AXS
AXS is a global ticketing and live event technology platform owned by AEG that provides primary ticket sales, verified resale, and fan engagement technology for over 1,600 brand partners including the LA28 Olympics, Crypto.com Arena, Coachella, and F1 Singapore.
- Company typePrivate
- Founded2011
- HeadquartersLos Angeles, United States
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingSoftware
What AXS does
AXS is a global ticketing and live event technology platform founded in 2011 and wholly owned by Anschutz Entertainment Group (AEG). The company provides primary ticket sales, a verified secondary resale marketplace, dynamic pricing services, and fan engagement technology for concerts, sports events, and festivals. Its platform incorporates anti-bot protection systems that blocked nearly 3 million malicious requests during a single high-demand ticket sale, and integrates with Twilio (Segment, Programmable Messaging, Verify) for unified fan data and authentication, and with Tickets for Good for community ticket allocation.
AXS serves over 1,600 brand partners across 120 global venues spanning independent music venues (Troubadour, First Avenue, Marathon Live), major sports franchises (LA Kings), premier venues (Crypto.com Arena, Melbourne Park's Rod Laver Arena and AAMI Park, The O2), and marquee events including the 2028 LA Olympic and Paralympic Games (14 million tickets) and the Formula 1 Singapore Grand Prix from 2027. Revenue is generated through transaction fees on primary ticket sales, commissions on verified resale marketplace transactions, and dynamic pricing technology services to artists and promoters.
The company operates a hybrid go-to-market combining direct-to-consumer digital distribution through its website and mobile app with enterprise field sales to venues and promoters. Its global footprint now spans North America, Europe (UK, Sweden, with Germany and Belgium expansion planned), and Asia-Pacific (Australia, Singapore, Japan via SISTIC acquisition and Lawson Entertainment joint venture). Leadership expansion in 2025-2026 includes new CTO, Chief Innovation Officer, CFO, and Chief Talent Officer roles, plus regional Managing Directors for Europe and Nordics—indicating preparation for further international scaling.
AXS firmographics
Firmographics- Name
- AXS
- Legal name
- AXS
- Website
- https://axs.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- AXS is a global ticketing and live event technology platform owned by AEG that provides primary ticket sales, verified resale, and fan engagement technology for over 1,600 brand partners including the LA28 Olympics, Crypto.com Arena, Coachella, and F1 Singapore.
- Ownership category
- akta.pro rank
AXS industry classification
Industry- Product category
- Live Event Ticketing Platform
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Spectator Sports (71121)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Live Event Ticketing (Concerts, Festivals, Comedy) (HSACALAA)
- akta.pro secondary industries
- Ticketing Platforms & Primary Ticketing (MPAIAFAD), Sports Event Promotion & Ticketing (MPAGAMAH), Pricing, Yield Management & Anti-Fraud Services (MPAGAJAH)
Keywords
Where AXS is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
AXS business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Primary Ticket Sales: AXS charges transaction fees and service fees on primary ticket sales for concerts, sports events, and festivals. The platform handles primary sales for venues and event organizers.
- Secondary Market/Resale: AXS operates an official resale marketplace where fans can resell tickets, earning a commission on each transaction. The company was named among top ticket resale sites by Forbes.
- Dynamic Pricing Services: Provides dynamic pricing technology to artists and promoters to optimize ticket pricing based on market demand, secondary market data, and production costs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard consumer ticketing fees apply to all ticket purchases |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
AXS product offering
Product offeringCore offering
AXS operates a global ticketing and live event technology platform providing primary ticket sales, a verified resale marketplace, and dynamic pricing services for concerts, sports events, and festivals. The platform partners with venues, promoters, event organizers, and sports teams across North America, Europe, and Asia-Pacific, serving over 1,600 brand partners and powering ticketing operations for marquee clients including the LA28 Olympic and Paralympic Games and Formula 1 Singapore Grand Prix. Revenue is generated primarily through transaction/service fees on primary sales and commissions on verified resale transactions.
Product overview
AXS is a ticketing and live event technology company owned by Anschutz Entertainment Group (AEG). The offering consists of a unified ticketing platform that provides primary ticket sales, verified resale marketplace, and API-based distribution solutions. Core products include the main AXS Ticketing Platform serving over 1,600 brand partners globally, the LA28 Olympic Ticketing partnership for the 2028 Games, and regional operations through SISTIC in Singapore and AXS Tickets Japan joint venture. The platform also includes add-on capabilities such as the Tickets for Good API integration for community access programs, and serves independent venues through specialized solutions. AXS Official Resale provides verified secondary market capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- SISTIC: Singapore's leading ticketing service provider acquired by AXS in October 2025, now operating as a company of AXS Tickets
Products and services
- AXS Ticketing Platform Global ticketing and live event technology platform providing primary ticket sales, verified resale marketplace, and technology solutions for venues, promoters, and event organizers across North America, Europe, and Asia-Pacific.
- AXS Official Resale
Quantifiable outcome
- Blocks nearly 3 million malicious requests during high-demand concert sales
- +2 more outcomes
Companies that use AXS
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles4 records
AXS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
AXS partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, regional, minor and flagship.
- Independent Venue OperatorscoreNew and renewed ticketing partnerships with independent venues including Troubadour (West Hollywood), First Avenue (Minneapolis), and Marathon Live portfolio (7 cities). Provides ticketing platform and technology while venues maintain operational independence.
- Melbourne ParkregionalYear-round ticketing provider for main venues including Rod Laver Arena and AAMI Park. Partnership extends across high-profile venues, enhancing fan experience and strengthening AXS presence in Australian market.
- TwiliocoreMulti-year strategic partnership deploying Twilio's customer engagement technology including Segment, Programmable Messaging, and Verify across AXS ticketing platform. Twilio becomes media partner across AXS with goal of creating personalized, data-driven fan experiences.
- Tickets for GoodminorAPI integration allowing AXS clients to allocate ticket inventory to verified healthcare professionals, educators, and charity workers. Expanded from US to UK with plans for Germany and Belgium. Over 600,000 verified community members.
- Marriott BonvoyminorRenewed multi-year global partnership between AEG and Marriott Bonvoy extending across music, sports, and live entertainment venues including Crypto.com Arena and The O2 in London.
- Lawson EntertainmentcoreJoint venture named AXS Tickets in Japan to expand ticketing services in the Japanese live events market. Combines AXS's technology platform with Lawson's local relationships and brand recognition.
- SISTICcoreAXS acquired a majority stake in Singapore's SISTIC, expanding into the Singapore market. SISTIC subsequently was appointed as official ticketing partner for the Formula 1 Singapore Grand Prix from 2027, managing end-to-end operations including primary sales, hospitality, and onsite box office.
- LA28 Olympic and Paralympic GamesflagshipAXS serves as Official Primary Ticket Service Provider and Official Secondary Ticket Marketplace for 2028 Los Angeles Olympics. Manages ticket registration, sales, and verified resale program launching 2027. Handles 14 million tickets.
Scale indicators7 records
Recent moves8 records
Expansion highlights7 records
AXS competitors and assessment
Company assessmentDirect peers
- StubHub: StubHub is a leading secondary ticketing marketplace (now part of Viagogo) competing directly with AXS Official Resale on fan ticket resale; it overlaps with AXS in verified secondary ticketing for sports and concerts.
- Ticketmaster: Ticketmaster is AXS's principal direct competitor in primary ticketing for concerts, sports, and live events globally; both platforms provide end-to-end ticket sales, resale, and venue technology, and AXS is repeatedly described in the data as Ticketmaster's main challenger.
- Eventbrite: Eventbrite is a ticketing and event technology platform, primarily serving smaller and self-organized events; it overlaps with AXS in the live event ticketing category but focuses on the long-tail rather than AXS's marquee venues and sports partnerships.
- See Tickets: See Tickets is a European-focused ticketing platform for concerts, festivals, and sports; it competes with AXS's European operations and shares the live event ticketing category across multiple geographies.
- Dice: Dice is a mobile-first ticketing platform specializing in live music with a fan-first, anti-scalping resale model; it competes with AXS in primary and secondary music ticketing and shares the anti-bot, verified resale positioning.
- Vivid Seats: Vivid Seats is a U.S. secondary ticketing marketplace for sports, concerts, and theater; it competes with AXS on resale and has overlap in major-event fan acquisition and pricing dynamics.
Emerging players
- Fever: Fever is an events marketplace operator for experiences and live entertainment, primarily in Europe and the Americas; it overlaps with AXS in the consumer-facing discovery and ticketing of live experiences.
- Tixel: Tixel is an emerging verified-resale ticketing marketplace with a strong anti-scalping stance, headquartered in Australia; it overlaps with AXS in music and festival resale and shares the fair-access ethos around fan resale.
Others
- Tessitura Network: Tessitura provides ticketing and CRM software to performing arts venues and cultural organizations; while focused on arts/culture rather than concerts/sports, it overlaps with AXS as a venue-side ticketing technology provider serving event operators.
Broad incumbents
- Live Nation Entertainment: Live Nation owns Ticketmaster and is the dominant global live entertainment conglomerate with promoter, venue, and ticketing operations; it competes with AEG/AXS across concerts, festivals, and venue ticketing, and represents the integrated incumbent AXS is structurally challenging.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
AXS social profiles
Digital presenceAXS financial estimates
Financial estimateRevenue estimate
Valuation estimate
AXS leadership team
Management profileNumber of profiles
Profiles16 records
AXS subsidiaries and ownership
Company hierarchySubsidiaries1 record
AXS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AXS M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AXS
What does AXS do?
AXS operates a global ticketing and live event technology platform providing primary ticket sales, a verified resale marketplace, and dynamic pricing services for concerts, sports events, and festivals. The platform partners with venues, promoters, event organizers, and sports teams across North America, Europe, and Asia-Pacific, serving over 1,600 brand partners and powering ticketing operations for marquee clients including the LA28 Olympic and Paralympic Games and Formula 1 Singapore Grand Prix. Revenue is generated primarily through transaction/service fees on primary sales and commissions on verified resale transactions.
Is AXS a public or private company?
AXS is a private company. It is classified as corporate owned and is currently operating.
When was AXS founded?
AXS was founded in 2011. It employs 501 to 1,000 people.
Where is AXS based?
AXS is headquartered in Los Angeles, United States, in the North America region.
How does AXS make money?
Three revenue lines are on record. Primary Ticket Sales are the primary driver. The others are secondary Market/Resale and dynamic Pricing Services.
Who are AXS's main competitors?
Direct peers on record are StubHub, Ticketmaster, Eventbrite, See Tickets, Dice and Vivid Seats. Emerging players are Fever and Tixel. Tessitura Network is listed as an others. Live Nation Entertainment is listed as a broad incumbent.
Does AXS have an API?
Yes. AXS offers an API integration with Tickets for Good, enabling AXS clients to allocate ticket inventory directly to verified community members including healthcare professionals, educators, and charity workers. This API integration allows venues and promoters to manage ticket distribution to TfG's verified community of over 600,000 members.
What industry is AXS in?
AXS's product category is Live Event Ticketing Platform. Its primary akta.pro industry code is HSACALAA, Live Event Ticketing (Concerts, Festivals, Comedy), with a secondary code of MPAIAFAD, Ticketing Platforms & Primary Ticketing. Its NAICS code is 711320 and its SIC code is 7900.