USL, FC Schalke 04, and Stanford Athletics.
Is vivenu a public or private company?
vivenu is a private company. It is classified as venture growth investor backed and is currently operating.
When was vivenu founded?
vivenu was founded in 2018. It employs 101 to 250 people.
Where is vivenu based?
vivenu is headquartered in Düsseldorf, Germany, in the Europe region.
How does vivenu make money?
Five revenue lines are on record. White-label / private label platform licensing is the primary driver. The others are custom API ticketing backbone (enterprise), transaction / usage-based fees on processed GMV, distribution and partner channel revenue and value-added CRM / marketing module revenue (vivenu Engage).
Who are vivenu's main competitors?
Ticketmaster (Live Nation Entertainment) is listed as a broad incumbent. Direct peers are Eventbrite, AXS (AEG), Eventim, Dice, SeatGeek, Tessitura Network, AudienceView and Tixr. Ticket Tailor is listed as an emerging player.
Does vivenu have an API?
Yes. vivenu offers an API-first ticketing platform with public APIs and SDKs for developers to build custom ticketing experiences, integrate with any tech stack, and embed checkout flows via API, iFrame, or headless integration cases. The platform exposes endpoints for ticketing, data, revenue, customer segments, resell, and mobile dashboard functionality. Documentation and SDKs are available at the developer portal. Developer documentation is at vivenu.com/developers.
What industry is vivenu in?
vivenu's product category is Enterprise Event Ticketing Software. Its primary akta.pro industry code is HSACALAM, Group Sales & Corporate Ticketing, with a secondary code of THAHABAC, Consumer & Public Shows (B2C) Organizers. Its NAICS code is 711320 and its SIC code is 7900.