PropertyGuru Group

What PropertyGuru Group does

PropertyGuru Group operates the leading digital property marketplace ecosystem in Southeast Asia, serving property seekers, real estate agents, and property developers across Singapore, Malaysia, Vietnam, and Thailand. Founded in 2007 in Singapore, the company runs a portfolio of localized consumer brands including PropertyGuru (Singapore/Malaysia), DDproperty (Thailand), Batdongsan.com.vn (Vietnam), and iProperty (Malaysia), collectively attracting over 30 million monthly property seekers and hosting nearly 2 million real estate listings. The platform offers AI-powered property valuation through PropertyGuru Lens, a home loan mortgage marketplace (PropertyGuru Finance), inclusive housing filters, and sustainability scoring features. The company also runs the Asia Property Awards, the region's most recognized real estate recognition program spanning 13+ markets.

The company's technology platform combines consumer-facing marketplaces, B2B SaaS tools (AgentNet, iProperty Pro, SellerNet, CommercialGuru, PropertyGuru FastKey), a home loan marketplace, and the PropertyGuru For Business data/analytics suite. Core technology includes AI/ML integration for valuation, search ranking, and personalized recommendations, with mobile-first architecture spanning native iOS and Android applications, supported by an engineering hub in Bengaluru. Acquired capabilities include igloohome's patented AlgoPIN smart access technology, Sendhelper home services, and the data and valuation tools formerly branded as MyPropertyData (now PropertyGuru DataSense).

PropertyGuru's revenue model is primarily subscription-based, with real estate agents and developers paying recurring fees for listing management and professional tools. Secondary streams include enhanced listings and advertising from developers and agents targeting the 30M+ monthly users, affiliate commissions from mortgage referrals through PropertyGuru Finance, B2B data/analytics solutions, and sponsorship revenue from the Asia Property Awards. The company was listed on NYSE in March 2022 via SPAC merger with Bridgetown 2 Holdings, then taken private by Swedish private equity firm EQT in December 2024. Headcount stands at 1,100+ employees across 28+ nationalities, with a refreshed executive team installed in 2025–2026 under new CEO Lewis Ng.

Name

PropertyGuru Group

Legal name

PropertyGuru Group

Website

https://propertygurugroup.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

PropertyGuru Group operates Southeast Asia's leading property technology ecosystem across Singapore, Malaysia, Vietnam, and Thailand, serving property seekers, agents, and developers through consumer marketplaces, B2B SaaS tools, and a mortgage marketplace reaching 30+ million monthly users.

Ownership category

akta.pro rank

Product category

Online Real Estate Marketplace

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

akta.pro secondary industry

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

Keywords

• Property marketplace platform
• Real estate listings
• Home loan marketplace
• Agent productivity software
• Property data analytics

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices13 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Agent & Developer Subscriptions: Real estate agents and developers pay subscription fees to list properties and access professional tools on PropertyGuru platforms (AgentNet, iProperty Pro, SellerNet, CommercialGuru). Revenue is recurring subscription-based with tiered plans based on listing volume and feature access.
2. Property Listings & Advertising: Property developers and agents purchase enhanced listing placements, featured advertisements, and brand advertising on PropertyGuru's consumer platforms. Revenue derived from advertising spend by property developers and agents targeting property seekers.
3. Home Loan Marketplace (PropertyGuru Finance): Referral and commission revenue from mortgage products through PropertyGuru Finance, connecting property seekers with lending partners for home financing solutions.
4. Data & Software Solutions (PropertyGuru For Business): B2B data analytics and software solutions sold to property developers, financial institutions, and government bodies for market insights, lead generation, and enterprise software.
5. Asia Property Awards & Events: Sponsorship, nominations, and event fees from the annual PropertyGuru Asia Property Awards and Asia Real Estate Summit, engaging developers and agents across 13+ property markets.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

PropertyGuru Group operates Southeast Asia's leading property technology marketplace, connecting over 30 million monthly property seekers with more than 50,000 agents and developers across Singapore, Malaysia, Vietnam, and Thailand. Its portfolio includes country-specific consumer property portals, professional SaaS tools for agents and developers (AgentNet, iProperty Pro, SellerNet, CommercialGuru), a home loan marketplace (PropertyGuru Finance), and the regional Asia Property Awards and Asia Real Estate Summit industry platforms.

Product overview

PropertyGuru Group operates a multi-platform property technology ecosystem across Southeast Asia, consisting of flagship consumer property marketplaces (PropertyGuru Singapore/Malaysia, DDproperty Thailand, Batdongsan Vietnam, iProperty Malaysia, thinkofliving Thailand) alongside professional agent tools (AgentNet, iProperty Pro), a home loan marketplace (PropertyGuru Finance), commercial property listings (CommercialGuru), and home services (Sendhelper). The company also runs the Asia Property Awards and Asia Real Estate Summit as industry recognition and networking platforms. The portfolio is unified around powering property decisions across the full lifecycle from search to financing to transaction support.

Differentiator

Problem solved

Functional benefit

Brands

• PropertyGuru: Primary property marketplace platform for consumers seeking homes in Singapore, Malaysia, Vietnam, and Thailand
• DDproperty
• Batdongsan.com.vn
• iProperty
• thinkofliving
• Sendhelper
• CommercialGuru
• Asia Property Awards
• PropertyGuru Finance
• AgentNet
• PropertyGuru for Business
• PropertyGuru DataSense

Products and services

• PropertyGuru Singapore Consumer property marketplace in Singapore allowing property seekers to search listings, access market insights, and connect with agents.
• PropertyGuru Malaysia Property marketplace platform serving Malaysian property seekers with listings and market data.
• DDproperty (Thailand) Thailand's leading property portal offering property search, market insights, and agent tools for the Thai real estate market.
• Batdongsan (Vietnam) Vietnam's property marketplace platform enabling property seekers to find homes and connect with agents across Vietnam.
• iProperty (Malaysia) Property marketplace acquired from REA Group, serving Malaysian property seekers with listings and insights.
• thinkofliving (Thailand) Thailand property portal providing curated insights and listings to guide property buying decisions.
• CommercialGuru (Singapore) Commercial property listing platform specializing in office, retail, and industrial space in Singapore.
• Sendhelper (Singapore) Home services platform integrating home maintenance services with the real estate platform.
• Asia Property Awards The region's most prestigious real estate awards programme, recognizing excellence across 13+ Asian property markets through gala events and jury judging.
• Asia Real Estate Summit Annual summit bringing together industry leaders to discuss trends and innovations in Asian real estate.
• PropertyGuru Finance Home loan marketplace helping property seekers compare and access mortgage products from various financial institutions.
• AgentNet Agent productivity and management subscription tool enabling real estate agents to manage listings, leads, and operations across Singapore, Malaysia, and Thailand.
• iProperty Pro (Malaysia) Professional tools and analytics subscription for real estate agents operating in the Malaysian market.
• SellerNet Batdongsan Seller management tools for property owners and agents in Vietnam to list and manage property sales.
• PropertyGuru for Business B2B data analytics and software solutions sold to property developers, financial institutions, and government bodies for market insights, lead generation, and enterprise software.

Quantifiable outcome

• 31% of Singapore rental listings carried the 'Everyone Welcome' tag by end-2025, reflecting strong landlord adoption of inclusive housing practices.
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators9 records

Recent moves9 records

Expansion highlights6 records

Regional players

• Dot Property: Dot Property operates property portals across Thailand, Vietnam, Philippines, Cambodia and other SEA markets — directly competing with PropertyGuru's DDproperty and Batdongsan platforms in Thailand and Vietnam.

Broad incumbents

• REA Group: REA Group operates residential property portals across Asia-Pacific (including Australia, India, and historically Malaysia/Thailand via iProperty) — a direct comp for PropertyGuru in marketplace model and regional footprint, and a former shareholder that divested its SEA assets to PropertyGuru in 2021.
• Zillow Group: Zillow is the leading US residential property marketplace with AI-powered valuation (Zestimate) — comparable to PropertyGuru in consumer marketplace model, agent subscription business, and AI valuation tools (PropertyGuru Lens).
• Rightmove: Rightmove is the UK's dominant property portal — a model comparable to PropertyGuru in agent subscription monetization, listing depth, and consumer brand position in its core market.
• Compass: Compass is a US tech-enabled real estate brokerage platform combining agent tools, lead generation, and consumer search — comparable to PropertyGuru's AgentNet platform and B2B SaaS tools for real estate professionals.
• Idealista: Idealista is the leading property portal in Spain, Italy, and Portugal — comparable to PropertyGuru as a regional dominant consumer property marketplace with subscription-based monetization from agents and developers.

Direct peers

• Property Finder: Property Finder is a leading property portal in MENA with presence in the UAE, Saudi Arabia, Egypt and other markets — Yi-Wei Ang (now PropertyGuru CPTO) was previously VP Product at Property Finder, making it a closely comparable marketplace peer with similar subscription-led model.
• 99.co: 99.co is a Singapore-headquartered property marketplace operating in Singapore, Indonesia, and Vietnam — directly competing with PropertyGuru in its home market and overlapping in Vietnam, with a tech-forward approach.

Emerging players

• Redfin: Redfin is a US online residential brokerage combining marketplace listings with in-house agent services — comparable to PropertyGuru in consumer-facing property search, lead generation for agents, and integrated brokerage-adjacent services.
• Carousell Group: Carousell is a Singapore-headquartered horizontal marketplace with a property vertical — a regional SEA super-app threat that could bundle property listings into broader consumer marketplace functionality, competing for the same consumer traffic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/SGPropertyGuru
• YouTubeyoutube.com/@propertygurugroup
• LinkedInlinkedin.com/company/propertyguru

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries7 records

Funding overview

Funding rounds7 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A7 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PropertyGuru Group